Online Marketing Manager Resume Samples

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BV
B Von
Briana
Von
214 Adan Views
Chicago
IL
+1 (555) 312 9664
214 Adan Views
Chicago
IL
Phone
p +1 (555) 312 9664
Experience Experience
01/2015 present
Philadelphia, PA
Senior Online Marketing Manager
Philadelphia, PA
Senior Online Marketing Manager
01/2015 present
Philadelphia, PA
Senior Online Marketing Manager
01/2015 present
  • Create a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements
  • Develop, execute, and analyze creative test plans for marketing channels subject to management approval in Japan and Seattle
  • Set and execute strategies for display campaigns in Google Display Network (GDN) and beyond
  • Manage a team of 1-2 analysts who will assist you in reporting and optimization
  • We take opportunities to develop ourselves, balance work and life priorities and offer personal support
  • Create daily and weekly reports detailing accounts and campaigns performance
  • Manage and launch campaigns across multiple search, display, social and content marketing networks
03/2010 12/2014
San Francisco, CA
Online Marketing Manager E-commerce Europe
San Francisco, CA
Online Marketing Manager E-commerce Europe
03/2010 12/2014
San Francisco, CA
Online Marketing Manager E-commerce Europe
03/2010 12/2014
  • Manage other projects between web developers and solution providers to implement necessary improvements
  • Regularly update online marketing plans with all the marketing initiatives and events. Report changes to Senior Marketing Manager on a weekly basis
  • Cross-utilize data from Analytics platforms and CRM platforms to monitor marketing performance and find additional marketing opportunities
  • Adjust and optimize layouts and HTML/CSS code in order to improve marketing communication channels
  • General awareness and knowledge of the sportswear and lifestyle product categories
  • Maintain repository of Marketing efforts in order to connect and analyze data across multiple regions
  • Write and maintain optimized messaging on-site to drive traffic
02/2003 02/2010
San Francisco, CA
Online Marketing Manager
San Francisco, CA
Online Marketing Manager
02/2003 02/2010
San Francisco, CA
Online Marketing Manager
02/2003 02/2010
  • Reporting & analyzing the ongoing marketing activities, including campaigns
  • Managing relationships with affiliates and strategic partners
  • Building-up strategic partnerships for co-operations online
  • Planning & prioritisation of our offer & campaign creative across the site to deliver on our KPIs
  • Establishing guidelines and best practice for the execution of multi-channel campaigns
  • Coordinating and managing resources to provide thorough and authoritative product detail page content
  • Growing search engine sourced traffic and revenue year over year and achieving targeted SEO goals and metrics
Education Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Illinois at Chicago
Bachelor’s Degree in Marketing
Skills Skills
  • Passion for data analysis - proficiency in Excel and basic knowledge of HTML, XML and SQL
  • Management of existing affiliate partners to drive increased revenue, greater profitability and incremental revenue
  • Excellent communication skills; written and verbal - Proficient Microsoft applications, including Excel, Word and PowerPoint
  • Comfortable working in a global environment with excellent communication skills; written and verbal
  • Strong bias for action and ability to prioritize and learn fast
  • Creative thinker who is also highly organized with excellent project management skills managing multiple projects simultaneously
  • HTML proficient, knowledge of email coding to build and edit email
  • Ability to manage stakeholders, including agencies and partners
  • Assist in preparation of presentations, correspondence, metrics, charts, tables and graphs
  • Ability to read, understand and tell the story of the analytics provided
Create a Resume
1

Online Marketing Manager Resume Examples & Samples

  • University Degree in Commerce (Marketing, Business Communications)
  • 3-5 years of online marketing experience with a specific focus on email acquisition, development, deployment and analysis
  • Proficiency with HTML, Dreamweaver and Photoshop
  • Retail experience, preferred
  • Bilingual
  • Good knowledge of Microsoft Office (Word, Excel, Access, PowerPoint, Outlook)
  • Up to date with current e-commerce technologies
  • Ability to work in a fast pace environment
2

Online Marketing Manager Resume Examples & Samples

  • Define digital strategy in general and run the execution of digital campaigns and activities, based on a very solid marketing and online knowledge, deep consumer and commercial customer insights as well as a strong understanding of the PC and Printing market dynamics
  • As a digital native define and own all key metrics to measure the performance of all digital campaigns to allow constant optimization. Online marketing role includes all Social Media (B2C & B2B) channels, digital media channels (i.e. display, mobile, video) as well as all related assets
  • Define key targets & KPIs to manage business and drive key decisions based on in-depth analysis
  • Team up with the entire marketing team in country, agencies but also on international Teams
  • Deep knowledge of the online media landscape (B2B & B2C) including online media planning, online display campaigns, research tools and online benchmarking experience (online pricing, price analytics tools etc.)
  • Ability to engage globally with various analytics resources and deep understanding of market analysts: IDC, GfK and other leading market reports
  • Strong experience with Web-Analytic-Tools especially with Omniture and Google Analytics
  • Strong finance know-how to understand finance KPIs and systems
  • Deep knowledge and experience of the current social media landscape (B2B & B2C) including various social media channels like Facebook, Twitter, Instagram, vine etc
  • Deep knowledge of requirements for excellent social content
  • Sales, Printing and PC Market Know-how
  • Deep knowledge of all relevant Rout to Markets: Corporate Enterprise (direct), Commercial Channel, Consumer Channel, eTail, Vendor direct Stores
  • Excellent knowledge of consumer & commercial customer segment and the Printing and Computing categories and markets (good product knowledge and technology understanding.)
  • Excellent Excel knowledge, VBA macro programming is a must
  • Excellent Powerpoint knowledge
  • CMS (Content Management System) background
  • CRM (Customer Relationship System) background
  • Salesforce.com experience
  • Strong presenter including senior management
  • Strong communicator and negotiator in English and German
  • Will to win
  • Bachelor- or Master-Degree in Marketing or Business Economics
  • 8 – 10 years’ experience in Consumer Marketing or Marcom
  • Minimum 3 – 5 years’ experience in Online Marketing with proven success stories
3

Online Marketing Manager Resume Examples & Samples

  • Create and manage budgets for each marketing channel, develop marketing plans and goals, execute programs, ensure effective tracking is in place to measure, and provide regular reporting and insights on campaign performance
  • Create and execute Email marketing strategy in conjunction with email agency and cross-functional partners
  • Execute the site marketing strategy across desktop and mobile channels from concept to launch, partnering with marketing, merchandising and creative teams
  • Create the strategy and manage the relationship with external Search and Affiliate vendors for driving online traffic and sales through Paid Search, Product Listing Ads, Comparison Shopping Engines, Display Advertising, Affiliates and any other digital marketing strategies. Analyze program success and reassess/react to performance
  • Partner with eCommerce team in developing and executing efforts for Search Engine Optimization. Work with internal team and external vendors to improve natural search rankings (including targeting keywords monthly and seasonally, and analyzing keyword research to drive content)
  • Partner cross functionally with eCommerce and Store teams to increase Email marketing list
  • Partner with the eCommerce team to create new reporting for programs, including close partnership with the eCommerce Analyst and 3rd party vendors
  • Synthesize information to clearly communicate key insights and deliver recommendations to leadership/turn into actionable strategy
  • Detailed knowledge of integrated ecommerce marketing best practices
  • Manage, coach, and develop associate marketing managers
  • Partners with cross-functional team members to build the business
  • Minimum 7 years of experience in online marketing spanning SEO, SEM/PPC, display, and website management
  • Hands-on knowledge and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Strong data analysis skills and a passion to extract insights to drive program performance; fluency with performance metrics and ROI analysis. Capable of pulling data from various resources and translating into trends, action plans, and compelling reports
  • Strong collaborative and interpersonal skills with the ability to work across departments as well as manage internal and external partners in a fast-paced environment
  • Creative thinker who is also highly organized with excellent project management skills managing multiple projects simultaneously
  • Proficiency with web analytics tool like Adobe Site Catalyst and experience with Microsoft Excel is required
  • Previous experience with an eCommerce brand in Apparel preferred
  • Bachelors Degree in Marketing, Business or related discipline and/or equivalent work experience
4

Online Marketing Manager Resume Examples & Samples

  • Increase the online presence of the UBS Global Asset Management product shelf and thought leadership materials
  • Minimum of 2 years of global experience in Marketing and Communication, preferably in digital areas
  • Passion for digital transformation activity
  • Ability to effectively coordinate between global and rgional teams
  • Independent and proactive working style, solution oriented
  • Very good communication and interpersonal skills (written and verbal) to interact with staff and senior management
  • Very proactive, driven and committed team player
  • Strong analytical, conceptual and project management skills
  • English required (verbal and written)
  • Excellent MS-Office knowledge (Excel/Access VBA programming skills would be an advantage)
5

Online Marketing Manager Resume Examples & Samples

  • Create & implement short and long term strategies for the affiliate channel, diversified across loyalty, deal, and fashion sites
  • Identify and implement opportunities to enhance the affiliate program, explore new growth opportunities and optimize ROI
  • Manage key relationships and develop an affiliate contact management strategy
  • Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenue
  • Communicate and monitor brand guidelines in the affiliate channel
  • Initiate new campaign ideas and incentives to drive incremental sales
  • Oversee daily affiliate management including updated marketing creative, affiliate communications and partner negotiations
  • Support online marketing initiatives with International partners, seeking out new opportunities in the market and seeing them through from ideation through execution
  • Manage 2 direct reports
  • Minimum of 5 years online marketing experience, preferably in online retail
  • BS/BA degree in marketing, communications, advertising, or business
  • Knowledge of ecommerce and internet-based business models
  • Candidate must have strong analytical and presentation skills
  • Ability to work both independently and as a team member in a fast paced environment
6

Senior Online Marketing Manager Head of Data Intelligence Resume Examples & Samples

  • Leading a (currently) 12-person-strong team (including working students and interns)
  • Strategically developing the analytics (web/customer journey), BI, SEO and conversion rate optimisation (CRO) areas, including the issues of testing, recommendation engines, sorting rules and personalisation
  • Evaluating trends and developing new services
  • Coordinating external service providers and other specialist departments
  • Creating presentations for executive management
7

Online Marketing Manager Resume Examples & Samples

  • Sourcing and recruiting new affiliate partners for the affiliate marketing program (focus: North America)
  • Executing online marketing plans with focus on high growth in traffic and revenue for the relevant product categories (software, consumer electronics etc.)
  • Building-up strategic partnerships for co-operations online
  • Managing relationships with affiliates and strategic partners
  • Reporting & analyzing the ongoing marketing activities, including campaigns
  • Coordination with in-house teams and external partners
8

Online Marketing Manager Resume Examples & Samples

  • Work closely with the Director of Marketing, resort's advertising agency and other marketing team members in the development and delivery of the resort’s brand message through all digital channels, including resort websites, social media channels and email communications
  • Project management of online content and website development for Northstar California as well as other resort related websites
  • Development and management of all online marketing strategy and tactics, including digital display media and paid search campaigns
  • Work closely with Website / Digital Coordinator on updating content, managing event calendar, manage online images, photo & video galleries, upsell and promotion of all mountain activities and products
  • Test and optimize digital and email campaigns using web analytics to improve ROI and increase revenue
  • Lead the social media marketing strategy and work closely with all marking and communication team members to manage the flow of content
  • Assist in the planning and execution of SEO
  • Assist in the planning of online efforts across various functional areas including SEM, display advertising, CRM/e-mail, online usability, video distribution, and social engagement
  • Work closely with the Communications Manager and Mountain Operations on Snow Reporting messaging
  • Establish close working relationships with multiple internal departments
  • Manage resort and lodging email communications, including confirmations, pre-arrivals, general marketing offers, and post departures
  • Manage resort's online and digital marketing budget
  • Work with internal teams and external vendors to develop and maintain effective online marketing campaigns
  • Provide competitive research and recommendations for continual website development
9

Assistant Online Marketing Manager Resume Examples & Samples

  • Participate in the planning, development and execution of email marketing programs
  • Assist in new content strategies; including personalized and shoppable content on the site
  • Responsible for briefing the creative team on seasonal email series and emarketing templates
  • Ensure seamless launch and execution of all partnerships (i.e. trafficking of online creative to partners, working with Merchant team to recommend products for editorial opportunities, etc.)
  • Help ensure information on site is consistent with information from all online marketing channels
  • Assist with cross channel marketing programs as needed
  • Miscellaneous reporting and measurement
  • 1-3 years experience in a marketing, advertising or eCommerce environment
10

Online Marketing Manager Resume Examples & Samples

  • Manage the design and develop of the oculus website and webstore
  • Build landing pages for display and search campaigns
  • Plan, budget, and manage all paid digital marketing programs (display, ppc, native, and social)
  • Build customer acquisition campaigns, measure and analyze performance, and identify new opportunities for finding and engaging our customers
  • Help with email marketing strategy and execution
  • Drive SEO strategy and execution in conjunction with design and web development teams
  • Own reporting on all digital marketing analytics
11

Online Marketing Manager Resume Examples & Samples

  • Planning, managing and analyzing online marketing campaigns (price campaigns, product launches etc.)
  • Establishing new strategic partnerships for online marketing campaigns
  • Researching and implementing new online traffic and customer acquisition opportunities
  • Reporting & analyzing the ongoing marketing activities
  • Co-ordination with creative agencies and in-house teams
12

Online Marketing Manager Resume Examples & Samples

  • BS/BA degree required; preferably in Marketing
  • 2-3 years experience in direct response marketing and/or e-marketing preferably in a publishing environment or
  • 2-3 years experience in digital, mobile marketing, online media buying
  • Hands on knowledge of web analytics, such as Google Analytics and Omniture
  • A working understanding of HTML, CSS, API’s, app and mobile functionality
  • Good understanding using Dreamweaver & other Adobe products, Adobe DPS a plus
  • Strong analytical skills (must be comfortable in Excel)
  • Highly Organized
13

Online Marketing Manager Sea Resume Examples & Samples

  • Managing and optimizing our international SEM campaigns via Google, Bing/Yahoo, Yandex, Baidu, Rumbler
  • Implementation of new campaigns and redesign of existing campaigns
  • New function testing, e.g. Google Adwords – in cooperation with our search engine partner
  • Monitoring of key figures and budgets predominantly from a performance related point of view
  • Close cooperation with all parts of the Online Marketing department (e.g. Social Media, Display/Retargeting, Affiliate Marketing)
  • Academic degree in Economics or equal education
  • Excellent Online- and Performance-Marketing skills and first experience in search engine marketing (SEM)
  • Ideally experience in Bid Management (Adobe Media Optimizer, Intelliad, Kenshoo oder Doubleclick Search
  • Excellent verbal and written skills either in Arabic, French, or German
  • „Hands-on“-mentality
  • Proactivity, reliability and loyalty
14

Online Marketing Manager Resume Examples & Samples

  • Enterprise experience eg large budget management, large team management
  • Strong digital experience in the search arena (PPC and SEO)
  • Ideally delivery of key projects such as attribution and data management platforms (but not a must)
  • Thrives in a fast paced environment and calm
  • Good stakeholder management with great presentation skills. Lots of writing presentations!
  • Retail experience but not a must
  • Immediately available
15

Online Marketing Manager Resume Examples & Samples

  • Manage creative development process for all emails, emarketing and editorial content
  • Strategize, prioritize and define the roadmap for all emails and online marketing touchpoints
  • Act as the business owner for all email campaigns, site content opportunities, and emarketing direction
  • Ensure marketing initiatives are in line with merchandising strategy at a high level
  • Ensure all brand promotions and initiatives are supported across the relevant email and emarketing channels
  • Ensure seamless launch and execution of all campaigns and partnerships
  • Determine KPIs in email and emarketing to ensure campaigns are continually improved
  • Lead monthly and weekly email reviews, which includes regular presentations to Directors, VPs and executive leadership
  • Partner closely with merchants, direct marketing, brand marketing, creative, and social to develop promotional cadence, testing strategy, content development and marketing campaigns
  • 5+ years experience in online marketing (email, content, emarketing, etc)
  • 3+ years of B2C experience, preferably in an eCommerce environment
  • Strong experience and understanding of email marketing programs
  • Strong project management and approval-flow management capabilities
  • Very comfortable managing tight deadlines in a high-visibility role
  • Excellent written, verbal, and presentation skills
  • Works well with cross-functional teams both analytical and creative
  • Hands-on content marketing experience preferred
16

Online Marketing Manager Resume Examples & Samples

  • Manage and optimize Aspera’s website properties (corporate site, local sites & store) for end user experience
  • Continually test the user experience
  • Suggest and implement strategies to improve usability
  • Optimize web traffic, online brand awareness and user acquisition
  • Run monthly reports on SEM campaign performance results
  • Manage and execute all SEO and paid search campaigns
  • Assist Field Marketing in managing digital advertising campaigns
  • Work with Demand Generation Manager to optimize web lead capture, nurturing and management
  • Coordinate with internal teams to increase the impact of cross channel initiatives
  • Continually track, measure and optimize the effectiveness of all online efforts
  • Gather analytics and provide sales and marketing management with reports
  • Manage Aspera’s social media presence
  • Drive internal content producing resources and manage editorial calendar for the Aspera Blog
  • Manage Twitter and LinkedIn presence
  • Suggest other social media avenues and manage them
  • Conduct both online and offline research and continually strive to improve reach, experience and content
17

Online Marketing Manager E-commerce Europe Resume Examples & Samples

  • Maintain customer database (CRM) containing information both from Ecommerce shop and Retail Stores
  • Utilize Analytics and customer information to find and exploit marketing opportunities
  • Coordinate Digital Marketing deliverables that cater to the needs of both Ecommerce and Retail channels
  • Oversee improvements to ESP/CRM, including increasing data collection sources, optimizing collection processes, improving our targeting of tailored content, and more
  • Oversee improvements to Online Store as it relates to internet marketing (SEO/SEM), working internally with content team and externally with 3rd party developers to implement improvements
  • Manage other projects between web developers and solution providers to implement necessary improvements
  • Oversee additional marketing channels, and ensure that marketing activities are being communicated to partners for optimal marketing efforts to be carried out both internally and externally
  • Cross-utilize data from Analytics platforms and CRM platforms to monitor marketing performance and find additional marketing opportunities
  • Utilize graphic design software to manipulate assets to prepare them for different channels of deliverability
  • Adjust and optimize layouts and HTML/CSS code in order to improve marketing communication channels
  • Maintain repository of Marketing efforts in order to connect and analyze data across multiple regions
  • Write and maintain optimized messaging on-site to drive traffic
  • Ensure timely availability and accuracy of information and data necessary for creating marketing and multi-channel plans, including email, on-site, social and mobile marketing
  • Regularly update online marketing plans with all the marketing initiatives and events. Report changes to Senior Marketing Manager on a weekly basis
  • Optimize and continuously improve tools and processes for gathering, analyzing and exchanging information necessary for improving customer awareness, reach and web traffic in the email channel
  • Plan, execute and monitor the efficiency of emailing campaigns, affiliate network performance, and AdWords performance. Create and deliver weekly performance reports and analyses. Monitor and regularly report on budget spent vs. planned forecast
  • Maintain and regularly update mailing lists per the calendars
  • Together with Senior Online Marketing Manager, transfer online marketing strategies into actionable plans and ensure their timely implementations
  • Brief and update the partner agencies on marketing materials based on the marketing plan, as well as coordinate the execution of set requirements
  • Maintain the marketing image repository for the ecommerce marketing and content teams by ensuring effective and close cooperation with the content processes
  • Initiate market research analysis to understand the digital consumer trends as well best practices in achieving excellent customer experience. Contribute in developing and executing creative ways to attract new customers and engage existing customers by analyzing and sharing research findings
  • Bachelor�s degree in a relevant area
  • 2-4 years experience in an online marketing environment with proven skills in areas such as: paid search, on-site SEO, email, affiliate, display and contextual marketing
  • Basic knowledge of web analytics tools required (Google Analytics, Adobe Analytics, etc.)
  • Deep knowledge of the interactive and digital space and trends in the business
  • Keen interest in fashion and developing online customer-centric experiences
  • General awareness and knowledge of the sportswear and lifestyle product categories
  • Fluent in English, additional language is a plus
18

Senior Online Marketing Manager Resume Examples & Samples

  • Day-to-day management of large-scale paid campaigns in Google, Bing, Yahoo and Facebook including campaign planning, execution, budget management, performance analysis and campaign optimization
  • Drive continued optimization of paid search campaigns through ad copy testing, quality score improvement and keyword expansion
  • Set and execute strategies for display campaigns in Google Display Network (GDN) and beyond
  • Identify new opportunities to drive revenue & profitability
  • Lead conversion rate optimization (CRO) projects and A/B testing for the lead paths that you own
  • Stay current on SEM strategies, best practices, competitive landscape and keyword ecosystem
19

Online Marketing Manager Resume Examples & Samples

  • Run and monitor all social media platforms (Facebook, Twitter, Pintrest, Etc) to help build brand awareness, and engage current followers
  • Create promotions to encourage the growth of social media presence
  • Engage our current affiliate network regularly, also help grow our network of affiliates
  • Work with the CEO and design teams to come up with and implement new email campaigns for the company
  • Growing search engine sourced traffic and revenue year over year and achieving targeted SEO goals and metrics
  • Coordinating with our internal teams to increase the overall percentage of traffic coming from our SEO efforts
  • In-depth knowledge of keywords and audience targeting
  • Skilled in Direct Response marketing activity
  • Understanding of the Travel (Flights, Hotels, car rental) products and their marketing tactics highly desired
20

Online Marketing Manager Resume Examples & Samples

  • Planning & prioritisation of our offer & campaign creative across the site to deliver on our KPIs
  • Manage relationships & brief the editorial, design and production team to ensure offers go live on time, providing feedback on the offers creative and messaging to drive conversion
  • Regular reporting on campaigns & offers – analysis & optimisation of copy and creative to maximise sales
  • Develop user journeys for offers & campaigns of varying complexity, making recommendations on the best site pages for marketing activity to drive to
  • Ideation & execution of live tests to run on the site to identify sales impact
  • Collaborate with the legal team to ensure all offers go live with accurate legals
  • Communicate with the paid online channels (PPC, display, affiliates) and the offline team to ensure a joined up campaign / offer strategy
  • Review messaging and creative for offer promotions across the site to ensure it’s in line with the Sky brand
21

Online Marketing Manager Resume Examples & Samples

  • Extensive Marketo experience is required
  • 7+ years of digital marketing experience in B2B
  • 3+ years of virtual team management experience, preferably international
  • Strong understanding of current digital marketing concepts, strategy and best practice
  • Demonstrable experience leading and managing digital marketing campaigns leveraging Marketing automation technologies
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate testing to optimize emails and landing pages
  • Strong analytical skills and data-driven thinking, and familiarity with the latest trends and best practices in reporting and measurement
  • Bachelor’s degree in marketing, business or equivalent
22

Senior Online Marketing Manager Resume Examples & Samples

  • Manage and launch campaigns across multiple search, display, social and content marketing networks
  • Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, search queries, landing page, quality score, etc. to achieve maximum ROI
  • Design and analyze controlled tests to identify opportunities for optimization
  • Create daily and weekly reports detailing accounts and campaigns performance
  • Manage campaign budgets, ad rotation, bids, match types, etc
  • Manage a team of 1-2 analysts who will assist you in reporting and optimization
23

Senior Online Marketing Manager Resume Examples & Samples

  • Support the goal of accelerating Paid Prime Member growth as well as engagement in Germany, through delivering best-in-class marketing activities in Germany
  • Develop a clear vision for the Social Media strategy in Germany
  • Work closely with the Central Analytics teams to gain insight into the performance of campaigns and to optimise/re-allocate priorities as appropriate
  • Work closely with the Content and Studios team to understand the pipeline of new content releases that will support Germany across new and existing customers
  • Collaborate with internal teams including Amazon Prime, Retail and Kindle teams to achieve objectives and share best practice as required
  • Solid experience in customer facing online marketing management in an international environment
  • Proven record of delivering results in an e-commerce, subscription or online advertising environment
  • Fluent German speaker and excellent English skills, both written and verbal
  • Project management skills and the ability to work on different projects in parallel
  • Outstanding communication, problem-solving and organizational skills
  • Attention to detail and passion for delivering a great customer experience
  • Experience with Brand Management
24

Online Marketing Manager Resume Examples & Samples

  • Coordinating and managing resources to provide thorough and authoritative detail page content
  • Broadly managing the quality of our catalogue and the resulting customer experience; managing related projects such as improving product data quality, attribute and image collection, browse cleanups, photo studio usage, etc
  • Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary
  • Planning and executing the site merchandising calendar. This includes email programs, new product launches, cross-category placements, developing and executing Amazon site-wide events, browse tree design and search results
  • Develop merchandising for large storewide promotions, and work closely with buyers and marketing to schedule promotions
  • Create emails, category pages, brand stores, campaigns, and develop and manage free search improvement projects
  • Synthesize and analyze relevant content metrics
  • Propose new traffic-driving content strategies
  • Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
  • Drive online marketing channels such as SEO, SEM, Display and Affiliates/Associates
  • Experience designing and executing online customer experiences
  • Strong communication skills; experience in coordinating teams and communicating to senior management
  • Ability to use hard data and metrics to back up feature and customer segment recommendations
  • Capability to meet our technical requirements, which include HTML, XML and Excel, plus the ability to learn our in-house tools quickly
  • Strong communication skills and high standard of written English
  • Demonstrated ability to use hard data and metrics to back up feature and customer segment recommendations
25

Junior Online Marketing Manager Intern Resume Examples & Samples

  • Execute appealing merchandising content for mobile App storefronts (In App branding, banners and product discovery)
  • Execute appealing content and promotion campaigns on Amazon websites and mobile apps (incl. homepages, search pages and product detail pages)
  • Support the execution of offsite traffic-driving efforts across Email, Social Media and Digital Advertising channels
  • Support offline campaigns design & execution
  • Report and analyze campaigns performance
  • Support Customer life cycle programs design & execution
  • Support ongoing awareness, acquisition and trial programs design & execution
  • Suggest content performance optimization and test plans
  • Strong analytical and quantitative skills
  • Excellent communication (verbal and written) and collaboration skills that enable you to earn trust
  • Extreme attention to detail and willingness to roll up your sleeves
  • Engineer or double degree is a plus
  • Some previous experience - whether through student practice, summer internships or university research collaborations
  • Experience in data analysis – confident manipulating large sets of data (SQL knowledge a plus)
26

Online Marketing Manager Resume Examples & Samples

  • Monitor and manage the roberthalf.com’s site performance, delivering continued, sequential growth in site traffic, organic traffic, Search Engine Optimization visibility, leads and conversion
  • Helps Director ensure site performance goals are well understood across functional teams in marketing and PR, and that their activities contribute to those goals
  • Implements tactics necessary for improving site performance with the ultimate goal of generating more customers/leads. To do so, will collaborate with a range of teams (content marketing, performance advertising, digital programs, job board manager, etc.) in order to secure the necessary support/programming to achieve site goals
  • Under guidance from Director and Senior Manager, determines what content or programming sits on or points to the site, keeping a firm eye on customer audiences, customer response and overall site performance
  • Ensures that Director and Senior Manager have opportunity to “audit” all proposed changes to the site to ensure they are on goal. Will be involved in the delivery of any major site changes, initiatives and enhancements. (Will collaborate with the Marketing Technology team on any changes to site infrastructure.)
  • Responsible for daily online analytics using Search metrics and Google Analytics to track site performance and makes optimization recommendations to Senior Online Marketing Manager
  • Conduct A/B testing on division home pages and campaign landing pages to drive highest engagements in the form of phone calls, downloads and job board applications
  • Action regular updates and improvements to the websites based on user data and feedback, and Search Engine Optimization targets. Manage optimization of all existing site content, including all meta data. Request additional content, as needed to achieve site performance goals, from the Content Marketing team
  • Work closely with the performance advertising and digital programs team on the planning of digital marketing programs, campaigns and initiatives
  • Constantly improve knowledge of online marketing and search trends and developments
  • Regular review of competitor’s online activities, web site updates, job postings and industry updates
  • Working closely with a wide range of functional teams in Marketing and Corporate Communications, the position is responsible for raising the profile of Robert Half and its divisions online whilst maintaining the integrity of Robert Half’s corporate identify
  • 5+ years in an online marketing role
  • Degree, preferably in marketing, business or communications
  • Solid experience in a wide range of online marketing disciplines, including search, web development, content, digital advertising, mobile, social and email marketing
  • Understanding of the marketing/sales funnel, and how to pull prospects through the funnel stages towards conversion
  • Experience using online CMS systems, ideally Drupal
  • Strong digital analytics skills and experience with Google Analytics; experience with Searchmetrics or similar tool a plus; ability to draw conclusions from data and act upon them
  • Natural aptitude for learning new technologies and tools, with an “early adopter” mentality
  • Collaborative and capable of breaking down silos so that all teams and departments can contribute to our success
27

Senior Online Marketing Manager Resume Examples & Samples

  • Directly responsible for channel performance and ensuring team is meeting and exceeding business goals
  • Build channel strategies and plans that will achieve program goals
  • Build the creative strategy and creative testing for the program
  • Present channel strategies, plans and results to leadership teams
  • Manage a team and continue to develop them to achieve program goals
  • Coordinate with various internal teams to ensure alignment across the organization
  • Partner with growth analytics and product team to improve and help build out the Adtech stack
  • 7+ years of Online Marketing and advertising (SEM, Paid Social, and Display experience)
  • 2+ year of direct experience managing and optimizing Facebook Ad campaigns
  • Deep understanding and experience with attribution systems and methodologies
  • Deep understanding of the Facebook Ads platform, 3rd party tools and how the Facebook Ads auction works
  • BA/BS degree in a quantitative discipline (Statistics, Business, Economics)
  • Highly proficient in Excel (Pivot Tables, Advanced Formulas, Data Manipulation)
  • Basic knowledge with SQL
  • Strong negotiation and influence skills
28

Online Marketing Manager Seo Resume Examples & Samples

  • Create high-quality content about women’s luxury fashion in order to improve our rankings for all targeted keywords and gain new customers from organic search
  • Research new topics and optimize existing content for category pages, landing pages, etc
  • Responsible for keyword research within the competitive and target group environment
  • Being part of the SEO team and working closely and other departments
  • Coordinating service providers for translating your pieces of content into different languages
  • Academic degree in journalism or equal education
  • 2+ years of experience as an Online Editor
  • High internet affinity and passionate for women’s fashion
  • Excellent verbal and written English skills and good German knowledge
  • First experience in content writing for SEO
  • Self-reliance, reliability, loyalty and confidentiality
  • English, Full professional proficiency
  • German, Full professional proficiency
29

Senior Online Marketing Manager Resume Examples & Samples

  • Plan and execute site merchandising calendars. This includes email programs, new product launches, cross-category placements, participation in Amazon site-wide events, browse tree design and search results
  • Drive Amazon devices business' brand/voice for Japan, ensuring all copy is compelling and on-brand
  • Develop, execute, and analyze creative test plans for marketing channels subject to management approval in Japan and Seattle
  • Create emails, category pages, brand stores, campaigns, and free search improvement projects
  • Synthesize and analyze relevant site metrics
  • Support the end to end on-site experience for Amazon devices and accessories
  • E-Commerce marketing experiences
  • Strong writing skills in both Japanese and English
  • Experiences of designing and executing online customer experiences
  • Strong communication skills: experience in coordinating teams and communicating to senior management
  • Strong bias for action, ability to prioritize and attention to detail
  • An understanding of, and passion for media and digital technology
  • Technical ability in using HTML, XML and Excel, plus the ability to learn in-house tools rapidly
  • Native Japanese, fluency in English
30

Online Marketing Manager Resume Examples & Samples

  • 5+ years’ experience in marketing, with at least 3 years’ experience in on-line marketing (website, SNS, paid search, SEO etc.)
  • Proven track record of building successful and scalable programs targeted to a large number of customers
  • Strong analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs.Strong attention to detail, and ability to evolve in an ambiguous environment
  • Excellent organization skills and ability to effectively manage multiple projects
  • Highly driven and demonstrated ability to implement and deliver against aggressive targets
  • Excellent verbal and written communication skills in Mandarin and English necessary
  • Graduate BA or BS degree required
  • Experience with seller business models preferable
  • SQL skills and familiaritywith statistical methods preferable
  • Master’s degree or MBA preferred
31

Senior Online Marketing Manager, CE Resume Examples & Samples

  • Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to create and manage marketing programs and enhance online shopping experience
  • Build, manage and execute marketing campaigns through internal and external traffic resources to drive assigned category customer acquisition and business growth
  • Optimize category traffic channel performance in close co-operation with traffic team
  • Own category marketing calendar, planning and execution in smooth co-work with cross-functional teams and cross-categories
  • Partnering with vendor manager to launch new brands, new products, joint promotions etc. and support on market development fund acquisition
  • Create, optimize and refresh category theme stores, brand stores through learning global and local best practices to keep delivering an unparalleled customer experience
  • Work with stakeholders to deliver the best-in-class customer experience through ad hoc projects: Browse, Search, new features included but not limited
  • At least 8+ years of progressive responsibility, including substantial experience in online marketing, channel marketing, demand generation
  • Strong project management skills and experience, ability to effectively manage multiple projects meet tight timeline
  • Ability to remain productive, focused and detail oriented in a fast paced, evolving and highly collaborative environment
  • A team player who is capable of collaborating with others to achieve specific objectives
  • Exceptional communications skills proficiency in written and verbal English to influence others and earn trust
  • Ability to work independently, hands-on and self-motivated
  • Proficiency in Excel and/or other data analysis tools
  • Experience in high-tech products/services preferred
  • Experience working in a fast-paced and highly cross-functional MNC
32

Senior Online Marketing Manager Resume Examples & Samples

  • Autonomously manage Amazon Video EU marketing campaigns on Amazon sites including planning, negotiation, execution, forecasting, and post-campaign analysis
  • Drive new customer targeting strategies for improved acquisition or engagement
  • Resourceful problem-solver with ability to excel in an ambiguous environment
  • Ability to prioritise workload and deliver results against multiple deadlines in a fast-paced setting
33

Online Marketing Manager Resume Examples & Samples

  • Experience in online marketing, or offer driven campaign marketing
  • Excellent people skills with a positive & collaborative approach
  • Ability to manage both internal relationships and external agencies
  • Ability to engage cross-functional teams; manage both internal relationships and day to day operations Understanding of commonly used web tools and technologies
  • Stakeholder management is key so you’ll need to be an excellent communicator with strong presentation skills and the ability to influence stakeholders at all levels
  • Creative eye to work with the creative team in delivering high quality offers across the site
  • This is a busy role with multiple priorities so we’re looking for someone with strong organisation skills with the ability to deliver a high volume of quality work, juggling multiple concurrent tasks and hit tight deadlines in a pressurised environment
  • Strong team player, passionate and committed to delivering best in class marketing
34

Online Marketing Manager Resume Examples & Samples

  • Responsibility for the new member acquisition channels Display/Email-Partnerships and Amazon integration in Germany
  • Initiation and leading of technical and analytical projects
  • Comprehensive testing for optimization plus analyzing traffic metrics and reporting on results and derive actions
  • Align and exchange with other channel managers at Amazon BuyVIP and Amazon
  • Negotiation with Amazon Retail interfaces to increase exposure of BuyVIP on Amazon
  • Leading of special, seasonal Marketing projects over different channels: conception, coordination, monitrong and reporting to senior management
  • Coordinate with all marketing team members in order to share best practices, learnings, processes and improve efficiency driven by innovation
  • Bachelor or Master Degree in Business Administration or similar
  • Performance marketing background for Display, external Email-Partnerships and onsite Marketing
  • Comprehensive understanding of tracking solutions and performance optimization
  • Experience in customer acquisition in an e-commerce environmentVery good communication skills
  • Very good analytical skills; ability to draw actions out of analysis
  • Technical understanding and the ability to initiate and drive technical improvements
  • Experience in Project management
  • Excellent spoken and written German and English skills
  • Affiliate/Social media and free search know-how would be beneficial
  • HTML and SQL Skills are a plus
35

Mobile / Online Marketing Manager Resume Examples & Samples

  • Plan and execute online marketing campaigns with a strong focus on mobile (especially acquisition and re-engagement campaigns for our apps)
  • Find and implement measures that drive organic growth (e.g. ASO, social media, app store features)
  • Continuously expand our mobile marketing portfolio (cooperations, new ad networks etc.) and oversee new market trends
  • Improve our mobile marketing tracking & martech set-up and drive marketing automation projects
  • Measure and report performance and assess against KPIs
  • Develop and implement integrated marketing strategies together with our brand marketers and social media experts
  • Work closely with other Online Marketing Managers and take responsibility to achieve and secure overall Marketing goals of eBay Kleinanzeigen
  • Knowledge sharing within the eBay Classifieds Group
36

Online Marketing Manager Resume Examples & Samples

  • Ability to work independently and to interface with all levels of the organization
  • Ability to proactively establish processes and controls to meet objectives
  • Sound judgment and adaptability
  • Strong analytical and problem solving background
  • Must be able to demonstrate strong Excel and database skills
  • Ability to analyze data, draw conclusions, and make recommendations
37

Online Marketing Manager Resume Examples & Samples

  • Navigation and search experience: Browse tree design, browse/ search experience projects
  • Marketing Analytics: User experience and campaign performance metrics
  • SEO and SEM: Support Traffic team on respective category: associates program and SEM
  • Basic Qualifications
  • Bachelor Degree in Engineering or Sciences or other analytical degrees
  • Native proficiency in written Spanish and passionate for language accuracy
  • Passion for data analysis - proficiency in Excel and basic knowledge of HTML, XML and SQL
  • Strong bias for action and ability to prioritize and learn fast
  • Bachelor Degree. Engineering and Master degrees are a plus
  • Preferred Qualifications
  • Masters degree is a plus
38

Online Marketing Manager Resume Examples & Samples

  • A minimum of two (2) years of Direct Response Media experience
  • Experience with online direct response demand generation and optimization activities, including the areas of 1.) CPC travel search and deals distribution placements (Travelzoo, TripAdvisor, Kayak, etc.), 2.) Auto-optimized banner production and trafficking 3.) Behavioral Targeting and Retargeting (Ad networks) and 4.) effective reporting of results to all stakeholders
  • Knowledge of web and eCommerce applications, conversion metrics, landing page testing, and direct marketing principles
  • Knowledge of DFA (Doubleclick)
  • Knowledge of Media Platforms (DMP, DSP, DCO)
  • Understanding of principles and practical application of direct response marketing
  • Strong analytical skills and knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages
  • Working knowledge of Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
  • Ability to travel 20%, as required
  • A minimum of two (2) years of supervisory experience
  • Experience managing display advertising for a travel advertiser
  • Advanced experience with attribution measurement, adserving, and advanced analytics tracking
  • Demonstrated ability to direct and set strategy for online direct response demand generation and optimization activities
39

Lead Online Marketing Manager Resume Examples & Samples

  • Seven or more years of digital marketing experience
  • Three or more years of content marketing experience
  • Experience in B2B marketing
  • Proficient in Microsoft Word, Excel, and PowerPoint
  • Excellent interpersonal and teamwork skills to work effectively across a multi-organization team structure
  • Understanding of segmentation, creative development, and results tracking and analysis
  • Knowledgeable about Online Marketing Tactics: search engine marketing, multi-media and content management
40

Online Marketing Manager Resume Examples & Samples

  • Manage the growth of all paid for online marketing channels for Audible.co.uk, including Paid Search, Mobile Store and App Install activity against customer acquisition and profitability goals
  • Control spend and devise ways of spending more efficiently
  • Provide thorough analysis of the channel’s impact, both in terms of transactional and incremental value
  • Manage third party agencies and partners day to day in order to deliver against goals
  • Report on progress against goals and other relevant metrics to stakeholders
  • Implement and continually test creative and messaging to support campaigns
  • Own campaign performance and adjust tactics to meet objectives and budgets
  • Strive towards becoming recognized as an expert in the space and look for new opportunities to expand Audible’s online marketing efforts
  • Work alongside the Marketing Manager to Interface with Google and media agencies to find new areas of growth
  • Excellent written and oral communication skills; at ease when dealing with senior management when needed
  • An understanding of Internet business models and web technologies
  • The ideal candidate will have relevant experience in online marketing and/or other performance marketing disciplines, preferably in Paid Search and App Install campaigns
  • Excellent analytical skills, a passion for metrics
  • Ability to operate in a high-energy, high-intensity and rapidly evolving environment
  • Solid organizational and project management skills
  • Passion for books and / or digital entertainment
41

Online Marketing Manager Resume Examples & Samples

  • Media Planning
  • Minimum 3 years' required, 5+ years' experience preferred in a marketing or digital advertising leadership role with a track record of results that have yielded a measurable ROI
  • Demonstrated B2C experience leading brand management and campaign strategy and development
  • Proven marketing & digital expertise with integrated media and marketing platforms that include experience in social, digital display, email, etc. well as traditional media channels
  • Excellent process and organizational skills. Demonstrated ability to prioritize and multi-task
42

Online Marketing Manager Resume Examples & Samples

  • Maintain and control all online marketing activities of foodpanda Thailand
  • Set up and optimize online campaigns for emails and push notifications
  • Plan and deliver CRM strategies across Thailand encouraging customer retention and loyalty
  • Report on performance of online campaigns
  • Analyze performance at a segment level to gain deep understanding of key user targets
  • Ensure efficient customer segmentation across our platforms to maximize the effectiveness of foodpanda online campaigns
  • Collaborate with other teams to help the restaurants achieve their full growth potential
43

Bersin Online Marketing Manager Resume Examples & Samples

  • Build, optimize and analyze email and online lead generation programs to create demand and lead pipeline for sales
  • 7+ years of progressively responsible experience in online marketing in a high growth B to B environment
  • Expert knowledge of Marketo, the marketing automation software tool
  • Expertise in all elements of online marketing including web sites, e-mail campaigns, SEO / SEM, video and social media
  • Experience with HTML5 and CSS
  • Proven ability to create and implement measureable online marketing strategies
  • Proven ability to develop messaging and content for all types of online assets. Strong writing skills preferred
  • Demonstrated ability to create and carry compelling design throughout online channels
  • Demonstrated experience creating metrics and reports that support business forecasting
  • Demonstrated experience working closely with sales to understand issues and creatively solve them using online marketing capabilities
  • Experience managing contract designers and html programmers
  • Excellent project management, budgeting, communications and report generation skills
  • BA/BS in marketing or business with an emphasis in marketing a plus
44

Online Marketing Manager Resume Examples & Samples

  • Educated to degree level, ideally in a numerate subject or marketing subject
  • 5 years experience working within an Ad-Operations, Technology based environment
  • Strong problem-solver and always keen to find “a better way”
  • Ability to manage stakeholders, including agencies and partners
  • Excellent communication skills; written and verbal - Proficient Microsoft applications, including Excel, Word and PowerPoint
  • Experience of the Google stack including, DCM, DBM, DFP (desirable, not essential), Google Analytics. Candidates with other technology backgrounds will also be considered: Atlas, Flashtalking, Mediaplex, etc
  • Knowledge of rich media including HTML, DHTML, Flash and JavaScript is a bonus
45

Online Marketing Manager Resume Examples & Samples

  • Manage and conduct online analytics and metrics to improve sales, conversion rates and overall profitability of the Copart websites. This will include site structure, web banners and creation of product-specific landing pages for merchandising/ marketing
  • Communicate with greater Marketing team to leverage all traffic driving tactics (email, social, display, search, digital integrations, etc) to Copart.com and related Copart brands. This includes site optimization for SEO, social media assistance, etc
  • Create and update landing pages for online and email use
  • Image editing for copy changes, variety of languages and email use
  • Assist with Buyer growth and retention
  • Assist email marketing manager, as needed with email development
  • Manage end to end campaigns including writing of business briefs, 1-pager overviews, development of key performance indicators (KPIs) including but not limited to geo-targeting, customer segmentation, behavioral targeting, copy and image editing
  • Online site reporting for campaign effectiveness such as page views, ROI, A/B testing
  • Conduct regular competitive analysis to identify best practices and recommend action steps
  • Assist in preparation of presentations, correspondence, metrics, charts, tables and graphs
  • 2-5 years of online marketing experience
  • 3+ years of experience in developing marketing campaigns and running them from start to finish
  • 1+ years of email marketing with ESP (Exact Target) a plus
  • Extensive content management systems (CMS) t requiring HTML, content changes necessary to build and edit landing pages (Drupal experience preferred)
  • Experience with Revive a plus
  • HTML proficient, knowledge of email coding to build and edit email a plus
  • Copywriting skills a must
  • Image editing Moderate to Proficient (Photoshop skills required)
  • Skilled in MS Office (Excel, Word and PowerPoint)
  • Ability to read, understand and tell the story of the analytics provided
  • Spanish a plus
46

Online Marketing Manager Resume Examples & Samples

  • Responsible for global leadership of IBG Digital, overseeing digital strategy to align with IBG Marketing plan priorities, coordinating execution through Digital Regional Centers and other digital teams inside 3M
  • Supervise and manage the ICM Digital team consisting of the Experience, Demand, International Deployment functional team leads
  • Provide oversight and governance for key ICM digital functions (Experience, Demand and International Deployment), ensuring that functions set and achieve short and long-term targets/goals
  • Prioritize digital initiatives and create strategic plans with input from countries, corporate marketing, Divisions and ISMC
  • Define the business strategy to support online interactive marketing and related customer relationship management activities, ensuring resources are prioritized to deliver optimal results
  • Advocate for digital through educating and driving awareness of digital marketing among Marketers within IBG
  • Responsible for assessing the options of outsourcing ICM digital roles/functions that may not currently exist, while building a roadmap for transitioning to a fully in-house capability model
  • Maintain ownership of the ICM online marketing budget and investment decisions, and hold accountability for profitability and online business results as determined with the divisions and ISMC
  • Actively monitor digital marketing trends/innovations and integrate into team strategy to maintain relevance and stay competitive
  • Responsible for team development and growing digital expertise to maximize effectiveness
  • Consistently monitor digital team development needs and advocate for training to foster an environment of continuous development
  • Minimum of ten (10) years of experience in marketing with extensive experience in online marketing
  • Minimum of three (3) years of team leadership experience
  • MBA from an accredited university
  • International management and collaboration experience
  • Industry engagement and connection
  • Proven strategic capabilities
  • Executional skills and background
  • Strong project management and organization skills
47

Lead Online Marketing Manager Resume Examples & Samples

  • Five or more years of content development in multiple media formats including video scripting, written documents, infographics
  • Three or more years of customer messaging and marketing experience
  • Experience within the communications industry
  • The ability to manage multiple projects at once in a fast-paced environment
48

Senior Online Marketing Manager Resume Examples & Samples

  • A minimum of four (4) years of Digital Media experience
  • A minimum of two (2) years of managerial experience
  • Demonstrated ability to direct and set strategy for online direct response demand generation and optimization activities, including the areas of 1.) CPC travel search and deals distribution placements (Travelzoo, TripAdvisor, Kayak, etc.), 2.) Auto-optimized banner production and trafficking 3.) Behavioral Targeting and Retargeting (Ad networks) and 4.) Effective reporting of results to all stakeholders
  • Expertise in Digital Ad Technologies of DSP, DMP, DCO, Ad Exchanges, Tag Management platforms, and Ad Servers
  • Proven team management and team building experience
  • Strong financial acumen, budget development and management skills, including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets
  • Excellent presentation and public speaking skills, as well as excellent written communication skills
  • Strong analytical skills and knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages; working knowledge of Microsoft Excel, including ability to understand and manipulate basic spreadsheets
  • Knowledge of DFA (Doubleclick) and Media Platforms (DMP, DSP, DCO)
  • Ability to travel 20% of the time, as required
  • MA/MS Master’s Degree
  • A minimum of five (5) years of professional experience
  • A minimum of four (4) years of managerial experience
  • Experience managing display, social, and metasearch advertising for a travel advertiser
  • Hospitality industry experience, with a mix of experience from distribution or web services
  • Advanced experience negotiating, onboarding, and managing ad tech platforms
  • Ability to work independently; includes the ability to recognize need for involvement of other teams/peers and the capability to effectively facilitate that collaboration
49

Online Marketing Manager Resume Examples & Samples

  • Continuously work towards improving the overall COS (Cost of Sale) from our existing affiliate partners to drive a strong ROI (Return on Investment) for IHG hotels
  • Budget, strategy and reporting responsibility for the IHG European affiliate programme
  • Management of existing affiliate partners to drive increased revenue, greater profitability and incremental revenue
  • Continually grow the programme through recruiting new affiliate partners
  • Manage the relationship technology partners through regular communication with Account Managers
  • Keep updated on new industry products and technologies to make recommendations
  • Provide regular weekly reporting on the performance of the affiliate programme
  • Present in depth quarterly analysis to Senior Management
  • Work with Regional Online Web Managers and Executives to ensure campaigns are being represented in all channels globally
50

Online Marketing Manager Resume Examples & Samples

  • Ensure that the Amazon.co.uk homepage is being presented to the highest standards, with the priorities of the customer front-of-mind
  • Work with international teams to edit and localise customer-facing messaging for new website features and service launches
  • Leveraging site-wide placements to give exposure to promotions, new site features, customer-critical messaging and other business priorities
  • Develop testing plans to measure effectiveness of different messaging and campaign types across multiple dimensions
  • Train stakeholders on guidelines and principles of the page, and audit use of the features
  • Work with the Advertising team to compile compelling sponsorship opportunities
  • Drive adherence to site guidelines, ensuring pages are optimised for accessibility and usability
  • 3-5 years of relevant work experience in online and offline marketing, brand management or related field, ideally e-commerce or retail business of significant scale
  • An experienced planner and project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization, and across various teams
  • Expert communication; able to present and persuade confidently at a senior level
  • Excellent written English and strong attention to detail
  • Ability to learn new systems fast
  • Quick thinker with the ability to operate with a commercial and customer-focused view
  • Strong organisational skills; able to manage multiple projects simultaneously
  • High level of responsibility, self-motivation and enthusiasm
  • Experience managing projects and different work streams (ie. project management)
  • Experience managing multiple stakeholders or internal clients (ie. account management)
  • Demonstrated track record of creative problem solving
51

Online Marketing Manager Resume Examples & Samples

  • Keywords that describe you well: results oriented, takes initiative, creative, data driven, good communicator, positive attitude
  • Minimum of 5 years work experience in online marketing and lead generation (preferably in a B2B environment)
  • Fully proficient in Google Analytics, Adwords and SEO techniques
  • Ability to initiate, prioritize and manage multiple demanding projects in a fast paced, constantly changing environment
  • Strong analytical skills, understand how to gather data and turn it into actions to improve online performance. Able to analyze the prospects behavior and delivers content at the right time
  • Proven track record of developing successful creative campaigns
  • Strong independent contributor – that excels in a team – and brings that team steps further
  • Extensive experience managing online agencies and budgets
  • Fluent in English (next to being Polish native speaker)
  • Experience in a fast-paced, dynamic, multi-cultural and international environment is an advantage
52

Assistant Online Marketing Manager Resume Examples & Samples

  • Develop and maintain marketing initiatives across the Online Display channel focused on customer acquisition and retention
  • Assist in planning, forecasting, and measurement of the channel
  • Responsible for day to day reporting, ad trafficking and media optimization
  • Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives
  • Attend all relevant internal meetings and develop sustainable relationships with key departments and leaders including IT, merchandising, web production, creative, finance, legal and corporate development
53

Online Marketing Manager, Alcon Resume Examples & Samples

  • Comprehensive management of all activities in the area of modern marketing tools and the development of the e-commerce area of the Vision Care business
  • Supervise e-commerce projects and new websites offered by Vision Care: from design and launch through development of distribution, positioning and promotion to preparation of sales strategies
  • Adapt the global e-commerce strategy, adjusting the activities to local conditions and initiating local solutions to develop the competitive advantage of Alcon on the local market
  • Responsible for on line marketing strategy with the aim to drive fitting of contact lenses; increase brand awareness and customer retention in retail
  • Determine the parameters of a company's online presence and develop comprehensive digital and promotional e-commerce plans
  • Align with global and local business priorities, develops digital marketing mix and allocates and manages respective marketing budget
  • Analyze the e-commerce market (market share, competition, legal regulations, prices, marketing strategies) for Vision Care products
  • Build, develop and maintain company e-commerce platform InContact and company websites in countries
  • Define right messaging for respective target group in digital channels; manage communication on social platforms
  • Manage and prepare regular and innovative promotional campaigns and advertisement, develops customer-specific marketing programs
  • Perform various search engine optimization (SEO) and search engine marketing (SEM) duties
  • Implement and manage web analytic solutions such as Google Analytics and other web traffic resources for analyzing, tweaking and making changes to maximize site traffic
  • Develops forecasts through analysis of historical data, along with additional overall market trends and data
  • Set and track key performance indicators (KPIs); develop, analyze and determine ROI of marketing activities
  • Collaborates with brand and sales managers as well as outside partners and third party agencies
  • Preferably University degree in Marketing or Economy area
  • Fluent English, knowledge of one of ECE cluster languages (Czech, Slovak, Hungarian, or Romanian) is an advantage
  • Previous experience in an area of digital / internet / online / e-commerce brand marketing is a must
  • Experience with managing e-commerce development projects and facilitating communication with technical partners and IT
  • Understanding and experience in search engine optimization (SEO), search engine marketing SEM of pay-per-click methodologies and web analytics
  • Experience in media planning and social media advertising
  • Independent, responsible and creative person
54

Regional Online Marketing Manager Resume Examples & Samples

  • Work hand-in-hand with your respective region to optimize localized website content, work with the product teams regarding changes to product content pages and are responsible for improving website order conversion
  • Work closely with development teams including Platform, eCommerce, and Marketing Operations to deliver website content updates rapidly, and then test and iterate on those updates, based on key performance measurements
  • This manager position will be the point of contact for other channel marketing & product stakeholders, responsible for ensuring that these partner’s business interests are understood and represented in regional/localized online sales & marketing
  • This is an extremely collaborative role and the ideal candidate will be able to partner with and influence many other team members throughout the marketing organization. Well executed regional promotions which involve brand, advertising and customer care will be a major key to success
  • Create regionalized goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights & recommendations to improve and grow the business
  • Develop, plan and implement online marketing strategies to optimize and localize the customer experience, drive online sales, and improve customer satisfaction
  • Leverage product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and manage up-sell and cross-sell programs
  • Collaborate with complementary product teams to identify cross-product opportunities on the site, in marketing campaigns, within the product applications, and other locations
  • Collaborate with International marketing teams to identify opportunities to effectively market the product lines in-country
  • Provide continuous business analysis of key site metrics and customer feedback to internal customers including product teams, advertising and marketing with strategic recommendations and commentary as necessary
  • Maintain calendar of key launch/event dates related to localized marketing and sales for the product lines in collaboration with the product teams, PR, advertising, customer care and other channels. Communicate major date changes to maintain awareness of our sales and marketing campaigns across the organization
  • Work closely with UX, creative, project managers and development teams to meet deadlines and sales goals
  • The ROMM will be regularly involved in developing project business requirements, driving project execution for delivery, and measuring success
55

Lead Online Marketing Manager Resume Examples & Samples

  • Budget-conscious; able to manage expenses and mitigate costs
  • Knowledge of and experience using content management systems (Documentum, Kapost, or similar)
  • The ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
  • Excellent Microsoft Office skills; SharePoint experience a plus
  • Significant experience performing an editorial function for digital media (copy, design, etc.)
  • 7-10 years’ experience managing content and production for business websites
  • Bachelor’s degree in English, Marketing, Digital Media or a related field
56

Online Marketing Manager Resume Examples & Samples

  • Drive emerging brands to achieve business performance target by effective and innovative marketing levers, both internally and externally
  • Analyze company data and execute tail-made programs to brands under different characteristics to drive brand growth
  • Execute marketing campaigns including item selection, analysis and optimization. Effective communication between brands and internal team is necessary to make a fruitful result
  • Seek new marketing channels and opportunities to drive emerging brand growth
  • Support emerging brands’ to build up structured page and optimize brand page for better traffic and conversion
  • Work closely with cross-functional teams to expand brand pipeline in multiple verticals, implement campaigns and promotions, etc
  • 5+ years of experience in digital marketing (esp. online marketing) industry or function team, with knowledge and experience in operation including item selection, campaign execution, analysis and optimization
  • Experience to digital marketing in cross-border trading e-commerce preferred
  • Ability to analyze and interpret multiple sets of data and work out concise, insightful analysis
  • Ability to interact and engage with peers with good communication skills
  • Able to work independently and under pressure as well as be a strong team player, always seeking to improve team and organizational performance
  • Self-management skills and self-motivated attitude highly valued
  • Fluent English in both verbal and written is a must
  • Proficiency with Excel, PowerPoint, etc
  • Bachelor’s degree of famous university
57

Senior Online Marketing Manager Resume Examples & Samples

  • Demonstrated ability to direct and set strategy for online direct response demand generation and optimization activities, including the areas of CPC travel search and deals distribution placements (Travelzoo, TripAdvisor, Kayak, etc.); auto-optimized banner production and trafficking; behavioral Targeting and Retargeting (Ad networks); effective reporting of results to all stakeholders
  • Ability to travel as required (20%)
  • Advanced experience with attribution measurement, ad serving, and advanced analytics tracking
  • Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
  • Ability to assimilate new concepts and practices into position and the department and provide effective training to peers for on-the-job training, policies and procedures, departmental training topics and professional development
  • Ability to work independently; includes ability to recognize need for involvement of other teams and peers and the capability to effectively facilitate that collaboration
58

Gift Card Online Marketing Manager Resume Examples & Samples

  • Conceptualizing, building, and executing the full lifecycle of marketing and merchandising for Gift Cards including creative development, targeting segmentation, and performance analysis
  • Knowing our market and being obsessively aware of new products, brands, trends, and opportunities
  • Determining the appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results
  • Establishing, leading and driving China-specific initiatives, working with world-wide teams
  • Self-directed problem-solving and issue-resolution skills with the ability to work effectively in a deadline-driven work environment where multitasking while maintaining quality and attention to detail are the norm
  • Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition, assess the efficacy of marketing programs and drive innovation
  • High bias for taking ownership, flexibility, and exceptional communication skills
  • Aptitude for organization, prioritizing and delivering results in a fast-paced environment
  • Strength for rethinking or simplifying processes to drive innovation and efficiency
  • Ability to leverage, influence, navigate, and build partnerships across business teams
  • Conduct regular and rigid quality control of our website by drawing on quantitative results
  • Ability to communicate and present metrics effectively to support strategic recommendations
  • Strong oral and written communications skills in Chinese with English proficiency
  • Thinks strategically, but self-starter owning tactical execution
  • Has the characteristic ability to inspire passion in others
  • High proficiency with Excel (pivot tables) and CRM experience. Knowledge of Marketing Automation platform (Pardot, Marketo or Eloqua) HTML, XML, Photoshop, SQL or Tableau a plus
  • Expertise in product marketing strategies in online and mobile retail channels
  • Strong time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously
  • Superior verbal and written communications skills and ability to interact with senior management and other teams to drive marketing activities that build and support the business achievement
  • Aptitude for success in an ever-changing environment with competing priorities
59

Online Marketing Manager Resume Examples & Samples

  • Bachelor’s degree (Business Management)
  • Education: Bachelor’s Degree in Business Management with a focus on digital and technology, eCommerce or equivalent combination of education and experience
  • 3 years experience working cross-functionally, within an international technical environment in a similar role (experience in online marketing/eCommerce is a must)
  • Business sense to translate complex cross-functional technical problems into effective online marketing
  • Strong analytical skills required as foundation for strategic online marketing plans
  • Track record of delivering and growing KPIs for international online businesses via online marketing projects & initiatives
  • Highly organized entrepreneur, self-motivated, flexible and with the ability to handle multiple projects simultaneously, working cross-functionally and meeting business deadlines
  • High level of written and verbal communication skills (ability to document ideas concisely and quickly), excellent English skills (both verbal and written), additional languages are beneficial
  • Excellent organizational, planning and analytical skills
  • Passion for the online travel industry
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Franchised Online Marketing Manager m/f Resume Examples & Samples

  • Development, implementation and monitoring the online marketing and website strategy
  • Content management and further development of the hotel websites
  • Content management and further development of other online sales
  • Channels, e.g. OTAs and Metasearch
  • Newsletter marketing
  • Search engine marketing and optimization in collaboration with the
  • Hotel management company and Marriott
  • Creating reports and analyzes
  • Support for marketing projects
  • Social media marketing: Development and implementation of social
  • Media channels and campaigns, content creation, posting and answering guest comments
  • At least 2-3 years of professional experience in the field of online
  • Marketing / e-commerce as well as in the tourism industry or comparable position
  • Ambitious and high affinity to digital and social media
  • Strengths in organizational and interpersonal skills
  • Very good skills in communications
  • Flexibility and the ability to cope with pressure
  • Friendliness and self-confidence
  • Fluent in German and English, both written and oral
  • HTML-, Wordpress and Photoshop skills are an asset
  • Very good knowledge of MS Office
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Online Marketing Manager Resume Examples & Samples

  • Develop and implement overall strategy and execution for BR online merchandise site & email experience to meet business objectives, providing a seamless cross-channel experience that delivers innovation and builds the brand
  • Contribute to overall seasonal site & email strategy as well as translate product stories into compelling marketing messages that inspire our customer and drive conversion
  • Meet with global team seasonally to align on seasonal product stories and nuances for market
  • Maintain reporting for seasonal site & email initiatives: determine key metrics, data source, and report format. Track and analyze performance and report out learnings and recommendations
  • Present weekly, quarterly and ad hoc reporting to business partners, and ensure hindsights are shared and utilized with key business partners
  • Mentor and develop Assistant Marketing Manager
  • Proven track record of evolving, innovating and executing successful seasonal marketing campaigns
  • Excellent project management skills and ability to work in fast-paced, ambiguous environment
  • Self-starter and solution oriented mindset, with proven ability to successfully work through ambiguity
  • Extremely detail-oriented with passion for flawless execution
  • Extensive experience in building effective cross functional relationships and navigating the complexities of a large organization
  • Superior time management skills – able to deliver complex strategies under tight deadlines & thrive under pressure, ambiguity & a fast paced environment
  • 4+ years of relevant experience in retail/ecommerce
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Senior Online Marketing Manager Resume Examples & Samples

  • Conceptualize, build and oversee execution of video advertising campaigns for Prime Video in the EU including creative development and campaign strategy
  • Build an audacious test roadmap to discover the most effective and efficient strategies for video advertising
  • Determine the appropriate methods and metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and downstream KPIs
  • Partner with Analytics and Tech teams to use customer research, hard data, and marketing & business metrics to derive insights to assess the efficacy of marketing programs and drive innovation
  • Evaluate new ad tech, social/messaging platforms and creative ad formats, then advocate for improvements across diverse internal and external stakeholders
  • Know our market and be obsessively aware of new products, brands, trends, and opportunities
  • Multiple years experience managing large-scale marketing campaigns or multiple years of experience with equivalent complexity
  • Superior verbal and written communications skills and ability to interact regularly with senior management
  • Extreme attention to detail, superior analytical skills and the ability to make data-driven decisions
  • Evidence of cross-functional management, working with diverse stakeholders and developing talent
  • Experience managing large-scale social advertising campaigns (Facebook, Instagram, Twitter, Snapchat, YouTube, Tumblr, et al)
  • Experience with CRM
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Online Marketing Manager Resume Examples & Samples

  • Experience with data presentation and visualization using Tableau
  • SQL/database knowledge and basic knowledge of query creation
  • Experience with creative development
  • Knowledge of Agile fundamentals
  • Experience differentiating subscription vs free SaaS product messaging
  • Knowledge of tracking and tagging technologies
  • A point of view on marketing attribution