Online Marketing Manager Job Description
Online marketing manager
provides analysis & ad-hoc support of customer acquisition campaigns across Search Engine Marketing (SEM), Display & Native advertising channels.
Online Marketing Manager Duties & Responsibilities
To write an effective online marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included online marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop the overall strategy and manage the paid search marketing program and relationship with agency
Develop the overall strategy and manage the organic search marketing program and relationship with agency
Develop strategy and manage display advertising and relationship with agency
Oversee results on a daily and weekly basis to optimize revenues and ensure top and bottom line revenues exceed plan
Work proactively with merchandising, marketing and planning teams to identify strong product storytelling
Be “on call” for all issues that may arise
Help continually update and disseminate Corporately-developed guidelines and processes, chiefly those related to digital media planning and execution (specifically on the performance marketing side) measurement and budgeting
As a thought leader, alongside Performance agency, identify and educate organization on new developments in search marketing, competitive activities, and implications for our brands
Leveraging search to enhance channel strategies
Educating teams throughout the organization
Online Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Online Marketing Manager
List any licenses or certifications required by the position: SPHR, PHR, PMP
Education for Online Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the online marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Journalism, Economics, Molecular Biology, Math, Advertising
Skills for Online Marketing Manager
Desired skills for online marketing manager include:
HTML
Microsoft Excel
Mobile commerce
Online marketing and search trends and developments
Query creation
Tracking and tagging technologies
Advertising channels:
Averages and weighted averages
Business mathematics
Conversion metrics
Desired experience for online marketing manager includes:
Assist in ad-ops as needed with respect to tagging, training for technical and Ecomm teams on new tools and other operational considerations
Help develop corporate POVs focused on click fraud, attribution and other areas of major focus within the search/advertising industry
Develop email strategy that achieves the online business objectives for both US and CDA
Develop creative briefs and take project from kick off to QA
Develop circulation strategy using analytics to identify new segmentation approaches and/or refine existing customer segments
Brainstorm and generate new and innovative ideas for future email messages
Online Marketing Manager Examples
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Online Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of online marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for online marketing manager
- Review creative against marketing strategy and provide effective, clear feedback
- Participate in email QA
- Act as daily marketing liaison with Email Vendor
- Track competitive emails and develop actionable insights
- Responsible for traffic driving marketing programs forGap.com
- Produce and oversee the production of top caliber content that inspires & educates, in the form of articles/blogs, case studies, eBooks, slide shares, white papers, videos, infographics
- Manage, optimize and report on KPI's
- Work alongside SME's to identify new partnerships opportunities for optimizing existing partnerships where appropriate based on brand strategies and initiatives
- Develop marketing plans and prepare selling materials to present at monthlyand seasonal sales meetings
- Advise authors on growing their online presence through profiles on socialmedia sites such as Facebook, GoodReads,Twitter, Pinterest, Tumblr, andLinkedin
Qualifications for online marketing manager
- Minimum 8 years of all-rounded marketing experience (Advertising, E-commerce, Branding, PR & CRM)
- Proficient in digital marketing and analytics
- Experience in .com business is highly desirable
- 6+ years’ experience in B2B online marketing using webcasts and online events
- Industry knowledge of latest demand generation trends, including creating a funnel, nurture strategies, digital, online and live events, preferably in a field marketing function
- Able to deal with ambiguity by using simple design principles to drive focus, precision and accountability
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Online Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of online marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for online marketing manager
- Establish a firm understanding of Brand and Market priorities by season
- Collaborate with Manager (and team) on email marketing in regard to ideation & creation of assets with a focus on the Brand and Market’s priorities tactics to meet daily sales plans
- Work with internal functions (Creative, Copy, Marketing, Legal, ) to coordinate and develop all copy and creative assets necessary to support e-mail programs
- QA all test email segments prior to email going live
- Create test plans (including mobile-specific), incorporating response analysis to optimize campaigns
- Manage one manager- level direct report and bring in additional/seasonal help as necessary
- Owns email cadence and customer experience
- Experience managing affiliate marketing programs, preferably through Linkshare
- Prior experience with Omniture Analytics would be advantageous
- Agency and in-house experience a plus
Qualifications for online marketing manager
- Assist in development of marketing briefs outlining key goals and initiatives, creative and copy needs and technical requirements
- 10+ years’ experience online marketing and analytics in retail and/or consumer marketing
- 5+ years’ experience specifically in campaign management, x-channel analysis, and digital strategy development and execution
- 4+ years’ experience working in a highly-matrixed environment in a Fortune 1000 company
- 3+ years’ experience presenting to and developing reports to executive-level internal stakeholders
- Proven experience analyzing and reporting on SEM, SEO, affiliate, programmatic campaigns for either a retail brand or at an agency working with a retail brands as a client
3
Online Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of online marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for online marketing manager
- Prior experience with Omniture
- Experience of working with a US-based head office Experience supporting a growing pan-European business
- Cross-channel optimized email support to drive qualified traffic to the site
- Site marketing assets that drive traffic to key buys and optimize for clicks
- A robust promo toolkit that helps meet the business forecast
- Manage and support an associate marketing manager
- Be the voice of online marketing in the pre-season process.Develop a robust content plan that responds to the customer mindset and drives engagement
- Must have a passion for site, promo & email marketing for delivering an exceptional customer experience
- Responsible for the management, maintenance, ongoing development, design and content on websites including blog(s)
- Develop workflows and designs for components of the websites from prototypes to creation of the site, including Beta testing and final posting
Qualifications for online marketing manager
- Makeup Artistry or Product Marketing experience preferred
- Strong analytic skills and proficiency in Excel
- Creative writing skills to develop strong headlines, optimize content and assets
- Proven track record of running paid media on Google and Facebook
- Experience with Salesforce and Marketo a big plus
- 5 to 8 years of online marketing experience with at least one year of B2B or SMB marketing experience
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Online Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for an online marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for online marketing manager
- Continually assess current web technologies, trends, tools and techniques and provide input and feedback to management for improvements to achieve objectives
- Provide backup to the Director of Marketing on the CRM system as assigned including participation in new development projects, system enhancements and maintenance
- Closely partner with vendor management team, in-stock management team, technical teams in China , traffic, finance
- Implements tactics necessary for improving site performance with the ultimate goal of generating more customers/leads
- Ensures that Director and Senior Manager have opportunity to “audit” all proposed changes to the site to ensure they are on goal
- Action regular updates and improvements to the websites based on user data and feedback, and Search Engine Optimization targets
- Should track global, regional and local spend and identify leverage of centralized vs
- Evaluate and interpret metrics for assessing marketing/sales effectiveness
- Partnering with vendor manager to launch new brands, new products, joint promotions and support on market development fund acquisition
- Manage the global relationships with performance marketing vendors
Qualifications for online marketing manager
- Pro-active problem solving abilities, team player
- Experience with Passport a plus
- Experience in online marketing preferred
- Must have a Bachelor’s degree in Business Administration, Marketing, or any related field
- Must have at least 5+ years of Marketing or Online Marketing experience
- Must have a working knowledge of web analytics tools such as Google Analytics and Fire Click, email service platforms such as CheetahMail
5
Online Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of online marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for online marketing manager
- Manage external agency partners and freelancers
- Manage student relationship and communications strategies
- Oversee select high value segment marketing and matriculation initiatives
- Forecast marketing expenses and manage a budget
- Monitor market conditions, competitors, and relevant KPIs to continually evolve efforts
- Oversee marketing strategy, campaign implementation, and day-to-day execution
- Plan and manage projects through to completion
- Other strategic marketing, analyses, business projects as needed
- Identify and champion email functionality that will help to enhance and personalize email content to drive engagement and sales
- Help lead preseason and in season calendar planning, develop strategies to react to business, partnering closely with Marketing Director, Buying, Finance, Production and Store teams
Qualifications for online marketing manager
- Prior experience in general sales, such as conducting cold calls, sales pitches, and negotiations are a plus
- 5+ years of relevant marketing experience within IT, e-commerce, or from an advertising agency
- Fluent in Chinese, Japanese and ideally possess intermediate English
- Strong communication skills in all languages, capable of working and communicating cross-functionally in Japan and Global offices
- Possess Business Level English
- Experience working with online and offline merchants