Marketing Marketing Manager Job Description

Marketing Marketing Manager Job Description

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Marketing marketing manager provides marketing solutions through web, search, email, social media, and marketing automation to support new and existing business activities and drive the business forward through key marketing channels.

Marketing Marketing Manager Duties & Responsibilities

To write an effective marketing marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead tactical implementation of digital marketing plans for EW, in collaboration with other EW staff, PLG sales, marketing, and national promotions staff
Additional database, digital marketing and social marketing as needed for shows and required by VP, Marketing and/or Sr
Develop new A launch in-store programs and tools that create animation, increase awareness and sales
Utilize power point, Photoshop and other graphic design tools to create promotional pieces for activation on partnerships other venue projects
Partner with the extended market team to leverage core service area and industry messaging and represent one firm in the market
Develop channel planning and execution
Organize and execute quarterly ADG progress calls with sales team
Work with sales and customers to ensure brand and logo is being used in accordance with corporate guidelines
Create site visualizations, sales presentations, and drink promotions
Artwork, Packaging, TV, Print, Digital, Radio

Marketing Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Marketing Manager

List any licenses or certifications required by the position: PMP, PPC, SEO, ABM, CRM, CPSM, PM, IC3, SSL, CMP

Education for Marketing Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Education, Advertising, Journalism, Communication, Business/Administration, Management

Skills for Marketing Marketing Manager

Desired skills for marketing marketing manager include:

Digital marketing
ESPs
Excel and statistical packages
Fragrance category
Funds and institutional investment product marketing
Google Analytics
HTML
Implementing brand guidelines and able to clearly communicate requirements in a practical manner
SQL and CRM systems
Sales

Desired experience for marketing marketing manager includes:

Oversee product creative elements – both trade and consumer
Work with 3rd party partners to implement national promotions
Provides P&L estimates on series upon pick-up, budgets added-value and communicates financial projections with senior marketing and finance teams
Communicate regularly with marketing counterpart at SPT to ensure we are aligned with their goals and communicate developments internally to senior leadership
Work closely with SPT and commercial teams to establish a domestic release schedule for both next-day EST physical formats
Innovate wisely and evaluate constantly

Marketing Marketing Manager Examples

1

Marketing Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing marketing manager
  • Partners closely with Product Marketing, Product Management, other Carrier Account Teams, Go-To-Market Team (Sales, Operations, Finance), Core/Retail Marketing and Marketing Operations teams in order to develop cohesive marketing strategies and implement brand and demand generation tactics
  • Develop marketing programs that clearly communicate the unique benefits and features of the solutions and build congruity in messaging from the sales and client services teams
  • Coordinate collaboration with e-commerce, digital marketing and creative services teams to ensure execution across all channels hit marketing targets and objectives
  • Creation and execution of promotions including gift with purchase programs, sweepstakes
  • Develop and implement consumer and trade programming and promotions for cafes in both B2B channel
  • Analyze cafe market and competitive data
  • Develop and recommend product offering
  • Develop strategic plan for brand expression in coffee drinks, food, retail, and consumer communication in stores
  • Procure and develop exclusive products for retailing
  • Manage price list and value and supply chain coordination
Qualifications for marketing marketing manager
  • Effective brand marketer who is adept at building strong marketing plans across multiple platforms (physical and digital) while keeping both the retailer and end consumer in mind
  • Demonstrated ability to understand and discuss the fast moving television media landscape, rights windows, social media relationship with TV programming, and all forms of digital media Must have solid experience and knowledge of marketing next-day EST business physical media
  • Minimum 3 years of ma experience
  • Must have strong knowledge/passion of apparel
  • Must be self motivated, have solid interpersonal skills and be able to function well in a team environment
  • Creative problem solver and strategic thinker with a strong work ethic
2

Marketing Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing marketing manager
  • Handle end-to-end production and deployment of emails, including planning, formatting, testing, deploying, and campaign reporting using Emma
  • Creation and execution of Family-focused promotions including sweepstakes, giveaways
  • Build those programs into targeted and accountable segmentation programs, ensuring we communicate the right message to the right audience, utilizing the most effective marketing vehicles
  • Bring experiences and ideas to the table to continuously drive customer onboarding, training, engagement and loyalty
  • Develop an understanding of current and potential customers and customer segmentation to help improve the loyalty/retention of existing customers acquire new customers
  • Drive customer acquisition and create integrated, multi-media marketing plans that leverage Taunton’s network of sites, email, social, SEM and other PPP platforms variety of print products
  • Develop and execute CRM strategies for franchise brands delivering against goals to increase engagement, improve retention rates, grow cross-sells and increase customer LTVs
  • Build demand through partnerships, bloggers, and industry influencers
  • Define and manage objectives for internal teams external agencies and partners
  • Deliver campaign analyses with recommendations on how to leverage learnings for improved performance to VP of Marketing
Qualifications for marketing marketing manager
  • In-depth marketing knowledge, including initiative development, creative and marketing communications development and in-market execution
  • Proven experience in developing strategic plans and their flawless execution
  • Must be able to lead cross-functional teams to deliver timely, impactful results
  • Should embrace teamwork and strive to create an environment of high performing teams
  • Demonstrate ability to integrate brand elements and messages across portfolio
  • Experience in prioritizing and directing market research plans
3

Marketing Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing marketing manager
  • Ensuring that all proposals, case studies, presentations, and sales marketing responses represent the company's quality, brand, and operational standards
  • Managing, planning, driving and tracking lead generation activities, including as needed coordination and follow up with all relevant internal teams
  • Deliver all relevant financial and reporting requirements, including budgets, forecasts, monthly reports and scenario planning
  • Work with all stakeholders (LA, NR, TV, International/Local TV/ Cross functional teams) to ensure product & promotions are scheduled with optimum timing to maximise sales and seasonality
  • Lead and participate in key account presentations and ensure the timely preparation of trade material to support marketing and sales activity
  • Coordinate sales meetings and employee meetings/presentations as directed
  • Manage and oversee e-brochures revamping literature packs
  • Work closely with Performa’s public relations contractors to meet all public profile and branding targets
  • Drive monthly communications and messaging calendar, project managing campaign creation and execution
  • Manage KIPP’s social media presence across platforms, collaborating with PR, Development, Recruitment, Government Affairs, and Program Teams to curate, draft, edit, and schedule content
Qualifications for marketing marketing manager
  • Have experience in managing large-scale digital campaigns for brands across digital mediums
  • Must be well versed with the digital space and the technological aspect
  • Must be passionate about the digital space and also content
  • Understanding of instructor and student needs, and educational trends in the higher education market
  • While experience in the business services, financial services, accounting and finance and/or legal industry is a plus, it is not required
  • Ability to manage teams but also execute tactical details
4

Marketing Marketing Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing marketing manager
  • Maximize the sales potential of these products with the marketing budget
  • Work with sales in development of training and meeting materials
  • Managing and implementing the company's conference priorities and participation, including award submission program, sponsorship opportunities, and other event-related activities
  • Working with graphic designers and oversee design, layout, paste-up, and production of promotional materials
  • Managing all Public Relations, including identifying proactive press opportunities
  • Oversee the monitoring and documentation of competitive activity for the organisation to ensure our products & promotions are positioned to maximise revenue and adapting strategies and plans to address issues/opportunities
  • Generating new ideas
  • Lock release schedule a minimum of 12 Weeks Prior to Release Date
  • Partner with Publicity and Promotions department to develop value-adding initiatives for individual product releases and media strategies
  • Drive organisational and team performance by providing strong team leadership, with active participation in all TCFHE HR programs and initiatives
Qualifications for marketing marketing manager
  • Desire to be part of a highly productive, fast moving team
  • Ability to lead and influence cross-functional team and present results and drive recommendations across all levels within the organization
  • Motivated, enthusiastic, creative, result-oriented with entrepreneurial spirit
  • Experience emphasis on human-capital-driven services
  • Excellent written and oral communication skills, strong organizational skills, proficiency in Microsoft Office
  • Product marketing in Ireland and abroad
5

Marketing Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing marketing manager
  • Manage email marketing program including planning, targeting, execution, reporting, and optimization
  • Develop and oversee a B2B marketing strategy targeting advertisers across our portfolio, working closely with Discovery Networks’ ad sales reps to ensure all B2B materials are best in class
  • Brief and manage external creative agencies and manage marketing Service Level Agreements with various third party suppliers
  • Place all advertisements in relevant magazines, newsletters, websites
  • Identify, develop, and execute new and innovative ways to reach customers online.Maintain and/or oversee website maintenance
  • Coordinate assembly and shipping of all choral clubs.Create and edit all related choral club newsletters and promotional materials
  • Assist in all advertising copy
  • Oversee all reading session events and packets
  • As needed, represent company at various Reading Sessions, Conferences and Trade Shows
  • Facilitate retail communication
Qualifications for marketing marketing manager
  • A minimum of five years' experience in marketing & marketing management experience, ideally in an B2B environment
  • Experience of executing marketing plans to budget
  • BS/BA Degree required with 7+ years in marketing, merchandise planning or retail management or MBA with 4+ years of experience
  • 5+ years marketing experience with at least 2 years of hands-on experience in the email marketing channel
  • Strong understanding of direct-to-consumer business, consumer behavior and CRM principles
  • Ability to understand database structures

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