Wholesale Marketing Manager Job Description
Wholesale marketing manager
provides input to develop marketing budget, track invoice marketing expenses, and deliver the sales and profit requirements established for the assigned business unit.
Wholesale Marketing Manager Duties & Responsibilities
To write an effective wholesale marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included wholesale marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Minimal travel within US/CA regions required
Work with representatives within the Capital Markets and Payments Organization to establish marketing initiatives that support their sales and customer experience objectives
Continually engage with members of the business across the Regional footprint to develop a significant working knowledge of the business
Evaluate effectiveness of Wholesale marketing programs and recommend changes
Work with cross-functional teams comprised of other divisions and lines of business within the Bank to increase cross-sell and customer relationships
Develop core product collateral and merchandising such as brochures, online content, ongoing POS system
Foster collaborative relationship with the Regional Marketing Directors and their respective teams
May be asked to help manage vendor relationships and monitor effectiveness and efficiency
Manage all projects within the Wholesale marketing budget
Partner with Project Management to ensure timely, on-budget asset delivery for all CRK and licensee produced marketing materials, including seasonal tool kits, POS, packaging/trim, video, direct mail
Wholesale Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Wholesale Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the wholesale marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Business/Management, Finance, MBA, Marketing Communications, Management, Economics, Journalism
Skills for Wholesale Marketing Manager
Desired skills for wholesale marketing manager include:
Analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
Products
Retail marketing strategies
Services
Strategy
Analysing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
How Marketing can help drive the business when the business has a value-added sales model that sells strategic advice
Marketing creative process and wholesale marketing space
Marketing project management process
Fashion
Desired experience for wholesale marketing manager includes:
Prior financial/banking experience is necessary
Ability to work well independently collaboratively within a group
Partner with sales, merchandising and design throughout the creative process, including idea generation through to seasonal shot lists
7+ years of experience in partner management, marketing, sales, or business development
Experience developing account marketing programs or retail marketing programs
Strong project management background and expertise
Wholesale Marketing Manager Examples
1
Wholesale Marketing Manager Job Description
Job Description Example
Our company is hiring for a wholesale marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for wholesale marketing manager
- Become an expert on the channel - including consumer insights, product mix and sales to educate the team on the market and to best create and develop plans
- Drive key marketing execution of store visual, direct marketing (direct mail, email, and catalog) and promotional materials to support marketing initiatives for wholesale accounts
- Identify, recommend, and execute local/regional marketing initiatives for wholesale accounts that align with overall brand strategies and achieve specific performance metrics
- Manage North America Marketing Co-Op plans for all accounts in partnership with account sales team
- Establish relationships with wholesale account marketing teams to plan and execute blogger partnerships, social advertising, retargeting and affiliate marketing campaigns
- Develop in-store gifting initiative and partner with Merchandising and Sales to drive key metrics and conversion
- Maintain knowledge and execution of industry best practices for wholesale marketing performing ongoing benchmarking with competing luxury brands
- At least 5 years marketing experience, Wholesale experience preferred
- Strong attention to detail and exceptional organizational/Project Management skills required
- Ability to self-direct, manage ambiguity and flex to changing business needs
Qualifications for wholesale marketing manager
- Sharp intellect, curiosity and attention to detail
- Proficient in MS Office Word, Excel and PowerPoint is required
- 7+ years of related experience in Marketing
- Strong understanding of social media platforms and best practices
- Proficient computer skills, including MS Word, Excel, PowerPoint
- Must be able to work in a fast paced environment, multitask & prioritize assignments
2
Wholesale Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a wholesale marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for wholesale marketing manager
- Lead all product innovation launches & promotional planning across the channel, maximising investments & delivering growth
- Manage P&L for the channel & a large promotional budget
- Be the voice of customers in the wholesale channel, drive insights, understand their needs, create plans that help drive Wella sales in store & online
- Lead the annual GTM planning process, aligning senior management to plans, setting objectives for the team & assisting the channel leader with JBPs for the largest customers
- Lead the monthly forecasting for the channel, managing mix, promotions & portfolio
- Provide regular business updates, review & analyse sales data, identify business opportunities and present findings to senior management
- Define the current market position and potential demand opportunities via situation and opportunity assessments for the channel
- Identify supply needs, pricing guidelines, cost structure/drivers, alternate routes to market, and potential margin improvement opportunities
- Lead project commercialization of strategic hand hygiene and tissue select product launches
- Develop annual marketing, merchandising, and trade promotion plans for the channel
Qualifications for wholesale marketing manager
- Minimum of 5 years (for AVP hire) and 10 years (for VP hire) credit and marketing experience dealing with large corporates
- Must be driven and self-motivated, and possess strong interpersonal skills
- Deep understanding of the Vans brand the action sports and lifestyle industries
- Coordinate compelling launch programs for new fits or key equity moments for Levi’s within Macy’s
- Thoughtfully plan and execute strategic and compelling marketing programs leveraging all tactics for the Macy’s account, including online placements and strategies, email marketing, on-floor creative kits, trial events, PR, media, demand generation, social, and engagement programs
- Brief in creative needs to US Wholesale Sr
3
Wholesale Marketing Manager Job Description
Job Description Example
Our company is hiring for a wholesale marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for wholesale marketing manager
- Responsible to help develop and manage Wholesale Marketing budget – US and Canada, various licensed partners
- Role is expected to lead all Wholesale Marketing day-to-day projects (collateral/point-of-sale materials, PKG, .com imagery, ) and be the point person (TH Americas) for all integrated and specialized campaigns
- Working closely with Ivy Park internal teams including Buying, Operations, Sales & PR to effectively plan marketing activity in line with wider business objectives
- Performance expert for customers within channel including COGS trends, identification of conversion opportunities, development of impactful promotional activities, post promotion analysis, GM improvement, overall business knowledge including invoice sales to budget
- Development and ownership of campaign plans to ensure the timely delivery of relevant and engaging marketing messages
- Management and execution of integrated programmes of compelling media, communications and events activity supporting immediate commercial opportunities and longer term franchise builds
- Utilisation of the marketing mix for maximum impact and cut through to include, where appropriate, advertising, DM, email (including hands-on build through Marketo), web and product collateral
- Contribute to the evolution of contact strategies which reflect key client segments within marketing programmes, ensuring alignment to sales activity
- Utilise suitable evaluation and measurement metrics to effectively optimise programmes
- Manage programme briefing processes and ensure effective oversight of external agency resource for programmes
Qualifications for wholesale marketing manager
- Creative problem solving skills and ability to prioritize deliverables and deadlines a must
- Ability to work in a fast-paced and deadline driven environment, indicative of a true growth company
- An entrepreneurial spirit and desire to be proactive
- 5-7 years of retail & brand marketing/advertising experience
- Ability to think strategically, apply analytics and implement tactically
- 1-3 years’ experience in the wholesale travel market
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Wholesale Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of wholesale marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for wholesale marketing manager
- Lead execution of the brand strategy defined in GPR by being an expert in all elements of the branded programs
- Awareness of the wholesale and resale products and solutions and future development plans
- Align with regional and global merchandising on key product stories
- Accountable for annual planning, implementation and reporting on co-op investments
- Budget and T&E management for the entire team
- Create and prepare seasonal and national wholesale costing structure and sales budget
- Ensure catalogue and line sheet creation
- Responsible for US wholesale budget planning, managing and control
- Ensure global brand imaging and positioning consistency
- Manage the US sales area to grow and maximize sales revenues
Qualifications for wholesale marketing manager
- Thorough understanding of financial and banking principles
- Some shipping experience would be a plus
- Bachelor’s degree (or higher) in Business, Marketing, or related field required
- 12 years of petroleum sales or related experience required
- 5 years of management experience in a related function is required
- Previous experience working with refinery operations is preferred
5
Wholesale Marketing Manager Job Description
Job Description Example
Our company is looking for a wholesale marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for wholesale marketing manager
- In conjunction with marketing and sales administration, ensure that all supportive sales-based material is circulated
- Ensure correct procedural usage of software system
- Forecast seasonal stock requirements
- Stock clearance
- Oversee the release of stock to accounts in line with credit control policies
- Manage “returns” (R/A) policy
- Manage Wholesale Marketing Operations Assistant
- Oversee and manage e-commerce image process with accounts
- Project-manage Nordstrom quarterly look books from inception to execution to post launch recap
- Manage quarterly banner updates with wholesale accounts
Qualifications for wholesale marketing manager
- Experience managing integrated market programs in traditional and digital channels
- Experience of developing briefs and propositions, especially for digital channels used for business-to-business communications
- Strong investment product knowledge across fixed income, equities and multi-asset
- Energy, enthusiasm and resilience to pressure
- Minimum of 5 years marketing experience including brand marketing, channel marketing, digital marketing, social media, brand environment and other related areas
- Advanced degree preferred (MBA preferred)