Marketing Manager, Wholesale Job Description

Marketing Manager, Wholesale Job Description

173 votes for Marketing Manager, Wholesale
Marketing manager, wholesale provides event marketing services across the Treasury Services, Global Trade & Loan Products and Corporate Banking supporting the Strategic Event Marketing team & internal stakeholders for proprietary and non proprietary event logistics.

Marketing Manager, Wholesale Duties & Responsibilities

To write an effective marketing manager, wholesale job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, wholesale job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead the development of the wholesale & distributor channel strategy & GTM plans for the full portfolio of Wella products
Build marketing strategy within North America Wholesale (NAW)
Collaborate cross-functionally with critical stakeholders including Wholesale management Retail Merchandising, Planning and Allocation, Retail Operations, Visual Merchandising, Ecommerce, CRM, Advertising, Creative, and Finance
Identify featured product for print opportunities based on account customer base, tier and global marketing strategy
Collaborate with Creative Services to provide styling direction for account produced photography
Communicate product strategies, gather samples and brief digital assets for wholesale account sites, social assets and emails
Develop seasonal plans and strategies for wholesale digital to drive the brand and business goals
Engage & educate the broader multi-functional team on the channel, work collaboratively to develop outstanding in store plans & digital activations with customers
Contribute to the Innovation Management Framework process, bringing the customer perspective that influences innovation through to launch strategy and execution
Partner with creative team to conceptualize and develop marketing materials, including, in-store signage, catalog, sell sheets, and digital/social assets

Marketing Manager, Wholesale Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Manager, Wholesale

Typically a job would require a certain level of education.

Employers hiring for the marketing manager, wholesale job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Business/Management, Finance, MBA, Marketing Communications, Management, Economics, Journalism

Skills for Marketing Manager, Wholesale

Desired skills for marketing manager, wholesale include:

Treasury Service products
Audience needs and competitor landscape to develop marketing plans
Experience in the fintech
GM business strategies and tactics in core areas of Marketing
Market trends
Marketing strategy and tactics coupled with ability to apply the right mix depending on business objectives
Technology environment a bonus
Transaction banking and payments
Banking products especially cash management

Desired experience for marketing manager, wholesale includes:

Help maintain the department project list, and ensure that each project has a project number and has gone through the proper approval process (product team, management, compliance)
Bachelor’s degree with a minimum of 6-8 years of experience in marketing
Experience within US/CA fashion wholesale highly desired
Creative problem solver with strategic thinking skills and strong business acumen
Ability to make prudent decisions under pressure and deadlines
Luxury brand experience a plus

Marketing Manager, Wholesale Examples


Marketing Manager, Wholesale Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing manager, wholesale. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, wholesale
  • Manage constant communication to internal parties regarding plans, changes in plans, potential issues, and learning’s in order to keep everyone informed of progress and key information
  • Lead the team and keep them accountable to deadlines, basic team functions, and executional success while also developing and challenging them
  • Work closely with sales and wholesale admin team to ensure proper execution of national and regional in store events, co-op
  • Translate long term brand strategies to the department store, ecommerce and independent shoe channel
  • Develop and execute wholesale channel marketing strategies, and marketing initiatives to support sell-thru
  • Oversee co-op marketing budget for wholesale accounts to drive sell through, capture market share, and drive a profitable business
  • Build strong customer focused relationships by traveling to accounts for planning and tactical detail meetings
  • Collaborate with sales, merchandising, planning and other key internal stakeholders to ensure the achievement of business goals, retailer priorities, and Timberland initiatives
  • Develop and present wholesale marketing presentations that link to customer goals and seasonal initiatives at key meetings, including sales meetings, trade shows, and major account meetings
  • Regularly analyze program performance and conduct payout analyses of all major initiatives to increase spending efficiencies, program efficiency and improved ROI
Qualifications for marketing manager, wholesale
  • Requires 5-7 years marketing experience
  • Executive exposure
  • Ability to work in fast-paced, deadline oriented environments and deal with ambiguity
  • Solid understanding of marketing programs, events, and promotions
  • Be comfortable with being hands-on to deliver a set of business and customer experience improvement results
  • Knowledge of wholesale, retail and fitness industry

Marketing Manager, Wholesale Job Description

Job Description Example
Our growing company is looking to fill the role of marketing manager, wholesale. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, wholesale
  • The Manager will lead and manage the adaptation of strategies and execution of those strategies with our wholesale account partners
  • Own relationship with sales to understand ecommerce objectives and provide support to achieve short term and long term goals
  • Liaise with internal agency to brief and oversee projects/campaigns
  • Gain alignment on proposed strategies from all key internal partners
  • Manage the relationship with wholesale account partners – present ideas/projects/creative and gain agreement while ensuring the RL brand is positioned as premier
  • Initiate execution of strategies and guide team to adhere to processes and ensure successful outcomes
  • Apply a critical lens to all projects and ensure that business critical needs are always incorporated
  • Collect and synthesize metrics/reports and understand trends/benchmarks
  • Own communication between internal teams
  • Manage coordinator to ensure maximum productivity and efficiency
Qualifications for marketing manager, wholesale
  • Bachelor's degree with a focus on Marketing, Business, Communication, or equivalent
  • Very high level of initiative, self-confidence, energy, diplomacy and personal integrity
  • Initiate meetings and drive the presentations, clearly communicate strategies and goals in advance and own outcomes/next steps
  • Positive attitude, willing to get your hands dirty and work as a team to accomplish the task at hand
  • Responsible for US Wholesale store visits
  • Directly working with vendors as applicable – print, GWP, POP

Marketing Manager, Wholesale Job Description

Job Description Example
Our growing company is hiring for a marketing manager, wholesale. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, wholesale
  • Oversee the creation and optimization of digital, online marketing and social media activations for etail accounts
  • Merchandise involvement to develop products/classifications and price points
  • Manage a portfolio of customers in the Transportation sector
  • To prepare credit proposals for new borrowing customers and conduct credit reviews for credit facilities extended to existing customers
  • Create and execute comprehensive strategic and tactical marketing plans for the wholesale business, including advertising programs, co-op advertising, direct-to-consumer, in-store promotional programs, social media, and events
  • Partner with the marketing departments of wholesale partners to build the Tommy Hilfiger brand and drive sales in stores and online
  • Oversee and manage coop marketing program(s)
  • Plan and execute seasonal POS programs for all product divisions (e.g., men’s and women’s sportswear, handbags, kids, underwear, footwear, licensed categories)
  • Partner with Advertising and Studio on seasonal photoshoots and campaigns
  • Serve as primary liaison and project manager for wholesale licensee marketing projects
Qualifications for marketing manager, wholesale
  • Bachelor’s degree in a relevant field preferred (Communications, Marketing, Journalism, Design) or equivalent experience
  • Proficient in MS Office Programs (Outlook, Excel, Word, Power-Point)
  • Knowledge of legal protocol around social contests and partnership with company legal team on such details
  • Manage a portfolio of customers and be responsible for new business development entrenching/deep-selling existing banking relationships
  • Degree in Banking/Finance/Accountancy
  • Experience in the transportation sector may be useful

Marketing Manager, Wholesale Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing manager, wholesale. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, wholesale
  • Partner with brand and product teams to create effective go-to-market strategies for new and existing products
  • Partner closely with key cross-functional teams (Digital, Events, PR, CRM, Creative, Visual, Sales, Merchandising and Licensing)
  • Ensure marketing programmes and materials meet all compliance and regulatory requirements and treat customers fairly
  • Execute in-store merchandising projects for both brands, developing directives and acting as the primary liaison between sales, marketing, the retailer and the merchandising vendor
  • Support sales, marketing, and product stakeholders as a marketing subject matter expert through developing and executing go to market programs and sales enablement functions including
  • Produce self-directed segmentation, targeting, and positioning reports, assess and recommend segment to channel mapping and prioritization for target accounts
  • Responsible for producing valuable content for Zayo’s website, blog, magazine, Tranzact platform, social media and other channels
  • Develop and implement and measure account specific marketing programs
  • Seasonal planning for marketing in collaboration with accounts, sales, creative and product teams
  • Responsible for Seasonal WS Sell In including biannual Sales Meeting and Tradeshows
Qualifications for marketing manager, wholesale
  • Minimum 3 years marketing experience with proven ability to be both analytical and creative in the field of Retail
  • Solid marketing foundation and creative development/process experience
  • Advanced level of computer and office application proficiency
  • Business writing and presentation skills training a plus
  • This position can be localized or remote
  • Excellent excel capabilities

Marketing Manager, Wholesale Job Description

Job Description Example
Our company is looking for a marketing manager, wholesale. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, wholesale
  • Collaborate with sales partners and product team to develop loan product marketing materials, campaigns and sales training/support — end-to-end responsibility including strategy, creative development, copywriting and reporting
  • Develop and manage a nationwide sales network
  • Oversee administration of all associated sales team procedures and functional requirements
  • Develop and implement national sales strategies, wholesale distribution map and sales initiatives
  • In consultation with showroom develop territory specific sales strategies
  • Develop and manage specialist retail, direct and web sales, and distribution strategies
  • Provide timely seasonal results assessments of national and territory productivity
  • Develop and implement systems and continuous improvement initiatives, to ensure efficient sales information streams and administration
  • Establish and manage effective sales seminars, range releases and trade shows
  • Lead sales input, development and activities for all major accounts
Qualifications for marketing manager, wholesale
  • Can write and present confidently
  • Familiarity with channel management, brand management and / or sales through internship experience preferred
  • Must have worked with some or all of the top 4 UK Wholesalers
  • Strong knowledge of the UK Professional haircare market including colour
  • Ability to work with sales teams and key client representatives, understanding their needs and delivering to them with timely high quality marketing programmes
  • Attention to detail and the ability to understand diverse information, distil it into key messages and handle and prioritise simultaneous objectives

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