Account Marketing Manager Job Description

Account Marketing Manager Job Description

4.5
52 votes for Account Marketing Manager
Account marketing manager provides guidance on consumer facing outreach across media, PR and social media via Central marketing team for Fenty and relevant account marketing efforts.

Account Marketing Manager Duties & Responsibilities

To write an effective account marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included account marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Define and execute an effective inbound marketing programme, leveraging blogs, social media and broader content – and develop a process to continually monitor and refine based on results
Responsibility for the implementation and progression of account development plans
Managing the approach to communication and information flow between client account team members, including tracking activity and contact/touch points with the client
Cultivating and developing relationships within the client organisation, at a variety of levels
Developing a comprehensive understanding of the relationship with the client and uncovering opportunities for further development
Responsible for executing all key brand initiatives in-store and online in the Sporting Goods channel
Manage and implement omni-channel marketing programs
Manage seasonal/account specific point of sale programs by interpreting key campaigns/strategies that incorporate the themes into point of sale displays, fixtures, graphics and online
Partner with Brand Marketing & Account Marketing Teams to support account business objectives in establishing new ideas that help drive awareness and sell through at retail
Maintain client satisfaction and grow the relationship

Account Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Account Marketing Manager

List any licenses or certifications required by the position: ABM, LIF, PMI, ITSMA

Education for Account Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the account marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, Advertising, MBA, Management, Business/Administration, Hospitality Management, Communication

Skills for Account Marketing Manager

Desired skills for account marketing manager include:

Branded fixtures and tools
Competition within account base
E-marketing principles and methodologies
Paid media strategies
Retail business
Social media
Financial services industry
MS
Affiliates
Basic MS Office programs

Desired experience for account marketing manager includes:

Experience with other full marketing mix components – esp
Ownership and accountability of KPIs and success measures to drive growth in the accounts
Measure, analyse and report on the impact of account based marketing plan on sales pipeline revenue (marketing sourced and influenced)
Good knowledge of online marketing tools (affiliate networks, DSPs )
Computer Proficiency (Strong Word, Excel and Power Point skills a must
Minimum four years marketing experience - cable industry, ad agency (account side), and/or digital/content syndicator experience preferred

Account Marketing Manager Examples

1

Account Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an account marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for account marketing manager
  • Proactively identify potential and existing issues in client service relationships, address these directly and intervene when necessary to ensure client satisfaction
  • Assist in overseeing the effective identification, recruitment, review process, retention, training, daily coordination, and management of assigned Client Services personnel in such a way as to achieve a successful balance of service provision and associated financial fiduciary responsibility
  • Identify future project needs of client and minimize engagement disruption through managing service delivery needs internally while ensuring clients' expectations are set and met
  • Develop and maintain in-depth product knowledge and expertise regarding all products utilized by assigned client relationship(s)
  • Anticipate client needs, manage expectations, and drive internal operations to deliver products and services accordingly
  • Recommend improvements in the nature and extent of client interaction and experience
  • Own the creation and execution of client account plan including relationship management and services growth
  • Provide information to Business Development useful in the cultivation of client relationships
  • Manage and participate in the planning and delivery of face-to-face client meetings and ensure appropriate completion of corresponding action items
  • Facilitate creation and oversee deliverables and perform final review before release, ensuring the deliverable aligns with the need of the client accuracy
Qualifications for account marketing manager
  • Provide oversight for the tracking of all contractual, operational/standard, and special request deliverables across all products and services for the assigned client(s)
  • Keep track of individual postal permits, such as dollar balance, expiration dates
  • Become an expert on your account(s) and the account’s point person for all related marketing matters
  • Manage budgets and program execution details for in-store and outbound initiatives to improve brand presentation at both large and small sporting goods accounts
  • Oversee all aspects of account marketing, including shops, fixtures and merchandising for your accounts
  • Create and deliver marketing presentations in support of key product stories and assortments
2

Account Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an account marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for account marketing manager
  • Develop and maintain comprehensive account profiles and target personas
  • Working across the fast paced consumer packaged goods industry to deliver strong client service and insights
  • Collaborating with key internal operations groups such as
  • Maintaining the project budget and working with the team to ensure all aspects of the study operate smoothly while managing product cost, estimates and client invoicing
  • Mentoring junior team members through job shadowing and day to day coaching
  • Inspiring clients through storytelling
  • Perform data analysis and verification, draw conclusions
  • Measure results and optimise our lead nurture programme to improve lead conversion
  • Execute on European event management plan, identifying relevant industry and partner events to participate in
  • Develop and take ownership of an industry awareness programme – defining the most relevant channels and publications, partnering with solutions marketing to create content, and reviewing results
Qualifications for account marketing manager
  • 10 plus years of marketing experience, with a focus in financial services (insurance industry experience a plus)
  • Sound skill with Microsoft applications (Outlook, Word, Excel, PowerPoint, Publisher)
  • Expert level of knowledge of AdWords, Bing Ads, Matchcraft or other SEM user interface platforms
  • Deep level of experience with keyword research tools and ability to use these tools to setup/expand SEM campaigns
  • Data savvy with superior organizational skills, unflagging attention to detail & demonstrated commitment to the accuracy and completeness of information
  • Previous Experience working within Beauty CPG, Global Research, or Innovation a plus but not required
3

Account Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for an account marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for account marketing manager
  • Define target agreements based on defined online/e-business KPIs
  • Measure the target achievements
  • Create online sales concepts, customer journeys based on ROI driven business models
  • Ensure TCRM products and services are delivered to customers in a timely manner
  • Proactively check-in with participating locations on a regular basis
  • Resolve any issues and problems faced by customers and deal with complaints to maintain and build trust
  • Create a reporting template for participating retailers
  • Acquire a thorough understanding of key customer needs and communicate these to the TCRM product manager
  • Increase sales of the TCRM program to new retail locations
  • Oversee the onboarding of new TCRM participants
Qualifications for account marketing manager
  • Experience running webinar programmes, and awareness of webinar platforms, such as ON24
  • Knowledge of demand generation methodologies, preferably Sirius Decisions’ Demand Waterfall
  • Experience with marketing automation systems, such as Eloqua, and SFA systems like Salesforce.com essential
  • Analytical, and able to derive meaning from data
  • Sound organisational skills with the ability to manage multiple campaigns and prioritise effectively
  • Knowledge of eCommerce operations preferred
4

Account Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of account marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for account marketing manager
  • Deploy marketing tactics and provide sales enablement to your accounts using various channels including digital and social media and events
  • Set, monitor and record all pursuit activity objectives to ensure consistency and rigour applied every time
  • Develop metrics to track and promote the success of the pursuit
  • Manage regional lead generation tools and efforts, fuelling sales pipeline with potential clients
  • Develop activity calendar aligned to business and sales goals
  • Responsible for management of Display campaigns, and providing optimization recommendations
  • Maintain daily and weekly reports, understand the key drivers of performance, and proactively adjust bids and campaign settings to hit goals
  • Development of an ongoing digital acquisition strategy
  • Participate in on-going evolution, improvement, and automation of campaign management & business intelligence solutions
  • Provides strategic counsel to Business partners
Qualifications for account marketing manager
  • Experience building and carrying out account based marketing programs
  • Significant B2B marketing experience, preferably within a corporate matrixed environment
  • Experience developing and delivering demand generation and inbound marketing programmes, preferably for enterprise software or SaaS based-solutions
  • Fundamental understanding of the auto industry preferred
  • Drive each project and sales process up to completion in a creative and professional manner
  • 5 years People or resource leadership – direct or indirect
5

Account Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an account marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for account marketing manager
  • Manages expectations with partners and internal agency teams, negotiating timelines, budgets and ensures all deadlines are met
  • Represents the interests of the line of business in interactions with internal agency teams
  • Leverages knowledge and understanding of graphic design, creative and production to facilitate effective communication between partner and internal agency teams
  • Develops and maintains solid relationships with all business partners
  • Provides input to internal agency teams during internal creative reviews
  • Engage in media campaign design to ensure meeting client objectives
  • Utilizing internal software system to identify household groups that match clients' objectives, recommending alternative search criteria to help optimize campaign performance
  • Partner with creative team to develop creative campaign elements needed for sales presentations, strategic opportunities and client meetings
  • Ensure program is in market and accurate on expected start date by using the appropriate content management system
  • Identify retailer specific requirements and ensure all are applied
Qualifications for account marketing manager
  • Device marketing expertise, with a carrier, OEM and/or agency is preferred
  • 5 years In-store marketing or advertising experience - Preferred
  • 1+ years of digital marketing experience with preference given to candidates with retail ecommerce experience
  • Experience working for Beverage / Wine & Spirits industry is a plus
  • 3-5+ years professional ad agency account management experience preferred including print, direct marketing campaigns, online, promotions and experiential
  • Minimum or 1-3+ years working in an internal corporate account team

Related Job Descriptions

I am an Employer

Reach Multiple Job Boards
Instantly Access Millions of Professionals
Use Free Job Board Software
Post a Job
for Free
or use our resume builder
Build a Resume
in Minutes
Choose the best template
Use pre-written bullet points
Save in pdf files

Resume Builder

Create a Resume in Minutes with Professional Resume Templates