Programmatic Marketing Manager Job Description

Programmatic Marketing Manager Job Description

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Programmatic marketing manager provides insight and guidance for marketing programs with regard to relevant digital marketing strategies and content across multiple channels, including web, paid and organic search, programmatic and third party display, video, social media, and more.

Programmatic Marketing Manager Duties & Responsibilities

To write an effective programmatic marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included programmatic marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with web development team to audit site pixels
Manage a team of of ad ops coordinators responsible for the trafficking, set-up and QA of our programmatic campaigns
Work with our ad technology team (who sits under engineering) to ideate, propose and collaborate on potential technical resolutions to our challenges (internal automation, developing feature requests for external partners)
Through your work on the operations side, help us scale our programmatic practice from our current geographic scope to a truly global operation by 2017
Serve as a member of our programmatic leadership team....contributing to the overall direction and strategy of the group (beyond your functional scope)
Provide data driven recommendations across multiple concurrent assessments
Help define a framework of when and how we analyse the performance of our programmatic campaigns
Activate all Ad Ops tasks (eg
Leverage current news and research in traditional marketing channels emerging non-traditional channels to enhance the effectiveness of marketing initiatives
Extract, analyze and translate marketing data from variety of different sources such as Core Metrics, Google Analytics, channel partner tracking, CRM, social platforms, for go to market decisions and post-campaign strategic reviews

Programmatic Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Programmatic Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the programmatic marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Graduate, Advertising, Digital Marketing, Management, Economics, Statistics, Mathematics

Skills for Programmatic Marketing Manager

Desired skills for programmatic marketing manager include:

Display technology developments
How to optimize using viewability and brand safety partners
Relational databases
SQL
To inform the business of relevant digital infrastructure developments
RTB and programmatic landscape
Twitter also appreciated
Overall digital marketing ecosystem and the role that paid social and programmatic play
& mastery of programmatic and digital media planning and buying
Building audience strategies using owned data and finding new opportunities to expand reach

Desired experience for programmatic marketing manager includes:

Analyze and set the direction with regard to our usage of various creative assets
At least 3-4 years of total marketing experience
Substantial experience pulling data and generating advanced reports within a PMD/Social Ads API, a DSP User Interface, or (ideally) both
High attention to detail, top-notch analytical skills and the ability to make data-driven decisions
A passion for the entertainment business and a strong understanding of popular culture
Excellent communication skills...you will be the go-to-person for our campaign strategy team as it pertains to their campaigns

Programmatic Marketing Manager Examples

1

Programmatic Marketing Manager Job Description

Job Description Example
Our company is looking for a programmatic marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for programmatic marketing manager
  • Develop strategies for meeting subscriber and revenue goals
  • Lead and participate hands-on in the development, execution, and management of different types of Programmatic inventory via multiple Demand Side Platforms
  • You will be responsible for organizing and coordinating trafficking resources for the setup and execution of various types of programmatic inventory across all digital formats
  • Understands programmatic optimization best practices and articulates knowledge to marketing partners
  • Understand latest developments in programmatic from industry news and attending industry events
  • Provides thought leadership to clients on programmatic and display campaigns
  • Meet frequently with Marketing stakeholders to develop a deep understanding of their business process and needs
  • Collaborate with Marketing and Engineering teams to establish solution strategy and publish roadmaps to ensure projects are clearly defined and properly phased to facilitate timely delivery of functionality
  • Develop product requirements, user stories and acceptance criteria to maintain the product backlog of priorities
  • Partner with your Engineering teams to manage the agile processes including release planning, sprint planning, standups, sprint demos and retrospectives
Qualifications for programmatic marketing manager
  • Experience with dynamic ad serving and DCO a plus
  • Ability to partner is a must
  • Own the strategic direction for how paid social and programmatic buying can fuel the marketing efforts within your purview
  • Define macro goals for the team, its outputs and its performance
  • Ensure best practice integration
  • Set the "cross campaign" learning agenda for the campaigns under your purview, define plans for accumulating additional IP in this important space
2

Programmatic Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of programmatic marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for programmatic marketing manager
  • Lead communication and solution delivery across cross-functional teams
  • Communicate upcoming milestones, status and recent releases to keep stakeholders senior management informed
  • Manage programmatic marketing including display and rich media channels and Facebook and Twitter paid advertising
  • Develop and maintain programmatic marketing strategies to support direct channel demand generation initiatives
  • Integration with wider media plans and digital marketing activities and programs
  • Maintenance of relationships through online advertising channels
  • Analyse and implement possible new revenue streams and distribution opportunities with B2C and B2B sites which support interactive business strategies and tactics
  • Negotiate and implement direct distribution agreements and marketing alliances for online sites
  • Manage ROI and cost of sale metrics for all programmatic marketing initiatives
  • Maintain understanding of current events regarding the online advertising industry
Qualifications for programmatic marketing manager
  • Consolidate and surface desired future partnerships (for example, PMPs) to our "Marketplace & Channel Development" team
  • Provide ongoing feedback on the performance of existing partners (fueling partnership optimization)
  • Serve as a key voice in defining our business requirements for ad technology platforms and how they can improve to empower superior operational and performance results
  • Identify areas for operational efficiencies and streamlining (for example, defining a plan for dynamic creative implementation)
  • Serve as a thought leader and subject matter expert in key areas core to our success
  • 5+ years in digital marketing with at least 3 years experience in programmatic marketing (at an agency, marketer, PMD/Social Ads API platform, or DSP)
3

Programmatic Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of programmatic marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for programmatic marketing manager
  • Develop and manage strategy to promote inter-regional marketing initiatives
  • Establish a programmatic marketing roadmap for all agreed upon goals and tactics – measure self and team on milestones and completion of activities and programs
  • Liaise with global teams to ensure awareness of programmatic marketing initiatives
  • Build strategic annual plans to be presented and shared across global teams
  • Direct line management of 4 colleagues
  • Support brand teams and eCommerce account managers in end-to-end orchestration of digital marketing campaigns, across assigned categories and brands – and across key campaign states (strategic planning, design, execution, measurement)
  • Document learnings and educate broader organization as a “player coach” on precision marketing tactics to reinforce data-drive culture
  • Work directly with brand leaders and eCommerce account managers to identify business goals and marketing objectives for brands assigned as key input into digital campaign strategy
  • Co-develop with brand teams and account managers potential digital / precision marketing use cases across assigned brands to accomplish business goals and marketing objectives (including eCommerce demand generation using shopper marketing data), and coordinate with brand to integrate digital use cases into marketing brief
  • Coordinate with Digital Data and Analytics resources to refine suggested test & learn agenda, key KPIs and performance targets to define campaign success and drive learning
Qualifications for programmatic marketing manager
  • EMEA digital marketing experience
  • Experience with or significant exposure to paid or organic search and/or social marketing
  • International marketing experience, particularly in Asia
  • Manage team of programmatic campaign managers, dedicated to supporting local EMEA campaigns and initiatives
  • Consolidate and surface desired future partnerships (for example, PMPs) to our “Marketplace &
  • Provide ongoing feedback on the performance of existing partners
4

Programmatic Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of programmatic marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for programmatic marketing manager
  • Work with internal and external partners to ensure proper campaign set-up, and audit campaign setup to ensure accuracy
  • Work with internal and external partners to support ongoing optimization against key success KPI and learning agenda, enforce reporting, and escalate issues as they arise
  • Catalog ongoing learnings as they arise to help establish internal benchmarks, campaign playbooks to be leveraged across brands and categories
  • Day to day responsibility for planning, activating and optimising digital media on multiple platforms from adwords inventory, to open exchange inventory, across formats such as display and native advertising
  • Oversee campaign budgeting, reviewing pacing and optimising media- making continual adjustments to performance levers such as creative, targeting and bidding to ensure performance marketing goals are achieved
  • Constantly be on the lookout for platforms and inventory sources, data and technology platforms options in the marketplace best suited to find B2B audiences with the goal to actively test and understand viability
  • Lead and own relationships with vendors and third party services
  • Collaborate dedicatedly with the analytics team as a key partner in how display channel attribution is implemented
  • Collaborate with the creative team in order to build creative on an ongoing basis, A/B testing assets and providing the creative team with feedback on what works, what doesn’t, and building a pipeline of new assets depending on the platforms
  • Responsible for independently reporting out on channel performance
Qualifications for programmatic marketing manager
  • International Marketing experience, especially in Europe, Middle East, and Africa marketplaces
  • Manage team of programmatic campaign managers, dedicated to supporting local campaigns and initiatives for the Asia markets
  • At least 8 years of professional experience, with a passion for digital media, streaming video, branding, advertising, TV and CTV
  • Strong knowledge of how digital video advertising is transacted from both an advertiser and publisher perspective and a strong understanding of audience targeting technologies
  • Strong Programmatic knowledge
  • Critical understanding of how online advertising is viewed holistically within a marketing organization
5

Programmatic Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a programmatic marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for programmatic marketing manager
  • Work inside a buying technology platform to steward campaigns (budget, pricing, bid optimization, frequency management)
  • Own regional partner relationships for Programmatic
  • Partner with Google, Facebook and other Programmatic platforms to ensure Hotels.com is an early adopter of all product alphas and betas
  • Plan, implement, analyze and document tests and insights
  • Manage, execute and optimise all real-time-bidding (RTB) & programmatically traded campaigns
  • Manage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are required, tracking and managing significant media investment
  • Deliver first class, innovative campaigns that help us to deliver against our core targets and KPIs
  • Work with our internal data intelligence teams to leverage our data to drive campaign performance
  • Deliver timely, insightful reporting and analysis on the performance of our programmatic campaigns, both to shape future plans, and provide insight for the wider team
  • Collaborate with the Digital Marketing Manager and other channel owners (Social, PPC, Affiliates) to improve the overall performance of digital marketing across the entire sales funnel
Qualifications for programmatic marketing manager
  • Advanced understanding of Programmatic Marketing systems (DSP, DMP, ad serving, Social Ads API Platforms)
  • Strong grasp of the overall digital marketing ecosystem in EMEA and the role that paid social and programmatic play within
  • A passion for the entertainment business and a strong understanding of popular culture in EMEA
  • Excels in data-driven analysis and is able to distill meaningful stories for advertisers from data
  • Deep technical understanding of the product with the ability to synthesize technical features into easy to understand business benefits
  • Audience management and integration with programmatic vendors

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