Programmatic Analyst Job Description

Programmatic Analyst Job Description

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Programmatic analyst provides application analyses of advanced techniques in SAS software for longitudinal data analysis, data linkage across large data sets, and statistical modeling of outcomes.

Programmatic Analyst Duties & Responsibilities

To write an effective programmatic analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included programmatic analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Troubleshoot deal ID set up with SSPs and buyers
Highlight delivery trends
Collaborate with Digital Order Entry team to monitor outstanding approvals within contract management system, DART Sales Manager (DSM)
Pro-actively monitor advertiser activity for performance and delivery
Responsible for daily reporting and in depth analysis into campaign performance, ensuring revenue from all advertising impressions are maximized
Generate actionable outcomes around programmatic proposition by providing insights, guidance and recommendations on effective campaign performance and new revenue opportunities
Provide detailed analysis, daily and weekly reporting to the business and key account on revenue, yield and inventory performance - ensure revenue is correctly tracked and represented
Conduct weekly deep dives into performance with actionable outcomes
Support and enhance client relationships via strong partner communication and insights
Help create collateral around programmatic proposition and help train the sales team on revenue opportunities

Programmatic Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Programmatic Analyst

List any licenses or certifications required by the position: DV360

Education for Programmatic Analyst

Typically a job would require a certain level of education.

Employers hiring for the programmatic analyst job most commonly would prefer for their future employee to have a relevant degree such as Collage and Bachelor's Degree in Economics, Statistics, Business, Mathematics, Marketing, Computer Science, Engineering, Advertising, Science, Finance

Skills for Programmatic Analyst

Desired skills for programmatic analyst include:

Excel
Appropriate data sources to address the specific requirements of projects for monitoring
Characterization
Analysis and modeling
Data manipulation using a SQL based tool
Digital media buying and delivery
DoubleClick Bid Manager
Statistical software packages
Syndicated media research & systems
Visual techniques for data analysis and presentation

Desired experience for programmatic analyst includes:

Be our "go to" person within the DSP UI
Create thoughtful recommendations - backed by data - of new tactics and partners to elevate performance against our KPIs
Create and execute rigorous test campaigns to understand the drivers of programmatic buying impact
Become an expert user of all ad technologies to traffic and track campaigns
Lead campaign day-to-day communication and implementation between publishers, creative and production agency teams to drive flawless campaign execution
At least 1 year in a hands-on role managing programmatic display campaigns within a major DSP, such as Turn, DBM

Programmatic Analyst Examples

1

Programmatic Analyst Job Description

Job Description Example
Our innovative and growing company is looking for a programmatic analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for programmatic analyst
  • Work closely with internal stakeholders to set up pricing and inventory packages
  • Manage RTB flow and the relationship between teams and the flow to network
  • Work closely with sales teams along with the head of programmatic to build and service relationships
  • Assist Head of Programmatic and sales in negotiations
  • Deliver ‘operational excellence’ e.g ensuring minimal leakage of impressions, limited conflict between channels etc
  • Anticipate trends and events and maximising arising revenues
  • Campaign setup, monitoring and required reporting
  • Optimise and make recommendations for effective campaigns to drive performance, delivery and upsell
  • Client servicing- provide smooth intro to programmatic service and provide insight, guidance and recommendations pre, during & post campaign
  • Work closely with internal teams on product developments and how they could improve/impact performance
Qualifications for programmatic analyst
  • Understanding of bidded social landscape and experience with Social platforms (PMDs)
  • International media buying and/or planning experience a plus, but not required
  • Familiarity with ad serving, platform and campaign management is desired, & knowledge of DMP, DSP and SSP platform architecture behavioral targeting, a plus
  • Ideally 2+ years' of quantitative analysis
  • Bachelor's degree in a quantatative subject
  • Experience working with Programmatic Partners, a strong plus
2

Programmatic Analyst Job Description

Job Description Example
Our company is hiring for a programmatic analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for programmatic analyst
  • Execute price floor adjustments within various programmatic systems as directed by Platform Manager
  • Prepare weekly reporting for senior Ad Ops management, bringing together change in price floors’ effect on revenue growth
  • Prepare monthly reporting for senior sales management, highlighting revenue growth and top spenders in each geo region
  • This role is part of the Ad Innovation & Programmatic Solutions division of Turner Ad Sales and will report to the Manager, Activation Ad Innovation & Programmatic Solutions
  • The Analyst is responsible for working hand-in-hand with the Ad Innovation & Programmatic Solutions (AI&PS) team to develop, execute, and steward Turner's advanced advertising products at the direction of the team
  • These products leverage new data, analytics and technology to create new ways to monetize Turner's assets across linear and digital
  • The Analyst(s) will work hand-in-hand with the AI&PS team, primarily the Manager, to provide input into process design and help project manage various advanced advertising schedules
  • Duties include assisting with internal tracking, preparing necessary data reports, developing pre- and post-result presentations, and keeping a pulse on the advanced advertising competitive landcape
  • This role will also work hand-in-hand with the Ad Sales teams to ensure that we are exceeding both our internal and external client's expectations as it relates to product/project delivery
  • Setup and manage a variety of digital display campaigns across tactics (site retargeting, first-party CRM data retargeting, prospecting, contextual targeting, PMPs, publisher direct buys) whilst hitting or exceeding program KPIs
Qualifications for programmatic analyst
  • Experience with search and social media strategies
  • Passion for ad technology
  • Minimum 3-5 years’ of programming experience with statistical and database software, SQL Server, SAS and Business Objects is required
  • Competitive monitoring tools, ComScore, Compete, Pathmatics, etc is preferred
  • Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user
  • Execute, manage, and optimize online media campaigns and programs for agency clients
3

Programmatic Analyst Job Description

Job Description Example
Our company is looking for a programmatic analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for programmatic analyst
  • Effectively communicate digital strategies and rationale for tactical approaches of each campaign
  • Be a platform expert, familiar with all optimization levers and features of the DSP
  • Stay apprised of current and new DSP functionality and/or data offerings and successfully deploy on relevant campaigns
  • Keep up-to-date with industry trends and be a subject matter expert on programmatic media buying
  • Collaborate with IT, Ad Operations, and Media Planning Teams on site tagging, creative tag delivery, campaign strategy/execution, and reporting
  • Collaborate with Analytics and Database Teams to leverage DMP segments for specialized targeting
  • Spot opportunities for new tactics/improved ROI/forecast investment and return
  • Become a platform expert, familiar with all optimization levers and features of the DSP
  • Set up programmatic campaigns for launch (creative trafficking, testing, tag management, ad server campaign setup)
  • Help identify new opportunities, and present recommendations for growth
Qualifications for programmatic analyst
  • Multi-market experience is a plus
  • Competitive monitoring tools, ComScore, Compete, Pathmatics, is preferred
  • Bachelor’s degree in a technical or business discipline (Economics, Business, Engineering, Mathematics)
  • At least 1 year experience in an analytical capacity
  • Experience buying or selling media on an advertising platform (DSP, SSP, Google AdWords)
  • Proven technical knowledge to understand how to utilize our tech stack to design and optimize campaigns
4

Programmatic Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of programmatic analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for programmatic analyst
  • Maximize performance for all programmatic revenue sources to achieve and exceed revenue and margin goals
  • Assist with setup and management of existing and future SSP platforms and third party partners
  • Contribute to the evolution of overall revenue strategy with A/B testing and analysis
  • Monitor and maintain ad quality across our portfolio of partners
  • Collaborate across departments to build and test custom ad revenue programs
  • Further the development of existing reporting tools and create new tools to optimize and test product changes and revenue impacts
  • Design metrics and build, monitor and maintain dashboards to track key monetization metrics for executives
  • Assist with financial budgeting and regularly scheduled forecasting
  • Manage the PMP rate card by collaborating with the Yield Management team on CPM, STR, impression, revenue and demand trends through data-driven insights
  • Work within the DMP to build advertising audiences for our clients
Qualifications for programmatic analyst
  • 4-year degree from a top university
  • A motivated self-starter with the ability to work autonomously collaboratively with other groups in the organization
  • Superior logic and communication skills to present complex concepts and data analyses in a clear and effective manner
  • Experience as an ad trafficker with DoubleClick or Atlas
  • Experience managing campaigns that have global reach and target non-English content or native speakers
  • Expert level knowledge of tagging and tracking methodology
5

Programmatic Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of programmatic analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for programmatic analyst
  • End-to-end ownership of retail network campaigns in DFP, including trafficking, troubleshooting, optimization, and reporting
  • Identify trends and technology in digital advertising and online shopping landscape
  • Assist with setup and management of existing and future third party partners
  • Work closely with Programmatic System Analyst team to develop and execute scalable campaign optimization solutions to deliver highly targeted campaign optimizations
  • Own advertising platform performance across a large volume of campaigns with a high degree of accuracy
  • Focus on advertising platform tool and process development to drive additional efficiency gains for the program at large
  • Support the budget formulation requirements within the Planning, Programming, Budgeting, and Execution System (PPBES)
  • Develop programmatic data and assists in keeping this data current
  • Maintaining regular reporting across multiple supply side platforms and header bidding partners, producing analysis and providing recommendations on yield optimizations
  • Partnering with Business Intelligence team to ingest, organize, and present data within automated reporting dashboards
Qualifications for programmatic analyst
  • Strong understanding of underlying advertising technology is required, working knowledge of current and emerging digital marketing trends and technologies
  • Prepare and lead training activities for internal and external stakeholders
  • Support the Programmatic Solution lead and work with central functional teams to define guidelines and best practices for Nestlé Programmatic business and optimize the programmatic media value chain by identifying risks & issues improvement opportunities
  • Degree in IT, Computer Science, Engineering or equivalent work experience
  • 3+ years of experience in DSP campaign management/optimization, with a focus on direct response practices
  • Direct experience with ad serving platforms, verification partners, and related technologies

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