Programmatic Manager Job Description
Programmatic manager
provides advanced troubleshooting support to Sales and Programmatic Operations using DFP and other programmatic platforms.
Programmatic Manager Duties & Responsibilities
To write an effective programmatic manager job description, begin by listing detailed duties, responsibilities and expectations. We have included programmatic manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Be a subject matter expert on programmatic sales offerings including electronic trading platforms, data-enabled products and sales process automation platforms
Lead business reviews with sales team, covering client spend, media mix, industry and client research and key marketing objectives in order to create client programmatic sales strategy
Maintain and grow relationships with agencies, trading desks, DSPS, SSPs in order to facilitate seamless deal executions
Provide education, support and strategic partnership to Digital and Linear Sales team
Provide specific ad vertical expertise
Be a subject matter expert on programmatic sales offerings
Represent WSJDN in the marketplace, driving demand from agencies, trading desks and marketers
Partnering with the core display sales force to promote and support programmatic solutions
Be proactive about creating private marketplace deals, and negotiate and fulfill in-bound requests
Monitor open marketplace deals and bids to seek opportunities to drive direct revenue
Programmatic Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Programmatic Manager
List any licenses or certifications required by the position: DIMAQ, DFP, TAG, IAB
Education for Programmatic Manager
Typically a job would require a certain level of education.
Employers hiring for the programmatic manager job most commonly would prefer for their future employee to have a relevant degree such as Collage and Bachelor's Degree in Business, Marketing, Economics, Advertising, Statistics, Engineering, MBA, Technical, Mathematics, Science
Skills for Programmatic Manager
Desired skills for programmatic manager include:
RTB and wider programmatic landscape
FreeWheel
Google DFP
SSP capabilities
Digital advertising infrastructure
Amobee
DV360
DoubleClick Bid Manager
AOP
Microsoft Office applications
Desired experience for programmatic manager includes:
Take a strategic perspective on the programmatic business, influencing pricing and product offerings
Represent WSJDN at industry conferences and events
Closely monitor marketplace trends to surface new opportunities for growth, present findings to internal stakeholders and recommend action
Serve as the tactical programmatic lead for a number of marketing campaigns with a focus on launching our Original Series and Features
Drive the insights generation, set-up, management, and optimization of the paid social and RTB initiatives that pertain to these campaigns
Create and execute rigorous test campaigns to understand the drivers of impact
Programmatic Manager Examples
1
Programmatic Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a programmatic manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for programmatic manager
- Deliver strong results and growth across our broad range of buying and advertising solutions as part of a driven and focused sales team
- Demonstrate existing relationships in both the agency trading desks and the operating media agencies within the UK
- Develop and maintain necessary technical knowledge as the primary point of contact for any client trouble-shooting whilst delivering highly effective sales presentations proposals and negotiations
- The ability to drive the increasing adoption of our DSP through RTB and Programmatic Guaranteed, whilst growing revenue spend across our extensive product portfolio within the network
- Support the Group Head in the development of sales strategy and wider business development including presenting business projections, forecasts and other summary reports to satisfy management requirements
- Assess digital ad opportunities, avails, pricing and permitted targeting options and manage for optimial impression frequency across segments
- Be company expert on programmatic media buying
- Proactively monitor campaign pacing and performance, ensuring accurate and timely delivery
- Troubleshoot & QA pre-production & live campaigns
- Manage multiple campaigns & budgets of varying size and objectives simultaneously (with special emphasis on spend and ad cost/ROI goals)
Qualifications for programmatic manager
- Strong grasp of the overall digital marketing ecosystem and the role that paid social and programmatic play within
- Experience with or significant exposure to paid or organic search marketing
- An in depth understanding of ad tech and emerging technologies
- Sound knowledge of internet advertising (paid search, display, audio/radio, FB fan pages)
- Vision for the future of the digital ad economy
- A rigorously analytical and metrics driven approach to problem solving
2
Programmatic Manager Job Description
Job Description Example
Our company is looking for a programmatic manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for programmatic manager
- Stay apprised of current & new DSP functionality or data products and successfully deploy on relevant campaigns
- Collaborate with Operations and Strategy Teams on campaign strategy, performance reporting and optimization
- Collaborate with Analytics and Database Teams to manage DMP functionality
- Devise and implement the eCommerce display, paid social, and programmatic strategy for adidas US
- Utilize expertise to recommend expenditure allocation for a multi-million dollar display, paid social and programmatic budget
- Manage day-to-day display, paid social and programmatic operations and strategies (including lower funnel retargeting, category-level retargeting, prospecting) to meet KPIs and customer acquisition goals
- Accountable for ensuring paid social and programmatic programs achieve eCommerce sales, ROI and total contribution goals
- Manage our external digital agency (display, paid social and programmatic teams) to meet agreed targets
- Serve as the primary consultant both internally and externally while determining the most strategic approach to display advertising investments
- Work cross-functionally with Merchandising, Digital Marketing (all channels, including SEO), CRM, Analytics and Brand Activation teams to create synergies and exploit opportunities
Qualifications for programmatic manager
- Considerable sales and new business experience is essential, particularly within performance driven media and programmatic sales industry
- Strong existing relationships in both the agency trading desks and the operating tier 1 media agencies within the UK
- Excellent track record in developing client relationships with media advertising agencies, growing revenue and winning new business
- Extensive knowledge and understanding of the network and programmatic market place including cross-platform performance and brand solutions, audience targeting, supply and demand side platforms, and buying models
- Fluency in relevant languages to the region
- 5+ years of experience in bid management, campaign management/optimization (preferably digital/programmatic buying utilizing DSPs) with a focus on direct response practices
3
Programmatic Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of programmatic manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for programmatic manager
- Monitor display, paid social and programmatic trends, best practices, technologies and techniques and implement new platforms/features where relevant
- Extensive rolodex of agency relationships
- Exhibit an understanding of the current digital online ecosystem
- Ability to manage a small team of analysts
- Work with clients and agencies to manage technical implementation of private deals
- Ability to create business models and analysis
- Streamline the RFP process for programmatic buying
- Develop comprehensive view of portfolio-wide performance analytics and contribute to the fulfillment of programmatic revenue strategy
- Optimize existing programmatic relationships, explore new opportunities with various partners, and assess impact to overall yield maximization
- Understand programmatic revenue trends and proactively address inventory optimization opportunities
Qualifications for programmatic manager
- Direct experience with ad serving platforms and technologies
- Familiarity with advertising technologies on the buy-side of the online ad landscape including survey, data collection, verification, behavioral targeting, cookie matching and exchanges
- Strong Analytics expertise and background in digital analytics and/or audience data management platforms (DMP)
- Ad Operations experience highly preferred
- BS/BA degree a plus
- At least 5 years or more of experience in media sales
4
Programmatic Manager Job Description
Job Description Example
Our growing company is looking for a programmatic manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for programmatic manager
- Support ad quality control and troubleshooting tasks across portfolio of sites and apps
- Evaluate new yield optimization systems and tools
- Provide world-class client service to a broad array of internal stakeholders across Sales, Finance, Client Solutions and Corporate Strategy
- Maintain expertise in continuously evolving programmatic space and to help educate other groups within Turner (sales, marketing, site teams, operations)
- Work closely on RFP responses that demonstrate the various capabilities of the programmatic team and how they can help clients achieve their goals
- Internally supervision of support in DMP management, Tagging protocol team
- Learn about our programmatic product portfolio and the partners in and out
- Immerse yourself in core technology in the programmatic space, and keep thorough tabs on technology developments in the industry
- Bring new partnership opportunities to Assoc
- Become proficient in product protocols and follow new developments and roll-outs in protocol by the IAB
Qualifications for programmatic manager
- Informed about trends in the programmatic space and is fully aware of the technology landscape
- Applicants must possess a University degree
- You will have significant experience within the digital advertising space, programmatic
- Familiarity with IAB standard ad units and experience with creative processes, revenue optimization, and Dynamic Creative Optimization (DoubleClick Studio and HTML5 would be a plus)
- Experience in planning and managing large budgets split across multiple strategies and publishers
- Awareness of and interest in other online marketing channels with an understanding of attribution models
5
Programmatic Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of programmatic manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for programmatic manager
- Facilitate and attend discovery meetings with publishers, supply side platforms, and other supply partners
- Help vet new inventory opportunities and negotiate publisher deals
- Facilitate deal ID set up and troubleshooting in DSP’s and guaranteed order platforms
- Help growth of the PBG publisher inventory catalog by onboarding new inventory and formats to keep our offering competitive
- Become proficient in the guaranteed orders platforms to create new automated guarantee deals
- Offer analytical insights on inventory partner performance through internal QBRs
- Strategize, pitch, present, negotiate and close new accounts
- Develop, maintain and grow current relationships with ATD’s, agencies, brands and Ad Network partners
- Manage pre-sale communication with clients including campaign guidelines, KPI alignment, budgets, and overall process to get deals live
- Excellent knowledge of the digital ecosystem and the nuances in programmatic technologies
Qualifications for programmatic manager
- Ability to balance direct response/performance goals with overall business goals and priorities, and you possess a strong appreciation and knowledge of Brand Marketing
- An ability to explain complex display/paid media concepts to varied stakeholders by making intricate technologies understandable
- Strong leadership capability with a talent for influencing at all levels of the organization (globally, locally, internally and externally)
- Excellent (written and verbal) communication and interpersonal skills with an ability to build strong relationships quickly as a result of a team-first mentality
- Bachelor’s degree required with 3-5+ years hands-on performance display, real-time bidding, and paid social experience (client, agency, agency trading desk, real-time bidding technology vendor, or publisher)
- Strong technical experience with ad serving and demand-side platforms