Brand Marketing Manager Job Description

Brand Marketing Manager Job Description

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Brand marketing manager provides brand strategy and guidance to international teams for consistent execution in-country marketing, global events, employee communications, demand gen and social media.

Brand Marketing Manager Duties & Responsibilities

To write an effective brand marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Oversee the global brand development of advertising, promotions, direct marketing, social media and PR activities associated with assigned brand
Assist in the development and analysis of consumer insights
Develop, maximise and enhance the digital presence - product websites, social media and e-marketing to drive customer engagement and product promotion
Manage the global brand development of advertising, promotions, direct marketing, social media and PR activities on assigned console titles
Develop and execute unique social media programs that are on brand and publish weekly analytics reports to gauge performance and sentiment
Integrated marketing campaign development across channels
Serve in a consultative manner for other teams marketing to the Hispanic population
Manages the brand review process including policies and brand guidelines
Supports research, reporting, tracking and dash-boarding of brand campaign performance and budget
Support event planning, logistics and promotional items, including management of the company store

Brand Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Marketing Manager

List any licenses or certifications required by the position: IPHA, ABPI, IAB, PMP, B2C, PMI, ACCA

Education for Brand Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the brand marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Advertising, Communication, Management, Public Relations

Skills for Brand Marketing Manager

Desired skills for brand marketing manager include:

Microsoft Office
Competitive environments
Consumer
Marketing strategy development
Principles
Theories and concepts in area of professional expertise
Social media
Brand management to maintain
Business analysis in order to analyze current situations
Grocery

Desired experience for brand marketing manager includes:

Bachelor’s degree in public relations or related degree, 3-5 years marketing experience
Bachelor’s degree in Marketing, Business, or similar discipline preferred
Agency and/or Retail experience is a plus
Candidate has.excellent organizational skills, with the ability to prioritize own workload and deliver to tight deadlines
High degree of comfort managing multiple projects
Fully proficient in Spanish (reading and speaking)

Brand Marketing Manager Examples

1

Brand Marketing Manager Job Description

Job Description Example
Our company is hiring for a brand marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand marketing manager
  • Develop and keep a marketing calendar updated of all marketing tactics and programs across key marketing tactics such as social media, email, advertising
  • Coordinate with Social Media, Email, Product and Media Sales teams to launch cross functional digital promotions and ensure cohesive campaign messaging across all digital marketing vehicles
  • Work closely with national and international direct sales teams
  • Marketing Co-coordinator will be a direct report
  • Work closely with the founders to develop brand voice, target audience(s), and long-term strategy
  • Create year-long calendar of company branded events to coincide with three main divisions of the business
  • Oversee internal communications and engage internal team at large to maintain a sharing culture
  • With the support of the Brand Marketing Manager, the Associate Manager, Brand Marketing will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned console products including maintaining brand, developer and vendor relationships
  • With the support of the Brand Marketing Director, the Associate Brand Marketing Manager will assist in developing, orchestrating and executing comprehensive global marketing plans for assigned console products including maintaining brand, developer and vendor relationships
  • Ensure story is told consistently through all ad sales touch points (collateral, events, internal/external communications)
Qualifications for brand marketing manager
  • At least 4 years of experience leading Hispanic marketing strategy efforts in large organizations
  • Financial or other service-oriented experience
  • People leadership and team management background
  • Proficient in navigating through complex and matrixed organizations
  • Coursework emphasis in business/marketing strongly preferred
  • 4+ years experience in Marketing (entertainment experience a plus, games experience a must)
2

Brand Marketing Manager Job Description

Job Description Example
Our company is hiring for a brand marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand marketing manager
  • Creating, editing, and sprucing up material for website/emails/social media/blogs
  • Partner with Merchandising Team – Be partner with regional merchandising team to ensure delivery of relevant product style from a Brand Marketing standpoint
  • Drive new ideas and strategies that will make our marketing outreach innovative and best in class
  • Build and implement marketing plans to support global and regional recruiting needs
  • Assist Marketing Directors to optimize email marketing and drip campaign strategy and execute tactics in coordination with the admissions, email and analytics teams
  • Develop and implement digital marketing campaigns that are measurable and strategically planned to contribute to overall objectives
  • Ensure all digital assets launch on-time and in-line with promotions launches, working with agency Project Managers
  • Evaluate and optimize performance of digital marketing efforts on a consistent basis
  • Manage campaigns in alignment with business objectives and budget
  • Maintain knowledge of various best practices, tools and metrics to stay ahead of industry trends
Qualifications for brand marketing manager
  • At least 5 years of experience in advertising, PR or marketing related field, with a thorough understanding of core brand marketing areas including the creative development process
  • Ability to direct, develop and design creative concepts
  • Ability to influence and implement marketing programs through key partners
  • Team-oriented, with the ability to work consultatively with other business partners, colleagues and vendors
  • Analytical and ROI abilities for assessing and improving key metrics across multiple marketing channels
  • Mindset of continuous improvement and ability to drive change
3

Brand Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of brand marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand marketing manager
  • Lead ongoing Brand Management of all consumer-facing touchpoints
  • Work with social media coordinator to plan timely posts, in line with the global GTM calendar
  • In tandem with the creative team, develop creative concepts for campaigns, photoshoots and all consumer facing outlets
  • Help conduct annual Market Research with internal/external research agencies, gathering insights, trends and best practices in the market place
  • Important Considerations
  • Ensure participants have clear understanding of goals, messages
  • Host visits of key partners, collaborators, influencers, as needed
  • Manages the day-to-day internal operations of the Brand (project management, budgeting, billing, scheduling, coordinating & running meetings, reporting)
  • Responsible for global analysis of syndicated data and associated recommendations competitive trends
  • Brand Development - Take full responsibility of developing the brand in the US through various marketing efforts
Qualifications for brand marketing manager
  • Transformational leader to upgrade the marketing organization
  • Business Acumen –Ability to develop deep knowledge of the brand, category, products, retail dynamics, competitors, market trends, and consumers
  • Previous Field experience in a sales position or rotation, a plus
  • Authorization to work in the US on on-going basis
  • Degree in Marketing or related discipline
  • Minimum 2 years relevant brand manager experience in B2B or B2C
4

Brand Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a brand marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand marketing manager
  • Responsibilities include acting as a liaison with internal departments (Creative Services, Legal/Business Affairs, Digital & Social Media, Program Advertising ) to ensure that all campaigns are executed in a timely and efficient manner
  • Manage relationship and budget with all paid media – digital and print
  • Coordinate and execute all Women’s events
  • Work with sales team to provide them with strategic sell in tools and content each season
  • Work with PR team to develop a comprehensive PR strategy that exposes the RVCA women’s brand
  • Work with retail marketing director to develop point of sales materials
  • Working with US Health Outcomes team to identify gaps in data to meet needs of Payers
  • Supporting development of personal and non-personal promotional materials for payers (includes account manager promotional materials, customer programs, journals, ) and coordinating training coordination and implementation for field colleagues
  • Coordination of copy approval processes for all payer materials related to brands and disease awareness deliverables
  • Managing promotional budgets
Qualifications for brand marketing manager
  • Knowledge and interest in the equine industry
  • Experience in multi-channel product and growth marketing, and global brand engagement is highly preferred
  • 4+ years work experience in marketing of videogames or marketing preferred
  • Deep knowledge of analytic tools (ComScore, Simmons, Nielsen, ) as it relates to campaign objectives
  • Global advertising campaign management including media buy and creative
  • Global partnerships including designer and brand c0-marketing initiatives
5

Brand Marketing Manager Job Description

Job Description Example
Our growing company is looking for a brand marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand marketing manager
  • Identifies obstacles to brand growth
  • Act as the primary support for the Director of Brand Architecture through all aspects of brand architecture, product architecture, naming strategy and brand governance
  • Assist the Director of Brand Architecture in the project management of all initiatives within the team through project plans, timelines and any necessary briefing materials to inform the rest of the organization on project status
  • Keep projects on track through clear task lists, issue tracking, status reports, and meeting notes, escalating issues as appropriate
  • Assist in managing scope and timeline of all agency deliverables and projects
  • Assist in development of PowerPoint presentations/recommendations
  • Partner with Marketing Activation, Merchants, Store Operations, Digital, Creative, Visual, Procurement, Campaign, Project Management and other business units to develop, manage and lead effective marketing programs
  • Develop brand strategy and evolution of the resort brand, seasonal campaigns
  • Oversee development of an annual Creative and Content production plan
  • Direct schedule, track KPIs, direct creative fulfillment from vendors and optimize to performance
Qualifications for brand marketing manager
  • Experience analyzing digital performance metrics
  • Identify new candidate channels to assess and prioritize program needs based on business requirements and work with the global team to develop the business case for new initiatives
  • Work to develop a global repository for all employee branded materials including marketing and digital images
  • Experience creating and implementing large-scale communication or branding strategies
  • Bachelor’s degree in an applicable discipline such as Business or Marketing or Human Resources, advanced degree (MBA or other applicable advanced degree) is desirable
  • Multiple years of experience in brand management, either in business or recruiting marketing

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