Retail Brand Manager Job Description

Retail Brand Manager Job Description

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Retail brand manager provides actionable insights on assortment, pricing and marketing analytics across distribution channels to drive growth and achieve business goals.

Retail Brand Manager Duties & Responsibilities

To write an effective retail brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included retail brand manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage both internal and external relationships
Provide and demonstrate selling techniques daily
Support the retail environment design and construction teams in the development of design standards that enable rapid, economical delivery of multiple retail formats across a broad geography
Develop and execute brand elements/merchandising/signage/digital standards for retail environments detailed plans for application and placement of all physical signage, digital merchandising, branded elements and product marketing or media fixtures in both new and remodeled branch environments and ATM projects
Manage implementation and executive approval of this strategy by cross functional team to assure seamless integration of signage and marketing elements into overall architectural and interior design
Support colleagues and partners in the assessment and response to unique spaces and design requirements
Work directly with members of the Network Management Branch Design and Branch Care & Construction teams to ensure that the fabrication, delivery, placement and installation of signage, merchandising, and other branded elements support cost, schedule and constructability objectives
Work directly with project execution teams to ensure seamless coordination of content placement requirements with marketing fixture plan for each project
Ensure the highest of maintenance standards at all times
Consults with the sponsoring business unit or units in the development of a clearly articulated vision, mission, business case and resulting Program Charter for the program

Retail Brand Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Retail Brand Manager

List any licenses or certifications required by the position: TTT

Education for Retail Brand Manager

Typically a job would require a certain level of education.

Employers hiring for the retail brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Education, Business, MBA, Business/Administration, Management, Engineering, Operations Management, Communications, Graduate

Skills for Retail Brand Manager

Desired skills for retail brand manager include:

Nike and the respective consumer culture
Services
External business issues to improve products
Internal
Internal/external business challenges to improve products
Market situation
Processes
Excel
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Process and judgment to guide actions

Desired experience for retail brand manager includes:

Creative thinker and business drive
Handbags merchandising experience preferred
At least 3 years retail merchandising, environmental marketing, or environments design management
5 years physical environments branding or merchandising design for retail or financial institutions
National multi-unit retail brand signage & merchandising standards program management
Strong execution understanding – landlord, jurisdictional, historical requirements for signage programs

Retail Brand Manager Examples

1

Retail Brand Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of retail brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for retail brand manager
  • Partner closely with Direct To Consumer Core Team, Brand, Creative Services/Environmental Design teams to ensure that we are supporting key initiatives in-store
  • Partner with account with any staffing issues, to include interviewing and selection of future selling specialists ongoing evaluation of existing selling specialists and ensure department staffing is appropriate
  • Prepare presentation materials such as investment return analysis for financial result and company performance review on monthly basis
  • Lead monthly meetings to monitor expense status and provide advice on expense decisions
  • Provide necessary support to other departments both in Japan and Corporate level
  • Budget control on company and financial policies
  • Be accountable for business performance
  • Manage experiential selling activities in-store
  • Lead the Strategy and Planning arm of the Retail Brand Planning and Program Management Organization
  • Partner with Retail Brand Leadership Team to shape new strategies
Qualifications for retail brand manager
  • Store merchandising skills and creative visual ability a must
  • Strong merchandising skill and entrepreneurial spirit
  • Supplier Management and cost management abilities
  • Degree in graphic arts, store design and merchandising, or related field
  • Previous experience handling multiple concurrent projects of same or similar type
  • Flexible and adaptable approach great team working skills
2

Retail Brand Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of retail brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for retail brand manager
  • Develop storytelling tools and socialization plans to drive strategies (strong deck development and presentation capabilities are a must)
  • Shape the shapeless – turning and idea into a story, program, resource plan (funds and people), stakeholders and measure of success
  • Support key strategic milestones (SPKO, CSR, Gameplan, QBR, etc)
  • Support the team to drive the plan, evolve the plan and keep the team on the tracks
  • Navigate the matrix, understand the players, develop and foster relationships, be known for connecting the dots & collaboration and get it done
  • Promotions / POS / permanent merchandising
  • Is knowledgeable in Flywheel 1.0
  • Own and maintain ongoing communications calendar
  • Provide weekly/monthly dashboard to monitor brand campaigns
  • Identify and continually evolve a best in class consumer experience
Qualifications for retail brand manager
  • Accurately use monthly financial forecasts to predict business performance while highlighting key issues and variances
  • Work with sales, Operations and store teams to manage all expenses and budgets and to drive performance across the brand
  • Proactively identify risks and potential opportunities, addressing them in a timely manner and creating action plans
  • Work closely with global management and leadership
  • Collaborate with accounting team in company shared service center
  • Background working within a retail or consumer goods company
3

Retail Brand Manager Job Description

Job Description Example
Our company is looking to fill the role of retail brand manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for retail brand manager
  • Lead creative development and create motivating communications to target segments
  • Roll-out of the new Value Proposition system wide
  • Uncover and bring to life consumer facing brand stories to further the brand narrative
  • Develop new and innovative growth strategies
  • Deliver business opportunity assessments to increase market share and process efficiencies
  • Build test and learn plans for new strategies to improve digital experience, value, and performance at retail
  • Deliver weekly and monthly business updates to all stakeholders with performance reviews and upcoming plans
  • Lead quarterly Joint Business Planning Sessions with key partners to define strategic plans and roadmaps
  • Participate in the development, management and implementation of marketing strategies and plans for assigned 3rd party campaigns and product launches
  • Provide weekly/monthly dashboard to monitor 3rd party campaigns
Qualifications for retail brand manager
  • USCPA/Nissho Boki 2 or similar qualification
  • Frequent travel both national and international will be required for this role
  • 3-5 years experience in Finance Planning & Analysis/Budgeting
  • Experience in budget process support
  • US GAAP, USCPA or Bookkeeping 2nd grade
  • Experience in Hyperion, JDE
4

Retail Brand Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of retail brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for retail brand manager
  • Ensures the delivery of products and services within established timeframes
  • Lead agenda and scheduling of weekly/monthly 3rd party meetings
  • Coordinate seasonal calendar with Ecommerce, Social, and PR ensuring timing of key stories, events, and activations will align with delivery of product at retail
  • Create best-in-class environments and continuously elevate in-store storytelling
  • Act as the liaison for all Retail Marketing information to senior leadership
  • Build, allocate, oversee and reconcile POS budget through close partnership with DTC team and Finance
  • Refine existing process and procedures to maximize team, time and budget
  • Ensure successful execution (through the team) of all installs, activations and initiatives, on budget and on time
  • Ensure all plans, designs and relevant information is shared with global teams through regular dialog and face to face interaction at key milestone meetings
  • Retail Operations & in market Visual Communication
Qualifications for retail brand manager
  • College Degree + Minimum 3 years in retail management
  • Experience in US based company is a plus
  • Retail Marketing and/or Merchandising Experience
  • Subject matter expertise in retail print and digital merchandising and experiential marketing
  • Familiarity with digital merchandising, play-listing with communicate technical information to non-technical staff an asset
  • Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement ), event industry trends, social media channels, retail innovations, and the digital signage landscape
5

Retail Brand Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of retail brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for retail brand manager
  • Merchandise & Stock/Inventory Management
  • Profitability and Cost Control
  • Support & Lead the planning & preparation for workshops, presentations, events, meetings, conferences, inward & market visits
  • Manage communications for the IDL Global Travel Retail team with relevant news and updates on Chatter, Inner Spirit & connection week
  • Oversee the up-keep of MyBrands for all Travel Retail communication, toolkits & assets
  • Expert level of capability with data sources IWSR, Paxsmart, media evaluations
  • Track competitor activity & trends communicating regularly on relevant topics
  • Build a strong working relationship with Strategy & Finance teams to ensure we cultivate a culture of partnership with *PRGTR to deliver on key strategic areas Price, Value generation
  • Collaborate with the consumer insights team ensure we are always gathering real time consumer & shopper data using this to inform future development
  • Participate across the wider International Marketing Team on other specific projects, including March, Jameson Portfolio projects and inward visits
Qualifications for retail brand manager
  • Strong analytics skills, able to evaluate research results, statistical information and leverage facts to support POVs and recommendations
  • Understand the Quebec market, monitor cultural and social media trends and know the competitive landscape
  • Working closely with control partners to establish program governance (Compliance, Legal, Privacy etc) to understand the requirements for the Quebec marketplace
  • Manage budgets on key projects
  • Native fluency in written and spoken French is mandatory
  • Minimum of 5 years of French language communications, marketing, social media and/or interactive engagement experience

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