Retail Marketing Manager Job Description
Retail marketing manager
provides solutions for implementing and/or enhancing customer engagement technologies, including marketing and sales automation platforms, marketing analytics and BI solutions, content, asset, and web management tools.
Retail Marketing Manager Duties & Responsibilities
To write an effective retail marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included retail marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Create, manage, and communicate US and international retail/e-tail assets
Establishes and tracks results
Managing all project timeliness and providing solutions when unexpected delays and challenges arise
Timely responsiveness to client and internal request, and ability to effectively manage multiple assignments and project details against tight timelines
Development of client presentations and internal briefing documents including creative briefs
Interacting with planning and creative teams to initiate projects and guide development
Managing all project details, timelines and provide solutions when unexpected delays and challenges arise
Development and review of agency assignment and creative briefs including collection and sharing of artwork files, assets and brand plans in a confidential manner
Accountability for project budgets and adhering to contractual guidelines, including tracking of project cost estimates, POs, and outstanding AR
Maintain and update all marketing communications
Retail Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Retail Marketing Manager
List any licenses or certifications required by the position: PMP, PMI
Education for Retail Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the retail marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Communication, Economics, Graduate, Management
Skills for Retail Marketing Manager
Desired skills for retail marketing manager include:
Photoshop
InDesign
CE/PC industry is highly
Content management systems
Digital channel marketing
English language
Illustrator
Photoshop and web marketing/technologies
Price positioning
Sales processes
Desired experience for retail marketing manager includes:
Customer analysis and profiling
Work with key retail contacts to ensure smooth submission and execution on all marketing requests at account level (i.e., signage, roll-out schedules)
Execute all levels of marketing support
Owns the planning and implementation of retail marketing programs that build brand equity and
Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent commercial experience
Significant commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments
Retail Marketing Manager Examples
1
Retail Marketing Manager Job Description
Job Description Example
Our company is hiring for a retail marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for retail marketing manager
- Unifies retail strategy, design, development and executional calendars globally
- Presents new concepts and programs and communicates these to cross functional partners including marketing, sales, merchandising, International partners and operations in order to influence SOREL’s in-store initiatives
- Works with the SOREL Global Design Director to review design functionality and merchandising as it relates to the overall project goals and partners with the SOREL Global Design Director and Creative Services to integrate with 2D communications and 3D communications for premium in-store experiences
- Retail Marketing program responsibilities include the development and execution of
- Create and maintain a consolidate retail marketing calendar that tracks the development and execution of all retail marketing projects
- Work with carrier and OEM partners to support key launches and define and execute programs to grow category and product sales
- Work with carrier and merchandising teams to identify market and segment opportunities/gaps and address by defining and executing compelling, effective offers
- Lead cross-functional teams (including agencies, creative & production, merchandising, operations) to ensure optimal teamwork and flawless execution of marketing plans and campaigns
- Manage the creative development process - brief in-house and external agency partners, participate in production, and manage creative approvals
- Conduct thorough & timely evaluation of marketing programs, advertising and promotions
Qualifications for retail marketing manager
- Strong experience liaising with cross-functional teams and departments
- Must be proficient with Microsoft Office Tools – Excel, Word, Outlook, PowerPoint
- Strives in a fast pace, quick changing environment and familiar with meeting numerous deadlines
- A good personality and leadership skills with a positive outlook
- Develop content for external facing marketing and communication activities including but not limited to web & social, executive speeches, direct marketing programs, thought leadership activities and
- Leverage share marketing services establish and manage the pull of trusted suppliers
2
Retail Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for a retail marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for retail marketing manager
- Evaluating KPIs such as customer behaviour, basket size, AOV and conversion to identify trends and recommend activity to generate sales growth
- Working with the Group Digital function to negotiate and manage cross-Group marketing initiatives, creating and delivering channel KPIs and ongoing review and analysis of our performance marketing channels
- Working with the Content Editor to drive relevant and style led content across UK, international sites, mobile, blog and social networking
- Management and reporting on the marketing budget
- Develop and implement a structured go-to-market strategy and execution process of event marketing practices for Retail (Flagship stores, XFINITY Stores)
- Oversee all event plans across the Retail channel enterprise supporting key strategic Corporate-led and local initiatives including Grand Openings, local store marketing plans and implementation, corporate and NBC Universal events
- Develop, manage and maintain event calendars
- Collaborate cross-functionally with Corporate, Division media teams and Region Marketing leads to build event plans and support
- Showcase creative acumen through building relationships and collaborating with NBC Universal teams to build event ideas
- Develop creative briefs that clearly articulate communication objective and success criteria in order to inform and direct agency work and creative development
Qualifications for retail marketing manager
- Must have strong in-store marketing, product marketing and visual presentation skills
- Ability to manage and lead teams of people in local or remote locations
- Bachelors degree in related field or 3-5 years of job experience in Marketing, Event Planning, Media and/or Journalism
- Work experience in an international Telecommunications company, technology or FMCG Company within in the Marketing field
- Retail expertise required in order to develop specific strategy for this channel
- M inimum 5-8 years in Sales and/or Marketing with a focus on Business Development
3
Retail Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for a retail marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for retail marketing manager
- Identify, recommend, and execute local/regional marketing initiatives for full-price retail stores that align with overall brand strategies and achieve specific performance metrics
- Develop and execute retail advertising plans both on and offline to support existing and new stores
- Collaborate cross-functionally with critical stakeholders including Retail Sales Management, Retail Merchandising, Planning & Allocation, Retail Operations, Visual Merchandising, Ecommerce, CRM, Advertising, Creative, and Finance
- Manage and develop stores’ Gift With Purchase program, monthly marketing toolbox, and other special projects
- Lead the development and execution of retail marketing strategies across all digital channels, including (but not limited to) SEM, Email, Affiliate, Bank Card Programs, Display, Retargeting, Social, and In-Store to accomplish business objectives
- Develop and maintain budget forecasts, media allocation, trend analysis, and optimizations
- Responsible for communication of campaign details, rationale, and implementation across agency partners, key internal stakeholders
- Manage and maintain the Retail digital marketing calendar and timeline focusing on key retail dates relating to content/stories, product drops, promotions, sporting events, and holidays
- Have a deep understanding of the digital marketing space as it relates to direct response and the ability to drive traffic to our retail stores and events
- Deploy tests and provide backend analysis and recommendations after testing to continuously improve the customer experience and grow sales and increase margin contribution
Qualifications for retail marketing manager
- Copywriting and proofing experience
- Technical writing skills (AP style) and experience
- Knowledge of home entertainment industry a plus
- Knowledge of movies and TV a plus
- Proven track record of driving sales/traffic through the execution of successful marketing plans
- Experience in women’s fitness/ women’s fashion is preferred
4
Retail Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of retail marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for retail marketing manager
- Oversee the Kia DMGs
- Plan, support and implement through-the-line marketing campaigns and media plans to drive key business objectives
- Partake in the development and enhancement of all digital assets ( website, social media platform and others)
- Plan and implement effective online and offline marketing campaigns
- Conceptualise effective marketing collateral to maximize retail shop-front experience
- Analyse data from both internal and external stakeholders, in order to make number-driven decisions
- Responsible for the timely delivery of marketing campaigns within stipulated budgets
- Innovate in areas of growth via partnerships
- Formulating the overall marketing strategy in line with the development and business growth of the brand
- Corporate identity and branding through effective PR and communications
Qualifications for retail marketing manager
- Experience developing ROI metrics
- An enthusiasm and practical experience to think differently and deliver is most important to us
- Bachelor's degree (The major in business or related filed is preferred)with a minimum of 7 years of experience in marketing management, capacity in a related business or brand
- Strong planning ability, familiarity with various types of marketing activities,also have successful experience in promoting the large-scale marketing programmes
- Team-oriented & collaborative with the ability to manage cross-functional relationships across multiple levels & influence business decisions with internal & external partners
- Strong analytical & computer skills (MS Office) required
5
Retail Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of retail marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for retail marketing manager
- Develop, execute, and manage marketing strategies and integrated plans leveraging paid, earned, and owned channels and assets, with both online and offline tactics to drive awareness and traffic to our tools
- Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development With a keen sense of detail and organization skills, provide careful execution across multiple marketing channels, with a heavy focus on email as a critical customer touch point
- Provide thought leadership to identify trends and implement best practices for digital marketing, including analytics, SEM/SEO, email marketing, social media marketing and content amplification
- Establish and leverage analytics to measure campaign success
- Profile new and existing customers to understand opportunities for retention/growth
- Identify, manage and “unblock” cross-functional and cross-initiative issues
- Establish strong collaborative working relationships with internal business partners including Enterprise Digital, Operations, Marketing, Stores, Communications
- Maintains and promotes an unwavering commitment to understanding and developing solutions to meet customer needs
- Contributes to a highly engaged-culture, leads with energy, self-confidence and understanding in ways that motivate and inspires others
- Demonstrates ability to persuade others to support important initiatives, gain alignment with our strategy and goals, and act in the best interests of the company
Qualifications for retail marketing manager
- Knowledge of Retail Real Estate is a plus but not a requirement
- Being collaborative, while taking initiative to see projects through to completion
- A positive team dynamic
- Balancing creativity with practical flexibility
- Effectively managing multiple projects/tasks of varying complexities
- Adhering to deadlines and working well under pressure