Manager Retail Marketing Job Description

Manager Retail Marketing Job Description

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Manager retail marketing provides insights and strategy based on the GoPro customer, industry, and retailer trends to evolve the business in an ever-changing marketing landscape.

Manager Retail Marketing Duties & Responsibilities

To write an effective manager retail marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager retail marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Perform in-depth analysis to assist with strategy development and execution of multichannel marketing initiatives using email, direct mail, mobile, and other direct to consumer campaigns
Leverage data-mining and advanced analytical techniques to identify performance trends and to generate actionable customer and campaign insights based on clear understanding of business objectives- retention, acquisition, purchase frequency, cross-shopping, profitability
Work closely with campaign executors to ensure campaign test-and-learns are structured in a way to drive valuable and actionable insight
Deliver customer-centric insight from post program analysis of consumer marketing campaigns to drive optimization of future strategies
Support the continued evolution of direct marketing practices
Advanced analytics and predictive modeling experiences a plus
Ensure OR brand activation initiatives impact OR KPIs (Net Sales, Standard Margin, Net Sales p/sqm, Traffic, Conversion, ASP, UPT, ATV)
Steer the creation of regional tactical activations and promotions with Global approval and execute global tools across all Brand formats including factory Outlets based on seasonality and commercial opportunities
Co-ordinate with agencies/suppliers the development and production of campaign material and tools (window, 2d material, displays, promotions, creative ), ensure high quality and flawless execution
Marketing directive in product launches – including allocation/distribution, display, launch mechanics

Manager Retail Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Retail Marketing

List any licenses or certifications required by the position: PMP, PMI

Education for Manager Retail Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager retail marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Communication, Economics, Graduate, Management

Skills for Manager Retail Marketing

Desired skills for manager retail marketing include:

Market and customer demographics and available media
Marketing fundamentals and research
Track key retailer and category trends
Retailer sales
Marketing principles and retail landscape
Microsoft Office applications with advanced PowerPoint skills
Microsoft products
Entertainment industry
Familiarity with animation
Home entertainment industry

Desired experience for manager retail marketing includes:

Must have an extensive knowledge of international markets, specifically the fashion and retail landscape of European markets
The successful candidate will possess strong analytical skills developed skills in apparel product knowledge and development
This position requires a sound understanding of budgeting, planning, advertising, promotions, community relations, public relations, donations and sponsorships
Manage all seasonal retail marketing campaigns, including recap, marketing plan, concepting, messaging, creative briefing, translations and legal/brand compliance to ensure all deliverables are met on time
Oversee the asset creative brief and involved in creative development/review, including in store testing
Lead regular discussion with key departments to strategize major global planned promotions

Manager Retail Marketing Examples

1

Manager Retail Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of manager retail marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager retail marketing
  • Work directly with online retail partners in conjunction with the sales team to optimize pages & manage all digital marketing spend with these partners such as for banners, email marketing
  • Create, communicate and execute annual marketing plans that support Brand Marketing & Retail Marketing initiatives
  • Ensure plan is in line with Brand and Retail Operational goals
  • Partner with internal departments and external agencies to develop and execute integrated marketing programs to drive traffic to retail stores
  • Evaluate and report ROI on marketing plans
  • Manage Retail Marketing Branded Store budget
  • Directly manage team members with daily observation, assuring appropriate attendance, and providing assistance to them regarding P.O.S
  • Oversee training and mentoring of new associates in the business of retail marketing, P.O.S
  • Oversee and assist with team’s communications with key P.O.S
  • Stay abreast of new apps, production advances in P.O.S
Qualifications for manager retail marketing
  • Experience in understanding and applying marketing data to upcoming promotions
  • Education in Marketing with 5 years of experience in Industry Marketing
  • Business Process Outsourcing (BPO) and/or B2B experience in an industry specific marketing role is required
  • Industrial and Retail industry experience preferred
  • Agency marketing experience preferred
  • A thorough understanding of the financial services industry and a strong understanding of banking products
2

Manager Retail Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of manager retail marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager retail marketing
  • Consult consistently with Director regarding event plans and calendar inclusive of strategy, content, marketing support, production and budget
  • Oversee on-site management, supervision and coordination of marketing program as needed
  • Identify and problem-solve program challenges
  • Manage budget-related activities included POs and overall budget management
  • Create and institutionalize post-program analyses and recaps
  • Manage and work in partnership with three local Flagship event managers
  • Work in conjunction with the Sales Team to plan out a full year of promotion and baseline business to achieve quarterly/annual revenue goals for designated accounts
  • Partner with internal colleagues to develop seasonal retail strategies to drive traffic to INTERMIX boutiques in 2016 – innovative brand partnerships, sponsorships, customer loyalty, strategic cross-promotional efforts
  • Develop strategies that encompass events, local partnerships, mall/center partnerships, and local field opportunities
  • Work with acquisition and CRM teams on new ways to drive new and lapsed customers to retail boutiques existing CRM-focused strategies (i.e., VIP Loyalty Program, Client Gifting, Customer Retention Strategy, Welcome Series and Retention Strategy)
Qualifications for manager retail marketing
  • Specific market knowledge of Portland, Seattle, Chicago, Minneapolis, Atlanta, Dallas, New York City, Miami and/or company-owned store experience a plus
  • Strong ability to think strategically and big-picture to understand business goals, while also possessing exceptional creative capabilities and attention to detail to implement marketing plans at a national, local and tactical level
  • Ability to work under pressure, meet tight timelines and manage multiple tasks simultaneously
  • You'll be a highly creative marketer who is an expert in digital marketing and has delivered game changing integrated marketing solutions
  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.Ability to write reports and business correspondence
  • Bachelor's Degree in Marketing, Advertising, Communications, Public Relations or related field
3

Manager Retail Marketing Job Description

Job Description Example
Our innovative and growing company is looking for a manager retail marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager retail marketing
  • Activate the necessary subject matter experts to accomplish your business objectives
  • Participate in informational sessions (Nielsen reporting, ) in order to translate consumer research into actionable insights and business solutions for customer teams
  • Develop ASEAN website, e-STORE, POSA, e-tail marketing strategies in addition to the existing channel partner ecosystem
  • Develop and drive Volume marketing strategies Channel sales team and Channel partners to meet ASEAN revenue target
  • Leverage data to build effective annual and quarterly Channel/Retail marketing plans and define customer/prospect segmentation criteria for marketing campaigns/promotion
  • Measure and report on effectiveness (ROI) of Channel/Retail marketing programs (engagement, lead quantity, and quality) with the purpose of improving resource allocation, efficiency, and revenue generation
  • Develop and maintain strong relationships with the ASEAN Channel Sales team to understand and support their goals through aligned sales/marketing programs and steer their Marketing Development Fund expenditure
  • Work with vendors, manage budget and vendor relationships to provide campaign support
  • Conduct competitive SWOT analysis identifying the position of product in relation to the market
  • Build the retail-marketing strategy, annual retail calendar of projects, a work back schedule, and budget to optimize time and priority investments to meet marketing and sales goals
Qualifications for manager retail marketing
  • Ability to work in fast-paced, deadline oriented environment, turning ambiguity into clarity
  • Solid understanding of how to develop and execute marketing programs, events, and promotions
  • Knowledge of retail industry – fitness industry a plus
  • At least 5 years retail marketing experience required
  • Must be able to work in a fast paced environment, multitask & prioritize assignment
  • At least seven years’ experience within a retail marketing and/or other professional services marketing environment – property industry experience an advantage but definitely not essential
4

Manager Retail Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of manager retail marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager retail marketing
  • Analyze marketing and business trends, monitor competitors' activities and recommend adjustments to the marketing mix
  • Work with Sales, Retail Operation and eCommerce function to explore new ideas on brand & product exposure
  • Collaborate with partners to organize in store activities or joint promotions
  • Manage the CRM campaigns to grow the member base and increase the sales conversion
  • Manage budgets for the marketing activities, monitor progress, ensure the effective campaign to achieve maximize ROI
  • Supporting planning and execution of retail events and experiential activations
  • Assisting with retail marketing campaign tracking and measurement
  • Assisting in preparing seasonal marketing presentations and activation guides for stores
  • Present channel marketing results and insights to senior leaders and executives on a regular basis (launch reports, scorecards, testing results, new initiatives, business reviews)
  • Oversee Sales creative and promotional program development for Value brands segment
Qualifications for manager retail marketing
  • Team-worker, people-oriented, commercially minded, committed, passionate
  • Familiar with how to write a formal creative brief / creative copy doc and how to present it to creative and purchasing teams
  • Passport / DPM -Has an understanding of how to track FUEL, PDA and COSO in relation to passport and DPM and knows how to build material codes and PPK BOMs Capex codes
  • Experience in IT retail, e-commerce and channel marketing is a plus
  • Experience with Salesforce.com and business analytics tools such as QlikView or Domo
  • Minimum of 5-7 years of experience of creating and managing marketing campaigns
5

Manager Retail Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager retail marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager retail marketing
  • Listens actively and respectfully to others in a way that makes them feel valued and heard
  • Holds self and colleagues accountable for achieving results
  • Demonstrates resourcefulness and a “can-do” attitude when faced with challenges or problems
  • Provide input into the creation of the seasonal account plan that outlines aspects of activation, both in-store and out-of-store in collaboration with Business Unit (BU) and channels, the overall Market plan related to the implementation of the Global Omni-channel market activation strategy
  • Provide leadership engage and develop team members in a high performance
  • Oversee all aspects of marketing campaigns for clients including planning, conception, communications, compliance reviews, copywriting, time/budget management, creative/brand/merchandising guidelines, marketing calendar, presentations and working closely with marketing production specialists and respective teams on print/production logistics, distribution, execution and metrics
  • Effectively manage and build relationships with internal teams, external clients, agencies, manufacturers/vendors, production and designers to develop and execute successful marketing programs supporting clients’ retail sales and value-based goals
  • Manage multi-channel marketing campaigns to deliver a cohesive and strong voice, image, message and offer for our client programs
  • Proactively pitch to account teams and clients on innovative marketing solutions and creative concepts with research, cost and impact in mind
  • Manage relationships, opportunities and efforts with approved vendor partners and consultants across various marketing channels
Qualifications for manager retail marketing
  • 7 - 10 years’ experience in retail marketing, merchandising, or training
  • Ability to lift up to 15 lbs (retail pop, product gifting)
  • 5 – 8 years of experience working in marketing or similar fields
  • A minimum of 2 year experience with some form of quality NPD process (i.e., Six Sigma, DMEDI, ProLaunch)
  • A minimum of 3 years of experience with Big Box and/or Hardware channel marketing or product management
  • Extensive knowledge of recessed lighting, smart/connected or electrical retail products and markets

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