Director, Retail Marketing Job Description

Director, Retail Marketing Job Description

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Director, retail marketing provides full consultative service to retail hiring managers with regards to the retail industry and market trends.

Director, Retail Marketing Duties & Responsibilities

To write an effective director, retail marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included director, retail marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Anticipate, initiate, direct and execute trade marketing materials on behalf of Nickelodeon’s Consumer Products and Retail Marketing teams, including strategic presentations, one-sheets, sponsorship packages and more
Develop new TR Exclusive programs and calendar from concept to cost feasibility, to production in conjunction with TR Marketing Team, GBSC, Packaging and Design Teams
Assists sales management as necessary in key customer contact to present future programs, follows-up promotional efforts
Works with Brand Creative Directors, Visual Merchandising and Global Marketing Development to ensure material development applicable to Travel Retail
Assists in the management of the demand plan including saleable product forecast, new products and TR Exclusive items with Demand Plan Manager
Is fully cognizant of the EL TR WW market share, by region and by category and subcategory and channel (through Generations)
Builds and maintains strong working relationships with key wholesale account management key specialty and independent accounts
Lead the marketing team on retail marketing campaigns (strategy, creation, execution, performance optimization and measurement)
External Agency relationship management including contract renewals, RFPs and oversight of local and national agencies
Drive organic growth of business via oversight of state marketing campaigns

Director, Retail Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Director, Retail Marketing

Typically a job would require a certain level of education.

Employers hiring for the director, retail marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, MBA, Business, Education, Communications, Design, Management, Finance, Visual Merchandising, Business/Administration

Skills for Director, Retail Marketing

Desired skills for director, retail marketing include:

Entertainment
Keeping up with fast-paced retail environment
Outdoor industry marketing activities
Retail industry
Athletic experience
Budget and inventory related to the retail business
Cable and telecommunications products and services
Competitive landscape and ability to translate findings to positively impact business
Consumer products
Contracts

Desired experience for director, retail marketing includes:

Manage marketing support team/field consultants
Full responsibility of state contractual marketing for all plans (over $20 billion)
Develops and ensures implementation of programs to meet international Brand objectives for various distribution channels in Travel Retailing
Identify and execute marketing initiatives and programs that meet brand, channel, category and launch specific objectives to maximize sales opportunities, drive traffic and conversion in partnership with full price and factory store leadership PR, Customer experience and CRM teams
Partner with field in the development of an annual store marketing calendar and ensure aligned and on-brand execution of marketing initiatives to support brand transformation and capitalize on North America Marketing initiatives and product launches
Amplify Store openings/ anniversary and Key brand moments through locally relevant, best in class 360 programs

Director, Retail Marketing Examples

1

Director, Retail Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of director, retail marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, retail marketing
  • Create in-store venues and local ambassadors programs to attract new clients, engage existing clients and deliver brand enhancing touch points to increase brand fashion relevance and emotional connection with the customer
  • Align event strategy to business and marketing initiatives opportunities to build brand loyalty and drive incremental sales through VIP programs, new customer welcoming program and guest engagement in partnership with CRM and Customer Experience team
  • Develop and maintain strong local contacts
  • Create budgets and KPIs, recap results to drive increased efficiency and best practices
  • Bachelor s Degree with minimum 10 years of Marketing, Retail marketing and Trade marketing with focus on luxury fashion
  • High sense of retail
  • Proven experience in developing comprehensive strategy and executing in timely and cost efficient manner
  • Highly organized with the ability to juggle multiple priorities and work in a fast paced environment
  • Strong leadership skills and a high degree of initiative
  • Proven commitment to build and foster relationships
Qualifications for director, retail marketing
  • 8-10 years of retail merchandising experience, and/or 8-10 years of marketing experience including budget and financial analysis experience
  • Experienced leader and has served in collaborative cross functional role (s) that includes developing people, influencing key stakeholders, and creating operational processes related to efficiencies
  • Work in partnership with the Director of Sell In to develop PBL's business at retail
  • Develop and maintain account calendars to ensure planned sales
  • Travel as necessary to represent the marketing group to the retail community
  • Creative Thinker with passion for solving problems
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Director, Retail Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of director, retail marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, retail marketing
  • Work with Legal and Quality Control depts
  • Direct the positioning of Nickelodeon's offering in an effort to clearly communicate and differentiate the company's unique value proposition to top licensee and retail partners
  • Lead targeted partner marketing efforts including newsletters, client gifts and premiums, designed to deepen our partner relationships
  • Work closely with Nickelodeon’s Marketing, Events and Corporate Communications teams to frame Nickelodeon’s presence in trade press, at industry events and via advertising
  • Partner with Director of Ad Sales and Partner Marketing on cross departmental projects in order to streamline efforts and ensure consistency of message
  • Responsible for developing annual strategic marketing plans and execution of the business objectives across all retail brands including the development of campaign and creative briefs
  • Manage the Marketing Department Budget for the retail brands
  • Direction and management of Marketing Managers and Project Managers in successful project development and execution, including budget management of projects, across all retail brands
  • Driving design and art direction of new ideas
  • Working closely with agencies
Qualifications for director, retail marketing
  • Strong interpersonal and communication skills and ability to work collaboratively with key business partners
  • Relevant experience in the beauty category and a strong desire to engage the beauty consumer
  • Record of progressive managerial responsibilities and significant accomplishments
  • Structured and logical, clearly articulating our strategy to customers, internal employees and all stakeholders
  • Authorization to work in the US on an on-going basis
  • Excellent creative writing and grammatical skills
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Director, Retail Marketing Job Description

Job Description Example
Our innovative and growing company is looking for a director, retail marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, retail marketing
  • Developing creative briefs and concept prototyping
  • Balance multiple roles including hands-on design & art direction, team management and growth, oversight of outside vendors and contract designers
  • Organizing, directing, and if necessary, conducting research in order to draw useful conclusions and actionable insights
  • Conduct on-going creative reviews within self-managed creative work-stream
  • Leads the process of marketing research by defining customer understanding gaps and setting objectives to the MSS and leads key marketing research initiatives
  • Stays strategically involved in business decisions
  • Develops and manages marketing budget
  • Lead the creation of the overall marketing strategy for North America each season with input from Sales and Global Marketing, developing programs that address the needs of Network Salons, Retail Locations, and NY Bb
  • Drive increased transactions in Network Salons, Retail Locations, and NY Bb
  • Developing a product sampling implementation strategy for Network Salons, Retail Locations, and NY Bb
Qualifications for director, retail marketing
  • Bachelor’s degree and a minimum of 7 years relevant retail and licensing experience or an equivalent combination of education and experience
  • 7 to 10 years of experience in marketing, advertising and/or copywriting
  • 10+ years of traditional and digital marketing experience
  • Fluent in English with excellent oral and written skills
  • Marketing experience in a Channel environment across multiple countries WW
  • Successful candidates should demonstrate strong strategic Project Management skills and ability to work across multiple streams in a complex and constantly evolving environment
4

Director, Retail Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of director, retail marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for director, retail marketing
  • Proactively manage the pipeline for prospective families, including responding via phone and e-mail outbound communication
  • Strive to reach/exceed monthly and yearly revenue goals
  • Serve as liaison to internal Salesforce team to develop and generate reports as needed
  • Implement new sales strategies to take advantage of new offerings and marketing initiatives
  • Identifying trends in the marketplace
  • Suggest new products or product enhancements
  • Launch new solutions on regular cadence with the sales teams
  • Drive new incremental revenue for each product launch
  • Involved in producing product projections, to ensure that the strategic direction of a product is in line with overall company goals and objective
  • Open, ongoing communication to key stakeholders
Qualifications for director, retail marketing
  • Quick learner and resourceful
  • Build and strengthen the organization and lead, coach and develop direct reports
  • Set account budgets, and manage in-quarter budget adjustments to achieve plan
  • Prior experience working with major US consumer electronics retailer (BBY, Wal-mart, Staples)
  • Four year degree required, MBA preferred
  • Inspirational leader leading high performance and highly engaged teams
5

Director, Retail Marketing Job Description

Job Description Example
Our growing company is hiring for a director, retail marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for director, retail marketing
  • Develop and execute the tactical roadmaps/plans, materials, presentations, for assigned product or product lines
  • Evaluate the financial aspects of product and services development, such as budgets, expenditures, research and development appropriations and return on investment and profit-loss projections/analysis
  • Liaising between Global Marketing, Operational Team and Travel Retailing to ensure all elements are developed and executed in the channel
  • Identify and implement the process and procedure for managing the Travel Retail business with the brand and the regional teams
  • Responsible for implementing regional marketing calendar and 360 programs, adapting global marketing calendar to meet regional/market needs, develop and guide execution regional/market applied marketing strategies to maximize sales, profitability and market share
  • Responsible for the development and execution of all TR exclusive and event activity
  • Monitor all program sell thru and provide feedback to the teams
  • Manage COG for all brand and Travel exclusive programs
  • Research, analyze and monitor mix of business, category trends within the channel to help build a marketing strategy to drive sales
  • Partner with Global Demand Planning to ensure proper SKU management and regional offering, correctly weighted product mix and current sales objective are reflected in saleable product forecast, reviews forecasting of new products and TR exclusive items with forecasting manager
Qualifications for director, retail marketing
  • Experience in vertical retailing and/or freestanding store operations and marketing required
  • Demonstrated experience leveraging key geographic influencers and comprehensive knowledge of US demographics, media, life styling and customer driver and retention practices
  • Strong merchandising skills and proven leader in design and implementation of traffic driving initiatives
  • Working knowledge of industry technology and trends
  • Strong understanding of Direct Marketing fundamentals and response-driven creative development
  • Excellent business acumen and P&L management

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