Retail Marketing Job Description
Retail marketing
provides support in creation of collateral, including; proofreading, power point slide creation, writing ad copy, creative storytelling, etc.
Retail Marketing Duties & Responsibilities
To write an effective retail marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included retail marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Works with other Retail functions (Sales, MD, VM) to ensure key stores have special retail marketing support
Coordinates in-store single copy promotions and the related marketing elements (in-paper
Makes recommendations on best practices within chain
Keeps point of purchase materials up to date and ensures that the newspapers are properly positioned in retail outlets
Visits retail locations and speaks with the manager about service concerns, sales programs, newspaper shrink, incentive programs and all placement opportunities
Gathers information and takes photos of newspaper rack locations to share with Retail Sales Manager and distribution team to further increase sales opportunities
Serve as primary marketing liaison between US marketing and adidas Golf & Ashworth and sales team/accounts for field sales channel, facilitating opportunity recognition, solution implementation, communication processes and problem solving as needed
Budget implementation and control (MWB)
Leads the development of retail marketing initiatives aligned with SOREL’s marketing communications to promote maximum sell-in and sell-through
Works closely with sales management, internal colleagues, and agencies to create and evaluate in-store marketing programs
Retail Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Retail Marketing
List any licenses or certifications required by the position: CPM, APICS, PMP, PMI, MBA, CPA
Education for Retail Marketing
Typically a job would require a certain level of education.
Employers hiring for the retail marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Education, Communications, Business/Administration, MBA, Communication, Management, Economics, Advertising
Skills for Retail Marketing
Desired skills for retail marketing include:
Word
Excel
Creative production process
Department tools and programs
Access
Power Point
Microsoft Office
Outlook
Photoshop
Tires
Desired experience for retail marketing includes:
Bachelor’s Degree and 5+ years of account management and marketing management or equivalent work experience preferred
Proven experience in developing sales and marketing strategies, and making sales presentations
Previous management experience, preferably remote management
Candidate must have exceptional communication, presentation, follow-up, negotiation, and closing skills
Ability to craft value-added solutions based on knowledge of client situation and objectives, industry trends and Ticketmaster capabilities
Must manage the expectations of the client and balance the commercial interests of Ticketmaster and client
Retail Marketing Examples
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Retail Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of retail marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for retail marketing
- This person will have responsibility in producing marketing materials that is fully compliant
- Be able to work across teams to put together marketing strategy and planning processes
- Leading the team at internal meeting for both strategy and planning executions
- One must firstly be a team player but also efficiently work solo to complete workload
- Travel to Retail Marketing trade shows, P.O.S
- Working closely with On-line Trading, Production and Creative to translate the brand strategy and customer profile into an effective on-line marketing strategy
- Developing a deep understanding of the customer and working with stakeholders in the brand to deliver a seamless shopping experience between online and retail
- Developing the digital marketing calendar, ensuring all campaigns and activities are fully tagged, tracked and evaluated
- Managing and maximising our PPC, SEO, Social Media and affiliate marketing relationships
- Developing and delivering a CRM growth strategy, including acquisition and retention through segmentation analysis and optimisation delivering relevant and rich content to all of the customer database
Qualifications for retail marketing
- Serve as point of contact for upcoming regional and local events (i.e., trade shows, expos, seminars, ) coordinating requests for the marketing resources and materials
- Ability to work independently or with minimal guidance
- Plan and implement new seasonal product assortments in-store
- Ensure that Hurley has paramount floor placement and location in each account to maximize sales
- Establishing and sustaining positive relationships with accounts through merchandising training, verbal and written communication
- Conduct product training clinics around key product launch strategies to provide brand awareness to Hurley customers while creating excitement and energy with the retailer’s sales teams
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Retail Marketing Job Description
Job Description Example
Our growing company is looking for a retail marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for retail marketing
- Loyalty Program Work with the Director of DTC and VP of N
- Identify optimal local Retail Marketing agency and/or vendors both in terms of output and cost
- To work closely with shopping malls to cater their need to create good brand/product exposure for special occasions or projects
- To develop the yearly event calendar by aligning with marketing calendar
- Create New Business Proposals
- Strategically" manage vendors - Optimise planning and scheduling
- Manage relationships and develop retail marketing programs with key retail accounts
- Maintain a catalogue of competitors’ retail programs & share best practices/results with broader team
- Stay up to date on retail and marketing trends across the region
- Product marketing – plan and execute new product launches, value proposition development for ‘focus funds’ – developing compelling communications and delivering these through the marketing mix (events, emails, client communications, collateral, digital, PR )
Qualifications for retail marketing
- Communicate weekly snap shots over viewing product sell-through, competition trends and event opportunities to Sales Representatives ensuring Hurley sales increases
- Assist marketing team with all POP elements, windows and Hurley space/concept shops to ensure consistency with seasonal corporate branding or imagery
- Combine creativity and artistic flair with technical know-how to set up displays that expand space while effectively catching the eye and appealing to the senses of Hurley’s target consumer
- Marketing knowledge/experience
- Retail or related sales experience preferred
- Knowledge/expertise with marketing/sales promotions/merchandising strategy including point of purchase materials
3
Retail Marketing Job Description
Job Description Example
Our company is looking to fill the role of retail marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for retail marketing
- Ensure all collateral and documents are current and relevant for Client Business
- Initiating, nurturing and reinforcing relationships with new and existing key high profile B2B and B2C partners – concierge groups, luxury hotels and tour operators
- Tactical in working with the Comms team to create 360 degree touch-point tourism campaigns to support the Retail business
- With the EMEA Events team, developing and leveraging B2B and consumer event concepts to roll out to key EU stores
- Support Retail Marketing Manager as part of the daily retail planning and submission process, including title performance analysis, review of placement initiatives, recent and active promotions and competitive merchandising for both physical and digital accounts
- Ensure Business Unit priorities are met by coordinating across product segments to help develop and execute company-wide drafting and seasonal promotional activities
- Work closely together with the Nordic marketing team, including marketing managers, digital team and in store team
- Serve as the critical liaison for North American retail marketing, managing the day-to-day initiatives overseeing the seasonal calendar to anticipate and deliver on store needs
- Develop and execute a retail marketing strategy that leverages an Omni approach to retail marketing
- Financial accountability for sales, margins and growth
Qualifications for retail marketing
- Project management working style, with attention to detail, highly organized, imaginative with ability to articulate concepts
- Energetic individual that is able to keep up with a fast-paced retail environment
- Minimum of 7 to 10 years in-store marketing or retail marketing experience in progressively responsible positions
- Coordinar las órdenes de entrega y otras activaciones de material
- Seguimiento del envío y pagos, y asegurarse que todos los elementos sean entregados en las fechas previstas
- Desarrollar y ejecutar activaciones para incrementar el Core Retail KPI´s
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Retail Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a retail marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for retail marketing
- Leads, in conjunction with the Retail leadership team and COO, the development of brand positions and a scalable brand architecture for our portfolio of retail brands
- Leads, in conjunction with the Retail leadership team and COO, the development and execution of annual and seasonal business planning processes which facilitate the ability to develop and execute thoughtful, focused and disciplined marketing and communication plans in conjunction with the Merchant, Retail Operations, Resort and Corporate Marketing teams
- Partners tightly with the Merchant Team to plan and execute seasonal marketing plans in support of key merchandising strategies and opportunities
- Owns annual budgeting process for the Marketing Department including budget development, forecasts and spending approvals
- Community outreach, relationship building and account management for growing book of businesses of various sizes and industry, non-profits, associations and events
- Work closely with various corporate teams HQ Corporate teams including but not limited to Corporate Relations, Retail Operations Creative/Design teams and the Retail Marketing team to support traffic driving programs to the Employee Store location
- Maximize core metrics including
- Partner with Credit Card Merchants promoting products, programs and services focused on improving cash flow & net operating costs and increase Retail Marketing income
- Collaborate with a diverse customer base selling our products, programs and services while maintaining and growing profit margins
- Promote the quality of our programs & services versus our competitors
Qualifications for retail marketing
- Participate in bi-weekly meeting s (twice per month) with Marketing, hosted by Joe Arundell and Jovia Bailey, to review Marketing Calendar and gain detailed familiarity with all upcoming marketing projects, initiatives and releases
- Support communication of marketing information to the field, regarding projects, campaigns, resources, tools, Participate proactively in field sales calls and meetings to disseminate and share relevant and timely marketing information
- Serve as point for marketing inquiries and requests from LOs within each region
- Knowledge of multimedia marketing/advertising (in-paper, digital, social, email, ) a plus
- Seguimiento de las partes involucradas dentro de Retail y el departamento de Marketing
- Ability to communicate creative needs effectively to internal team
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Retail Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of retail marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for retail marketing
- Resolve current customer issues & concerns
- Create a call frequency plan maintaining consistent contact with customers
- Provide critical data to the customer that will aid in their decision making process
- Advocate security at all times with customer base
- Attend industry functions that attract customers, providing an opportunity to serve & grow the credit card industry
- Create strong customer retention by providing superior partnerships with network service providers, petroleum equipment vendors and authorized service representatives
- Provide total customer care to all inbound customer calls, updating account information as appropriate and follow all departmental policies and procedures
- Responsible for leveraging and implementing macro (national and regional) collegiate retail marketing programs that increase the amount of collegiate merchandise sold generally, and CLC institution merchandise specifically
- Oversee the coordination of all retail-related trade show meetings
- Serve as the day-to-day contact for a store marketing needs
Qualifications for retail marketing
- Must possess traditional brand management skills (portfolio mgmt., pricing, competitive analysis, etc)
- This position requires a sound understanding of budgeting, planning, advertising, promotions, community relations, public relations and sponsorships
- Tertiary qualifications in a relevant discipline (eg
- Highly organized & proactive with strong ownership & passion for the brand
- Willingness to work in an office in London, UK
- Tertiary qualifications in a relevant discipline Marketing, Communications, Business