Brand Activation Manager Job Description

Brand Activation Manager Job Description

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Brand activation manager provides support to brand marketing teams in designing and executing programmatic, social media and digital marketing campaigns overall.

Brand Activation Manager Duties & Responsibilities

To write an effective brand activation manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand activation manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Accountable for implementation of processes including effectiveness (Clarity/Mktg factory) and governance
Onsite content operations – supporting the Marketing Activation Manager in formulating extended content briefs
Implement and monitor all communication tools across channels in close alignment with Area
Oversees development of the full marking program and provides thought leadership into connecting each marketing mix element and marketing materials while delivering on time best in class execution
Implement Brand Consumer Programs – Experiential, Promotional and In store retail Marketing
Manages brand program launches and serves as cross-functional point-person across marketing, commercial, and creative design
Leads execution of program according to budget and timelines
Develop and implement the digital marketing strategy in conjunction with the Brand Activations / Concept to Consumer Manager, Business Unit teams and agencies
Manage, and implement integrated digital marketing campaigns
Drive a social marketing strategy for the focus categories, managing agency-supplied social moderators to ensure a consistent and engaging voice from the brand on key social platforms like Facebook, Twitter

Brand Activation Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Activation Manager

List any licenses or certifications required by the position: HACCP, IQ

Education for Brand Activation Manager

Typically a job would require a certain level of education.

Employers hiring for the brand activation manager job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Advertising, Economics, Hotel Management, Graduate

Skills for Brand Activation Manager

Desired skills for brand activation manager include:

Social media
Corporate programs
Digital campaign tracking capabilities and web analytics also
Foodservice
Fresh
General marketing solutions
Maintain Serv-Safe certification
Retail landscape and experience developing Shopper Marketing plans
Transporting of perishable foods
Adult Beverage brand activations in that channel

Desired experience for brand activation manager includes:

Track record in, brand marketing (incl
4 - 6 years of experience in min
5 or more years of marketing experience, preferably in media, advertising or technology
Motivated self-starter, able to work independently and follow process with minimal supervision
Interest in consumer goods industry
Experience with experiential and promotional events and marketing campaigns a plus

Brand Activation Manager Examples

1

Brand Activation Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a brand activation manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand activation manager
  • Support the development of Account Marketing Plans for UK based EKA’s
  • Lead local distributor to deliver set business targets and relevant KPIs
  • Lead multiple agencies to develop insight-led communications that encompass press, digital, PR, outdoor, ethical channels and BTL, esp
  • Plan and execute NPD launches including opportunity identification, concept development, financial validation, packaging development and conduct post-launch reviews as appropriate
  • Work with GFO (Global Franchise Organization) and regional teams in all strategic alignment
  • Collaborate closely with cross functional teams and external agencies to execute through-the-line campaigns and deliver business goals
  • Work closely with regulatory teams to ensure timely product registrations and communications compliance
  • Lead multiple agencies & cross-functional teams to develop winning, insight-led communications that encompass TV, digital (esp
  • Develop a plan to locally implement the Global Sports Marketing Strategy for Training BU
  • Secure a Brand-relevant local asset portfolio and maximise ROI by strongly activating assets
Qualifications for brand activation manager
  • University graduate in Science or related disciplines
  • Independent, entrepreneurial and strong team player
  • Passionate, creative, responsible and result-driven
  • Impactful communication skills with fluency in English and Chinese (verbal & written)
  • Good team player, well-organized and result-oriented
  • Excellent in English and ChineseProduct Management
2

Brand Activation Manager Job Description

Job Description Example
Our growing company is looking for a brand activation manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for brand activation manager
  • Manage all aspects of events that activate the United brand, including oversight of marketing agencies and other stakeholders
  • Oversee the design of promotional programs to ensure achievement of objectives around brand activation and customer and employee engagement
  • Perform critical administrative duties including tracking and monitoring results of each activation, adherence to budget and leadership of one team member
  • Represent the Sponsorship Marketing & Brand Activation team with internal stakeholders, executive leadership and at internal and external events
  • Recommends and executes marketing objectives and strategies for the upcoming year
  • Brief interdisciplinary departments on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy
  • Managing P&L for the CCFS & Eye businesses
  • Leading innovation strategy & execution for local innovation & input on the global innovation pipeline
  • Directing Consumer and Trade Promotions
  • Leading cross-functional teams that may include Sales, Finance, Graphics, Packaging, Market Research, R&D and Operations to develop and manage marketing objectives, goals and strategies including business planning, external partnerships, & activation programs
Qualifications for brand activation manager
  • Translating marketing objectives into strategies and plans
  • Successfully launched several new products from concept stage through commercialization and in-market success
  • Drive & own brand plans with objective to grow brand equity, usage, consumptions and loyalty to meet business objectives
  • Lead business analysis and development of annual marketing plan for the assigned product/portfolio platform to grow category and shares, countering competitor activities
  • Through analysis on consumer, market and category trends, pricing, competition and campaigns tracking, understand opportunities and potential to strengthen future plans and initiatives
  • Manage and own A&P budget, forecasting and optimize spends for effective utilization of the investments
3

Brand Activation Manager Job Description

Job Description Example
Our company is looking to fill the role of brand activation manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand activation manager
  • Develops activation calendars and support plans
  • Lead the execution of regional events and associated marketing strategy, working closely with the Global Events Manager to ensure global alignment
  • Develop and execute marketing strategies to drive Omnichannel sell-through
  • Ensure local relevance of marketing, based on local and competitor expertise
  • Drive brand’s excellence at point of sale by ensuring right marketing tools, activations, and experiences are briefed and implemented
  • Ensure Account Managers and management are equipped with the right sell-in tools to win at sell-in
  • Serve as the marketing point of contact for key and large accounts and Account Managers
  • Work with consumer activation counterpart to activate athlete and influencer portfolio at an account level
  • Develop and review ROI metrics and principles to ensure commercial feasibility of all regional executions
  • Work with sales to develop b2b mkt collateral to support growth goals
Qualifications for brand activation manager
  • Sound working knowledge of the FMCG and OTC trading environment
  • Proficient Written and Spoken Communication skills
  • Well developed Financial acumen
  • Highly Creative, Energetic, Dynamic, Hardworking, Resilient
  • Bachelor degree in science Pharmacy / Marketing / Business
  • 5 to 7 years of marketing experience, experiential marketing preferred
4

Brand Activation Manager Job Description

Job Description Example
Our growing company is hiring for a brand activation manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand activation manager
  • Provides creative guidance to creative services teams and/or agency partners
  • Assists Brand Managers to develop promotion strategies
  • Sets promotion objectives and tactics
  • Manages full year promotional calendar to meet brand and portfolio priorities
  • Create national marketing programs for execution in the off premise and on premise channels with a focus on the four still wines brands and where appropriate, assist three champagne/sparkling wine brand managers with program co-ordination
  • Partner with on premise team to create programs and address RFP requests
  • Lead point of communication with field and be the key contact point for the Senior Trade Marketing Managers within the 3 Divisions, feeding back field intelligence where relevant
  • Liaise with trade marketing field team, both ongoing to validate local programming
  • Work closely with field sales, distributors, and agencies in the development and execution of the channel plan
  • Create selling tools for each national program
Qualifications for brand activation manager
  • Minimum 5-6 years of brand or retail marketing experience within a consumer goods company or equivalent account management experience at an (advertising) agency
  • Ability to articulate digital shopper/conversion plan to sales organization provide a step by step process for localization
  • 2+ years of experience event production experience highly preferred
  • High familiarity with integrated marketing disciplines (advertising, media, content, social, digital/e-comm, direct, CRM, PR, activation/events, in-store)
  • A minimum of 5 years’ experience gained through working in a Brand , Activation, Shopper Marketing or related disciplines
  • A tertiary qualification in marketing or related discipline highly desirable
5

Brand Activation Manager Job Description

Job Description Example
Our company is looking to fill the role of brand activation manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand activation manager
  • Supports the development and delivery of the ENA ready Comms toolkits that can be executed in the markets
  • Exposure to managing TV advertised brands
  • Depending on role you may manage Assistant/Associate Brand Managers who provide monthly updates to business review and monitor market performance, responsible for successful implementation of Brand plans as per business review and Business plan
  • Manage development and activation of local brands, and are accountable for marketing budget on assigned brands
  • Collaborate on market copy strategy for brand and ensure adaption possible for category across area
  • Own and drive the development of local retail marketing launch and exit calendars based on global retail marketing calendars and aligned with market retail merchandising and market Brand marketing activation calendar
  • Work closely with market visual merchandising and store operations to ensure global retail marketing content is flawlessly executed in store
  • Create and communicate timely and consistent India’s reports based on EM templates (ROI of assets portfolio, campaigns, activation and events, newsletter ), ensuring SWB is maximized and campaigns positively impact store profitability
  • Share post-campaign evaluation results to ensure learnings are taken into account in the development of future global retail marketing content
  • Work closely with market Brand marketing on the development of creative and ensure all necessary approvals are obtained
Qualifications for brand activation manager
  • A minimum of 7 years prior Brand Marketing or relevant experience
  • Bachelor’s degree in Marketing from a regionally accredited college or university required
  • Must be able to travel up to thirty (30) percent of work time
  • Minimum of a Bachelor degree from a regionally accredited college or university required
  • Must be able to travel up to twenty percent (20%) of work time
  • Internal Leadership and Analytics

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