Activation Manager Job Description

Activation Manager Job Description

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Activation manager provides input into effective Agency briefings to guide the creative process for the implementation of campaigns of key missiles by shopper channel.

Activation Manager Duties & Responsibilities

To write an effective activation manager job description, begin by listing detailed duties, responsibilities and expectations. We have included activation manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Strategic Thinking/Planning (25%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives
Deliver results (40%) – Develop and manage the direct report to support strategic direction
System Alignment (25%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives
Talent development (10%) where applicable – Conduct audit on marketing personnel against agreed role descriptions and competencies
Work with the global brand team and market teams to manage a campaign calendar which includes all content and campaigns for all markets in the Americas
Develop and maintain expertise in the core campaign content and experience related platform tools – Demandware, Tridion, etc…
Manage and develop your team to efficient and effectively serve your global and market customers
Be a key input into the optimization of website management tools.Use your experience and business process knowledge to drive enhancements to the tools
Lead the Marketing strategy, planning and execution to achieve a positive impact on specific business goals through marketing tactics
Together with Product Marketing, Sales and Comms, you will translate business strategies and goals into global marketing plans including channels, creative, output and content calendars with measurable results

Activation Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Activation Manager

List any licenses or certifications required by the position: R.D, PMP, HACCP, IQ, R.S.A, ITIL, LEAN, SMZDM, XHS, PROSCI

Education for Activation Manager

Typically a job would require a certain level of education.

Employers hiring for the activation manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, MBA, Business/Administration, Advertising, Medical, Graduate, Science

Skills for Activation Manager

Desired skills for activation manager include:

Brand strategy and application across channel
Key consumption occasions
Shopper messaging
Methods of activation
Agency capabilities
Consumer / shopper insights and trends
FDA
ICH
Start-up processes and procedures
Drug development process

Desired experience for activation manager includes:

Previous experience (at least 3 years) in the Product Development lifecycle of a consumer-facing organization is highly desirable, better still if it includes time as a Product Manager
Experience working in a travel organization and/or a media company will be very useful
Time spent with solutions that span multiple platforms – mobile experience is especially important
Practical knowledge of operating in an Agile Sprint environment
Demonstrated success at writing product specifications for Agile projects
Understanding of key performance indicators, business requirements, and other areas critical to Internet media such as search engine optimization (SEO), search engine marketing (SEM), user interface optimization, and design principles

Activation Manager Examples

1

Activation Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an activation manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for activation manager
  • Identifies potential listening audience and customers
  • Assists in development and evaluates marketing strategies, striving to achieve maximum profits or market share and achieving and maintaining customer satisfaction
  • Researches program and campaign effectiveness
  • Tracks and reports results to management
  • Responsible for proper kick off elements for new accounts assigned and any new platforms that roll under existing accounts
  • Development of comprehensive recaps for all major projects/events
  • Ability to speak to overall Design Machine US strategy with a continuous pulse on user needs pertaining to new features and functionality enhancements
  • Assist Design Machine lead in building use cases and success stories for the US market
  • Understands full functionality of Design Machine and serves as the platform expert
  • Drive overall market and user engagement with Design Machine across all user classes
Qualifications for activation manager
  • Nurture an effective working relationship with Franchise/Business Unit/SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies
  • Lead, motivate and develop capabilities direct report
  • 3-5 years eCommerce or digital brand experience
  • 2-3 years’ experience building and managing internal or external teams
  • Intermediate to advanced HTML and CSS knowledge with experience using these skills in a corporate environment
  • Budget responsibility and management
2

Activation Manager Job Description

Job Description Example
Our growing company is hiring for an activation manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for activation manager
  • Monitor the dmlogo@coca-cola.com and dmcontentsupport@coca-cola.com email addresses
  • Ensure all end users understand the proper support process to follow to ensure most timely resolution to issues
  • Work with Design Machine technology management/Quotient on resolving Design Machine user technical issues
  • Developing effective marketing activation programs (promotion, sampling and ,) and communication tools based on the brand/channel strategy to achieve expected results
  • Monitor individual client/brand media purchases (audience delivery, budgets, and any other specific parameters)
  • Insist on and ensure detailed media briefings and purchase authorizations are received regularly from the Planner and/or Client
  • Be aware of agency commitments & manage accordingly
  • Be a key participant in media purchases (corporately or by brand)
  • Co-ordinate ongoing executional priorities with the buying teasm
  • Work with Client Service Manager to advise Media Planner/Client of any/all potential executional complications
Qualifications for activation manager
  • High energy, drive and takes initiative
  • 1-3 years’ experience in marketing and/or customer service
  • Ingestion of new Content Partners and additional studios (incl
  • Serve as the day-to-day contact to help partners optimise video views and revenue and work on any issue escalations
  • Monthly financial process incl
  • Key functional / technical skills required
3

Activation Manager Job Description

Job Description Example
Our innovative and growing company is looking for an activation manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for activation manager
  • Responsible for promotions, go-to-market plans, category management and point of sales infrastructure and local implementation within the Sales Unit
  • Secure in-store execution
  • Align local promotions with Cluster East Marketing Activation Manager
  • Full local ownership for Sales Unit development of promotions
  • Full ownership of implementation of all promotions
  • Track ROI, sales and margin on all customer promotions and product launches
  • Management of the promotional plan to avoid conflict between customers and channels
  • Provide product forecast input for promotional activity based on previous learnings and results
  • Understanding of sales in and reporting sales out performance at customer/sku level to understand and build improved range and promotional activity for the future
  • Manage and provide training for in store demonstrators - to an agreed budget by account
Qualifications for activation manager
  • Management and problem solving skills
  • Ability to provide thought leadership on franchise information needs, opportunities and strategies
  • Demonstrates business, brand and industry understanding
  • Strong functional and technical skills including relevant software/technology/platforms
  • Demonstrates/employs communication expertise
  • Ability to lead/manage/inspire others
4

Activation Manager Job Description

Job Description Example
Our innovative and growing company is looking for an activation manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for activation manager
  • Managing the day to day running and updating of the B2C web shop including promotional activity
  • Be the single point of contact in the Sales Unit to the cluster marketing organization
  • Maximize promotion effectiveness through planning and execution (manage promotional calendar, execution of flash sales, price discounts, campaigns, program participation, keywords)
  • Work with Sales and Client Solutions to transition programs to activation, participating in the internal kick-off meetings, helping to facilitate the client kick-off and setting up weekly status meetings both with the client and internally as needed
  • Articulate production elements and instill confidence throughout the execution process especially during critical periods of uncertainty or compressed timeframes
  • Develop and maintain project deliverables including program summary, budgets, timelines, and creative guidelines – and confirm all projects are completed according to schedule and within budget
  • Drive project delivery through effective use of external/client, internal and vendor status meetings, meeting notes and project status documents
  • Tracking budget and commercial targets
  • Link all marketing activities with the activities of the commercial team - Equip the sales force with the appropriate resources and materials to achieve their objectives (sales points, information leaflets)
  • Ensure promotional activity is 100% accurate in Siebel
Qualifications for activation manager
  • At least 3 years of work experience in a trade / product marketing function, preferably in Consumer Durables
  • Experience from FMCG would be a plus
  • Ability to work independently and to cross-collaborate in teams
  • Fluent Czech and good English language skills, spoken and written
  • Bachelor’s Degree or higher in Architecture, Interior Design, or related field
  • 5+ years’ experience in FF&E specification, facilities management, procurement, relocation management or project management with strong technical acumen
5

Activation Manager Job Description

Job Description Example
Our innovative and growing company is looking for an activation manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for activation manager
  • Act as the customer’s ‘champion’ for all Household Mega Events
  • Analyse promotional performance to understand NR ROI actual vs plan
  • Review monthly performance with Consumer & Shopper Marketing, aligning on trends and recommended strategy changes based on ROI delivery
  • Review areas of trended forecast ‘misses’ by Brand and action accordingly
  • Work closely with Customer National Business Manager to ensure that promotional deals are optimised and aligned across all regions
  • Oversee the validation of customer invoices and pricing claims
  • Work closely with Sales Administrator to ensure that customer accounts are maintained to an acceptable level
  • Point of sale implementation behind RB corporate priorities within agreed investment thresholds
  • Insight and Innovation Days to excite and engage our RB Trade Partners
  • Lead the activation of RB brands within key Retailer Events from creation of consumer activation concepts aligned with Brand Marketing priorities, to delivery of in store Brand activation toolkit
Qualifications for activation manager
  • Working with corporate Creative Director, manage graphic design and production functions
  • Oversee promotional planning and execution of in-game operations
  • Supervise marketing and corporate partnership intern staff
  • Demonstrated experience in publishing or customer service activity
  • Activations / Target Achievement
  • Alignment with multiple stakeholders

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