Manager Brand Activation Job Description

Manager Brand Activation Job Description

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Manager brand activation provides support to graphic designers as needed in the development of collateral using Adobe Creative Suite programs.

Manager Brand Activation Duties & Responsibilities

To write an effective manager brand activation job description, begin by listing detailed duties, responsibilities and expectations. We have included manager brand activation job description templates that you can modify and use.

Sample responsibilities for this position include:

Responsible for assets’ Global subjects
Submit seasonal VIK orders for athletes & planned projects (within his portfolio) and coordinates product supply process through the season to achieve their service satisfaction
Key user of the related ERP systems
Ensure efficient usage of all provided tools (sell in and sell out) across all communication channels
Develops toolkit´s for Partnerships and Classics Certified Network
Lead and demonstrate a cultural change to execute rather than add and include all activations on Omni Channel (RSM, VM, Own Retail)
Establish a reporting system to monitor success of marketing campaigns through a variety of measures such as research, ROI, sell-through
Plan short and long term marketing strategy based on the global and local SBP and drives the development of an effective marketing strategy based on the consumer and marketing objectives
Manage and leverage global and local Reebok relationships with professional trainers, gyms/studios and grassroots fitness partners
Develop and support the execution of various marketing initiatives by strategical tie-ups & promotions

Manager Brand Activation Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Brand Activation

List any licenses or certifications required by the position: HACCP, IQ

Education for Manager Brand Activation

Typically a job would require a certain level of education.

Employers hiring for the manager brand activation job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Advertising, Economics, Hotel Management, Graduate

Skills for Manager Brand Activation

Desired skills for manager brand activation include:

Full marketing mix
Doors
Products and programs to assist in identifying future opportunities
HTML and an understanding of website architecture
Canadian retail & competitive landscape
Design and project routing software
Sport
Adobe Creative Suite Microsoft Creative Suite
Arabic
Business drivers to identify key performance indicators

Desired experience for manager brand activation includes:

Responsible for executing stores to do various marketing activations to drive footfalls and consumer engagement
Coordinate global and local agencies across projects and activities like agency briefing process and development of concepts and creative elements
Allocate communication and Fitness marketing specific budgets and spending strategies
Coordinate administrative program operations such as filing, budgeting and related correspondence
Leverage and maximize opportunities to place key adidas products through storytelling platforms
Accountable for execution of assigned brand programs

Manager Brand Activation Examples

1

Manager Brand Activation Job Description

Job Description Example
Our company is looking to fill the role of manager brand activation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager brand activation
  • Day to day servicing of assets and properties
  • Assist Visual Merchandising team with store development
  • A fabulous work culture, recognized as IBM Kenexa’s Best Workplace Overall Winner 2015
  • Define the strategy around CRM lead campaigns in the relevant categories and lead the wider team on the execution
  • Formulate extended onsite content briefs for relevant brand campaigns
  • Oversee the day to day implementation, management, tracking and post reporting of all partner sponsored elements within linear and non-linear platforms
  • Responsible for having a deep knowledge in competitive landscape including digital and social space
  • Day to day management of Direct Reports support of individual goals/development plans
  • Develop and own channel specific DDPP Master Plan per category and brand based on overall brand strategy, in order to secure an optimal DDPP-execution
  • Ensures adherence to the purpose & positioning for each Power brand within market
Qualifications for manager brand activation
  • Actively create and own on-going reporting of Women Brand KPI’s
  • University degree in marketing and ideally exposure to the digital landscape
  • Proven self-starter with strong initiative, enthusiasm for business, being result-oriented
  • Min 4 years in Brand/Marketing field while specifically minimum of 4 years working experience as digital marketing specialist position in digital or internet online creative marketing (both agency and/or client side)
  • Reviews internal reports and market share data, tracking progress vs agreed plan
  • Experience with experiential and promotional events and marketing campaigns is a plus
2

Manager Brand Activation Job Description

Job Description Example
Our company is hiring for a manager brand activation. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager brand activation
  • Work closely with the IT teams to deliver consistent platform-specific strategies
  • Accountable for delivering marketing objectives and strategies for the upcoming year
  • Continually seeking to innovate and expand the partnership
  • Developing and executing global brand campaigns, in partnership with external partners, the wider communications team and stakeholders across the business
  • Evolving our brand positioning
  • Identifying and implementing strategic initiatives to help drive awareness and affinity for the brand
  • Partnering with business lines and geographies to ensure the successful delivery of their business needs from a brand perspective
  • Supporting wider brand, communication and enterprise initiatives as required
  • Seeking out and adopting best practice in corporate branding and communications
  • Implement effective and timely trade marketing plans to a high standard in terms, category and sales performance
Qualifications for manager brand activation
  • Fluent Dutch and English language, with French desirable
  • Applicant will be able represent our brands in International markets with confidence, passion and enthusiasm
  • Ability to work closely with cross-functional teams (internal and external) to plan and execute the delivery of Annual Operating Plan / critical activities within your assigned territories
  • Ability to analyse in-market brand performance and build appropriate action plans
  • Interpretation and application of research information
  • Has worked on a business with global or international exposure
3

Manager Brand Activation Job Description

Job Description Example
Our growing company is hiring for a manager brand activation. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager brand activation
  • Define role, objectives, KPIs and priorities for sampling agency
  • Work from September 2017 to April 2018, approximately 20 hours/week
  • Build relationships within your community
  • Help to build, promote and run events throughout the year
  • Work with local sales team to coordinate on premise activations
  • Attend weekly regional sales meetings
  • Create, manage and execute tools to max
  • Ensure a world class campaign execution by focusing on brand priorities, such as key city key categories, open source and speed
  • With EMEA Brand Development, Trade Strategy, and CMI Brand Activation develops Brand Activation plans in support of the Annual Category Plan
  • Ensures seamless connection between Brand Development and Brand Activation (including shopper marketing intelligence)
Qualifications for manager brand activation
  • Ideally candidates will have worked within an entrepreneurial, high growth environment
  • UK
  • This position will be responsible for conducting secondary sales calls and activations at On-Premise retail accounts (bars, restaurants)
  • Multiple positions are located in and around urban centers across the United States
  • Experience working in sales preferred
  • Well developed skills in Advertising, Market Research , Strategic Planning and New Product Development
4

Manager Brand Activation Job Description

Job Description Example
Our innovative and growing company is hiring for a manager brand activation. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager brand activation
  • Creating dedicated strategies to connect with sports and cultural communities in LA
  • Feeding the creative open source process through creative talent
  • Co-leading the input process on requirements with local and global teams
  • Executing world class activations through the lens of the key categories Originals, Running, Basketball and Soccer
  • Closely collaborating with the LA Newsroom to establish one strong LA messaging
  • Establishing the best LA ecosystem that leverages the brand through a cultural language
  • Leading the project management for key cities on both the brand activation and community side
  • Effectively lead and manage team to deliver against clearly defined business objectives
  • Develop sub channel-specific programs, in close collaboration with Brand Marketing team, in line with each brand’s strategy and objectives
  • Manage the Jameson Caskmates Drinking Buddies program which involves 17 craft brewery partnerships throughout the US
Qualifications for manager brand activation
  • 4+ years client, agency or property experience, including sponsorship marketing required
  • Ability to synthesize extensive amounts of data in easily understood, short presentations required
  • Experience in executive communication and ability and confidence to offer counsel and recommendations to senior officers required
  • Establish clear SMART objectives and assign clear projects/tasks
  • Contribute to drive employee engagement
  • Comply to all company processes and makes recommendations to streamline and simplify brand and business processes if/where applicable
5

Manager Brand Activation Job Description

Job Description Example
Our innovative and growing company is hiring for a manager brand activation. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager brand activation
  • Manage agency and capability partners to build integrated marketing plans including advertising, consumer promotions, media, shopper marketing, search/web, and digital plan tactics
  • Build marketing plans to deliver on the category team’s vision, objectives, and strategies for the brands
  • Define and track key marketing plan metrics, improving measurement and economics of brand building investments (A&C)
  • Define, execute, and track innovative marketing experiments to improve brand building knowledge and expertise
  • Manage and develop two direct reports (Associate Brand Building Managers)
  • Lead all visual directives ensuring mapping and floor set are properly planned, scheduled and executed seamlessly within allotted timeframe
  • Generate and analyze merchandise reports and direct brand appropriate merchandising moves to maximize presentation and drive sales
  • Support the development of the Area Comms pipeline as part of Area Brand Master Plan, meeting area requirements
  • Ensures the Comms Brief fully reflects all Area requirements and is complete and of top quality
  • Supports the development of assigned Comms with agency including all i360 as defined in the Comms brief
Qualifications for manager brand activation
  • Demonstrated ability to translate marketing objectives into strategies and plans
  • Highly proficient in MS Word, Excel, PowerPoint, Business Warehouse & SAP
  • Demonstrated cycle of success in brand strategy management
  • Excellent data analytical capacity
  • Requires 4-6 year brand marketing field
  • Experience in MNC, FMCG is preferred

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