VP, Brand Job Description

VP, Brand Job Description

4.9
190 votes for VP, Brand
VP, brand provides strategic direction for the development of MetLife’s marketing technology stack, including marketing automation, marketing data management, the MetLife.com global template site, digital analytics, programmatic media and email.

VP, Brand Duties & Responsibilities

To write an effective VP, brand job description, begin by listing detailed duties, responsibilities and expectations. We have included VP, brand job description templates that you can modify and use.

Sample responsibilities for this position include:

Partner with global employer brand team to build and develop a coherent regional Asia Pacific campaign, as part of the firm’s global recruiting brand
Design event strategy including the format, planning and briefing to senior speakers
Benchmark performance (metrics and measures of success) and identify opportunities to continually improve the campaign, think innovatively and take strategic risk
Compile and manage creating sales materials
Work with legal to ensure proper registration and protection of the company's TM and compliance
Assist with preparation of annual budget and quarterly updates
Coordinate sales activity with corporate sales functions
Approve the creative assets/tools to deliver the best communications campaign – creation of central TV, press, radio, digital ads point of sale material in-store
Oversee the forecasting & tracking of each New Release titles’ shipping and sales figures across all territories
Manage the central marketing budget

VP, Brand Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for VP, Brand

Typically a job would require a certain level of education.

Employers hiring for the VP, brand job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Education, Business/Administration, Economics, Finance, Journalism, Advertising

Skills for VP, Brand

Desired skills for VP, brand include:

Client’s business
Client’s needs to generate extensive client growth
Digital media
Competitive set with a deep strategic understanding of marketing campaigns and media plan development
Digital marketing
Full marketing mix
Influencer-marketing
Of the analytics packages
Online advertising industry
Advancement

Desired experience for VP, brand includes:

Ensure all members of the Marketing team are up-to-date with consumer behavior and competitive set
Opportunities for brand and reputation building
Oversee the development of the marketing strategies for Sprout
Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all consumer and cultural touch points, both external and internal
Oversee brand creative team and creation of all marketing materials including branding, spots, advertising and other marketing materials
Develop creative briefs for internal and external creative teams and collaborate with Research, Marketing, Digital/Social, PR, Programming and Finance departments to ensure each campaign strategy is accurately represented and effective via media buys, PR, on-air and digital

VP, Brand Examples

1

VP, Brand Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of VP, brand. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP, brand
  • Set the direction for the brand messaging and marketing strategy
  • Will supervise organization of Brand Merchant associates
  • Responsible for multiplatform marketing strategy and oversight of social team
  • Provide strategic direction to Brand Creative team and creation of all marketing materials including branding, spots, advertising and other marketing materials
  • As a senior leader on the HR team actively participate and take owner ship of certain key cyclical activities and ensure continued process improvement in functional areas the overall employee experience
  • Manage all aspects of the sales process, including
  • Director Brand Merchandising
  • The VP Brand Merchant will have significant influence on the color/concept and line architecture for Tommy Hilfiger
  • Infuse continued passion into the day to day management of the account – and cultivate an attitude and approach that will treat every meeting and opportunity with the hunger we had on our first pitch meeting
  • Hunt, identify and drive new opportunities beyond our current scope of work with the client to drive headline wins for our clients and the agency, while managing our client to existing agreed upon scopes flawlessly
Qualifications for VP, brand
  • Must be very adept at qual and quant research
  • Minimum 10 years experience in the field of marketing, publicity, promotions, consumer products or advertising required, in progressively responsible positions
  • Previous experience with entertainment companies and structures is highly preferred
  • Previous experience with managing big Franchise properties preferred
  • Must have exceptional organizational skills in order to manage continuing flow of information and data, scheduling workflow and projects effectively
  • Must have the ability to anticipate senior executive / project needs
2

VP, Brand Job Description

Job Description Example
Our growing company is looking to fill the role of VP, brand. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP, brand
  • Provide inspiration, motivation and leadership to the agency client team at all levels, mentoring and guiding in every situation and moving the team from an inconsistent vendor to a trusted partner
  • Lead and partner with other senior leaders on initiatives to continually optimize and improve overall agency work quality and process
  • Manage sales force and merchandising team to expand sales in across all channels of distribution in private label
  • Develop and implement annualized and quarterly sales and profit goals and objectives across each channel and strategies to meet those goals
  • Analyze and manage sales performance against company goals implementing strategies to shore up areas that fall short of objectives
  • Develop existing rep force, make changes as necessary and identify areas for improved market penetration
  • Participate in existing and evaluate additional trade shows that align to business sales strategy
  • Interface with merchandising team during catalog development process any targeted customer requests
  • Maximize sales by evaluating sales territories and channels and create product segmentation where applicable by partnering with internal merchandising and production teams
  • Work in conjunction with creative and production teams during product development to ensure margin goals are met
Qualifications for VP, brand
  • Must bring close 'strategic insights' relationships within the creative product development realm
  • Must have the ability to garner respect and cultivate a team-based environment
  • Must have cross-functional knowledge of Theatrical Marketing departments
  • Must be knowledgeable about film marketing and have had experience dealing with the international marketplace
  • Proficiency with Microsoft Office and experience with PowerPoint and other design software (Adobe Photoshop, Acrobat, ) is highly preferred
  • Ability to pay close attention to detail and quickly understand written and oral instructions
3

VP, Brand Job Description

Job Description Example
Our innovative and growing company is hiring for a VP, brand. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for VP, brand
  • Understand competitive landscape, keeping current with trends and opportunities for the business and proactively addressing any identified concerns
  • Cultivate and maintain key relationships with brand marketing executives, media buyers, produce placement agencies and independent contractors, to create opportunities for the label and our artists
  • Oversee consistent brand on property campaign, on-property guest events and cross-channel strategy, including final creative approval for brand campaigns
  • Manage and communicate Property Master Planning with assessment of Capex required
  • Review GEM reports and translate data into insights and actions
  • Recommend changes to Corporate and Property partners to improve the holistic guest journey based on research and input from the Director/Executive Director Brand Strategy
  • Advise and provide input in property business decisions requiring brand knowledge
  • Recommend continuous innovation opportunities to Corporate, to media group on paid media strategies and strategy around Partnership and Entertainment
  • Sets long term global strategy in conjunction with lead market brand team
  • Work with non-lead markets brand teams to migrate brand strategy to unified vision over time
Qualifications for VP, brand
  • Excellent negotiation and presentation skills, with the ability to distill information and make recommendations clearly and succinctly to
  • A polished presence with communication skills and persuasiveness to be the storyteller who can concisely deliver the pitch and the value proposition
  • Willing to lay the groundwork for a sale that may have a longer cycle
  • Ability to leverage the strengths of his/her team while personally supporting and enabling others to succeed
  • Excellent negotiation and presentation skills, with the ability to distill information and make recommendations clearly
  • And succinctly to internal stakeholders
4

VP, Brand Job Description

Job Description Example
Our company is hiring for a VP, brand. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for VP, brand
  • Shared accountabilities according to RACI for Global brand managemen
  • Identify, evaluate, structure, negotiate and manage strategic licensing partnerships and business opportunities
  • Develop business plans for partnerships including goals, timing, revenue and profit expectations
  • Work across internal stakeholder groups (including sales, marketing, editorial, product and finance) to build support and consensus for new business initiatives and licensing opportunities
  • Manages multiple sub-functions within the WBN marketing team including Marketing Strategy, Sales Support/Marketing Activation and Sales Enablement
  • Responsible for the creation of and end-to-end management of WBN go to market strategy and oversees the end to end customer experience
  • Leads the team to activate the marketing strategy
  • Increases sales effectiveness and productivity by providing ongoing training and development for Sales and Client Services colleagues
  • Lead and develop integrated marketing plans that will drive subscriber acquisition while building our brand
  • Work closely with SVP/General Manager to create new brand campaign for end of year launch
Qualifications for VP, brand
  • Deep network with close relationships to high-level decision makers at brands and key digital video agencies
  • A polished presence with communication skills and persuasiveness to be the
  • Storyteller who can concisely deliver the pitch and the value proposition
  • Be a client leader
  • Financial Services and/or Technology background
  • Strong experience in leading content development teams and driving research and to produce signature research and thought leadership materials that drive and integrate with sales and marketing programs
5

VP, Brand Job Description

Job Description Example
Our growing company is looking for a VP, brand. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for VP, brand
  • Develop retention strategies to create brand loyalty and advocacy
  • In collaboration with the customer acquisition team, develop and build a robust email strategy based on segmentation and usage
  • In collaboration with the customer acquisition team, develop effective media strategies that drive trial and conversion
  • Direct our brand articulation on our product, with partners and distribution platforms
  • Reimagine and optimize our content marketing and social strategies
  • Develop lead generation strategies
  • Manage and direct our promotional calendar
  • Oversee and deliver creative in a timely manner and at the highest quality
  • Work closely with production team on evolving out shortlist content and creating new promotional videos
  • Manage 3 direct reports and a total team of 6
Qualifications for VP, brand
  • Demonstrated expertise in leading content management teams that author and understand how to manage, measure effectiveness of unique content tailored to different assets leveraged across sales and marketing channels
  • Experience and demonstrated results in sales enablement and demand generation activities tied to driving campaign management, lead nurturing and lead generation programs
  • Experience with developing and contributing to business visioning, corporate narrative and business unit growth strategies serving as the foundation for go-to-market and strategic marketing plans
  • Skill in synthesizing corporate strategy into concise messaging and unique positioning that resonates in specific market segments, individual sales opportunities and industry events
  • Proven ability to lead and collaborate across organizations with key executives from sales, account management, business strategy and development, product management, client services and other business unit organizations both directly in matrixed and cross-functional teams
  • Experience in working with marketing automation to build success metrics for benchmarking and driving strong results

Related Job Descriptions

Resume Builder

Create a Resume in Minutes with Professional Resume Templates