Senior Brand Job Description

Senior Brand Job Description

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Senior brand provides creative, cultural and consumer inspiration and insight to the brand marketing team to ensure Farfetch is industry-leading in its marketing with innovation and creativity as it grows its fashion authority.

Senior Brand Duties & Responsibilities

To write an effective senior brand job description, begin by listing detailed duties, responsibilities and expectations. We have included senior brand job description templates that you can modify and use.

Sample responsibilities for this position include:

Conduct research and stay up to date on industry news and trends, specific companies and external executives, pop culture icons and popular events, Compile weekly briefs to highlight partner and industry news
Stakeholder Alignment (20% )- Support Franchise Brand teams to build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives
Drive innovation to position MR PORTER as an industry leader in brand marketing
Get deep consumer understanding (insights via research and monitorinng of competitive environment
Identify consumer communication opportunities
Coach and develop the WoW and Hearthstone marketing team
Responsible for planning and development of all paid elements of the marketing plan for allocated products/brands
Deliver results (40%) – Develop and manage brand team (where applicable) to support strategic direction
Own the strategy and work with colleagues globally to achieve overall objectives
Provide thought leadership to ensure these strategies and plans are as consistent as possible across all geographies and are highly resonant with consumers at a local level

Senior Brand Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Senior Brand

List any licenses or certifications required by the position: CMA, CPA, MBA, B2C, PMP, SEO, IPHA, ABPI

Education for Senior Brand

Typically a job would require a certain level of education.

Employers hiring for the senior brand job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Science, Management, Education, Business/Administration, Advertising, English Writing, Communications

Skills for Senior Brand

Desired skills for senior brand include:

Healthcare environment and evolving landscape
Procedures used to drive increases in volume and brand equity
Ability to apply basic marketing concepts used in the development of marketing plans
Consumer
Ability to apply basic marketing operating strategies used in the execution of marketing plans
Consumer Product Goods Industry
Current/relevant artists and industry trends
Industry
MS Office
Methods

Desired experience for senior brand includes:

Strong Crossfit background
Understanding of their market and/or understand how to readily access the information
Ability to multi-task, be organized, resourceful, and creative
A minimum of 8 years’ brand marketing experience with a minimum of 2 years’ at a supervisory level
University or above degree, with major in advertising, public relations or marketing
Extensive experience managing creative / media agencies and campaigns

Senior Brand Examples

1

Senior Brand Job Description

Job Description Example
Our company is looking for a senior brand. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior brand
  • Advances consumer insights and brand strategy
  • Experience in FMCG/ consumer healthcare
  • Demonstrated experience in consumer, customer & competitor
  • Generate ideas and projects that will make the SSENSE brand stronger
  • Develop, implement and manage inspiring and effective brand plans
  • Develop and manage the communication strategy and media plans
  • Work both collaboratively with, but also lead, cross functional teams, managing a variety of projects
  • Influence the alignment of local strategy to global plans and innovation
  • Take European marketing programs and apply as appropriate to the UK market
  • Coordinate and manage the brand requirements with agency partners including the statement of work, Comms audits and area brand pipeline
Qualifications for senior brand
  • Ability to create promotional pieces, craft emails and other communications
  • Bachelor degree in business, marketing or related field (MBA preferred)
  • Global advertising campaign management
  • Global partnerships including designer and brand co-marketing initiatives
  • Social campaign development and content marketing
  • Special new business and brand innovation projects
2

Senior Brand Job Description

Job Description Example
Our growing company is looking for a senior brand. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior brand
  • Lead a team of designers to push the boundaries of Audible’s brand through clear communication, craft of execution, and technological innovation
  • Develop and foster relationships with design agencies and continue to build our roster of top talent partners
  • Guide partners across all of Audible to establish best-practices and maintain the brand vision
  • Collaborate with UX and Design leads on a visual language that aligns with usage patterns across platforms
  • Estimate and manage multiple projects from concept through production working cross-functionally with product and engineering managers
  • Produce digital assets and layout specifications for developers
  • University degree (preferably business or marketing)
  • 1 year minimum experience in a SBM role
  • Demonstrated strong experience in brand planning and growing brands
  • Experience in leading 360 communication campaigns from briefing to post launch review including digital
Qualifications for senior brand
  • 5 + years experience in brand strategy, agency experience a plus
  • Independent mindset, forward-thinking
  • You are a strong visual problem solver
  • You must have the ability to work both autonomously and as part of a team
  • 4 year degree preferable
  • A minimum of six (6) years of progressive marketing experience or its equivalent
3

Senior Brand Job Description

Job Description Example
Our company is searching for experienced candidates for the position of senior brand. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior brand
  • Advise leadership in the development of an annual Brand Experience plan
  • Directs and delegates the work of part time staff, event staff, contractors and other vendors in order to execute signature resort events and experiences
  • Collaborate with various operational departments and staffs to be able to execute special events, activations and signature experiences
  • Work with Brand Experience Manager to execute the integration of resort branding communications plan into resort operational guest facing staff procedures and practice
  • Execute brand activations and experiences across multiple touchpoints throughout the guest arrival and on-site journey
  • Drives seasonal look and feel of brand creative elements including packaging, in and out of store experience, social, promotional messaging, direct mail pieces, and campaign & brand guidelines
  • Develops an aesthetic that elevates the brand and is appropriate for the channel and the marketplace
  • Creates and develop a visual response to communication problems including identifying the problem, researching, analysis, solution generating, prototyping, user testing and outcome evaluation
  • Researches creative trends in competitive markets and apply that knowledge and learning to development of new marketing and packaging projects
  • Provide supporting analysis to model Daily, Weekly and Monthly sales and margin plans
Qualifications for senior brand
  • 12 to 18 years of related experience, with a strong background in design thinking, brand strategy, communications/marketing and client relationships
  • Strong understanding of digital and social platforms their use within marketing
  • Deliver portfolio business objectives vs
  • Lead the implementation of the Marketing aspects of the growth plans, ensure excellent, timely and cost compliant execution
  • Within leading cross functional project teams to execute against desired plans
  • Talent Development, coaching & development of direct report
4

Senior Brand Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of senior brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior brand
  • Model the impact of full price and markdown mix of sales
  • Partner with Marketing to incorporate event lift into sales plans
  • Provide summaries and recommendations
  • Support channel level pre-season analytics to align sales and margin budgets
  • Full Price and Markdown Mix
  • Promotional Testing
  • Creating customer basket analysis
  • Sales equation
  • Provide analysis on inventory management and movement across multiple channels
  • Ability to incorporate strong technical and system skills into business driving analytics
Qualifications for senior brand
  • Able to lead individual projects from concept to completion, in parallel with other projects while maintaining a flexible process
  • Practical knowledge of Mac, iOS, and Android platform
  • Expert use of Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Prototyping tools such as InVision, Proto.io
  • Knowledge of HTML/CSS and responsive design systems
  • Confident using data and customer insight to inform design decisions
5

Senior Brand Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of senior brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior brand
  • Partner and communicate with Planning and Allocation, Marketing, Store Operations, Brand and Corporate Finance teams
  • Understand product requirements and ensure engineering implementation covers all of them
  • Work with PM & Dev to understand requirements and design and develop test plan and test cases and focus on test coverage
  • Validate HTML5 content from both UI analytics perspective
  • Flair for mobile device automation
  • Debug production issues, and write up a precise and clear Jira
  • Create inspiring, relevant creative briefs and translate insight into ideas and subsequent management of idea across all channels
  • Provide guidance to clients on research projects, including insight gathering and positioning work
  • Strategic integration of disparate client and partner agencies from marketing strategy to creative reviews
  • Create strategic partnership brand positioning, integrated marketing plans, and hindsights for all partnerships and collections
Qualifications for senior brand
  • A portfolio of brand identity creation, campaigns, and digital experiences
  • Optimism and tenacity in the face of challenges and internal processes and self-starter that is comfortable with ambiguity
  • Experience as a thought-leader within the context of digitally lead brands
  • Master’s degree or MBA preferred in Human Interaction or Visual Design
  • Three years of marketing / events / brand work experience
  • Bachelor's Degree in finance, economics, business or statistics

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