Marketing Manager Senior Job Description

Marketing Manager Senior Job Description

4.5
153 votes for Marketing Manager Senior
Marketing manager senior provides thought-leadership around business/category opportunities, marketing/industry trends, competitive activity, new marketing technology, and unique customize initiatives for Channel/Customer.

Marketing Manager Senior Duties & Responsibilities

To write an effective marketing manager senior job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager senior job description templates that you can modify and use.

Sample responsibilities for this position include:

Gather, analyze, and validate business, user, and technical requirements
Serve as the primary point of contact for the retail business of these brands
Make recommendations to business on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo )
Lead, develop, communicate and execute strategic and tactical marketing plans which are focused on defined business targets (i.e.new customer acquisition, customer retention/renewal, lead generation, revenue, migration targets)
Spearheads marketing strategy to expand customer base and revenue for business line
Work closely with outside external vendors (PR, signage, social media ect)
Develop and implement annual marketing plan and strategies to achieve organizational goals in multiple markets
Create and maintain department operating budget
Create and implement press releases, advertising, and promotional materials (direct mail, online, print and electronic media)
Internet and social media strategy experience

Marketing Manager Senior Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager Senior

List any licenses or certifications required by the position: PMP, ABM, CRM, MCE, SFDC, HTML, PMI, SEO, ACP, SFDA

Education for Marketing Manager Senior

Typically a job would require a certain level of education.

Employers hiring for the marketing manager senior job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Engineering, Science

Skills for Marketing Manager Senior

Desired skills for marketing manager senior include:

Business
Excel and Access
Foodservice channel
Its products and processes
Marketing principles to independently complete complex work assignments and problem resolution
Relevant industry data sources
Business line and related industry sector trends
Buying motivators and influences
Customer marketing channels and co-promotion partners to add market and brand value
Financial products and services used by commercial and retail customers with an emphasis on Asian owned and operated companies

Desired experience for marketing manager senior includes:

An understanding of the distribution channel preferred
Minimum 4 years marketing experience preferably within the publishing and/or information industry
Innovative marketing experience, with the ability to understand specific tactics and techniques to help achieve measurable objectives
Ability to communicate strong strategies at a high level and follow-through with implementation
Ability to set own goals and develop own plans to achieve goals and meet project deadlines
Actively seeks, recommends and implements new ideas/solutions to improve results and productivity

Marketing Manager Senior Examples

1

Marketing Manager Senior Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager senior. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager senior
  • Research and analyze industry themes, emerging issues and macro level trends to develop business plan and product marketing strategy
  • Develop an understanding of all elements of our business – supply chain, design, sell-in, in-store merchandising, online merchandising, distribution, etc – to create long-term barriers-to-entry against competitors in a highly-competitive marketplace
  • Work directly with the Director of Marketing to insure both resort brands are consistently conveyed in all resort related communications
  • Oversee all media-related promotional opportunities to insure maximum leverage and cross-channel consistency with the resort’s brand and positioning
  • Recommends, manages, and implement integrated marketing plans
  • Drives profitable customer acquisition, expansion and retention initiatives
  • Contributes to the identification and development of unique and differentiated solutions designed around clearly articulated customer requirements
  • Plan, manage and execute subscriber acquisition campaigns across key acquisition channels, including, but not limited to SEM, display/retargeting, social, mobile, affiliate, email and lead generation sources
  • Partner with analytics to drive reporting capabilities / marketing dashboards and develop understanding of related metrics
  • Ensure pricing, offers, messaging and creative is effective and consistent (where applicable) across acquisition channels
Qualifications for marketing manager senior
  • Proficient in Excel, Word and other basic software packages
  • Proficiency in Microsoft Word, Excel, and PowerPoint applications preferred
  • Extensive knowledge of Digital & Social marketing programs including content production, online media, social behavior, research & analytics
  • Collaborative, proactive, result oriented and customer focused
  • Manage end-to-end orchestration, optimization and reporting of integrated digital marketing programs
  • Outstanding leadership skills the ability to build and maintain strong working relationships across functions and teams within a fast growing organization
2

Marketing Manager Senior Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing manager senior. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager senior
  • Manage the development of business plans
  • Identify new markets for our products and driving/supporting our expansion into these markets
  • Drive user/consumer research by leading in-depth consumer understanding efforts, with both qualitative and quantitative components, working in collaboration with our consumer insights team
  • Team with regional product managers to conduct in-market research and identify a successful product mix for the regions
  • Create marketing plans and strategies, working with sales and product management, to ensure overall multi-product revenue and P&L goals are met and exceeded
  • Executing projects and tasks assigned by the Director of Marketing and/or related individuals in a matrix organization
  • Develop strategic planning for product branding and lead generation to maximize our sales and customer loyalty
  • Manage the promotional budget to maximize revenue by allocating spending and focusing strategy on the customers' preferred buying
  • Manage the creation of industry and persona relevant content marketing that will increase our leadership reputation and help drive leads
  • Have a primary role in designing market research activities that drive further understanding of customers within the vertical
Qualifications for marketing manager senior
  • Ability to multitask and work well in a fast-paced work environment, under tight deadlines
  • Well organized and posses strong people management and interpersonal skills
  • Confident, proactive attitude are essential attributes for the role
  • Strategic planning and problem-solving skills
  • Demonstrated ability in driving demand for enterprise software/services, leveraging a wide variety of techniques, including content marketing, drip campaigns, digital/web
  • Experience working with and supporting internal/external marketing services ranging from
3

Marketing Manager Senior Job Description

Job Description Example
Our company is growing rapidly and is looking for a marketing manager senior. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager senior
  • Partner with Category and Product Management teams to provide a Business customer perspective and engagement opportunities, customer-driven product improvement ideas
  • Create and deliver compelling media pitches, media releases and story content that align to the business objectives
  • Implements the medium term business plans, goals and product roadmap
  • Accountable for business P&L and annual marketing budget
  • Lead, drive, coach, supervise team members for business progress
  • Build strong relationships with the Windows Product Marketing team to understand business objectives, product and overall marketing plan
  • Function as key “Champion” for specific parts of CretaPrint product family
  • Being a brand ambassador, guardian and promoter of the Extreme brand
  • Leading the development of the marketing plans for the APAC region
  • Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives
Qualifications for marketing manager senior
  • Computer and audio/visual knowledge including MS Office and Powerpoint
  • A professional demeanor and excellent interpersonal skills
  • The initiative, skill and personal commitment to manage multiple projects and details concurrently, delegate, follow up, and bring tasks and projects to full completion
  • An understanding of pursuit protocol
  • The ability to produce accurate, compliant and compelling work independently and with others
  • Ability to assess and guide others in delivering effective proposals and presentations
4

Marketing Manager Senior Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager senior. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager senior
  • Identify, negotiate, secure, and manage strategic partnerships and business opportunities to enhance the brand and drive incremental revenue
  • Provide leadership, vision and consultative advice to the business teams
  • Analyze key marketing metrics to ensure all initiatives meet agreed KPI’s, report results to the marketing team and wider business
  • Work closely with local sales team, global product team, cross country teams to prioritize and execute global initiatives
  • Partner with global teams to share best practice, and standardize metrics and approaches on content marketing and education program
  • Identify and implement opportunities to automate processes and improve education efficiency
  • Manage team to grow talent
  • Manage budget and vendor
  • Develop all in-store customer touch points, advertising, events, promotions, collateral and direct mail
  • Collaborate with internal teams (Visual / Creative, Production, Merchandising, Store Ops, Finance, Ecomm and PR) and external agencies (advertising, media) to execute marketing programs, media and in-store communications
Qualifications for marketing manager senior
  • Experience with desktop publishing software (e.g., Adobe Creative Suite), graphics programs (e.g., InDesign, Adobe Illustrator, Adobe Acrobat, Photoshop), word processing programs (e.g., Microsoft Word), spreadsheet management (Excel), and presentation software (e.g., PowerPoint and Prezi)
  • Must have brand, channel and digital marketing background
  • Detail-oriented and who can also think strategically/communicate strategic implications is preferred
  • Must possess excellent presentation and public speaking skills
  • Must have the ability to build/maintain effective relationships in a team-oriented, high demand environment
  • Must have ability to successfully multi-task
5

Marketing Manager Senior Job Description

Job Description Example
Our growing company is looking for a marketing manager senior. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager senior
  • Set goals and report on progress with relevant marketing metrics in business reviews and reports for senior leadership
  • Partner with Account Management team to drive revenue in new launches and current business
  • Oversee the day-to-day relationships with key business partners (B2B Sales, Field Ops, Supply Chain, Technology, Product Development, Finance, Operations and PR)
  • Serve as primary contact for health plan and Strategic Business marketing budget with Finance
  • Owning top-level business goals and helping marketing meet its go-to-market objectives
  • Build and execute campaigns that drive user and engagement growth
  • Develop robust test-and-learn strategies that optimize our marketing programs
  • Oversee all deliverables to ensure they meet our quality bar and align with campaign strategy
  • Own measurement of program performance, including data queries and analysis
  • Conduct research to develop consumer insights that inform marketing plans
Qualifications for marketing manager senior
  • Ability to lead cross-functional projects across category or other departments
  • Ability to think and influence multiple stakeholders both quantitatively and qualitatively, experience
  • Experience leading cross-functional teams and managing other product managers
  • Proven capability to deliver superior consumer insights based on research plans that you have led or played a significant role in developing
  • Decision-making experiences demonstrating appropriate balance between thoughtful research and the need for timeliness
  • Natural born leader with an entrepreneurial spirit and dynamic teaming abilities

Related Job Descriptions

Resume Builder

Create a Resume in Minutes with Professional Resume Templates