Marketing Senior Job Description

Marketing Senior Job Description

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Marketing senior provides marketing/tools/best practices training, marketing strategy consultation, optimization analysis and support to the marketing solutions and commercial teams.

Marketing Senior Duties & Responsibilities

To write an effective marketing senior job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing senior job description templates that you can modify and use.

Sample responsibilities for this position include:

Prepare and maintain marketing dashboard to track and analyze results
Build and manage marketing budgets
Execute marketing strategy initiatives as directed by the Director of Marketing
Create innovative and effective marketing activities that build awareness
Execute marketing campaigns that support our consulting practices and Firm growth strategies
Assist with the creation and hands-on management of client events that deliver high quality client experiences and participation within budget
Develop creative communications for print, online, public relations and social media channels
Assist in writing content for marketing collateral, website pages and social media
Present, assess, and evaluate on-going results of email and messaging campaigns
Work with VP Marketing in the identification of market needs

Marketing Senior Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Senior

List any licenses or certifications required by the position: CPR, CRM, ABM, CMP, SFDA, RA, DNS, PMP, CPSM, IC3

Education for Marketing Senior

Typically a job would require a certain level of education.

Employers hiring for the marketing senior job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, MBA, Journalism, Education, Economics, Advertising, Business/Administration, Finance

Skills for Marketing Senior

Desired skills for marketing senior include:

CSS
HTML
Marketing demand generation best practices
JavaScript development and constraints
Our capabilities and offerings and incorporating messaging into marketing programs
Segmentation
Excel
Business and marketing strategy
Concepts tools and techniques
Customer retention process and the ability to analyze processes

Desired experience for marketing senior includes:

Kerridge experience (desirible, not essential)
Degree qualified in Marketing
Retirement/Financial Services Industry knowledge
Track record of driving marketing initiatives to successful results (both qualitative and quantitative)
Excellent personal interaction skills – strong networking ability and ability to educate and influence
Positive attitude, proactive, flexible and dynamic personality

Marketing Senior Examples

1

Marketing Senior Job Description

Job Description Example
Our company is looking to fill the role of marketing senior. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing senior
  • Leading and coordinating efforts with relevant staff and vendors to successfully manage and execute digital marketing strategies and campaigns
  • Collaborating with international offices and admissions staff to support marketing and recruitment efforts including material development, management, and mailing
  • Ensuring branding is consistent across all channels and uses, and adheres to the University’s brand identity guidelines and communication standards
  • Researching current market conditions and trends to implement best market strategies for target area
  • Maintaining a network of professional contacts, such as vendors, artists, designers, photographers, media contacts
  • Provides leadership and guidance to student workers and consultants
  • Assist in processing credit approvals, investment and deposit transactions
  • Place orders on stocks/bonds according to customer’s phone instructions and follow up on settlement
  • Brand Marketing Advisor
  • Collaborate with partners to analyze their business needs and their customer experience needs
Qualifications for marketing senior
  • Ability to think strategically while comfortable with project management details
  • Energetic and intuitive marketing strategist with exceptional communication skills
  • 5-7 years of professional marketing experience of which 3+ years of experience in a luxury and/or lifestyle environment is desired
  • Experienced in strategic marketing, branding and CRM
  • Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
  • Intuitive, Proactive, Collaborative, Driver, Creative Problem Solver, Analytical
2

Marketing Senior Job Description

Job Description Example
Our growing company is hiring for a marketing senior. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing senior
  • Reinforce and expand Hughes thought leadership in satellite broadband ground systems by publishing articles, conducting webinars, and making presentations on satellite broadband topics both technical and business
  • Competitive intelligence in the area of VSAT systems and will be responsible for producing periodic competitor assessments which highlight strengths and weaknesses of competitor offerings
  • Ensure orders are properly executed and proceeded including but not limited to proper voicelog, suitability & credit limit check
  • Identify opportunities, and develop and drive initiatives and integrated campaigns that will increase the commercial impact of product ranges
  • Build effective relationships with the Digital, PR, Creative and Brand Experience teams to drive the agenda for (but not limited to) experiential marketing and social media
  • Support the Marketing Director in developing the ambition, energy, ideas and tools needed to drive the best possible commercial outcomes
  • Be the key manager of the media agency, authoring overall annual media strategy to reach key audience through variety of media channels
  • Manage the brand P&L, through a full understanding of product lines, and stimulate demand
  • Be an active stakeholder in operational leadership team decisions including (but not limited to) brand building investment, sales forecast and supply chain requirements
  • Integrated Insights - Understand category, channel and customer insights to identify how PPG can add value to customers and consumers across all distribution channels and drive profitable growth of the brand
Qualifications for marketing senior
  • The creativity and ingenuity needed to create content strategies that balance user needs with business requirements
  • Knowledge of individual Affiliate Business Models, ie Coupons, Loyalty, Paid Search, Content
  • You are a data-driven marketer with 7+ years of experience creating targeted digital campaigns and/or programs that drive both near-term engagement and long-term revenue
  • You are a strong, agile individual contributor who thrives on partnering with design, brand, product, engineering, and the business to create inspiring and effective marketing campaigns
  • You possess the desire and the ability to apply standard testing methodologies and statistical rigor to test your way into a final product
  • You embrace the opportunity to incorporate diverse perspectives, analytical feedback, and competitive best practices to make your product the best it can be
3

Marketing Senior Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing senior. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing senior
  • Reset our brand framework, and reinforce our value proposition though product positioning, and messaging
  • Work at the strategic level (branding, customer targeting, product development) and at the tactical level (measuring and optimizing campaigns, analyzing performance data, building new features, and solving problems)
  • Develop a comprehensive marketing strategy for audiobook and print book sales across our various channels and drive for results through the teams implementing your plan
  • Identifying external channels for proliferation of product messaging like journals, websites, professional events, social channels
  • Develop and gain buy-in to quarterly marketing plans that align to the country business objectives and meet overall strategic goals to drive demand
  • Work with global campaigns, regional marketing and country sales teams to effectively adapt, plan and execute demand programs such as account-based marketing and direct mail
  • Ensure effective leads follow-up and nurturing
  • Collaborate with channel marketing team to leverage partner co-marketing opportunities
  • Implement in-country brand awareness initiatives to strengthen the Aruba networking brand
  • Direct the development of customer success stories and case studies for Canada customer wins
Qualifications for marketing senior
  • Specializing in either tenants of the Marketing profile like Brand Marketing / PR / Social Media & Online
  • Demonstrated experience developing consumer pan–India campaigns, showing success in driving new or existing product awareness and consideration in both established and developing markets
  • A proven track record of creating and executing successful marketing plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services
  • Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs
  • Degree in business, marketing, finance or similar related area
  • A minimum of 8 years’ experience in developing and executing awesome marketing strategy
4

Marketing Senior Job Description

Job Description Example
Our company is hiring for a marketing senior. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing senior
  • White papers and other publications
  • Collateral (print and electronic)
  • Tradeshow materials
  • Public web site content
  • Intranet content
  • Direct mail and advertising
  • Ensure the proper production of marketing documents
  • Act as go-between with external marketing suppliers for ad production, invoicing and approval of external contracts
  • Manage emailing to addresses in the corporate team’s database, including internal and external requests, email tests and follow-ups
  • Support the development project of the new B2B Web site by taking part in tasks
Qualifications for marketing senior
  • At least 5+ years of progressive responsibility, including experience in online marketing, product management, and decision support analytics
  • Skilled and able to provide examples for designing marketing campaigns, and well-versed in the execution of such programs through project management and working with cross-functional teams
  • Demonstrated understanding and experience in online marketing channels such as social media, video advertising, display advertising, and search engine marketing
  • MBA or Advanced Marketing Degree a plus
  • Thought leadership in your field with knowledge of marketing measurement practices
  • While book marketing is not a prerequisite, your experience in other industries should readily transfer
5

Marketing Senior Job Description

Job Description Example
Our innovative and growing company is looking for a marketing senior. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing senior
  • Day-to-date management of account marketing
  • Unite a cross-functional team, guide strategic discussions and facilitate development of strategic marketing plans
  • Collaborate and develop partnerships with various internal and external resources to deliver marketing communications
  • Develop and oversee overall project management of internal communications
  • End-to-end campaign ownership including the concept, asset collection, copy writing, graphic direction, targeting decisions and reporting metrics
  • Create and execute strategic marketing campaigns that engage, educate and retain clients, drive demand, and support revenue and business goals
  • Partner with global leadership on execution of thought-leadership
  • Partner with Digital Analyst to ensure appropriate measurement techniques are used to assess communication effectiveness and provide recommendations for additional channels or changes to continue to improve ROI
  • Understanding of event technologies, digital channel enablement, and data analysis & reporting
  • Manage program P&L and financials to drive towards net zero program cost
Qualifications for marketing senior
  • Analyze big data sets and output recommendations to increase trips, basket size and financial growth through marketing vehicles and in Club merchandising placements
  • Must be able to work with minimal daily management and function with professional acumen
  • Effectively work independently in a team environment
  • Manage projects and work under tight deadlines
  • Working knowledge of DSP’s and RTB (hands on experience a plus)
  • Experience of managing and working with digital tracking and measurement tools

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