Marketing, Senior Associate Job Description

Marketing, Senior Associate Job Description

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Marketing, senior associate provides competitive analysis to support internal product management and marketing organization in terms of development of positioning, messaging and product strategy.

Marketing, Senior Associate Duties & Responsibilities

To write an effective marketing, senior associate job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing, senior associate job description templates that you can modify and use.

Sample responsibilities for this position include:

Partner with campaign and project stakeholders on customer segmentation, test plans, and measurement and ROI analysis
Collaborate with marketing team, card member services, reporting group and external partners to implement in the database the modeling, offer, segmentation and selection of campaigns
Identifies messaging and tangible selling hooks for each product release for genre and thematic campaigns
Prepare product / marketing write-ups to different groups of audience
Write social media messages
Design social media training modules and communications
Write social media messages in partnership with business owners and subject matter experts
Manage image library for social media content
Manage entitlement groups within Voices to allow for uploading of targeted content
Partner with analytics to ensure proper tagging, tracking and reporting of content

Marketing, Senior Associate Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing, Senior Associate

List any licenses or certifications required by the position: CFA, II, CMP

Education for Marketing, Senior Associate

Typically a job would require a certain level of education.

Employers hiring for the marketing, senior associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Journalism, English, Finance, Economics, Advertising, Business/Administration

Skills for Marketing, Senior Associate

Desired skills for marketing, senior associate include:

Our capabilities and offerings and incorporating messaging into marketing programs
Database marketing principles
Segmentation
Testing and results measurement
Competitive positioning to contribute to development of messaging and marketing strategies
Excel
Salesforce
Competitive offerings
Data visualization tools
ECommerce strategies and commerce operations management

Desired experience for marketing, senior associate includes:

Proficiency in design tools such as AI, In-Design and Photoshop, is a plus
Track feedback and respond to content requests from Financial Advisors
Strong knowledge of the capital markets, particularly fixed income, and high yield, , the inner workings of institutional sales and marketing functions
Enhance current mobile experiences and oversee the development of new ones
Be able to understand customer expectations, industry best practices, and current gaps & technical constraints
Participate in developing a customer experience and marketing roadmap, influence requirements, and ultimately partner with Line of Business Owners, IT, Digital Operations, Legal, and internal/external Creative teams to deliver an optimal customer experience

Marketing, Senior Associate Examples

1

Marketing, Senior Associate Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing, senior associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing, senior associate
  • Identify and segment target audiences across channels and develop specific marketing pieces
  • Work with senior management to develop strategic marketing campaigns to positively define, enhance and promote the brand using website and social media best practices
  • Be accountable for updating content of existing pieces and generating new content ideas for future pieces
  • Deliverability management
  • Producing dynamic content
  • Partner as sender functions
  • Analyzing marketing data and working on Emailcampaign
  • Appropriate reporting to help make businessdecisions
  • Coordinate with content writers, tech team,creative team and other optimizers to get the desired work done
  • Day to day management, execution, and optimization of our digital media
Qualifications for marketing, senior associate
  • Specific experience with mobile applications with a deep, holistic understanding of the mobile user experience (including application stores, unique mobile capabilities, user behavior, and the underlying technical architecture)
  • Compelling and effective at communicating with and presenting to Senior Leaders
  • Bachelors Degree in Business Management, Process Management, Project Management, Risk Management, Communications or Computer Science
  • At least 1 year of experience in Compliance or Risk Management
  • At least 2-3 years’ experience in Process management/Process Engineering/Project Management role
  • Bachelor’s degree in Business, Engineering, Math, Statistics
2

Marketing, Senior Associate Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing, senior associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing, senior associate
  • Collaborate with Loyalty and Strategic Alliances team to create MIS and presentations
  • Assist with development of sales presentation materials needed to win and service accounts, in all areas of real estate
  • Edit and maintain up-to-date sales materials (flyers, case studies, bios)
  • Assist with research utilizing resources such as on-line databases, the internet, publications, trade associations and library sources
  • Obsess about Small Business owners and champion B2B insights to deliver compelling and differentiated marketing strategies and tactics that drive customer action
  • Participate as the marketing lead in collaborative cross-functional teams, partnering closely with product and segment teams, research, digital, creative, legal, compliance
  • Manage marketing campaigns from concept to launch which includes strategy development, competitive analysis, business case rationale, briefing marketing/creative teams, managing various projects simultaneously, communicating with stakeholders, and bringing marketing best practices and new marketing trends into the work
  • Effectively leverage a variety of marketing channels including e-mail, web, mobile, display, social, search, online video, direct mail, print, radio, retail signage, and event/sponsorship collateral
  • Translate marketing campaign and project learnings into actionable insights and implications to optimize marketing plans
  • Design, create and code based on marketing requirements
Qualifications for marketing, senior associate
  • At least 1 year Agile product management or Design Thinking experience
  • Hold a Batchelors degree (or equivalent) in a relavant subject
  • Posses a broad marketing background including experience in email marketing, high degree of graphic design and content management experience and programming
  • Must have an expert level of proficiency in Adobe InDesign and coding in HTML for email marketing purposes
  • Strong oral and written communication skills with an excellent command of English lanuage coupled with the confidence to effectively interface at all levels of the firm
  • Organized and detail ­oriented; ability to multitask in a fast-paced environment
3

Marketing, Senior Associate Job Description

Job Description Example
Our company is hiring for a marketing, senior associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing, senior associate
  • Liaison with Incite and other agencies to manage creative timelines
  • Advise manager and internal business partners how to simplify campaigns to ensure great customer experience
  • Support on other Deposit Marketing Projects for affinity partners as assigned
  • Manage campaign milestones and ensure on-time delivery
  • Promote a risk aware culture, ensure efficient and effective risk and compliance practices by adhering to required standards
  • Participate as the brand lead in collaborative cross-functional teams (business partners, creative teams, legal, compliance)
  • Manage marketing campaigns from concept to launch which includes strategy development, briefing creative teams, managing the various projects required, communicating with stakeholders, and driving marketing best practices and new marketing trends into the work
  • Be detailed-orientated with strong project management and prioritization skills
  • Responsible for the management, distribution and socialization of the content calendar
  • Organizes and facilitates regular status meetings with agency partners
Qualifications for marketing, senior associate
  • Strong knowledge of and 7 years of experience in direct marketing/project mgmt is required
  • Bachelor’s degree in Science, Business or Arts is required
  • Solid understanding of relational database concepts is required
  • Experience with at least one data modeling tool such as Erwin, PowerBuilder
  • Understanding of data management concepts such as metadata, data quality, lineage, reference data management, is a plus
  • Hands-onwith social media
4

Marketing, Senior Associate Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing, senior associate. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing, senior associate
  • Ensuring that marketing materials available to clients including website content upload of literature to 3rd party websites
  • Oversee strategy on responses to Requests for Proposals ensuring the proposals are well written, speak to the client’s needs, and completed on time
  • Lead the creation of new business presentations that reflect the firm’s brand while also speaking directly to the clients’ needs
  • Maintain library of frequently used local content for new business presentations
  • Provide editing support to graphic design professionals working on new business pitches
  • Launch an impactful and cost efficient marketing plan that smartly employs a variety of marketing tactics
  • Assist other valuation marketing business leaders in execution of various activities, including event support, collateral development, digital communications, website updates, marketing list development
  • Coordinate efforts to gather data and assist Financial Advisors in preparing responses to requests for client proposals
  • Calls and/or sends prospective and existing clients introductory letters offering services or inviting them to presentations
  • Oversees coordination of meetings, presentations and client education events
Qualifications for marketing, senior associate
  • Familiar with investment products
  • Bachelor’s degree, preferably in Marketing, Advertising, or Communications
  • At least 4 years of experience in a marketing strategy, brand management, B2B marketing or e-commerce role
  • At least 2 years experience developing and executing successful integrated marketing campaigns, including managing internal and external creative teams
  • At least 2 years experience of writing and presenting complex subject matter
  • Charismatic verbal, written, presentation, and interpersonal communication skills, plus team-oriented mindset
5

Marketing, Senior Associate Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing, senior associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing, senior associate
  • Assist Financial Advisors to customize their marketing materials, on-going client communication, pitch books, communication campaigns, and newsletters
  • Assists in design, maintains and manages Internet web site for team of financial advisors
  • Assist with preparation of presentations and portfolio analyses for High Net Worth and institutional clients
  • May assist with client prospecting
  • Top notch execution and delivery of in-person events, global live webinars, and on-demand videos
  • Scale the program by partnering and aligning with regional alliances teams to launch partner events locally and localized for our global partner program including Europe and Latin America
  • Manage aspects of promoting events via all partner channels, including social channels, and working with our Marketing team to promote via our main customer channels
  • Work closely with the Director of Partner Marketing to build, launch and execute the demand generation events program for partners
  • Evaluate and communicate program and campaign results to internal and external business partners, communicating key findings and making recommendations and modifications accordingly
  • Manage updates to Digital Partner sections of DiscoverGlobalNetwork.com including public and private pages
Qualifications for marketing, senior associate
  • 4-7 years of experience in the financial services industry with a focus on institutional asset management
  • Strong technical foundation with ability to grasp various investment strategies and products understand accounting, finance, and operational elements
  • Be responsible for communicating within the cross-functional team on a regular basis and on behalf of the team to stakeholders and Senior Leaders as required
  • At least 4 years experience and proven success in translating business strategy and analysis into successful consumer mobile products
  • Strong relationship building skills – builds credibility with all stakeholders as reliable, accurate, and resourceful conduit to ensure accurate and timely execution of information
  • Ability and desire to work in a dynamic, fast paced environment and willingness to be flexible and shift priorities as needed

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