Marketing Associate Manager Job Description

Marketing Associate Manager Job Description

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Marketing associate manager provides overall marketing direction for business area and oversee accurate capture and reporting of monthly marketing results.

Marketing Associate Manager Duties & Responsibilities

To write an effective marketing associate manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing associate manager job description templates that you can modify and use.

Sample responsibilities for this position include:

We have an opening for an experienced, innovative, strategic Associate Marketing Manager in our Chicago, Illinois office
Identify opportunities to optimize on site messaging, registration, and product enhancements to deepen customer engagement by making//recommendations in conjunction with product and marketing teams./
Project manager for all UAT & IT releases
Lead vacation package site pages development to include content enhancements & improve SEA results, , execute functional requirements and clarity of white label vacation packaging site behavior & present key project benchmarking
Manage outside vendors internal departments to develop and implement consumer marketing programs to improve subscriber retention through telemarketing, direct mail, email and online channels
Manage marketing operations for set-up of subscriber acquisition and retention programs, including circulation systems communications, response tracking, and follow-up related to data entry of consumer responses
Working with loyalty program manager, manage day to day promotions and develop on-going PostPoints promotions
Serve as a liaison between the customer contact center, field managers and consumer marketing managers for program implementation management of special projects
You can build relationships day in, day out with our clients, proving that we can be reliable, objective partners to executives and the creative team alike
Provide support proactively within your team

Marketing Associate Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Associate Manager

List any licenses or certifications required by the position: PMP, IAB, ASCP, CFA, MCIPS, CPSM, CPM, SEM, MOS, IC3

Education for Marketing Associate Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing associate manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Advertising, Communication, Journalism

Skills for Marketing Associate Manager

Desired skills for marketing associate manager include:

HTML/CSS and JavaScript
Marketing automation platform experience
Salesforce
Accenture’s area of business and overall business strategy
Accenture's areas of business
Access Database
Digital best practices
Excel
Marketing Manager
Powerpoint mandatory

Desired experience for marketing associate manager includes:

Provide and share insights on how to leverage communications through and across different channels
Ability to work effectively in a team environment and develop business relationships with partners and stakeholders
Strong business acumen, problem solving skills and analytical capabilities, qualitative and quantitative
Perform the role of business liaison with the Technology and other lines of business
The collection, confirmation & documentation of all business requirements related to the specific project
Apply project management expertise to the required degree

Marketing Associate Manager Examples

1

Marketing Associate Manager Job Description

Job Description Example
Our company is looking to fill the role of marketing associate manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing associate manager
  • Support Marketing Manager to analyze seasonal plans, strategize added value, standardize/innovate departmental benchmarks, and develop recommendation documents for approval
  • Review and edit third party writing materials and ensure that all brand messaging is correct and consistent
  • Understands Lamb Weston brand equity, how to use it, and build it consistently over time
  • Differentiates facts vs
  • Identifies market opportunities and makes recommendations to enhance market potential and brand penetration
  • Overseas creation and development of brand promotional materials to support field force efforts
  • Experience developing and deploying innovative print and digital media
  • Maintains Branding Elements
  • Works closely with Medical Specialists Marketing Advisory Board to ensure development of materials and programs that meet the needs in the field
  • Provides input for market research activities with the Market Research Team
Qualifications for marketing associate manager
  • Initiative and desire to work successfully in a fast-paced, small team environment, self-directing day-to-day activities and prioritization
  • An interest in genre fiction is a plus
  • A minimum of 2 years’ experience in Marketing ideally with specific experience supporting retail photo-shoot production
  • Bachelor’s degree in marketing or analytic discipline
  • 2+ years focus on paid social channel
  • Expertise in Facebook Power Editor or Facebook PMD
2

Marketing Associate Manager Job Description

Job Description Example
Our growing company is looking to fill the role of marketing associate manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing associate manager
  • Help develop long-range strategic plans for assigned category, including category growth strategies (both organic and inorganic) and product portfolio roadmap
  • For assigned new product development projects, establish the strategy for product marketing and establish new product “go to market” plan with channel marketing
  • Ensure that the assigned new product development projects are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the assigned Project Manager or as project manager
  • Provide product input for annual marketing strategies, budgets, and plans and overarching brand and channel strategies
  • Maintain continual surveillance and evaluation of competitors’ products/programs, market and industry trends
  • Drive connection between internal Retail sales and marketing teams and Foodservice sales organization
  • Applies insightful, high quality focused brand leadership through communication, sales conference, briefing meetings
  • Manages production of campaign deliverables marketing collateral, digital tools and updates to web resources, in line with brief, in time and to budget
  • Must be able to write and/or modify content, headlines, captions and/or story summaries , to support the articulation of messaging
  • In consultation with Head of Marketing & Communications, coordinate collateral updates including country cards, brochures, slip‐sheets, presentations, where there is a need for region-specific modifications
Qualifications for marketing associate manager
  • Experience with Google Analytics is a must
  • Strong multi-tasking skills and able to work well under pressure
  • Ideal candidate must have the ability to work cross functionally within a matrix organization
  • University degree in business administration or marketing-related degree or equivalent
  • An experience in marketing field of minimum 2 years required, preferably based on general marketing work including trade marketing execution
  • You must be fluent in both written and oral English Ukrainian language and have excellent verbal and written skills
3

Marketing Associate Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing associate manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing associate manager
  • Work with the Marketing Manager to drive effective media lead generation activities through newspaper, direct mail, web and other key marketing vehicles for company owned retail locations
  • Actively support the delivery/execution of the channel marketing plan
  • Know and understand budget parameters including sales, volume, margin and marketing A&P
  • Planning and executing campaigns to ensure effective, innovative and efficient delivery
  • Creates strategic plans for category through collaboration with partners
  • Demonstrates how plans support the broader company strategies
  • Builds marketing launch and go to market plans that align objectives and strategies
  • Plans and executes overall messaging strategy across vehicles and tactics
  • Able to test and learn, providing feedback loop to inform recommendations on future strategies and tactics
  • Define tradeshow goals, strategies, and ROI measurement criteria and drive planning meetings
Qualifications for marketing associate manager
  • 3 - 5 years professional work experience, preferably in digital marketing
  • An engaging, outgoing personal style--enjoy working on a team and supporting a talented, fun group of marketing professionals
  • Creative, resourceful, results oriented and collaborative team player
  • Tenacious, energized, curious and enthusiastic self-starter
  • Experience in social media platforms (Facebook, Twitter, LinkedIn, ) and use of viral marketing
  • Hands-on experience working directly in content management systems (CMS) and related technologies to implement online content a must
4

Marketing Associate Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing associate manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing associate manager
  • Work within existing media budgets of company owned locations to ensure appropriate numbers of leads are generated
  • Identify and implement media lead generation best practices
  • Identifies emerging trends and makes recommendations
  • Responsible for continuous improvement and a test/learn plan for a sub-segment
  • Analyze the effectiveness of marketing programs
  • Analyze seasonal promotions, creative and other marketing tactics for media vehicles
  • Conduct research to identify potential ambassadors, draft contracts and assist with onboarding new ambassadors
  • Help manage current athlete/celebrity ambassadors, including coordinating approvals of marketing content, booking travel logistics, attending events to handle onsite ambassador needs
  • Manage network of 20+ local fitness influencers across the country, including helping to coordinate events, serving as main point of contact, hosting monthly conference calls and disseminating program updates
  • Support celebrity seeding outreach through research, product mailings and management of fashion showroom/seeding agency
Qualifications for marketing associate manager
  • Minimum 4 years of related marketing or business experience with an understanding of marketing fundamentals, including strategic development, creative evaluation, budget management, and digital advertising
  • The ideal candidate will have a Bachelor's Degree in business, marketing, engineering or other technical discipline
  • Highly motivated, extremely organized and detail-oriented
  • An MBA from a reputable business school is a plus
  • Previous work experience in marketing building products or other consumer durable goods is preferred
  • Exposure to global initiatives and experience in working with people in other countries is a plus
5

Marketing Associate Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing associate manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing associate manager
  • Lead, manage and/or collaborate with cross-functional work groups (both internal and external) as needed to develop and implement ideas for creating and communicating value
  • Assess and monitor projects, including project task duration and cross-team progress, resolving conflicts and coordinating tasks with set goals
  • Contribute to monitoring and facilitating assigned budgets adhering to internal policy for purchasing and invoice processes
  • Develop and maintain effective relationships with external vendors ensuring compliance with internal policies
  • With guidance from the Marketing Director, creates, plans, and implements multi-tactic marketing campaigns within assigned portfolio/markets responsibilities to increase product awareness, usage, and new content submissions
  • Tracks and analyzes marketing efforts to assess effectiveness
  • Collaborates and communicates effectively with editorial teams to identify promotional opportunities
  • Monitors expenses and ensures adherence to budget
  • Helps coordinate and attends exhibits at select conferences throughout China
  • Keeps abreast of industry trends, competition, and generates campaign ideas based on new opportunities
Qualifications for marketing associate manager
  • Must have the ability to complete business planning documents and routine reports
  • Strong relationship skills – both in developing relationships with the field, other cross-functional constituents critical third party resources when necessary
  • Support flawless execution of retailer-specific programs, working closely with the customer marketing and selling teams
  • Solid communication skills, able to develop clear and concise presentations
  • Results driven, but able to work well within a team environment
  • Strong communication and creative skills across multiple mediums, ranging from written words to video and user- interface design

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