Associate Marketing Manager Job Description

Associate Marketing Manager Job Description

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Associate marketing manager provides marketing Leadership by assisting Business unit teams in understanding using brand building Strategy to achieve Business objectives.

Associate Marketing Manager Duties & Responsibilities

To write an effective associate marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included associate marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Use digital channels to support client events and generate business enquiries& sales leads
Complete other responsibilities to be defined by the changing needs of the Member Engagement team
Supports overall 3 year “go to market” strategy for channel specific and multi-channel product portfolios
Lead cross-functional teams on specific project assignments
Identify and drive local market opportunities (digital, partnership, PR, event, co-promotion, competitions)
Continuously track results vs
Manage planning and execution of promotions and packaging changes of NPD' launches
Help define and execute the RelayHealth brand voice across a variety of sales/marketing assets and web, print and media channels
Execute on the content strategy, including writing, reviewing, and editing of content, , case studies, email copy, landing pages, blogs, sales collateral, website, ebooks
Support development of internal communications including executive level emails, team blog posts

Associate Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Associate Marketing Manager

List any licenses or certifications required by the position: PMP, IAB, ASCP, CFA, MCIPS, CPSM, CPM, SEM, MOS, IC3

Education for Associate Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the associate marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Advertising, Communication, Journalism

Skills for Associate Marketing Manager

Desired skills for associate marketing manager include:

Excel
PowerPoint
Business objectives related to marketing/brand management
Demonstrated understanding of standard marketing techniques and a basic understanding of annual financial plans
Interdepartmental functions and experience in interacting closely with the sales team other teams cross functionally
Word
Analytical expertise
Be familiar with syndicated data sources and internal data sources
Broader related areas
Business

Desired experience for associate marketing manager includes:

Ability to learn and thoroughly understand the Circulation Marketing rate/coding structures
Knowledge of email marketing and online marketing to consumers
Ability to collect, analyze, manipulate and synthesize data
Ability to manage work independently and effectively, consistently re-prioritizing a dynamic workload
Flexibility and a 'make it work' mentality are vital to succeeding in this role
Ability to develop strong working relationships with internal stakeholders and vendors

Associate Marketing Manager Examples

1

Associate Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of associate marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for associate marketing manager
  • Be highly responsive in managing all communications with customers, Territory Business Managers, Area Business Managers, Corporate Accounts, Customer Interaction Team, and Senior Management
  • Influence, negotiate and persuade team members to support business goals and initiatives
  • Contribute to an editorial calendar that aligns with business goals for key products
  • Work in conjunction with sales, veterinary operations and all other business functions to ensure alignment of messaging, clear communications, and seamless execution at the customer level
  • Develops and manage business-critical analyses and dashboards used to support forecasting processes and marketing activities for the Portfolio
  • Research market trends and consumer preferences with respect to marketing and promotional activities, in order to develop the best promotional strategies for the business to address customer requirements and ensure competitive advantage in the marketplace
  • Maintain a close dialogue with markets to deliver relevant marketing assets and selling in arguments for the segment
  • Be responsible for activities such as photo shoots, catalogues and maintenance of our marketing systems
  • Support on web-updates, community and SoMe execution
  • Drive selected tasks within product development and optimisation
Qualifications for associate marketing manager
  • Minimum of 3 years partner management and/or marketing experience with an ability to work on multiple projects simultaneously, lead cross-functional teams and pay close attention to detail while maintaining focus on the big picture
  • Entertainment industry and/or digital media experience a plus
  • Proficient skills in presentation/graphic design a must
  • Subject matter expertise in advertising (on/offline), social media, digital/print content, experiential marketing and in-branch merchandising
  • Strong analytics skills, able to evaluate research results and leverage facts to support POVs and recommendations
  • Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement ), event industry trends, social media channels and innovations, and the digital advertising landscape (eg
2

Associate Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of associate marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for associate marketing manager
  • Collaborate with other business and merchandising teams and assist with the execution of CRM and email marketing to meet business goals
  • Manage vendor relationships for category, developing retail marketing plans to achieve category business/marketing plans
  • Provide total spend and marketing mix recommendations that support the merchant business objectives and collaborates with cross-functional partners to ensure they are developing the most effective marketing plans to meet their goals
  • Analyze data from various parts of the business to identify trends and opportunities
  • Will be required to work outside of business hours
  • Collaborate with DTC and Division teams to create and execute consumer acquisition strategies across multiple digital channels including Search, Affiliates, Social, Re-marketing, Google Shopping in accordance with the overall business and merchandising goals and plans
  • Have experience managing a digital strategy/platform, specifically in social media
  • Participate in short-term and long-term brand planning, development of sales and operating budgets, management of and operating within approved financial parameters to enhance profitability
  • Manages the analysis of sales and customer data to identify actionable insights, trends, and recommended actions for the brand managers
  • Develop and Execute marketing strategies that increase brand and retailer preference within the Dulux and Betonel Dulux stores with both Professional and DIY customers
Qualifications for associate marketing manager
  • Expert experience in email and digital marketing, deployment
  • Knowledge of Exact Target an asset
  • Biologic/self-injectable experience a plus
  • Biotechnology or small specialty pharmaceutical marketing experience desired
  • Must be detail-oriented, resourceful, proactive, and organized
  • Must be a quick thinker, able to trouble-shoot, and have excellent communication skills
3

Associate Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an associate marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for associate marketing manager
  • Tells a compelling and relevant story that conveys well thought-out recommendations, creates a point of view by connecting diverse data to develop insights, presents with poise and confidence, has experience identifying value propositions and creating business cases
  • Analyze results on an on-going basis for individual tests and promotions and make recommendations of next steps
  • Develop and build strong relationships with core domains product marketing team key stakeholder groups, such as accounting, pricing, and channels
  • Organize events for Card Members, clients, and the trade
  • Assist in the development and implementation of testing agendas and marketing plans with the purpose of driving both digital and print subscriptions in the email channel across lifestyle, entertainment, sports & news brands
  • Manage day-to-day activities for consumer acquisition via the email channel for inactive and prospective customers, including creative development, consumer segmentation and fulfillment operations
  • Manage budgets for assigned campaigns
  • Work directly with the top performing affiliates helping them to maximize their own earnings and incent them to deliver more with campaigns, offer promotions, creative assets, landing page experiences
  • Find new top-level affiliates with high levels of relevant traffic, targeted mailing lists
  • Analyze transit time vs
Qualifications for associate marketing manager
  • 3-5 years of professional, relevant work experience in product management, channel marketing or marketing communications is required
  • Proven ability to influence others within function and cross-functionally
  • Proven success to execute new product development projects and new product launches in a product manufacturing, building products, or consumer products environment
  • Powerful teamwork and team building skills, empathy and intuition for both team members and target markets alike
  • Strong leadership, interpersonal and persuasion skills – able to make persuasive recommendations and motivate internal and external stakeholders to take action to achieve objectives
  • Ability to market technical product features as customer benefits
4

Associate Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of associate marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for associate marketing manager
  • Design, develop and update content to educate / market to the seller base (Powerpoint, Presi Presentations, videos )
  • Provide insight and information regarding members, prospects and campaign effectiveness to measure performance and business decisions, including demographics, pipeline, prospect conversion, and campaign testing
  • Proactively pursues opportunities to drive change that add value to the business
  • Oversee communications plan for client end users and business units
  • Assist in executing and optimizing campaigns analyzing results to help us determine how and where budget should be allocated
  • Partner closely with our analytics team to measure marketing effectiveness and to drive campaign efficiency and recommendations
  • Work closely with other teams to share learnings from paid marketing and apply learnings from other teams to campaigns within your channels
  • Develop and Maintain site appearance and ongoing content changes
  • Test and update items on various online sites
  • Manage and contribute to the development of the marketing strategy and plan for member recruitment and retention in assigned area
Qualifications for associate marketing manager
  • Excellent verbal and written communication abilities and will be required to communicate with internal stakeholders and Senior Leadership
  • Minimum of 4-6 years of relevant marketing experience
  • BA or BS in Advertising/Marketing/Statistics or equivalent (MBA preferred)
  • Experience with leveraging social media management and analytics tools, including, but not limited to HootSuite, Visible Technologies, Radian 6 and Crimson Hexagon
  • Experience with leveraging digital marketing and analytics tools, including, but not limited to Google Analytics, Adobe Omniture, Quantcast, Compete, Alexa, Comscore and Nielsen
  • Experience writing, editing and crafting presentations that are designed to inform key stakeholders of their progress and designed to persuade decision making
5

Associate Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an associate marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for associate marketing manager
  • Support sales efforts to close business
  • Play a vital role in creating, managing and growing business presence across email and direct mail channels – including but not limited to, programming, testing, interacting, and reporting, while keeping up best practices
  • Close collaboration with customers, sales, and distribution channels to better understand the business value proposition and to leverage it for more effective marketing strategies and plans
  • Supports the identification of products and opportunities for Business Development to consider for acquisition or partnership
  • Manage the development, approval and distribution for all communications as documented within the planBased on independent review and assessment, recommends to clients and/or approves on client's behalf the alterations, maintenance and reconditioning as necessary
  • Coordinate the execution of all Air Miles Program campaigns the development of new initiatives including the development of all creative briefs, routing of approvals, writing store communication, and analyzing results
  • Own analysis of marketing campaign performance, reporting framework for weekly, monthly and quarterly results and goal attainment
  • Own analysis of audience acquisition campaign performance, reporting framework for weekly, monthly and quarterly results and goal attainment
  • Manage day-to-day activities for gift and cross-sell programs across all platforms, including creative development, consumer segmentation and fulfillment operations
  • Analyze direct-to-consumer marketing efforts, optimizing response rates, profitability, communication, and engagement, to meet divisional goals
Qualifications for associate marketing manager
  • 3-5 Years Marketing experience - Ad Agency, Direct Marketing and/or Consumer retail Industry and plus
  • Proven track record in two to three marketing roles, ideally in large, complex organizations and covering multiple regions
  • Proven project and time management skills, able to manage multiple and varied projects concurrently and end-to-end
  • Executes with firm attention to detail
  • Strong analytical skills, able to critically assess key decisions and produce clear evaluation of activities to support continuous improvements
  • Comfortable with client databases, able to consider best ways to segment clients based on the objectives at hand

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