Associate Director, Marketing Job Description

Associate Director, Marketing Job Description

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Associate director, marketing provides expertise and leverage industry best practices across digital technology components including Marketing Technology Solutions and CRM capabilities through marketing technologies.

Associate Director, Marketing Duties & Responsibilities

To write an effective associate director, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included associate director, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Serves as a department leader
Actively participate in strategy for playlisting across streaming services
Develop promotional and service-oriented content for personal and non-personal channels with a particular focus on digital assets
Lead the planning, implementation, and rollout for assigned programs and tactics to ensure they deliver against defined strategies
Graphic design for in house needs
Support overall strategic vision for Portfolio Account Specialists
Establish Portfolio Account Specialist (PAS) team
Reinforce PAS mission to build and leverage advocacy of Medical Experts within key academic institutions
Develop and drive cross-functional development of tactics
Participate in the Regional PAS Field Based Tactical Team as needed

Associate Director, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Associate Director, Marketing

List any licenses or certifications required by the position: IAB

Education for Associate Director, Marketing

Typically a job would require a certain level of education.

Employers hiring for the associate director, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Communications, Economics, Statistics, Advertising, Business/Administration, Science

Skills for Associate Director, Marketing

Desired skills for associate director, marketing include:

Ad technologies and research techniques
ACCME
AMA
PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
Marketing principles
Back-end technology and digital capabilities
Current digital and social marketing vendors and capabilities
Custom research methodologies
Local access issues & regulatory requirements in promotion
Marketing research and top web analytics software

Desired experience for associate director, marketing includes:

Coordinate across the other franchises to ensure consistency of approach
Manage the marketing promotional budget and make recommendations/adjustments accordingly
Initiates and updates all operational documents
Attends all operational, creative and task force meetings
Contributes to the timely execution of all product launches
Monitors the development and consistency of in-store collateral including direct mail, merchandising material, samples

Associate Director, Marketing Examples

1

Associate Director, Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of associate director, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for associate director, marketing
  • Develop product positioning and brand messaging, utilizing digital traditional media
  • Develop the strategic, University-wide messaging that will inform our communications, and draft copy for select communications pieces based on those key strategic messages
  • Executive communication and presentations
  • Internal technology events
  • Provide strategic direction to the Market Research team for any needs of the brand
  • Partner with brand team members and key stakeholders to develop insight driven Healthcare Professional strategies for Sarilumab
  • Lead the development, execution and global implementation of Healthcare Professional initiatives
  • Develop and maintain strong relationships with regional brand teams and other functional areas
  • Participate in relevant scientific congresses and conferences
  • Effectively manage relationships with agencies and other vendors
Qualifications for associate director, marketing
  • 5-8 years of experience in trade book marketing
  • Marketing degree, Diploma in Marketing or equivalent experience required
  • Demonstrated ability to support sales teams
  • Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline)
  • Preferred operational marketing experience with focus on product/brand management including customer facing/sales experience
  • 5-7 years of commercial and/or marketing experience in the pharmaceutical or biotech industry, with experience in managing or launching a specialty or biotech product
2

Associate Director, Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of associate director, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for associate director, marketing
  • Excel in plan and execution of new product and services launches
  • Manage the cross-functional implementation of the plan as point ownership
  • Support chosen growth engines drive across product lines and services
  • Track and partner Analyst team on market share position of respective product lines
  • Partner to excel in customer engagement and satisfaction
  • Plan and structured development of customer case studies, customer testimonial and C-level customer engagement forums
  • Lead as the local (Singapore) segment marketer
  • Agility to leverage on overall team resource
  • Manage the alignment of the Global organizations Net Promoter process, analysis and reporting, along with other research initiatives, competitor, Brand, marketplace
  • Lead prioritization of promotional materials for Hematologic cancer indications
Qualifications for associate director, marketing
  • Proven history of delivering high-quality work, with a focus on details and pursuit of perfection
  • Experience in managing external agencies and vendors on a day-to-day basis, and managing promotional budgets
  • Self-starter who demonstrates initiative, energy and enthusiasm
  • Works with an appropriate sense of urgency
  • Launch experience and rare disease experience preferred
  • Fluent in local language and English, both written and spoken
3

Associate Director, Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of associate director, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for associate director, marketing
  • Additionally, this position will require outstanding collaboration in seamlessly coordinating with efforts in Medical Education, scientific leader engagement, advisory board planning, exhibit and conventions, and relationship building
  • Participate in developing the short and long terms strategic plan and tactical plan for the PNH Global business unit
  • Develop innovative strategic initiatives for disease education to support treatment initiation with Soliris for patients with PNH disease
  • Develop promotional materials to support global execution of brand and disease messages to HCP and patient audiences
  • Collaborate with wide range of cross-functional teams to ensure coordinated execution across roles and responsibilities
  • Maximize value of external partners
  • Utilizes multiple sources of information
  • Represent the primary value-add local point of contact to the Global Head of Product Management and senior Product Management team
  • Proactively research, plan, and develop the product messaging framework and proposition for key product/franchises
  • Evaluate market strategy and deliver tactics to ensure maximum impact
Qualifications for associate director, marketing
  • Product experience in and a deep understanding of the oncology market
  • Ability to interact widely and effectively within the company (i.e., on an interdepartmental, international and interdisciplinary basis)
  • An understanding and appreciation of different cultures
  • Ability to lead in an ambiguous environment across different functions, cultures and countries
  • Bachelor Degree and 5+ years of sales, product/brand management, and strategic marketing, commercial / business development with specific product launch experience in pharmaceutical or biopharmaceutical industry
  • Comprehensive understanding of the dynamics driving the global health care environment
4

Associate Director, Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of associate director, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for associate director, marketing
  • Support annual business planning process as per schedule
  • Lead (recruit, hire, coach, develop, motivate, manage and monitor performance) managers and/or professionals in department specific knowledge, process and procedures
  • Ensure that budget management is a priority with all projects/budgets within approved limits
  • Establishes customer-focused relationships with relevant stakeholders, including healthcare professionals and hospital administrators, to incorporate ongoing, dynamic customer insight
  • Identifies unmet customer needs and translates them into actionable, high-value features and benefits for new product solutions, vital pre and post market clinical studies
  • Incorporates procedure and disease-state knowledge for insight-driven strategies and tactics
  • Works with R&D partners to ensure product pipeline aligns with identified customer needs and business objectives
  • Drive growth through the identification of inorganic opportunities, such as acquisitions, alliances and licensing or distribution agreements
  • Aligns and leads cross-functional teams to achieve common goals, including internal and external partners
  • Collaborates with internal partners to develop and execute economic value and clinical claims strategies to support both market demand generation activities and regulatory approval
Qualifications for associate director, marketing
  • A minimum of 3 years of experience in pharmaceutical specialty marketing
  • Requires up to 25% travel, including some weekends and occasional travel to Cokesbury NJ
  • Requires 7 years or more, of sourcing related experience in the Consumer, Animal health or related industries with a strong background & knowledge of AH commercial operations, suppliers, and procurement subject matter expertise
  • The Associate Director is a self-starter, an ideator and a discerning creative thinker
  • Experience in selling specialty and/or orphan drugs preferred
  • Experience in marketing specialty and/or orphan drugs preferred
5

Associate Director, Marketing Job Description

Job Description Example
Our growing company is hiring for an associate director, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for associate director, marketing
  • Understands market landscape for Dry Eye, and leads internal competitive intelligence activities/war games
  • Implementing internal communications that keep key stakeholders up-to-date on individual programs and activities
  • Managing, oversee, enable, drive and deliver on the Investor Value Program in the particular jurisdiction/region
  • Responsible for ongoing content and revisions to Duke Network Services website to maintain currency
  • Manage programs (and their budgets)
  • Lead your team and beyond
  • Measure and test
  • Be a guru
  • Evolve and Fine tune
  • Roll up your sleeves
Qualifications for associate director, marketing
  • Impactful interpersonal skills and project management skills demonstrating the ability to effectively scope, assign and allocate resources to meet project deliverables
  • Self-starter, able to work and manage effectively in a fast paced environment and develop effective business plans
  • Must demonstrate solid leadership skills with the ability to set clear and challenging expectations for the team, holding team members accountable and driving high performance
  • Must have demonstrated acumen to understand the business side of food animal production
  • Must be able to work collaboratively across multiple departments and functions proactively recognizing and addressing potential barriers that may hinder cross-functional initiatives
  • Ability to mobilize internally and externally to set and achieve business goals

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