Marketing VP Job Description

Marketing VP Job Description

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Marketing VP provides investment advisory services on all asset classes and help clients to improve their overall asset allocation as well as add value to their portfolios.

Marketing VP Duties & Responsibilities

To write an effective marketing VP job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing VP job description templates that you can modify and use.

Sample responsibilities for this position include:

Execute offline and online event strategy that meet corporate and field objectives leads to Sales, awareness, advance major accounts, Industry/trade/User group, company and partner events
Oversee all aspects of planning for all North America campaigns and events, from concept and planning, through execution and follow-up
Maintain a 90-day rolling calendar of integrated activities including webinars, marketing campaigns and other programs
Arm sales teams with tailored templates, emails, copy and presentation support to leverage in customer outreach and engagement
Work with sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts Align with corporate marketing team to ensure consistent branding and messaging, differentiated offers based on buyer personas
Assisting with the relationship management between Compliance Advisory and EMEA Retail and iShares Marketing/Advertising and Media departments
Financial promotions sign off at professional and/or end investor level
Advising sales team on cross-border marketing rules and local regulations in EMEA
Training on the application of our key IT tools CARS (workflow manager) and iShares Disclaimer Tool, with an EMEA-wide scope
Contributing to the maintenance of our Marketing procedures

Marketing VP Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing VP

List any licenses or certifications required by the position: FEMA, CFA, CPWP, YMCA, CIPS, APICS, API, PMP, GA

Education for Marketing VP

Typically a job would require a certain level of education.

Employers hiring for the marketing VP job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Education, Management, Business/Administration, Technical, Advertising, Leadership

Skills for Marketing VP

Desired skills for marketing VP include:

Asset allocation principles and fiduciary responsibility
Funds and Institutional investment product marketing
Index investing
Modern portfolio theory
Advertising on social media
Asset classes and financial instruments
CPMS
Client clearing business products and services
Client segments
Clinical

Desired experience for marketing VP includes:

Outstanding verbal and written communication skills, particularly as it relates to communicating with a C-suite audience
Must be able to accept changes readily, both in job responsibilities in the work environment
Experience of delivering results in competitive markets
Contributing to our evolving application of FCA rules in the context of digital marketing and social media
Assisting with training surgeries for other Compliance staff on financial promotions and our marketing procedures to ensure consistent standards are applied by all our qualified approvers
Ad-hoc spot checking of record-keeping within the business to ensure adverts can be properly supported

Marketing VP Examples

1

Marketing VP Job Description

Job Description Example
Our company is hiring for a marketing VP. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing VP
  • Drive repeat business and raise consumer engagement and revenue through merchandising programs and opportunities
  • Develop PR strategies that elevate visibility as a prestigious, high value, trusted brand
  • Seek out new partnerships for co-marketing opportunities
  • Partner with internal teams to lead a unified approach to our global customer strategy
  • Support Trade Marketing initiatives to support revenue growth from influencer, retail, and brand partners
  • Identify and produce opportunities to generate visibility in the partner channels to elevate performance
  • Create the sales funnel, and track the lead and sales conversion performance on an ongoing basis for each partner
  • Ensure projects are managed with accuracy, to budget and to timelines
  • Deliver Marketing Efficiency & Effectiveness – Facilitate a broad view of the application of key learnings in Marketing Mix Optimization studies, Copy Testing, Promotion Analysis, , for strategic brands, in order to measure, validate and optimize the ROI across all critical elements of the Marketing mix
  • Functional Management – Build and shape a highly-effective, world-class Marketing organization by hiring, training, motivating and setting leadership direction for all direct reports
Qualifications for marketing VP
  • Strike a positive tone, maintains high morale, and creates an open and fun work environment
  • Must have ability to project a professional business manner and operate with a high degree of integrity at all times
  • Must be a team player, able to handle ambiguity, anticipate and react to changes quickly
  • Strong problem solving ability with excellent written/verbal communication and presentation skills
  • Proof of valid insurance, valid Driver's license, and safe driving record required
  • Must be creative and innovative across all mediums of communication
2

Marketing VP Job Description

Job Description Example
Our company is hiring for a marketing VP. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing VP
  • Lead development and execution of cross-property transient strategy together with DM COE counterparts
  • Lead development and execution of all cross-property marketing campaigns (including transient targeted occupancy campaigns)
  • Oversee the development of SOW for creative agency of record
  • Lead oversight of SOW for internal agency partner to prioritize work and proactively manage demand
  • Partner and collaborate with Creative Services leaders to develop campaign and marketing plans
  • Oversee the portfolio marketing team members to optimize engagement, performance and job satisfaction
  • Collaborate and communicate with Property Presidents, Property VPs of Brand Strategy, corporate senior leaders on key strategic projects and initiatives to achieve consensus and optimize execution
  • Provide strategic insight on key marketing trends, best practices and destination or economic research (LVCVA data, ANA information and relevant industry trends
  • Partner with Entertainment Marketing team to leverage arena entertainment to drive hotel room nights across the portfolio
  • Utilizes market intelligence, strategic planning, customer service and relationship building initiatives to ensure that Chart’s is building a competitive advantage in segments it serves
Qualifications for marketing VP
  • Strong ability to collooborate and apply a model of influence in a highly matrixed environment
  • Strong mathematical or statistical backgrounds, proven project management skills, and thrive in a team environment of open idea exchange
  • Strong knowledge of the telecommunications industry from a database marketing perspective
  • 10+ years managing teams and successfully delivering analytic solutions
  • Ability to grow business organically within existing client base to support business development to generate new business
  • Track record in developing an analytic solution to solve abstract business problems to relate technical issues to both technical and non-technical audiences
3

Marketing VP Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing VP. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing VP
  • Develop and implement strategic marketing plans to support prioritized initiatives across multiple platforms (web, mobile, social, video), resulting in increased site traffic, commerce sales, audience growth/acquisition and heightened Fandango brand awareness
  • Work closely with PR team to create and execute well-integrated PR/communications strategies that continually elevate the perception of the Fandango brand
  • Develop opportunities to showcase and enhance the brand message through events, editorial and more
  • Work closely with the Senior Director, Pricing Strategy to develop effective pricing and customer ROI analyses, recommendations and actions
  • Own and execute directly the Client Advisory Council program
  • Work collaboratively to define and execute marketing collateral, in many formats, that quantifies and expresses the value our solutions
  • Improve team coverage by taking on specific projects as needed and agreed with the SVP, Solutions Marketing, such as performing solutions marketing activities for specific product sets that don’t have an assigned Solutions Marketing team member
  • May manage personnel activities of staff, , hire, train, reward, motivate, discipline, terminate, performance reviews and pay discussions
  • Drive a marketing and brand strategy that addresses business needs and delivers profitable growth for Unum
  • Increase brand awareness, engagement and consideration with employers and brokers
Qualifications for marketing VP
  • A proven track record of leading subscriber and revenue growth in a competitive industry
  • Able to bridge data analysis, primary and secondary research, competitive intelligence and marketing savvy to build powerful marketing and communication programs
  • Excellent leadership skills, strategic thinker, creative while also analytical, outstanding execution skills (change management, leadership effectiveness) and a team player
  • Experience working in an entrepreneurial and fast-paced environment, with the ability to lead and adapt in a changing business environment
  • Passion for fashion and style
  • Background in ecommerce and/or experience developing and executing loyalty programs a plus
4

Marketing VP Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing VP. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing VP
  • Responsible for overseeing an Associate Buyer as direct-report
  • Responsible for reviewing and processing staff timesheets on a weekly basis
  • Joint participant in development and training of junior staff, and evaluation thereof
  • Identifies, develops and implements strategic marketing plans in conjunction with corporate marketing department for all sales area to achieve maximum results
  • Acts as liaison between sales staff and home owners, to resolve issues, concerns and questions
  • Conducts sales staff meeting
  • Monitors sales contracts and loan statuses to expedite housing starts and closings
  • Directly supervises sales staff through leadership and guidance of operating activities
  • Liaise with corporate marketing teams on global initiatives, leverage global tools and resources
  • Establish and advance the vision for the profitable growth of GuideWell Connect’s products, drive the development and alignment of associated people, processes, and technologies, and ensure the effective execution of industry leading marketing and consumer engagement, strategies, plans, and solutions that result in profitable growth for GW Connect
Qualifications for marketing VP
  • Strong strategic and analytical mind-set & business acumen
  • Hands-on experience as technically oriented sales rep
  • Setting and executing marketing strategies at the region level and obtain sales input
  • Provide integrated marketing program execution support for each region in the US
  • Develop campaigns and focus on four major objectives
  • Manage appointed agencies in the execution of programs across the US
5

Marketing VP Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing VP. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing VP
  • Develops an account management system to ensure that all facilities are receiving and converting referrals
  • Refresh and execute a holistic communication strategy to include all integration, internal and external communications, marketing communications, and trade shows/events
  • Continue to develop digital strategy and platforms
  • Working in close partnership with product owners and development teams to ensure alignment between the product offering and optimization of marketing programs
  • Driving cross-functional planning and execution with resources across studio locations
  • Initiating marketing partnership opportunities with licensor, platforms, and other potential consumer marketing partners
  • Working closely with studio leadership on long-term franchise planning to drive towards a $1 billion business
  • Contributing a thorough understanding of competition and market trends, collaboration with Data Analytics to inform feature development for Production team
  • Creating marketing plans and calendar in support of organizational strategy and objectives while managing budgets and contributing to forecasts
  • Leading User Acquisition, Lifecycle Marketing, and Product Marketing while partnering with Player Retention to achieve targeted results
Qualifications for marketing VP
  • Generates imaginative, forward-looking ideas and solutions
  • Develops market insights and strategic positioning capabilities
  • Institutional or Enterprise (B2B) Marketing – Proven success and experience Marketing to enterprise clients and prospects, or to an analogous technical and specialist professional buyer/intermediary and end corporate client
  • Global Marketing Leadership/Management – Ideally, experience working within a global and regional Marketing structure, either centrally or in a significant region of a global organization
  • BroadMarketing Toolkit – Experience across the traditional Marketing mix, with demonstrated results in Positioning, Product Management, New Products/Innovation, PR, local Advertising and Media, Trade/Customer Marketing, Local Promotion and Events, This experience would ideally include exposure to, and understanding of Digital Marketing (e.g., Display, SEO/SEM, Social, Mobile)
  • Organizational Development – Experience recruiting, hiring, managing, developing, motivating and promoting direct reports, and installing a Customer and Metrics centric culture

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