Business Analyst, Marketing Job Description

Business Analyst, Marketing Job Description

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Business analyst, marketing provides analysis to ad-hoc inquiries by reporting in Salesfore.com as well as Excel using functions such as pivot tables, vlookups, etc.

Business Analyst, Marketing Duties & Responsibilities

To write an effective business analyst, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included business analyst, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage day-to-day priorities and execution of marketing analytics consulting team
Partner closely with the technical resource pools, including the GapTech and Advanced Analytics to prioritize their work based on business needs
Support marketing analytics, strategy and product management by coaching to define problems or desired outcomes, establishing requirements for change, synthesizing findings, and recommending actions
Scale training and support for Adobe Analytics
QA data and reporting when necessary
Identifies process improvements and best practices implementation
Responsible for maintainaning controls in place in developed efficiencies
Helping communicate new policies and standard operating procedures throughout the team
Builds process modeling and engineering around defined business workflows
Utilizes Six Sigma principles in order to drive process improvement

Business Analyst, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Business Analyst, Marketing

List any licenses or certifications required by the position: CBAP, PMP, CPM, APICS, SFDC, ADM, ADMIN, ITIL, SAP, BA

Education for Business Analyst, Marketing

Typically a job would require a certain level of education.

Employers hiring for the business analyst, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Marketing, Statistics, Computer Science, Economics, Finance, Engineering, Mathematics, Business/Administration, Technical

Skills for Business Analyst, Marketing

Desired skills for business analyst, marketing include:

SQL
Crystal Reports
Excel
Ad servers
Aprimo and Atlassian products
Bid management
Computer software validation processes
ALM
Digital analytics tools
Excel with an in-depth understanding of pivot tables and Excel functions

Desired experience for business analyst, marketing includes:

Ability to create, manage and enforce application configuration and development standards
Ability to be flexible / adaptable to the rapidly changing needs of the department and company
Role model leadership behaviors for partners and peers
Proactively works with internal group
6+ years of reporting experience, preferable in B-to-B high technology
Ability and desire to grow your technical skill set

Business Analyst, Marketing Examples

1

Business Analyst, Marketing Job Description

Job Description Example
Our company is looking to fill the role of business analyst, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for business analyst, marketing
  • Knowledge and understanding of marketplace experience, developments and trends related to the Information Technology (IT) function
  • Perform Data Analysis and Mapping
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization, lead routing, campaign attributes, lead qualification and nurture process, training, and enablement
  • Provide business analysis support for website-related projects in the Interactive Marketing department, focused on the Secure Client website and the Client Mobile App
  • Work with subject matter experts across the company including product management, service delivery, technology (in-house and off-shore), vendors and compliance/legal to complete the project life cycle leveraging in-house methodologies
  • Develop business and user requirements, use cases, and process flows
  • Participate in working sessions and review deliverables from technical teams
  • Provide support to project manager and project team in various phases of project life cycles, or manage small projects as necessary
  • Draft the latest findings from the project phases for broad distribution, communicate status to various stakeholders and field questions from stakeholder recipients
  • Create and refine business procedures and/or requirements to support changes to business processes, policies and supporting systems
Qualifications for business analyst, marketing
  • Bachelor's Degree in Business Management, Retail Merchandising, Computer Science, Information Systems, or related technical field
  • 1+ years of experience with the assigned business solutions
  • Ability to think logically and critically when troubleshooting
  • Experience with corporate computerized budgeting/accounting systems and multi-dimensional database management skills (Essbase/Lawson preferred)
  • Requires a Bachelor’s degree in marketing or related field
  • 2 to 4 years of marketing experience with progressively more responsibility and a track record of results is required
2

Business Analyst, Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of business analyst, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for business analyst, marketing
  • Coordinate requirements gathering across (Marketing) functions and IT service areas
  • Work with our business architects to assess current capabilities and identify high-level customer (Marketing) requirements
  • Analyze existing, and propose new, business process that align with a specific application, solution, or feature set
  • Work with the project manager, business stakeholders, solution architects, and other team members to define metrics and performance goals for the application
  • Create and maintain User Stories, UAT Test Cases, and Process Diagrams
  • Assist QA in translating user stories into test conditions and expected results for product, performance, and user acceptance testing
  • Coordinate User Acceptance Testing including UAT Plan
  • Build dynamic and rich dashboards
  • Gather requirements using interviews, document analysis, requirements workshops, surveys, site visits, business process descriptions, scenarios, business, task & workflow analysis
  • Evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information to a general understanding and distinguish user requests from the underlying needs
Qualifications for business analyst, marketing
  • Extremely conscious of work quality
  • Prepares business cases which define potential benefits, options for achieving these benefits through development of new or changed processes, and associated business risks
  • Takes responsibility for the investigation and application of changes to program scope
  • Understands the relevance of own area of responsibility/specialism to the employing organization
  • Broad range of business and IT experiences
  • At least 1 year of experience in analysis
3

Business Analyst, Marketing Job Description

Job Description Example
Our growing company is looking for a business analyst, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for business analyst, marketing
  • Elicit requirements using interviews, document analysis, workshops, surveys, site visits, business process descriptions, use cases, scenarios, business analysis, and task and workflow analysis
  • Proactively communicate and collaborate with team members, clients, and colleagues to analyze information, define and prioritize requirements, and evaluate potential solutions
  • Deliver supporting project artifacts including functional requirements, RACI matrix, use cases, user stories, business rules, and business process model
  • Coordinate with the business units who will evaluate, test, and validate solutions
  • Manage change requests related to the working project plans to meet the agreed deadlines
  • Communicate status and potential project risks to the project manager
  • Support domestic and international business development objectives
  • Develop actionable insights from existing databases, and make recommendations on the acquisition of additional business intelligence tools where necessary
  • Identify key global stakeholders, and in conjunction with strategic business development objectives
  • Support market segmentation and positing exercises as required
Qualifications for business analyst, marketing
  • Minimum of 6 to 12 years experience in progressively responsible positions providing management support by analyzing business processes, team project participation, and providing advanced level of systems support and analysis of information systems
  • Minimum of 5 years’ business analysis and/or project management related work experience with Bachelors in Science
  • Engineering or technical undergraduate degree is a plus
  • 5+ years of business analysis and /or functional experience with some experience as a Product Owner on agile software projects
  • Significant experience in Retail Merchandising systems (Direct Store Delivery and/or Back Door Receiving) is desired
  • Significant experience with Data Analysis is preferred
4

Business Analyst, Marketing Job Description

Job Description Example
Our growing company is hiring for a business analyst, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for business analyst, marketing
  • Partner with Marketing Operations to ensure enhancements and upgrades of Marketing systems run accurately and efficiently according to business requirements and prioritization
  • Assist with the planning, evaluation and implementation of functionality and features in Marketo and Salesforce systems
  • Keeps the lead flow highway efficiently moving between Marketo and Salesforce
  • Ownership for vetting end-user business requirements, solution specification design, configuration, project management, implementation, and system integration
  • Implement lead life cycle flow and make recommendations for enhancements or change based on Marketing systems roadmap
  • Effectively manage schedules and communicate changes as necessary to stakeholders
  • Ensure that system quality and program standards meet objectives and desired results are achieved
  • Enhance data integrity through effective design, maintenance and security in Marketo and Salesforce
  • Assist in building operational flows in Marketo using Webhooks to other systems
  • Contribute to design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, to drive key marketing decisions
Qualifications for business analyst, marketing
  • Ability and desire to develop deep functional knowledge and become a subject matter expert on our Secure Client site and Mobile app
  • 2+ years of previous successful measurement experience
  • Experience in and market knowledge of the pharmaceutical marketplace
  • Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
  • Hands on experience with web analytics, digital content management and marketing automation tools required
  • Minimum of 5 years of experience as a BSA
5

Business Analyst, Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of business analyst, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for business analyst, marketing
  • Manage and create databases optimized for performance, implement schema changes and maintain data architecture standards across all of the marketing databases
  • Develop and implement scripts for database maintenance, monitoring, validation and performance tuning to be applied across the marketing/ customer data from different sources, and provide insight on implementation of system/ workflow
  • Keep up with industry trends and best practices, advising on new and improved data engineering strategies that will drive improvement in data governance across data from different sources, promoting informed decision-making, and ultimately support overall marketing and customer performance improvement
  • Other ad-hoc database related tasks assigned by supervisor
  • Plan and lead efforts to review and recommend improvements and subsequent development of reporting enhancements, including the creation of new reporting templates and analytical reports
  • Collect and maintain campaign documentation ensuring it complies with standards
  • Build multi-channel marketing campaigns based on business requirement
  • Create and execute end to end testing including building out waterfalls, creating test cases, System Integration Testing, User Acceptance Testing
  • Support and coordinate the marketing campaign and reporting processes and associated tasks such as requirements, functional specifications
  • Provide ongoing daily campaign management functionality
Qualifications for business analyst, marketing
  • 2 to 3 years of experience with agile methodologies, specifically Scrum
  • Strong competency in basic Microsoft Office applications Visio and MS Project
  • Working with the Digital Marketing IT and Operations teams for the successful delivery of Digital Marketing IT Programs
  • Supporting the scoping, design, development and testing of solutions to meet business requirements and functional specifications
  • Building relationships with multiple delivery agencies and driving project delivery through agency resources
  • Engagement with brand teams, digital and social marketing COE's

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