Database Marketing Analyst Job Description

Database Marketing Analyst Job Description

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Database marketing analyst provides enhancements and analytical support as it relates to data collection and submissions and data management including data aggregation, extraction, management, and analysis of large databases from multiple sources utilizing analytic tools.

Database Marketing Analyst Duties & Responsibilities

To write an effective database marketing analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included database marketing analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

You will analyse end to end campaign performance, driving insight and delivering strategic recommendations used to optimise future campaigns (SAS/SQL)
Execution tasks include utilizing the SAS Customer Intelligence Studio tool to develop campaigns that extract specified data from the marketing database
Utilize SAS Enterprise Guide to perform quality checks in order to validate campaign selection
Develop Automated process for recurrent campaigns, reports and database processes, and implement effective solutions using statistical analysis systems SAS databases and schedulers
Execute targeted audience selections using SQL and SAS programming
Developing customer analytics, reporting and dashboards to provide timely and accurate customer insights to key internal stakeholders
Partner closely with IT group to understand infrastructure and database capabilities
Develop a deep understanding of BN’s data systems, enabling us to identify and execute new marketing opportunities based on customer data
Synthesize and leverage our massive dataset of audience, financial, circulation, and marketing data to enhance the deceleration of our traditional business acceleration and inception of new/digital businesses
Collaborate with central Data team on gaining access to data sources through the Cloud infrastructure

Database Marketing Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Database Marketing Analyst

List any licenses or certifications required by the position: SAS

Education for Database Marketing Analyst

Typically a job would require a certain level of education.

Employers hiring for the database marketing analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Computer Science, Statistics, Business, Mathematics, Education, Economics, Finance, Communications, Technical

Skills for Database Marketing Analyst

Desired skills for database marketing analyst include:

SAS
Aggregation
Also integrate data across sources
Business intelligence analysis software applications for data segmentation
Microsoft Office and PowerPoint
Relational databases- ability to pull data from multiple sources to satisfy requests
Statistics
SQL and Oracle relational databases
Theory and application of computer based analytical tools
Direct and Database Marketing concepts

Desired experience for database marketing analyst includes:

Experience in bringing large data
Experience performing ad hoc analysis and developing reports utilizing business intelligence applications (Cognos preferred)
Advanced Excel experience – Experience with import, manipulation and presentation of data, Vlookup, text string manipulation, Pivot Tables
Experience with Campaign Management tools such as Unica, Neolane or others
Ability to use marketing and business knowledge to explain targeting specifications for direct mail and email marketing campaigns to marketing managers in a non-technical manner
5 years of experience with solid understanding of direct marketing concepts

Database Marketing Analyst Examples

1

Database Marketing Analyst Job Description

Job Description Example
Our innovative and growing company is looking for a database marketing analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for database marketing analyst
  • Working closely with the wider Marketing and Analytics team to extract actionable insights from customer data (segmentation, profiling), using these insights to evolve email communications to engage, and convert customers
  • Liaising closely with internal teams, especially brand activation team and advising them on the most efficient way to use the data provided (Customer LTV, engagement, ROI etc)
  • You will be responsible for delivering actionable CRM insight
  • List management / list rental modeling
  • Work in conjunction with the Marketing teams to develop campaign specifications provide input on ways to improve campaign efficiency and profitability
  • Analyze & compile results to support benchmarking & program optimization
  • Special projects as assigned including working with IT and ESP for development projects cross functional teams
  • Create, manage and regularly distribute critical marketing-related reports utilizing relational databases and reporting technologies such as Cognos, SQL, Excel, and Access
  • Develop custom/advanced SQL queries to extract, organize and analyze information in order to investigate issues, answer questions, create lists, forecast audience sizes, formulate solutions/recommendations
  • Act as a key contact person between various Marketing units and their managers to make recommendations using in-depth analysis of CRM campaigns
Qualifications for database marketing analyst
  • Bachelors degree required, preferably with a business intelligence discipline
  • 2-4 years experience in research and/or market analysis required (within media or advertising a big plus)
  • Experience analyzing digital media spending and trends highly preferred
  • Experience in retail, healthcare and automotive verticals highly preferred
  • Must be a team player, comfortable working in a highly collaborative, open office environment
  • High ethical standards – must be willing to stand by your recommendations
2

Database Marketing Analyst Job Description

Job Description Example
Our growing company is looking to fill the role of database marketing analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for database marketing analyst
  • Take part in managing various marketing campaigns
  • Act as a key contact on data insights and management between various marketing units and IT teams in order to provide necessary information and data analysis for customer and market knowledge
  • Analyze and interpret the information provided to partners and recommend other appropriate studies
  • Develop analytical files for marketing databases to support modeling/profiling and marketing activities
  • Leverage email reporting tool to train marketing teams identify trends and opportunities
  • Expert SQL knowledge required
  • Expert knowledge of tableau and other analytics tools required
  • Eloqua (or similar marketing automation tool) experience preferred
  • Marketing experience preferred- Minimum of 2 years of experience in an analyst role
  • Ability to synthesize large amounts of data and find creative solutions when faced with limitations
Qualifications for database marketing analyst
  • Experience with enterprise email systems
  • Experience with implementing A/B and multivariate testing plans
  • Experience with webinars, client events, direct mail
  • Experience with email analytics platform
  • Bachelors degree in a mathematical or statistical discipline
  • Proficiency in Excel, PowerPoint, Access required
3

Database Marketing Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of database marketing analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for database marketing analyst
  • Familiarity working with and basic understanding of databases, particularly leveraging a database for marketing communications- Strong communication skills, both verbal and written
  • Work with ourinternal business and product teams to understand objectives and crafttechnical requirements
  • Work withinternal engineers and developers to source the data and present it in a consumableway so that further analytics can be performed for informed business decisions
  • Design and manage complex data management and customer modeling strategy for direct and digital marketing programs
  • Collaborate with the digital marketing team to plan and execute targeted communications
  • Maintain and audit audience segment definitions and selection criteria for email, text club, and mobile app customers
  • Develop targeted, “real time” triggered campaigns based on web and app behaviors
  • Perform ad hoc analytic requests supporting a number of teams throughout Redbox such as loyalty, retail, digital marketing
  • Consult with IT to maintain database integrity/adjustments
  • Use their strong analytical skills to work on business issues requiring analysis and development of compelling marketing/customer insights
Qualifications for database marketing analyst
  • 1-2 years’ experience in a CRM or analytics environment preferred
  • Bring not just an analytics-orientation, but the ability to use analytics to drive key success metrics related to yield management, revenue generation, pricing, loyalty
  • Ability to work with IT to translate business/analytical needs relative to data acquisition, document data sources, feeds
  • Ability to deliver high quality analytical insights in a business environment
  • Experience in presenting analytic content to a non-technical audience
  • Facility with Excel and FTP tools
4

Database Marketing Analyst Job Description

Job Description Example
Our company is growing rapidly and is hiring for a database marketing analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for database marketing analyst
  • Apply advanced data management techniques to customer insights & analytics projects
  • Efficiently mine and extract data from disparate sources, Business Objects Environment, Salesforce, Claims Data Warehouse, Policy data marts
  • Design segmentation and targeting criteria for all Telesales campaigns
  • Design campaign tests in order to improve campaign performance
  • Deliver data lists to Telesales from the master customer database
  • Produce compliance reports and follow-up to ensure execution
  • Includes both acquisition and customer development campaigns
  • Assist with and provide insights into database optimization, including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases
  • Work closely with team to enhance and optimize the lead management process and automation, ensure timely distribution of leads to sales team, and ensure correct database segmentation
  • Escalate and resolve issues arising from 3rd party integrations, workflows and Marketo program configuration
Qualifications for database marketing analyst
  • Experience working with SQL and SQL Server required
  • Experience doing advanced statistical modeling and data mining preferred
  • Experience working with Campaign Management software and/or data-driven marketing tools necessary – Exact Target or Alteryx experience a plus
  • Holds a philosophy that all projects carry an ability to learn
  • Experience working in a larger corporate marketing technology environment preferred
  • 2-5 years relevant project management or testing experience
5

Database Marketing Analyst Job Description

Job Description Example
Our innovative and growing company is looking for a database marketing analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for database marketing analyst
  • Assist in overall roadmap for data management improvement including database readiness metrics and metrics that capture the impact of database readiness on downstream marketing processes
  • Analyze marketing program requirements for data and conduct gap analysis to determine the status of existing data
  • Enhance existing operational processes, such as maintaining a master table of key fields for segmentation, persona, and lead scoring
  • Communicate data management status, progress and success
  • Execute, launch, track, monitor, and drive incremental program improvement
  • Must be familiar with data entry and extraction methods from data warehouses  Must be able to create, validate, and maintain complex data models
  • Understanding of regression modeling techniques/analysis is desired
  • Must have the ability to handle multiple projects simultaneously
  • Must be able to work with little supervision and have the ability to manage own workload
  • Must be well-organized and must be able to communicate well with both internal and external customers
Qualifications for database marketing analyst
  • Experience with statistical and modeling tools, SPSS preferred
  • Analytical Thinking, Flexibility, Word Processing, Microsoft Office, Electronic Mail, Spreadsheet, Excel, Writing, Computer Operations, Programming, IBM PC Software, Structured Query Language (SQL), Microsoft Windows, Sales and Marketing, Communicate Clearly with Team, Computer Literacy, Marketing Strategies, Organizational Skills
  • 3 years with Salesforce.com, Oracle, and/or SQL server
  • Bachelor’s degree with quantitative focus or in related field preferred
  • Minimum of 2 years casino database marketing/direct mail experience preferred
  • Strong grasp of database/direct mail program design, production, and fulfillment

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