Payer Marketing Job Description
Payer marketing
provides payer-related context and insights such as US market trends, size and dynamics, product clinical profile, product differentiation, competitive environment, pipeline, and lifecycle plan landscape to define strategies, positioning, and plans to successfully contend in an increasingly competitive market environment.
Payer Marketing Duties & Responsibilities
To write an effective payer marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included payer marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Work alongside contract strategy and operations team to communicate key messages related to disciplines including government pricing, trade/distribution, and contract development and execution
Identify account priorities with provider partners that translate into business strategies
Attend meetings, educational sessions, training
Other duties as assigned to support payer relations and client pull through
A proven ability to work under pressure, meet tight deadlines and work overtime when required
Good working knowledge of Microsoft programs (including word, excel, access and outlook) and affinity with database programs
Proactively develop a marketing engagement plan and mix as a contribution to the overall payer marketing engagement strategy that develops new opportunities while building client loyalty and brand equity among target customers
Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources
Lead establishment/maintenance of product value proposition inclusive of pricing, access, reimbursement, patient services and dispensing for CV
Develop strategies and oversee tactics that ensure successfully meeting brand access goals
Payer Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Payer Marketing
Typically a job would require a certain level of education.
Employers hiring for the payer marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Education, Science, Graduate, Management, Healthcare, Communications, Project Management
Skills for Payer Marketing
Desired skills for payer marketing include:
Promotional regulatory processes
CNS
Planning and budgeting processes and practices
Market and competitive landscape into brand and commercial strategies
Payer dynamics
US payer environment and general Payer Marketing principles
US Reimbursement landscape for pharmaceutical products
Codes and reimbursement
Depression
Government pricing
Desired experience for payer marketing includes:
10+ years of relevant marketing / market access / key account / brand management experience
Significant channel experience (Commercial, Public payer
Reimbursement / affordability focus
Experience building and leading a diverse team
Detailed understanding of key customers including their underlying economic funding flows
Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
Payer Marketing Examples
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Payer Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of payer marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for payer marketing
- Lead all formulary pull-through initiatives, including design and implementation of key field access tools and resources
- Adjust brand strategies based on the evolving healthcare delivery and population health landscape (i.e., ACOs, PCMHs, Quality Metrics, and Value-based Purchasing Models)
- Build a strong network with key opinion and access leaders
- Solicit business insights, conduct market analysis and monitor competitive activity to deliver innovative and adaptive access strategies
- Lead establishment/maintenance of product value proposition inclusive of pricing, access, reimbursement, patient services and dispensing for specialty products
- Develop appropriate pull-through materials and payer-related solutions for field sales
- Partner with the brand team and the assigned agencies to ensure that all offerings meet customer and product objectives
- Provide analytical support to brand team and the Marketing Associate Director
- Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives
- Plan and conduct market research projects to identify payer VOC, insights, competitive threats, market trends and needs, new business opportunities, product concept testing and product requirements
Qualifications for payer marketing
- Ability to work across boundaries and partner with various stakeholders to build consensus and get results
- Ability to prioritize/work effectively in a fast-paced, dynamic environment to execute key initiatives & meet all deadlines
- Strong knowledge of CV
- Experience with Alliance management (as relevant)
- Experience leading multi-functional teams to accomplish specified goals
- BS/BA required (sciences or business/finance acceptable), MBA optional but preferred
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Payer Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of payer marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for payer marketing
- Implement public and private payer reimbursement tactics
- Develop resources and materials for field based account managers
- Manage internal approval of resources consistent with brand strategy and compliance policy
- Work with Brand Marketing, Payer Account Directors and Kite Konnect™ partners to ensure execution of services and identifies opportunities to advance Kite’s access strategies
- Understanding and awareness of key dynamics in the Specialty Biologic marketplace
- Secure and communicate brand-related Payer and Access insights and communicate to relevant stakeholders to ensure optimal access for appropriate patients
- Develop brand-related tactics and programs to support optimal patient access and in support of brand objectives
- Ensure the Brand Teams consider the Payer customer Reimbursement & Access needs for HCPs and patients and apply insights throughout brand planning
- Work closely with Marketing Director, Brand Payer and Access to develop and manage Brand pricing strategy, contracting guidelines and transaction price in coordination with Strategic Pricing
- Support Marketing Director, Brand Payer & Access in developing business cases to support the contract review and approval processes
Qualifications for payer marketing
- Experience in market access
- Demonstrated managed markets/customer segment knowledge, inclusive of all major payer and commercial channels (MCOs/PBMs, retail pharmacy and wholesale distributors, Medicare, Medicaid, VA/DOD), solid understanding of pharmacy and medical benefit plan designs
- Strategic thinker with demonstrated problem solving capability
- Clear communicator with matrix leadership capabilities
- Understanding of the applicable legal and regulatory environment
- Payer Field Team leadership with comparable types of payers that Jazz currently engages
3
Payer Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of payer marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for payer marketing
- Oversee and execute payer and channel positioning and strategies for the hemophilia franchise including brand planning and tactical execution
- Develop field materials to support successful market penetration strategies in the U.S including pull-through to field sales and advocacy teams
- Collaborate with National Accounts Leadership to understand needs of hemophilia channel customers and incorporate into developing future payer strategies to be implemented in the field
- Understand customer needs, behaviors and motivations via internal/external discussions, market research and use insights to shape new ways of approaching payer and channel customers
- Understand decision making amongst business to business partners, and align and achieve behavioral objectives
- Align with brand team and develop messaging to drive value to government and private payers and channel customers including 340B and HTCs
- Represent hemophilia payer and channel customer perspective to internal senior leadership team for pricing, contracting, reimbursement
- Manage development of annual budget and tracking of monthly budgets and expenses with variance explanations
- Payer Value Creation including new product launch / value beyond price
- Payer Pull Through Programs and Messaging including Employer Strategy
Qualifications for payer marketing
- Prior leadership roles in managed care marketing, brand marketing, life-cycle management
- Skilled at team development and leadership
- Capable of engaging senior Jazz management on marketing, payer, field operations and financial matters (prior performance and near term and strategic outlook)
- Support Payer Advisory Boards and provide marketing input
- Ability to see and communicate the essence in complex environments or situations
- Strong knowledge of autoimmune, virology and genetically defined diseases
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Payer Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of payer marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for payer marketing
- Vendor Management for payer claims, collateral, data
- Management of Commercial Payer APD/Talent Development
- Responsible for coordination of copy approval processes for the respiratory portfolio
- Coordination of MMGA matrix team support for respiratory assets
- Defining payer market research needs, identifying brand and therapy area-related payer insights, and developing payer promotional positioning
- Applying the results of research and other payer insights to support development of payer value propositions and messages for each target segment in partnership with the agency of record and matrix teams
- Coordinating actions with the agency of record and integrate plans across key customer segments
- Developing payer account manager tools, materials, and launch deliverables for all payer, institutional and trade customer segments
- Developing materials for State Government Affairs and Patient Advocacy teams for all HIV marketed and launch brands
- Assisting the professional and consumer marketing teams with development of integrated payer-related marketing strategies
Qualifications for payer marketing
- Extensive knowledge and experience across managed markets, brand marketing, and sales management in pharmaceutical, biotech, or related industry
- Knowledge and experience across pharmaceutical product life-cycle
- Core competencies in U.S. reimbursement, distribution, and access for specialty products across both pharmacy and medical benefits
- Demonstrated commercial leadership and proven results in managed markets, product launches and/or P&L management
- Well-developed analytical and strategic skills
- Proven ability to successfully managing complexity, solving problems, and building strong relationships
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Payer Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a payer marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for payer marketing
- Lead Development of US Market Access Value Proposition and program execution
- Organically grow account and potentially help grow new business
- Develop key specialty-related payer insights and utilize these to define appropriate payer and access marketing strategy and to guide brand strategy decisions – leveraging general payer and access insights identified by the Payer Marketing CoEs
- Ensure the Specialty Brand Marketing Teams (Immunology & Rare Disease Respiratory Biologics) considers the Payer customer Reimbursement & Access needs for HCPs and patients and apply insights throughout brand planning
- Define high level channel mix and resource recommendations for tactical execution of payer and access customer promotional activities
- Define and/or manage the Specialty portfolio pricing strategy, contracting guidelines and transaction price in coordination with Strategic Pricing
- Represent Specialty brands in the contract review and approval processes for customer business cases
- Support professional and consumer marketing teams to appropriately incorporate relevant PRAD information into their strategies and tactics
- Primary point responsibilities for melanoma (metastatic and adjuvant), Glioblastoma and Other Tumor teams
- Development of promotional tools with focus on the payer value proposition and other tools to ensure open and unrestricted access to our I-O brands
Qualifications for payer marketing
- Understanding of regulatory environment including programs designed to educate patients and prescribers on drug safety and appropriate use
- Must be able to travel up to 30% as dictated by business need
- 2-3 years of experience in marketing/sales/analytics/consulting preferably in the healthcare pharmaceutical industry
- Must have strong planning, project management, communication, and organization skills
- Pharmaceutical product launch experience preferred
- Understanding of the FDA promotional guidelines and approval process preferred