Field Marketing Job Description
Field marketing
provides sales teams with marketing roadmaps and training on key initiatives, industry trends and the latest products and solutions.
Field Marketing Duties & Responsibilities
To write an effective field marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included field marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Collaborate across multiple teams to leverage market solutions that advance sales efforts
Manage 3rd Party renewal partner to deliver high ROI
Assess needs for updated scripts, training and ensure alignment with market campaign opportunities
Work within the Nordic Marketing team, but mainly supporting the Danish activities, to develop integrated customer and partner marketing campaigns
Work with Distribution, Reseller and OEM Partners in the planning and execution of marketing programs and events
Communicate plans and activity results to the Danish sales teams
Support the Nordic Marketing team with analytically and KPI driven tasks
Design and execute client and market specific strategies that are multi-channel in nature and synchronized through the execution process
Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to the market shifts and trends
Work with the Benelux Marketing Team to develop integrated customer and partner marketing campaigns, leveraging above region marketing resources
Field Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Field Marketing
List any licenses or certifications required by the position: AIRS, SEO, AWS, PSO, STP, CRCR, HFMA
Education for Field Marketing
Typically a job would require a certain level of education.
Employers hiring for the field marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Education, Business/Administration, MBA, Advertising, Engineering, General Education, Technical
Skills for Field Marketing
Desired skills for field marketing include:
Creative solutions
Cable Television
On-line solutions
Use of new technology in designing creative solutions
Digital products and advanced advertising products
Excel
Salesforce
Marketo
Business and marketing strategy
Enterprise Software Industry and B2B Go to Market processes and tactics
Desired experience for field marketing includes:
Strong in marketing metrics and analytics
Criteria for successful candidate
A minimum of 3 to 5 years of marketing experience
Work with distribution, reseller and OEM partners in the planning and execution of marketing programs
Manage specific partner- and customer marketing events
Communicate plans and activity results to the Benelux sales teams, EMEA and global marketing teams
Field Marketing Examples
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Field Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of field marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for field marketing
- Identify opportunities and create goals & objectives that support the marketing plan and leverage the regional marketing support center to accomplish said goals and objectives
- Develop communication plan for all levels of the local company using the regional communications team to help deliver upon the plan
- Interact with regional vice president of marketing and other regional marketing personnel in coordination with the budgeting and fulfillment of advertising, event management, awards & recognition, affiliated agent recruiting support, public relations opportunities, and creative services
- Supervise a coordinator and also collaborate with regional resource center marketing leadership to design display and electronic ads, and other collateral material, and then implement the resulting creative
- Plan, implement and manage the local company’s marketing budget allocation
- Serve as proactive, integral member of the local operating company management team providing marketing support and counsel to the local operating company president
- Work proactively and in the field, both personally and through leveraging office-based marketing coordinators
- Prepare and disseminate communications and instructions within the local company in advance of promotional launches and marketing initiatives
- Coordinate activities/events, including live/on-demand web seminars, online resource centers, newsletters, whitepaper syndication programs, face-to-face seminars, executive-level roundtables, tradeshows, industry events
- 5 or more years of technology marketing experience, or 2 or more years experience with marketing program management
Qualifications for field marketing
- Excellent verbal and written communication skills in Dutch, English and preferably French
- Familiarity with business to business (B2B) marketing concepts
- 3-5 years of experience in the beverage or CPG industry
- Bachelor’s Degree or equivalent experience, preferably in Business, Marketing or Communications
- Experience in promotional marketing or event execution
- Must live in the market - strong geographic knowledge of the market is a must
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Field Marketing Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of field marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for field marketing
- Strong understanding of technology marketplace
- Ability to translate market needs into results-driven lead generation programs
- Good negotiator and project manager
- English Fluent – Spanish Native – Portugues is a Plus
- Network and collaborate with senior level influencers and decision makers in bioprocessing, locally and at a European level engaging them in VOC work that informs our future tactics and strategies
- Mentor and enable the sales teams around new technologies, focusing on product positioning and value proposition
- Be an active part of a cross-functional team that generates and deploys new global marketing campaigns across digital and non digital marketing channels
- Work across borders and collaboratively on defined EMEA projects leading where appropriate and actively tracking progress to plan with project bowler charts
- Develop relationships with industry associations culinary competition organizations in order to build Kendall’s awareness
- Set and execute the marketing strategy for their assigned area, in close collaboration with sales leadership
Qualifications for field marketing
- 2+ years experience in PowerPoint required
- 1+ years of experience in a marketing automation tool
- 5+ years of Marketing experience in a media sales organization, with specific focus on strategic roles directly supporting sales teams
- Strong understanding of core marketing functions, utilizing research, product, media capabilities, technology innovations, and creative to craft solutions that have a quantifiable impact on revenue
- Demonstrated ability to build highly effective working relationships, drive collaboration across teams,, develop processes that contribute to enhanced organizational efficiency and track results
- Experience simultaneously developing and managing multiple complex projects in a dynamic, fast-paced, team environment
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Field Marketing Job Description
Job Description Example
Our innovative and growing company is looking for a field marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for field marketing
- Combine multiple elements of the marketing mix including, but not limited to, strategy, content, target market acquisition, media selection, launch activities and events both internal and external, and identifying plans for follow-up
- Understand the dynamics of the sales community and engagement how this directly links to campaign outcomes and success
- Identify and educate sales associates on marketing planned support for new acquisition strategies
- Strategize integrated marketing campaigns and activate key sales engagements
- Indoctrinate marketing qualified lead management with acquisition and category teams
- Effectively educate and apply customer life cycle and buyer’s journey strategies in conjunction with acquisition strategies
- Participate in membership planning sessions with acquisition teams to bring new ideas to drive results through program or process improvement
- Track top line results for all marketing activities
- Manage day to day activity of open projects as assigned
- Collaborate with sales management and field sales to create tools and programs that ensure efficient and effective execution for direct sales organization
Qualifications for field marketing
- Be well organized with a keen attention to detail
- Be highly motivated with a passion for media and advertising
- Strong technical skills with experience on both Windows and Macintosh platforms
- Ability to liaise at all levels of the organization
- BA/BS degree in Communications, Marketing, Advertising, or equivalent technical degree and/or a combination of education and related experience
- Bachelor degree in Marketing or related field, with a state real estate License preferred
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Field Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a field marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for field marketing
- Coordinate and manage customer and prospect events including content definition, segmenting of target audience, invitation creation, registration, promotion, list collection, lead management & follow up, and tracking
- Execute on marketing campaigns from HQ within the region
- Support customer marketing initiatives
- Prospect marketing (database management, campaigns, lead generation & tracking)
- Internal marketing (Spokespeople management, employee communication)
- Channels marketing (strategic and tactical support, campaign involvement, lead tracking, MDF)
- Contributes to the development of market intelligence (market sizing, competitive analysis)
- Communicate campaign to sales force
- Support and initiate local field selling events
- Train sales force in product, support field activity, drive/track/analyze campaigns, and conduct win/loss analysis
Qualifications for field marketing
- A minimum of 3-5 years of experience in high technology B2B enterprise software field marketing required
- Understand the market and the business objectives in Peru and Ecuador to propose marketing strategies and plans to achieve the business goals
- To execute the plans (marketing campaigns) proposed directly and with channels
- To measure and follow up marketing campaigns working in team with sales and digital sales to reflect the campaigns ROI and contribute with the success of the business
- Understand the business situation for Peru and Ecuador to propose new ideas to increase sales and accelerate existent pipeline (Andean Region)
- Conduit of information and knowledge flow between local Sales Team and LATAM Marketing Team
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Field Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of field marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for field marketing
- Develop customer nurture campaigns for cross-sell and adoption
- Track invoices and budget spend
- Oversee the System’s CSD forecast while working with the Field and Demand Planners/Controllers in order to gain an accurate assessment of our ability to hit our planned volume numbers while setting clear internal expectations that will ultimately lead to implementation of both endorsements of current strategies the implementation of course correcting tactics
- Facilitate communication of System initiatives from Corporate to the field, from the field back to Corporate
- Work directly with Zone field sales and their customers to ensure that all System promotions, couponing, packaging orders, incentives and media merchandising are developed, customized, presented, executed and documented to include post analysis communication (on major initiatives)
- Writes and edits invitations, eDMs and other supporting marketing materials
- Acts as a liaison with external service providers such as, event suppliers, agencies, trade bodies or design firms Measures and monitors campaign metrics and ROI and creates reports to monitor success of activities in coordination with the team, provides maintenance, quality control and upkeep of corporate database
- Assists in the development of policies and procedures with regard to entry, assignment, and ownership of leads
- Create campaign deliverables such as creative, call to action, offers, emails, direct mail, landing pages, social media
- Work with sales team and support tradeshows as needed and when focused on specific clients
Qualifications for field marketing
- Motivated and organized person
- Basic understanding of information technologies and their use in a business environment
- Comfort writing and delivering presentations to internal and external audiences
- To work with our sales development reps and Digital Sales team to create campaigns with channels to reach out new markets
- Manage the development of effective sales tools for internal sales teams
- To support communications team with local initiatives in Peru/Ecuador