Field Marketing Specialist Job Description

Field Marketing Specialist Job Description

4.9
186 votes for Field Marketing Specialist
Field marketing specialist provides innovative, creative solutions for firmwide digital marketing campaigns, including paid advertising campaigns, webpages, and SEO projects.

Field Marketing Specialist Duties & Responsibilities

To write an effective field marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included field marketing specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Talent for coming up with great new marketing ideas, or making existing ones better
Ability to make marketing events and programs run like a finely tuned sports car engine
Expert at creating really cool spreadsheets, presentations or word processing documents
Calm and cool head when things start moving fast
Ability to keep multiple projects moving efficiently at the same time
1 to 2 years of experience working in event planning or field marketing
Create Marketing campaigns (mailings, Telemarketing, ) depending on expertise
Effective budget management including SOW development, PO creation, invoice review
Ensure automated daily data downloads are accurate and complete
Produce monthly and quarterly reports

Field Marketing Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Field Marketing Specialist

Typically a job would require a certain level of education.

Employers hiring for the field marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and High School Degree in Marketing, Business, Communications, Education, Business/Administration, Communication, General Education, MBA, Associates, Technology

Skills for Field Marketing Specialist

Desired skills for field marketing specialist include:

Cable Television
Creative solutions
Digital products and advanced advertising products
On-line solutions
Use of new technology in designing creative solutions
Educational industries is strongly
Foodservice
Business Systems
Components
Concepts

Desired experience for field marketing specialist includes:

Perform ongoing QA against the data and reports generated from the application
Assist Field Marketing Team with Campaign setup, Activity creation, to ensure proper reporting
Assist with development of application reports
Conduct ad hoc queries and analyses as needed
Streamline and improve existing processes
Assist with the development of new reports and metrics

Field Marketing Specialist Examples

1

Field Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of field marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for field marketing specialist
  • Perform ongoing data entry and system maintenance
  • Identify and troubleshoot issues with application
  • Assist with training of Field Marketing Team on RMPP (Training Camp, Meetings, Lead Calls)
  • Create and maintain RMPP and FM Documentation (RMPP Manual)
  • Create and maintain Training Materials, including PowerPoints and Webinars
  • Planning and execution of local awareness and demand generation activities
  • Maintain frequent communication with internal
  • Consult with local agency business owners
  • Organise and manage the in-house database system
  • Work with the APAC Marketing Director to develop and implement effective marketing strategies and go-to-market plans for APAC
Qualifications for field marketing specialist
  • Minimum of 3-5 years experience in event marketing or marketing program management
  • Strong attention to detail, strong organizational skills, strong time management skills and ability to manage tasks simultaneously required
  • Ability to communicate (in email and in-person) with C-level executives both internally and externally
  • Proactive attitude, problem solving skills and strong sense of ownership
  • Fundamental event management knowledge including core areas such as exhibits, catering, audio-visual, event timeline and budgeting
  • In-depth knowledge of Google Apps programs (Text, Spreadsheet, Presentation) is necessary
2

Field Marketing Specialist Job Description

Job Description Example
Our company is looking to fill the role of field marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for field marketing specialist
  • Manage the preparation and execution of key APAC Regional Marketing offline activities and events in the region not limited to end-customers and channel conferences, Trade exhibitions, sponsorship, advertisement
  • Execute effective Digital Marketing programs ( eDM, webinar & SEM/SEO
  • Report with Marketing Operations on ROI/KPIs and updates on Marketing Campaigns/Programs
  • Manage marketing efforts focused on acquiring new business through online/digital demand generation, online advertising, tradeshows, events, solution education, social media marketing, and email communications and campaigns
  • Identify opportunities for campaign improvement and recommend changes based on data and intel
  • Gather and maintain competitive intelligence and proactively understand a dynamic competitive landscape
  • Develop and promote cross-sell and upsell opportunities for existing customers through a variety of programs
  • Cultivate and maintain relationships with local trade media
  • Manage budget, commitments, resources the execution schedule
  • Responsible for management of procurement and other systems other duties as required
Qualifications for field marketing specialist
  • Experience with the solar industry is a plus but not required
  • 5+ years of field marketing, channel marketing or agency experience in a home builder or consumer-driven environment
  • 5+ years of experience in marketing with home building, premium products or brand
  • Bachelor’s degree and 3+ years of related experience in business, marketing, or related field OR equivalent combination of education and years of related experience
  • Strong presentation, analytical and good problem solving skills required, with the ability to contribute strategically lead tactical execution
  • Self-motivated with the ability to work effectively in the field and independently with minimal supervision successful track record as a team player
3

Field Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a field marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for field marketing specialist
  • Work with other district marketing staff to coordinate the planning and execution of relevant product launches within the district, and to plan and execute other marketing communications, events and promotional activities
  • Marketing budget responsibility incl
  • Positively contribute to ensure a high-performing work team
  • Support the develop of a marketing approach that will play a key role in attracting and retaining the best talent possible
  • Support the Talent Acquisition Marketing and Programs team with campaign measurement and reporting efforts
  • Collaborate with regional enterprise sales directors to develop regional marketing programs
  • Ensure sellers leverage marketing programs, collateral, offers, and events
  • Act as a liaison and trusted advisor between regional sales teams and the US marketing team, creating a feedback loop that improves the effectiveness of marketing programs
  • Execute region-specific field events, direct mailers and other tactics to create and accelerate pipeline
  • Develop and implement Account Based Marketing plans for select target accounts
Qualifications for field marketing specialist
  • Effective at working within a fast paced, dynamic ‘start-up’ business and within a matrix organization
  • Strong proficiency in Microsoft Office, CRM systems, digital tools
  • Must be able to travel within the home builder communities in the region (75% travel)
  • Experience in marketing, high tech marketing preferred
  • HTML experience, Microsoft PowerPoint and Excel power user
  • Detailed oriented and responsible
4

Field Marketing Specialist Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of field marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for field marketing specialist
  • Track and measure ROI of activities and programs, deliver results to increase sales
  • Analyze factors that affect work-life choice for the purpose of attracting the right applicants to The Home Depot
  • Support partnership with functional leaders, Talent Acquisition and HR leaders, the Marketing department, Corporate Communications, Associate Communications and other internal groups to develop targeted campaigns under The Home Depot brand that enhances the effectiveness of our staffing strategies
  • Assist with the development of comprehensive marketing strategies that will improve The Home Depot's staffing processes across the company, in partnership with internal departments and our external agency
  • Work with Corporate Communications, Diversity & Inclusion, and other internal departments to assist in the development of targeted campaigns necessary to establish The Home Depot brand and improve staffing efforts in various segments of the market
  • Break down the global strategies to regional and local marketing plans, tactics and actions
  • Lead the execution of marketing strategies and sponsorship elements designed to meet or exceed client growth, retention and revenue projections for region
  • Develop custom TV sponsorship presentations for the LA Lakers, LA Dodgers, LA Galaxy, NBA and MLB programming
  • Work closely with Marketing and Sales leadership to generate new business leads through direct marketing campaigns, promotional offers, educational seminars and /or B2B events
  • Oversee the creation of localized marketing assets such as sponsorship recaps, success stories, case studies and testimonials that can be leveraged to drive demand
Qualifications for field marketing specialist
  • Specific knowledge of and prior experience with IT Industry, preferably IT Security or Networking
  • Understanding of, and experience in, developing and managing field marketing programs (lead generation campaigns, promotions, Digital Marketing/online advertising, events management)
  • Proven track record and successes of driving Integrated Marketing campaigns and marketing program
  • Positive attitude, strong work ethic, responsive, strong organization and communication skills
  • 6-8 years of experience in marketing in the IT Sector
  • Experience with Eloqua/Marketo or similar Marketing Platform, Marketing Automation processes and SFDC
5

Field Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of field marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for field marketing specialist
  • Coordinate delivery of trade show materials labor needed to set-up for events
  • Plan and execute targeted regional in-person events throughout North America that build pipeline and drive revenue
  • Track campaigns and results to measure program success
  • Drive together with the APAC Field Marketing Director and work closely with other regional Marketing Programs Managers/Specialists to support the development and implementation of effective Marketing Go-to-market plans and Marketing Campaigns in Taiwan
  • Drive Brand awareness and Thought leadership in Taiwan working with APAC corporate communications lead and local PR agency
  • Provide event execution support – act as project manager to ensure appropriate materials are provided / shipped to the event organizers, provide onsite event set-up / wrap-up as needed
  • Create integrated digital marketing campaign
  • Organize team meetings for each event
  • Project manage set-up of landing pages, registration, e-mail campaigns, timelines, and deadlines
  • Partner with the Events sponsorship sales manager on a tabletop exhibits program
Qualifications for field marketing specialist
  • Bachelor's Degree in Marketing/Business Degree required, MBA or advance degree preferred
  • Strong ability to work cross-functionally and cross-regionally in a fast paced, high-energy environment
  • Communicate and educate regional sales teams regarding new and planned marketing activities to ensure they understand how to leverage them
  • Working with third-party channels, including online social communities, sales partners, user groups, , to serve as a delivery (presentation) interface for standardized marketing event kits for high volume program initiatives
  • Manage projects ranging from upgrade campaigns, competitive campaigns, worldwide product launches, Eloqua nurture campaigns, creative development with in-house team, e-marketing programs, webcasts, segmentation plans, web page & newsletter copy, materials kit packaging, collateral (print and multimedia) development/management
  • Minimum 3 years of digital marketing experience (B2B experience preferred), preferably with a focus on high tech

Related Job Descriptions

Resume Builder

Create a Resume in Minutes with Professional Resume Templates