Field Marketing Coordinator Job Description

Field Marketing Coordinator Job Description

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Field marketing coordinator provides ongoing reporting on key metrics using various tools like CRM, Marketing Automation, Account Based Marketing, etc.

Field Marketing Coordinator Duties & Responsibilities

To write an effective field marketing coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included field marketing coordinator job description templates that you can modify and use.

Sample responsibilities for this position include:

Create and send electronic invitations to field events, using Marketing Automation and event management tools
Work with Marketing Ops, Creative and Web teams to create landing pages and other digital assets for live events
Design and build nurturing programs in marketing automation platform for event follow-up
Use outside vendors to research and develop contact lists
Conduct pre-event analysis of registration list, creating reports of customer profiles and distributing to the field team
Provide ongoing reporting on key metrics using various tools like CRM, Marketing Automation, Account Based Marketing, etc
Write, edit, and send Marketo emails according to Field calendar
Assist with vendor management, including sourcing vendors, submitting contracts, and working with our internal finance and security teams to get approvals
Provides administrative support to ED for travel expenses and travel booking
Coordinates NOAM marketing meetings

Field Marketing Coordinator Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Field Marketing Coordinator

Typically a job would require a certain level of education.

Employers hiring for the field marketing coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Business, Education, Advertising, Business/Administration, Administration, Business/Management, Public Relations, Sports Management

Skills for Field Marketing Coordinator

Desired skills for field marketing coordinator include:

Educational industries is strongly
Foodservice
Salesforce
Using marketing tools like Marketo
Wordpress
Current trends in the Hospitality
Hospitality
Excel
Products
Solutions and services offered by Lexmark

Desired experience for field marketing coordinator includes:

Supports ED in production of NOAM marketing presentations
Manages and updates North America Sales Folder
3 to 5 years experience in marketing and/or sales
Experience planning and managing projects or marketing/sales programs
Work with Territory, Regional, District and Store Management to develop and implement plans to achieve new Yes2You Rewards account acquisition execute other related marketing programs
Travel up to once per month

Field Marketing Coordinator Examples

1

Field Marketing Coordinator Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of field marketing coordinator. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for field marketing coordinator
  • Assist with partner questions, including how to navigate within the portal, where to find resources
  • Customize ad templates to meet local market needs, incorporating specific calls-to-action/offers
  • Coordinate and execute special events and neighborhood openings
  • Maintain accuracy of all Division’s community pages on brand websites and provide necessary creative assets (photos, video)
  • Update and monitor MLS listings in conjunction with local broker solution
  • Supply and customize, if necessary, community brochures and collateral
  • Provide community-level marketing point-of-sale materials such as displays, flyers and inserts
  • Order, install and ensure integrity of signage, flags, welcome mats
  • Track and process invoices relating to marketing plan execution
  • Provide quarterly community presentation audit/assessment from consumer’s point-of-view
Qualifications for field marketing coordinator
  • 0-3 years business experience, preferably in Marketing for a software company
  • No fear of technology
  • 3 to 5 years experience in marketing or sales
  • BS/BA in Business, Marketing, Communications or a related major preferred
  • Strong organizational, time-management and communication skills with close attention to detail a must
  • BS/BA degree or equivalent plus 2-5 years related experience
2

Field Marketing Coordinator Job Description

Job Description Example
Our company is searching for experienced candidates for the position of field marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for field marketing coordinator
  • Conduct research, site-visits, and help the team make decisions about event location opportunities
  • Place orders with vendors for events requiring displays and other services such as labor, Internet, electrical
  • Schedule, book and help promote meeting spaces, dinners, and cocktail receptions Sales teams
  • Manage the Field Marketing team’s event calendar
  • Keep track of event finances including invoicing, payments, and reporting
  • Support the Director, Field Marketing and Communications with the execution of planned Field Marketing and Communication initiatives
  • Drive web marketing initiatives and web content and work with the Associate Manager, Digital Marketing to ensure content is current and engaging
  • Work with Creative resources in the development of Canada-specific marketing collateral
  • Support general Marketing team needs
  • Coordinate Communication Materials for the field team (i.e., newsletters, brochures, manuals)
Qualifications for field marketing coordinator
  • Strong organizational, time-management and communication skills with strong attention to detail a must
  • Must be proficient in reading and understanding annual budgets and statistical reporting
  • Plan and execute new store openings and remodel celebrations
  • Plan and execute store anniversary celebrations
  • Set up in-store sampling programs
  • Track and monitor effectiveness of local promotions
3

Field Marketing Coordinator Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of field marketing coordinator. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for field marketing coordinator
  • Conduct research and opportunity/investment evaluations to identify best sponsorship, co-branding and promotional opportunities in support of business strategies
  • Manage participation in, logistics and benefits for several client and consultant conferences and sponsorships throughout the year
  • Work closely with creative team and partners to communicate conference/sponsorship benefits and logistics, providing necessary data to begin campaigns
  • Track project status and maintain project status reports to ensure on-time delivery
  • Track and report agreed to next steps from meetings or calls
  • Work with creative team and local market resources to manage edits to communications as needed
  • Serve as a functional specialist, providing guidance, concepts and ideas based on best practices
  • Ensure development of tools and processes to track business development activities
  • Maintain and report on dashboards, program evaluations, reports and budgets for projects and programs
  • Create, deliver, edit, and optimize marketing elements for Period Alignment Meetings
Qualifications for field marketing coordinator
  • Ability to manage multiple projects with short turn-around times
  • Bachelor's degree in Marketing or equivalent field preferred
  • Minimum 2 - 5 years’ experience in fast-paced, marketing/ restaurant operations related field
  • Demonstrated success in creating and implementing LSM campaigns
  • Demonstrated success with creating and cultivating relationships with restaurant operators
  • Excellent written and verbal platform communication skills
4

Field Marketing Coordinator Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of field marketing coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for field marketing coordinator
  • Field questions on external opportunities (publications, networking events)
  • Build awareness of new PPG Paints stores and drive consumers within a 5 mile radius to the location for Grand Opening events
  • Cultivate relationships with existing and prospect customers via contractor breakfast/luncheons, demo days, and promotional events typically held at a PPG Paints store
  • Local social media management
  • Submit design requests to internal PPG design team when needed content is not available on the Office Max Marketing Portal
  • Manage PO submittals and payment in Ariba for events and related expenses
  • Assists with field print production with advertising agencies
  • Leads the process to ensure awareness and alignment of field marketing projects with cross functional teams and departments
  • Manages and tests barcodes with the Point of Sale System
  • Maintains and updates the Field Marketing funding programs (Co-ops, One Store, Radio Outlier) and reconcile with Accounting and Development on a regular basis
Qualifications for field marketing coordinator
  • Well-organized, self-motivated and able to prioritize, manage and complete multiple projects and assignments
  • Minimum Bachelor’s Degree in Marketing or Communications or equivalent
  • Minimum 1 year prior experience in a Marketing support role
  • Ability to effectively, prioritize, work well in high stress situations and under tight deadlines
  • Ability to work in a team or independently when required
  • 1-3 years of previous work Field Marketing work experience
5

Field Marketing Coordinator Job Description

Job Description Example
Our growing company is looking for a field marketing coordinator. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for field marketing coordinator
  • Develop a thorough working knowledge of USATF programs, products, policies and procedures with the ability to respond to questions regarding merchandise, membership, and other programs
  • Accurately reconciles field marketing estimates and invoices and process for timely payment
  • Assist with the marketing initiatives for Denny’s company restaurants
  • Support the Field Marketing Manager for Central & Southern Europe to define and execute a regional marketing plan for Southern Europe – including regional events, campaigns, webinars, PR, social media
  • Provide event execution support – act as project manager to assist with venue selection as needed, manage vendor contracts, ensure appropriate materials are provided / shipped to the event organizers, events are staffed appropriately, provide onsite event set-up / wrap-up
  • Standardize and cleanse lists gathered from local events (tradeshows, seminars) and other sources
  • Manage execution of regional webinars – work with regional team to identify speakers, manage execution of webinar using the ON24 platform
  • Execute regional social media marketing and content syndication
  • Track marketing budget for South Europe, including creation of Purchase Orders and ensuring vendors submit invoices in a timely manner
  • Support the Field Marketing Manager for Northern and Western Europe to define and execute a regional marketing plan for the region – including regional events, campaigns, webinars, PR, social media
Qualifications for field marketing coordinator
  • Work experience in an enterprise software or technology environment
  • Self-starter who can accomplish project with minimal need for supervision
  • In-depth understanding of the sales process and how to enable sales readiness
  • The ability to think strategically, making data-driven decisions
  • Experience creating, tracking and reporting marketing budgets
  • Travel (up to 30%) for onsite event management and production

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