Marketing Coordinator Job Description

Marketing Coordinator Job Description

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Marketing coordinator provides general InDesign and administrative support to an office or group of sales professionals.

Marketing Coordinator Duties & Responsibilities

To write an effective marketing coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing coordinator job description templates that you can modify and use.

Sample responsibilities for this position include:

High level of computer literacy with Microsoft Word, Excel and an aptitude for learning in-house systems
Daily use of MS Excel and MS Word to generate schedules, report expenses, record number of client visits, organize quarterly statistics, and update organization charts for Global Banking and Markets Americas
Prepare radio production orders and traffic radio spots for the Network Advertising buys & Promotions
Track Production and update team on status of all materials
Receive, track and deliver all requests for off-air/on-air materials from stations/affiliates
Marketing Portal - Post and maintain/update all marketing materials for all stations
Digital - Oversee Production and Distribution of digital materials for network buys placement and allocation distribution of banners on Telemundo.com
Distribute Telemundo Content to select Out-of-Home Opportunities
Provide Affiliates VP with weekly Affiliates Marketing Status report & monthly Radio download Report
Support consumer marketing events execution as needed

Marketing Coordinator Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Coordinator

List any licenses or certifications required by the position: PMP, CPR, CPSM, AED, PQA, ADMA, MDF, PMI, CMP, BA

Education for Marketing Coordinator

Typically a job would require a certain level of education.

Employers hiring for the marketing coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Public Relations, Journalism, Business/Administration, English, Communication

Skills for Marketing Coordinator

Desired skills for marketing coordinator include:

Excel
Microsoft Office
Photoshop
Word
PowerPoint
Adobe Creative Suite
HTML
InDesign
Adobe InDesign
Computer applications

Desired experience for marketing coordinator includes:

Minimum of 1 year experience in a marketing environment
Travel within the US for the purpose of executing the events and media campaigns, as needed
Bachelor’s degree in marketing, communications, or related field, or an equivalent combination of skills, training and experience
Must be bilingual--able to speak, read, and write fluently in Portuguese/English or Spanish
Help coordinate all production, planning and on-set follow through of photo shoots, in studio (look book) and on location (ad campaigns) – assist in the negotiation of contracts, model selection, photographers, locations, studio, artists)
Coordinate all social media strategies and promotions and daily updates – blogs, twitter, Facebook, Pinterest, Instagram

Marketing Coordinator Examples

1

Marketing Coordinator Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing coordinator
  • General administrative duties including creation and distribution of weekly status reports
  • Identify new marketing opportunities for the station
  • Communicate, implement and manage marketing campaigns for our program launches
  • Oversee local, non-traditional /OOH marketing strategies and campaigns and communicate opportunities to improve coverage on media trade publications
  • Community affairs liaison
  • Support international team, by developing and servicing international and franchise toolkits and guidelines, and fulfilling asset and approval needs for territory plans
  • Partner with social media team for promotional efforts, creating cross-promotional opportunities, developing content and managing relationships
  • Support Force For Change team, coordinating assets and managing project timelines and approvals
  • Coordinate and track asset deliveries, creative approvals and clearances for multiple projects
  • Collect and assemble project information and assist with the preparation of presentations
Qualifications for marketing coordinator
  • Overseeing the delivery and implementation of marketing materials in a digital media environment
  • Experience in marketing materials management
  • Bachelor’s Degree in Marketing plus 2-3 years experience
  • Ability to travel within the US for the purpose of executing events
  • Minimum two years experience in special events management
  • Experience in developing compelling presentation materials and proposals
2

Marketing Coordinator Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing coordinator. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing coordinator
  • Be able to demonstrate an understanding of how data can effect decisions made within a marketing division
  • Be able to demonstrate understanding of the commercial factors and influences within a business, beyond just marketing
  • Be able to identify priorities in workload, including the ability to manage multiple tasks and deadlines simultaneously
  • Display strong relationship management skills, including the ability to build rapport successfully, form and maintain strong relationships and partnerships at all levels of business
  • Work closely with the National Marketing Manager to execute your campaigns and measure results
  • Coordinate focused promotional activities and sales support
  • Coordinate and execute an events schedule
  • Assist with social media initiatives
  • Displays professionalism and ability to work independently part of a team
  • Coordinating package design, labeling and advertising projects for First Aid Division, Private Label and Retail
Qualifications for marketing coordinator
  • Advanced/fluent in English or Spanish
  • Ability to handle multiple projects simultaneously and prioritize as necessary
  • Proof design of all print ads/flyers/posters for accuracy
  • Assist in additional duties as needed
  • Must be willing to work in Miami, Florida
  • Bachelors degree required, with concentration in marketing and print design
3

Marketing Coordinator Job Description

Job Description Example
Our company is looking for a marketing coordinator. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing coordinator
  • Create and send the co-op kits (suggested layouts, comps and requirements) to Retailers
  • Route catalog ads through Marketing , Creative, Copy and Senior Management for approval
  • Communicate edits to Retailers and request updated ads with changes
  • Update and maintain the Co-op Advertising Overview with all cost/features/catalog names and circulations by account
  • Provide competitive information and qualitative recommendations on catalogs to contribute to the Direct Marketing strategy by account
  • Arranging local transportation international travel
  • Daily interaction with salespeople across all asset classes to confirm meetings with clients
  • Greeting / interacting with clients while escorting them to client lunches
  • Assist in the strategy and development of strategic marketing campaigns that drive partner goals and network ratings
  • Acquire and traffic channel assets for any and all affiliate requests and campaigns
Qualifications for marketing coordinator
  • Ability to learn internal database systems including Program Tracking, PDS, PFD and Digital Media Center
  • 1-3 years Entertainment Marketing and/or Executive Administrative experience preferred
  • Ability to work under pressure and meet deadlines in a constantly changing environment with often conflicting priorities
  • 1+ year of experience as a Marketing Coordinator
  • Bachelor degree in Marketing/Communications/Journalism
  • One to three years of marketing experience, preferably within the media/publishing field
4

Marketing Coordinator Job Description

Job Description Example
Our growing company is hiring for a marketing coordinator. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing coordinator
  • Provide quality assurance to all marketing campaigns and post-campaign analysis to review effectiveness of the campaign
  • Collect analytics from campaigns to determine where campaign was effective
  • Generate Salesforce queries for use as strategic marketing segments, mailing lists and email lists
  • Coordinate with internal marketing team and external vendors on production and dissemination of marketing materials
  • Coordinate with National Accounts in development of conference participation strategies, including pre- and post- conference communications
  • Assist the Corporate Events Director with various events
  • Generate and fulfill comp ticket orders for media
  • Assisting with the creation and execution of promotions including GWPs, Sweepstakes
  • The Marketing Coordinator is charged with supporting the Associate Manager on day-to-day management of the property
  • Responsible for the collection and delivery of programming assets (copy, footage, images, metadata)
Qualifications for marketing coordinator
  • Detail orientated, meticulous organization, ability to facilitate multi-tasking in a fast-paced environment
  • Strong interpersonal and verbal/written communication skills, project management, ability to quickly ascend a learning curve, comfortable with data
  • Represent Affiliate Sales and Marketing team in Starz Networks internal meetings
  • Become proficient in Starz internal software systems
  • Website Audits --Review affiliate site for inclusion of STE services, movies
  • Bachelor’s degree or equivalent in related field required
5

Marketing Coordinator Job Description

Job Description Example
Our company is hiring for a marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing coordinator
  • Market research co-ordination and reporting (customer and competitor)
  • Oversee and maintain loyalty program traffic tracker, rewards tracker, and Welcome Benefits tracker
  • Responsible for coordination of New Member Cards being mailed bi-weekly
  • Manage the Concierge inbox daily and respond to any questions, complaints, or other
  • Ensure rewards items and benefit cards are stocked and manage reward fulfillment
  • Schedule Concierge staff and send out schedule each Friday for the following 2 weeks
  • Coordinate and capture key assets including screen shots, game footage, visual renders, sizzle videos, and b-roll that are compliant with licensor brand guidelines
  • Manage promotions and calendars for HUT to maintain consistent cross functional communication and continued engagement with our players
  • Work closely with the analytics team to generate regular data outputs that provide insight into the business performance
  • Collaborate effectively with studio development partners to best represent the product
Qualifications for marketing coordinator
  • Account Service oriented---high level of responsiveness is required
  • Online --Top programming required to be updated monthly and/or quarterly depending upon affiliate
  • Social Media/Mobile—example, Assist in drafting Facebook and mobile messaging copy provide monthly BAU editorial social calendars
  • Bachelor’s degree in communication, arts or design-related field
  • Be an expert on the game, have the ability to demo to consumers and media
  • Assist in the preparation and onsite support for sales meetings, trade shows, press events, and consumer launch events

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