Digital Marketing Coordinator Job Description

Digital Marketing Coordinator Job Description

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Digital marketing coordinator provides analytics reports regarding social media platforms, Google Analytics, paid advertising and email (Salesforce) to management.

Digital Marketing Coordinator Duties & Responsibilities

To write an effective digital marketing coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing coordinator job description templates that you can modify and use.

Sample responsibilities for this position include:

Must have knowledge of all mainstream and emerging social media platforms social media monitoring and listening tools such as Sprinklr, Curalate, and Brandwatch
Leverage social media marketing to devise and implement strategies that consistently grow social media numbers and levels of engagement
Execution of all web, SEO/SEM, marketing database, email, social media and digital ad campaigns
Promote CMA’s mission, programs, events, and classes on multiple platforms, including social media, email marketing campaigns, online advertising, and direct outreach
High proficiency in MS Office, in particular Excel and Powerpoint / Keynote are a must
Manage and implement social media strategy for the U.S. office across multiple platforms, to build and raise awareness
Train program staff on social media to build World Animal Protection’s digital presence and coordinate with program staff
Perform ongoing analysis and reporting of efforts on social media
Manage content for regional digital campaigns including our Choose Cage-Free website, blog and social media channels with North America regional team, and our Ocean and Wildlife campaign digital content
Building and maintaining the firm's social media presence

Digital Marketing Coordinator Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Marketing Coordinator

List any licenses or certifications required by the position: ADMA

Education for Digital Marketing Coordinator

Typically a job would require a certain level of education.

Employers hiring for the digital marketing coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Advertising, Digital Marketing, English, Journalism, Communication, Management

Skills for Digital Marketing Coordinator

Desired skills for digital marketing coordinator include:

HTML
Google Analytics
Excel
SEO
Social media
CSS
Social media platforms
Similar
Tools
CSS and JavaScript

Desired experience for digital marketing coordinator includes:

At least 1 year experience in a music environment
Experienced in using content management systems and email marketing platforms
Active in and understand Digital Marketing
Experience working in the on-line/acquisition environment with a basic understanding of the technology underpinning platforms
Ability to work across project resources and multiple business stakeholders
Manage deadlines and time estimates

Digital Marketing Coordinator Examples

1

Digital Marketing Coordinator Job Description

Job Description Example
Our company is hiring for a digital marketing coordinator. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing coordinator
  • Experience in Developing Predictive Models highly regarded
  • Work with the online marketing team to develop an email marketing plan to grow mobile app installs along with increasing customer retention
  • Compile and communicate test results and plans for improvement to upper management
  • Coordinate with other departments to implement communication plans
  • Responsible for the development of creative briefs and creative kick offs for all email and push notifications
  • Support development of content strategy for assigned titles, across social platforms, websites, stand-alone destinations, and Ubi.com
  • Partner with cross functional teams to optimize tactics/programs
  • Ownership and continuous review of paid search performance including keyword analysis, landing page and ad copy testing, new product support
  • Handle ad hoc requests for marketing assistance from cross-functional partners in the company
  • Assist in facilitation and management of the work-in-progress meeting for all creative and executional elements for a season – coordinating with, creative, merchandising, email, and CRM teams
Qualifications for digital marketing coordinator
  • Must be able to think and act quickly
  • Produces analytics and reports
  • Bachelor's degree in Interactive Marketing, Design, Computer Science, Product Management or related experience
  • High School Graduate, Bachelor’s Degree in Business or Marketing, or other related field preferred
  • Computer literacy including word processing, spreadsheets, email, internet and ability to learn new packages
  • Confident user of system-based email marketing technology
2

Digital Marketing Coordinator Job Description

Job Description Example
Our company is hiring for a digital marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing coordinator
  • Manage gathering and aggregating various sources of information to prepare recap reports of digital campaign performance, spends, and sales for distribution to tour marketers, managers and internal staff
  • Assist with compiling information and designing presentations
  • Compile and distribute reports such as Comscore, Vendor Media Kits and consumer research
  • Coordinate calendar of vendor presentations for internal meetings / calls
  • Bachelor’s Degree in Business, Marketing, or Statistics or related field
  • Previous experience with online performance reporting, analytics and data analysis
  • Detail oriented and able to coordinate multiple projects for on time delivery
  • Active online and on mobile with intellectual curiosity about the field of digital advertising
  • Gather necessary information for success of weekly presale initiatives
  • Inform each market of upcoming event details, presale timelines and restrictions
Qualifications for digital marketing coordinator
  • Ability to prioritize and turn projects around quickly, work under pressure and be highly motivated
  • Strong understanding of current online marketing concepts including strategies and best practices
  • Minimum of 2 years previous digital marketing experience
  • First-rate knowledge and experience of the digital landscape
  • Expert knowledge of social networking websites, blogs, Twitter, YouTube
  • Proficient with Macs and PCs
3

Digital Marketing Coordinator Job Description

Job Description Example
Our company is growing rapidly and is looking for a digital marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing coordinator
  • Partner with cross functional teams to optimize tactics/programs as outlined by digital marketing team
  • Manage and analyze supporter journeys using segmentation study results
  • Coordinate with fundraising on aligning content being distributed to ensure consistency in messaging
  • Conceptualize, write, create and edit multimedia content such as infographics, images and video for web release
  • Coordinate with U.S. and International colleagues on digital strategy, messaging, and material creation
  • Segmentation of database (Salesforce)
  • A/B/ testing on email marketing campaigns
  • Tracking and reporting on email campaigns and posting campaign results
  • Layout and production of communications
  • Content curation
Qualifications for digital marketing coordinator
  • 2-3 years of mobile and/or email marketing experience
  • Experience with app marketing, a plus
  • Strong verbal and written communications skills Internet savvy
  • 2+ years relevant experience, preferably from e-commerce marketing
  • Strong analytical abilities (quantitative and qualitative) and the desire to evaluate data to enhance decision making
  • Excellent verbal (via phone and in-person) and written communication skills
4

Digital Marketing Coordinator Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing coordinator
  • Collaborate with other departments (Marketing, Merchandising) to define the brand and product positioning, ensuring ongoing brand awareness and consistency in all digital assets
  • Work with digital and content marketing teams to obtain a holistic view of all upcoming campaigns and events
  • Negotiation of paid placements and commission rates to manage and track budget, while also using key performance indicators to measure effectiveness of each campaign
  • Find, research, test new publisher opportunities to grow program in brand appropriate way
  • Create regular report cadence of all campaign performance
  • Research potential partnerships, events, products
  • Maintain product display rank in website content management tool and branding brand for all sales catalog categories and update as necessary with new product releases, to accommodate homepage and email marketing features
  • Partner with outside marketing partners on set-up and optimization of Facebook, paid search and affiliate marketing campaigns
  • Competitive analysis – conduct research of competitor’s online advertising initiatives, including paid search, display, paid social acquisition, affiliate
  • Monitor fan/follower comments on owned content for spam and customer service requests
Qualifications for digital marketing coordinator
  • Effective in a variety of formal presentation settings (one-on-one, small and large groups, with peers, direct reports, and bosses)
  • Strong interest in E-Commerce
  • Demonstrated interest in performance marketing channels
  • Drive online sales by optimizing and scaling digital direct response marketing
  • Have a solid 2-3 years of digital marketing experience creating, optimizing, and scaling digital marketing campaigns through Google AdWords and/or Facebook Ads
  • Communicate ideas in a clear and compelling manner, and have the ability to both give and receive gracious, constructive criticism
5

Digital Marketing Coordinator Job Description

Job Description Example
Our innovative and growing company is looking for a digital marketing coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital marketing coordinator
  • Collaborating with the merchandising, email marketing, PR and social media teams to support the overall marketing objectives of the organization
  • Write, create & post relevant content that will engage our core fans and followers in the social space
  • Act as central point of contact with partners, teams and internal staff on ticket marketing initiatives
  • Work with digital marketing/ticketing departments to stay abreast of the latest digital marketing partners/initiatives
  • Act as central point of contact with partners and , clients teams and internal staff on ticket marketing initiatives
  • Suggest new campaigns to business department and clubs for possible implementation
  • Oversee all aspects of campaign project management including asset gathering, tracking form documents, liaison with tracking implementation and more ag addition, tracking, and testing and budgeting
  • Prepare and distribute internal and external reports on digital marketing campaigns as requested
  • Analyze results for future implementations
  • Work with design/ad Ad ops Ops departments to prepare and track digital ads as needed for digital marketing campaigns
Qualifications for digital marketing coordinator
  • Be able to demonstrate a solid understanding of user interfaces across different digital devices and how those affect consumer behavior
  • Be a self-starter who possesses a can-do attitude to tackle serious challenges, and is respectful and friendly with teammates
  • A quality jumpshot (or the willingness to put in the hard work to develop it) for daily games of HORSE, both on the outdoor hoop and the indoor mini-hoop
  • 1-2 years of digital marketing experience preferably with a retail-based e-commerce company
  • Ability to work in a high-paced environment while maintaining a high level of accuracy
  • Highly organized and able to multi-task complex unrelated needs of the business

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