Digital Marketing Analyst Job Description

Digital Marketing Analyst Job Description

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Digital marketing analyst provides digital analytics support for both internal and external stakeholders (eBusiness, IT, Marketing, web analytics vendors, etc.).

Digital Marketing Analyst Duties & Responsibilities

To write an effective digital marketing analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Updating and delivering bi-weekly and monthly reports, scorecards/dashboards and key performance reports (using Tableau, Excel, click-stream analytics)
Familiarity with Google’s suite of products a plus (AdWords, Google Analytics, DART/DFA)
Should have experience with Rally, excel, and PM tools if possible (Microsoft PM, etc)
Apply technological and analytical methodologies to harvest insightful data that improves the validity and effectiveness of digital marketing campaigns and platforms
Performs daily analysis and reporting on campaign results
Analyzes and optimizes performance across device types and multiple product lines
Make recommendations to shift budget between campaign structure and keyword opportunities to improve performance
Oversees assigned campaign budgets
Produces segmentation analysis and creates testing plans across various customer profiles
Implements ad-hoc projects to build data resources and dashboards, enhance reporting and deliver analytical insights

Digital Marketing Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Marketing Analyst

List any licenses or certifications required by the position: AWS, CBAP, CFA, PC, SEO, IAPP, B2B, CMS, PMP, CCBA

Education for Digital Marketing Analyst

Typically a job would require a certain level of education.

Employers hiring for the digital marketing analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Statistics, Computer Science, Economics, Finance, Communications, Digital Marketing, Mathematics, Engineering

Skills for Digital Marketing Analyst

Desired skills for digital marketing analyst include:

SQL
Google Analytics
HTML
CSS
Digital marketing
Excel
Web analytics
Tableau
Digital marketing and retail technology solutions
Proficient in Mac Adobe Creative Suite

Desired experience for digital marketing analyst includes:

Bachelor’s degree in marketing/business preferred
Minimum2 years marketing, consultancy or agency experience in consumer products preferred
Able to blend both high-level strategic planning with highly detailed analytics
Passion for gathering and using data to develop recommendations and find practical application
Bachelor’s degree with 2 to 4 years of experience required
Works collaboratively with cross-functional teams including Offline, Creative, Ecommerce, and Analytics

Digital Marketing Analyst Examples

1

Digital Marketing Analyst Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of digital marketing analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing analyst
  • Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
  • Own, update and maintain multiple tools to track site conversion and sales metrics
  • Responsible for managing, organizing, and presenting data in a clear, concise and actionable format
  • Evaluate data against specific parameters
  • Regularly checking existing offers and links to ensure that they are performing at or above goal
  • Grow and optimize our campaigns through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords
  • A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
  • Work with external SEO/SEM vendors
  • Work with internal teams to assign online and call tracking parameters
  • Assisting in the Digital Strategy's effort to influence internal stakeholders at all levels of the organization to take action based on insights generated from data analysis
Qualifications for digital marketing analyst
  • 1+ years analytics and/or marketing experience
  • Bachelor’s degree in Economics, Marketing or related field required
  • Experience with project management systems such as Basecamp
  • Experience with omni-channel attribution
  • Ability to articulate concepts and takeaways to both technical and nontechnical audiences
  • Must be proficient with MS Excel - pivot table, Vlookups
2

Digital Marketing Analyst Job Description

Job Description Example
Our innovative and growing company is looking for a digital marketing analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing analyst
  • Providing in-depth analysis of site performance and customer experience using various data sources
  • Synthesizing clear interpretations with respect to findings and report on recommended actions as appropriate to improve ROI, key user activities, etc
  • Assisting in the Digital Strategy's effort to influence internal stakeholders at all levels of the organization to take action based on insights generated
  • Helping to evaluate business goals and objectives from multiple business teams and develop measurement strategies to allow individuals and teams to measure success
  • Managing the reporting and analysis of A/B and multivariate tests
  • Assist the businesses in development, analysis, measurement, optimization, and attribution strategies for all consumer facing paid and owned channels (including, but not limited to, email, websites, social, ) based on their business objectives
  • Perform digital audits to identify gaps in website tagging, tracking, retargeting, functionality, reporting, and analytical capabilities
  • Work with the business intelligence team to perform and present adhoc, multi-channel, and multi-touch (content) reporting and analysis across all sources
  • Provide innovation, gather requirements, and deliver advice to the businesses to enhance the use of existing digital solutions to support the businesses goals and their CRM and CEM strategies
  • As required, supports the execution of multi-channel campaigns to support the business requirements
Qualifications for digital marketing analyst
  • Bachelor’s degree in IT, Business/Marketing, Quantitative Analysis, Statistics or MIS
  • Work well independently collaboratively with a team
  • 3 years’ experience with Adobe Analytics (Site Catalyst, Discover, Test & Target), including configuring website analytics platform, providing analysis and interpretation of website statistics, and customer report/dashboard design
  • Demonstrated analytical ability with digital measurement, particularly with complex and abstract business problems
  • A data-driven inclination for web testing design and interpretation, including development of Multivariate and A/B testing, conversion rate optimization, and personalization strategy
  • Bachelor’s degree in Digital Marketing, Statistics, Computer Science or relevant discipline
3

Digital Marketing Analyst Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital marketing analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing analyst
  • Drive thought leadership and business development initiatives across the suite of Digital Marketing Analysis offerings
  • Analyze user behavior in email and landing pages and conversion funnels using analytic tools
  • Analyze industry trends and the competitive landscape to identify optimization opportunities
  • Evaluate client initiatives access
  • Create custom reports and dashboards, audit performance on an on-going basis, and build automated reports where relevant
  • Perform in-depth analysis of digital campaigns and website performance to drive customer acquisition and retention, lead conversion, sales, and brand equity
  • Work cross-functionally to help inform extended stakeholder teams on key learning from data analysis
  • Continuously improve data capture and analytic capabilities to create a competitive advantage
  • Stay abreast of web and digital space measurement and analytic techniques to continually provide insightful and forward thinking measurement strategies and data capture tactics
  • Perform data and analysis to drive web and mobile site optimization and associated business decisions through detailed analysis of the online behavior of prospects and customers
Qualifications for digital marketing analyst
  • Basic conceptual understanding of SQL
  • Familiarity with basic HTML and tagging standards
  • Up to 3 years work experience in digital marketing with an international agency or client side
  • Detail-oriented, analytical and project management skills
  • Ability to clearly and effectively communicate and present business cases to stakeholders at all levels
  • 1-3 years hands-on experience and technical proficiency with, mobile app analytics tools
4

Digital Marketing Analyst Job Description

Job Description Example
Our growing company is looking for a digital marketing analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital marketing analyst
  • Execute and maintain various promotional web, email and multi-channel initiatives based on Digital Marketing strategy
  • Assist with maintaining analytics tags and pixel implementation utilizing a Tag Management Solution
  • Audit and test analytics tag implementation to ensure proper tagging of all web properties
  • Drive integration of email and website analytics customer segments based on click behavior
  • Provide analysis of graphic assets on all sites, including but not limit to, split testing and path analysis
  • Evaluate merchandise performance on sites and monitors search activity (both paid search and natural)
  • BS/BA degree in mathematics/statistics, computer science, economics, or a quantitative field
  • 3 years working as a website analyst or direct marketer (Ecommerce preferred)
  • Strategically implement web analytic tags to enable tracking of online properties
  • Work with Analysts on backlinking efforts for property pages
Qualifications for digital marketing analyst
  • 3+ years in an analytical role (Agency and/or B2B experience strongly preferred)
  • Bachelor's degree in Marketing, Statistics, Business, or other quantitative discipline (required)
  • Proven experience with digital analytics & attribution tools like Google Analytics, Omniture, Optimizely, (required)
  • Ability to communicate clearly and effectively with managers and team members
  • Management of online marketing channels (PPC, SEO, Display, Email, Affiliates) or deep understanding of these marketing channels
  • Advanced skills with website analytics tools (Google Analytics, Google Tag Manager, Adobe SiteCatalyst)
5

Digital Marketing Analyst Job Description

Job Description Example
Our growing company is looking for a digital marketing analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing analyst
  • Assist Analysts with consultation outreach/scheduling
  • Assist with Google My Business/local listings audits and updates as needed
  • Manage technical aspects of company website, including performing site administrator functions and Sitecore administrator functions
  • Work on all Sitecore implementations and enhancements that utilize the CMS interface and require no IT assistance
  • Work with 3rd parties and digital agencies on any digital related projects
  • Assist with Foresee analysis
  • Support the company's digital strategy by ensuring company's external digital presence appropriately represents the company brand
  • Assess social media and online reputation management opportunities (including review of Facebook, TripAdvisor, Yelp, ) and provide recommendations on implementation
  • Monitor franchisee online branding and rate compliance utilization of assets, adherence to contract rate terms
  • Inform the business of the best strategic / tactical approach on web social / search channels during planning phases and operational phases
Qualifications for digital marketing analyst
  • Extensive experience with CRM and marketing automation platforms (Pardot preferred)
  • Strategic thinker with the ability to translate objectives and strategies and strategies into solutions
  • Bachelor’s in marketing or business, or equivalent relevant experience
  • Data-driven, fact-based, and service-oriented with a commitment to continuous learning and development
  • Experience with visualization software such as Tableau, Birst, Power BI, Microstrategy
  • Understanding of email, SMS, PUSH, and social marketing campaigns

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