Analyst, Digital Marketing Job Description

Analyst, Digital Marketing Job Description

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Analyst, digital marketing provides recommendations for streamlining and enhancing the user experience across platforms using your expertise, coding and html knowledge.

Analyst, Digital Marketing Duties & Responsibilities

To write an effective analyst, digital marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst, digital marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with the digital marketing team to increase the scale and efficiency of our digital marketing campaigns including paid search and display
Supporting the firm-wide marketing team in their efforts to determine the success of external activities and campaigns including search marketing and display with programmatic audience buying
Work with global agency, digital marketing and partners to develop global online programs that are designed to increase engagement, traffic, conversion and revenue
Works with campaign managers to review and test performance of new marketing partners
Functional knowledge of online advertising, search-engine marketing
Create analytical reports to share with the Marketing team that provide insight on SEM/Digital performance and goal tracking
Expansion of digital marketing analytics and increased efficiencies
Devise marketing and sales incentive programs for affiliate partners
Analyzing social data in the department's effort to fine tune social listening capabilities and provide the actionable insight for Content Strategy, Product and Integrated Marketing teams
Work with the digital and social media team to provide support for digital and social campaigns, including the use of social media management platform Sprinklr to leverage reporting, listening, monitoring, advertising, marketing, and content management efforts to strengthen our customer profiles and experiences

Analyst, Digital Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Analyst, Digital Marketing

List any licenses or certifications required by the position: AWS, CBAP, CFA, PC, SEO, IAPP, B2B, CMS, PMP, CCBA

Education for Analyst, Digital Marketing

Typically a job would require a certain level of education.

Employers hiring for the analyst, digital marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Statistics, Computer Science, Economics, Finance, Communications, Digital Marketing, Mathematics, Engineering

Skills for Analyst, Digital Marketing

Desired skills for analyst, digital marketing include:

P&L
HTML
SQL
CSS
Big Data platforms and programming will be
HTML/CSS
Javascript
Basic HTML and JavaScript
Marketing
Multivariate testing and statistical analysis

Desired experience for analyst, digital marketing includes:

Proven ability in analyzing data, and making business recommendations based on the analysis
Flexibility to adapt to changing environments, business priorities, and situations
Ability to work well on cross-functional teams independently
A minimum of 3 years’ experience in a comparable role
Proven experience analyzing data using mathematical and statistical methods
Fluent with at least one scripting language

Analyst, Digital Marketing Examples

1

Analyst, Digital Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of analyst, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for analyst, digital marketing
  • Collaborate with the other marketing channels to exchange data, observations and learnings
  • Work efficiently with the marketing and product teams to define, extract, and synthesize available data and share results and insights
  • Perform online campaign reporting and conversion analyses, interpret results and develop recommendations for marketing and launch teams
  • Track, report, and analyze website analytics data other offline data to evaluate website and marketing channel performance
  • Experience with online lead generation and/or digital media buying a plus
  • Keep abreast of the latest developments in the digital and competitive landscape, and make sure CustomInk is taking advantage of them and well-positioned for the future
  • Growth in traffic, leads and orders from digital channels
  • Overall revenue and profit of digital programs
  • Lifetime value of acquired customers
  • Cost per acquisition
Qualifications for analyst, digital marketing
  • Previous experience in the Fashion industry
  • Provide timely and accurate analytical and quantitate support to the business ensuring the data reliability
  • Initiate projects to increase digital transactions/reduce customer friction
  • Support prioritization and execution of digital experience roadmap that enhance customer experience, including increasing acquisition and conversion decreasing churn
  • Demonstrated desire to learn new reporting and analytics tools (omniture, maxymiser)
  • Proactively develop site performance reports and analysis such as segmentation analysis
2

Analyst, Digital Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of analyst, digital marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, digital marketing
  • Design, build, and distribute repeatable reports and performance metrics/insights on marketing campaigns and tactics
  • Lead analytics in the agile marketing initiative to help turn real-time insights into actionable media tests
  • Working closely with Designers, Copywriters, Customer Marketing and Brand Strategy to create relevant and new digital strategies to support web site, mobile & app experiences ensuring a seamless customer journey
  • Provide reporting, analysis, and customer insights data to identify opportunities to enhance existing digital marketing programs
  • Ensure that all marketing channels and ad hoc promotions are tracked, identifying abandonment issues and developing options to improve conversion, and ensuring the accuracy of the analytics implementation by validating the data collected
  • Perform ROI analysis of various marketing channels (paid search, SEO, affiliate, social media, online display, email, others) to determine best profit opportunities
  • Assist in developing marketing initiatives to increase website traffic, improve conversion rate, and lift average order value.Stay current on latest trends in online analytics
  • Collaborating with the Vice President of Analytics in evaluating business goals and objectives from multiple business teams and develop measurement strategies to allow individuals and teams to measure success
  • Designing a next-generation measurement approach consistent with stakeholder objectives that takes advantage of best of breed analytics capabilities
  • Enhancing and delivering on the current production and distribution of dashboards, reports, and insights
Qualifications for analyst, digital marketing
  • Deep knowledge and previous use of tools such as Google Analytics, Omniture Site Catalyst, Adobe Test / Target, Eloqua, KissMetrics, Optimizely and SalesForce
  • Proficient in Excel and/or Google Sheets
  • Knowledge of web metrics
  • Ability to thrive in a fast-paced, deadline-driven environment along with a HIGH attention to detail
  • Must be able to manage multiple projects (with varying timelines) simultaneously
  • Aptitude and interest in working with data and databases understanding of relational databases
3

Analyst, Digital Marketing Job Description

Job Description Example
Our company is hiring for an analyst, digital marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for analyst, digital marketing
  • Manage the day-to-day search marketing activities across multiple search engines (Google, Yahoo, Bing, ) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Integrate strategies and recommendations into other active marketing channels such as SEO, Display Advertising, Comparison Shopping Engines and Social Media
  • Analyze property-level marketing efforts and assist Analysts with consultation insights and recommendations
  • Participate in online marketing channel task forces including paid search and content/SEO to assist with ad hoc projects as needed
  • Review franchisee property pages on ChoiceHotels.com, secondary domains and other online assets to assess content and keyword relevance, optimization of digital media, optimization of marketing opportunities and reputation management status
  • Will work closely with the app development team
  • Ideally should have experience with Android/iOS app development and analytics
  • Some PM duties as well
  • Works with technical team to ensure accurate and comprehensive mobile app analytics implementation and successful deployment of new solutions
  • Works with technical teams to integrate mobile app data with other channels to allow comprehensive business insight across multiple channels
Qualifications for analyst, digital marketing
  • Knowledge of other query/reporting tools (Tableau, SAS, Brio, Crystal, Business Objects, Essbase, ) is a plus
  • Ability to deliver complex reports via Google Analytics
  • Experience creating automated reports via Tableau executive level dashboards
  • Ability to thrive in a fast-paced, deadline-oriented environment, highly organized and detail-oriented
  • Expertise in Web analytics tools (Omniture SiteCatalyst & Discover, Google Analytics 360) strongly preferred
  • Advanced database or business intelligence experience a plus
4

Analyst, Digital Marketing Job Description

Job Description Example
Our growing company is looking for an analyst, digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for analyst, digital marketing
  • Be a true digital marketing practitioner
  • Working independently and under management direction, administers, maintains, develops and implements marketing analytics and procedures for assessing current digital efforts and impactful possibilities
  • Develop methodologies and practices for the timely and effective review of digital marketing efforts and develop valid and reliable processes for the audit and review of the effectiveness of the efforts
  • Assess and analyze results of digital review efforts and offer insights for possible adjustment of future digital marketing efforts
  • Attend meetings as required to engage in education and participate in communication around digital marketing activities and efforts
  • Create holistic dashboards by pulling data from different sources for presentations to senior management team
  • Develop, maintain and deliver weekly & monthly KPIs and ad hoc reports in agreed-upon timeframes
  • Develop and analyze standardized reporting to monitor/evaluate existing and potential online market
  • Coordinate A/B testing initiatives
  • Deliver data-driven insights that lead to increased web and mobile site conversions
Qualifications for analyst, digital marketing
  • Experience in a Project Management or Business Analyst role preferred
  • Experience with Microsoft Excel & PowerPoint
  • Familiarity with agile methodology, mobile app development for both iOS and Android
  • Provide as-needed support for special projects and events including Digital Dealer Summits, National Trade Events
  • Advanced proficiency in Microsoft Excel, including building reports with slicers and macros, Access, and PowerPoint
  • 3-7 years digital marketing analytics / media analytics experience (required)
5

Analyst, Digital Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of analyst, digital marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, digital marketing
  • Develop and manage monthly digital reporting to marketing and business teams, including ongoing optimization and data tracking improvements
  • Build & deliver insights on our digital marketing campaigns
  • Ability to analyze and integrate digital activities with multiple data sources to build an objective, unbiased perspective, translating information into actionable recommendations with consistent execution and attention to detail driving profitable marketing investment
  • 3-5 years of relevant experience in an analytics role including hands-on experience with digital platforms and marketing technology
  • Bachelor's degree or higher in Marketing, Math/Statistics, Economics, Finance, Computer Science, Business or related field
  • Support IT and Finance teams as they navigate marketing analytics data
  • Jump in with social media and marketing automation teams as needed to aid in planning, scheduling, list building, and custom audience definitions
  • Work cross-functionally to support integrated marketing to drive brand awareness, recruiting, and sales
  • Manage data contribution to compile monthly marketing performance report and evaluate dashboard opportunities
  • Assist with review of property rate parity violations
Qualifications for analyst, digital marketing
  • Advanced proficiency in SQL, Excel (VBA, Macro, Automation) and Access
  • Experience with SEO analytics tools
  • Experience with statistical analysis platforms
  • Ability to perform in a highly analytical role delivering actionable marketing campaign insights
  • Ability to understand performance data, draw conclusions, and make recommendations to optimize tactical plans
  • Excel expert when it comes to creating charts, pivot tables, and presentations on multi-channel campaign performance

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