Digital Marketing Consultant Job Description

Digital Marketing Consultant Job Description

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Digital marketing consultant provides design consultation and expertise to the team responsible for building out and configuring new content management, digital asset management and web analytics tools.

Digital Marketing Consultant Duties & Responsibilities

To write an effective digital marketing consultant job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing consultant job description templates that you can modify and use.

Sample responsibilities for this position include:

Experience implementing other CRM platforms (Salesforce.com, SAP CRM, Oracle, Microsoft Dynamics)
Provide information on underlying product technical architecture and perform initial discovery discussions with prospects and business partners
Coordinate, manage, and execute on-site Proof of Concepts with sales prospects
Work internally with the consulting group and sales to write and complete our proposal responses and provide input to the initial implementation approach and duration estimates
Experience working on the Saleforce1 platform is preferred
Providing input to project team to define scope and work effort for assigned tasks
Taking ownership and accountability for the delivery of Retail and Self-Directed Wealth/SMSF digital projects
Building excellent relationships with the Channel Marketing Managers for each business to deliver best practice digital strategies
Challenging the status quo and to be an advocate for driving digital change across the business units
Monitor progress and health of opportunity pipeline

Digital Marketing Consultant Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Marketing Consultant

List any licenses or certifications required by the position: ITIL, PMP, SSL

Education for Digital Marketing Consultant

Typically a job would require a certain level of education.

Employers hiring for the digital marketing consultant job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Education, Business, Communication, Computer Science, Communications, Economics, Technical, Journalism, Statistics

Skills for Digital Marketing Consultant

Desired skills for digital marketing consultant include:

CRM
Best practices
Content management platforms
Inbound marketing tools
Web design principles
Web management
Medical Aesthetic space
WCAG requirements to apply the correct accessibility standards across all content
Google Analytics
Onsite campaign targeting

Desired experience for digital marketing consultant includes:

Motivated to work on routine creative tasks
Knowledge of digital platforms
A tertiary-level Marketing qualification
To be a confident and effective collaborator with technical, digital, marketing and product stakeholders with senior leaders
Bachelor's degree and prior experience in banking/financial services required for specific job level
MBA from a top tier B-school preferred

Digital Marketing Consultant Examples

1

Digital Marketing Consultant Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of digital marketing consultant. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing consultant
  • Be the liaison for the Strategy & Insights the Media Solutions Team
  • Assessing impacts of new test test requests (audience size and conversion rate increase)
  • Maintaining a library of test results
  • Coordinating with Digital Analytics SMEs on sharing test results and insights
  • Monitoring performance of tests and scaled campaigns and identify any issues early
  • Facilitating large meetings where test results are shared, including setting and maintaining the weekly agenda
  • 7+ years progressively responsible work experience, with a minimum of 3+ years of consulting experience in an automotive environment, prior experience in training techniques and adult learning theories
  • To lead the definition of A/B testing, multivariate testing and targeting strategies in the planning stages of client projects
  • To lead client presentations and planning sessions documenting required next steps
  • To communicate with client stakeholders and team members on a day-today basis to ensure the efficient delivery of processes and services and applications
Qualifications for digital marketing consultant
  • Experience working in large Technology consulting firm preferred
  • Experience in Life Sciences and Pharma will be a plus
  • 5+ years experience in interactive marketing - email marketing, social media, website analytics, search marketing, mobile marketing, display marketing
  • 2-3 years experience leading or working extensively with a DMP on areas including audience management and development, targeting strategies, data aggregation, insights / reporting (agency or client side)
  • Strong knowledge of ad-tech and media landscape including DSPs, DMPs, programmatic display buying
  • 3+ years working in digital marketing with B2C retail client(s) preferred
2

Digital Marketing Consultant Job Description

Job Description Example
Our growing company is looking for a digital marketing consultant. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing consultant
  • To support business development related activities within existing & new clients
  • Develop hypothesis-driven approaches designed to maximize performance of their digital experiences
  • Drive the execution of optimization activities cross-functionally
  • Opportunities are limitless
  • Maintaining the content on the website to ensure the most engaging content is available
  • Supporting SEO strategy implementation
  • Maintain and support the digital marketing intranet site (SharePoint)
  • Assisting with the build and delivery of marketing automation campaigns, when required
  • Working closely and collaboratively with the offshore digital marketing team
  • Assisting with the monitoring, measuring and reporting on campaign performance
Qualifications for digital marketing consultant
  • Bachelor’s Degree required (preferably in Marketing, Business Management, Economics, Statistics or other related coursework)
  • Bachelor's degree or equivalent in Computer Science or quantitative field
  • Manage the delivery of eCommerce Operations and Digital Marketing projects, ensuring that project can hit its KPIs in new customer acquisitions, sales orders and customer service
  • Provide leadership to the project team of Analysts
  • Ensure consistent high quality of project deliverables
  • Drive value creation, thought leadership and innovation in project team
3

Digital Marketing Consultant Job Description

Job Description Example
Our company is hiring for a digital marketing consultant. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing consultant
  • Collaborate with the analytical lead and technical lead utilising the most up-to-date optimisation tools
  • Lead client presentations and planning sessions
  • Lead engagements with our clients to create highly optimised digital experiences through the full lifecycle from conception, through launch, to ongoing success
  • Develop hypothesis-driven approaches designed help clients solve some of their most complex and exciting problems
  • Become an expert on the use our capabilities and approach to solving the problem of digital relevance
  • Work with outstandingly talented people across disciplines to innovate and solve problems
  • Understand the customer's technical requirements, business objectives and marketing Strategy
  • Maintain knowledge of Abakus' different integration methods to create customer specific integration strategies and manage cross-departmental communication to resolve any integration-related questions and issues
  • Manage multiple project scopes, plans, timelines & budgets
  • Apply specific functional and technical knowledge of e-commerce applications to help guide the design and implementation of the solution
Qualifications for digital marketing consultant
  • Strong preference for individual to be based in Denver CO, Chicago IL, or New York NY
  • Engage and manage mid-level clients who are directly involved in the project, broader client stakeholders
  • Manage project financials to ensure delivery is executed on time and on budget
  • Manage 3rd party marketing service providers
  • 6 – 8 years of working experience in eCommerce/Website Operations with exposure to Digital Marketing and Web Development
  • Track record in driving business performance of eCommerce/Website operations and achieving target KPIs in new customer acquisitions, sales orders and customer service
4

Digital Marketing Consultant Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital marketing consultant. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital marketing consultant
  • Primary point of contact to manage customer expectations and communication (including timetabled and ad hoc meetings) to ensure that the customer is informed on the project status and obtain customer approval and sign off on all major deliverables
  • Organize and lead the project team to achieve the project objectives, ensuring that team roles, responsibilities and expectations are defined, understood and fulfilled
  • Ensure all work is produced in accordance with appropriate processes and that opportunities for improvement are identified and agreed
  • Provide leadership to diagnose and overcome barriers to team/project progress
  • Alignment with Abakus services sales and Abakus/Hybris license sales
  • Support the ongoing management of the company website
  • Implement strategies to drive online traffic to the company website
  • Track conversion rates and make improvements to the website
  • Use a range of techniques including paid search and SEO
  • Maintains thought leadership competiveness of Interactive Marketing and sales industry trends by staying current via continuous learning, attending conferences or becoming a member of Automotive Industry Associations
Qualifications for digital marketing consultant
  • Open to coaching and on-going education of products
  • Experience in production of management reports in Microsoft PowerPoint and Microsoft Word formats
  • Industry experience in Telecommunication industry is preferred but not necessary
  • Experience in leading of eCommerce engagements from Strategy, Consumer Research, Digital Media Planning to eCommerce Operations and Website Optimization
  • Working experience in either Consulting, Agency or In-house Digital Marketing Department
  • You are looking for a 6 month internship
5

Digital Marketing Consultant Job Description

Job Description Example
Our growing company is looking to fill the role of digital marketing consultant. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing consultant
  • Help shape DMP product strategy and roadmap in partnership with business stakeholders, Product Management, Platform Management, Insights and Analytics and vendor
  • Help drive DMP business requirements, capabilities enhancements, and manage and evolve the DMP taxonomy in partnership with Product Management and Platform Management
  • Develop and manage audience discovery, segmentation and activation in line with marketing, product (LOB) and campaign segmentation strategies in partnership with Marketing Managers and Digital Agency
  • Partner with DMP vendor and media partners (DSP and Publishers) for audience activation, troubleshooting, optimization and analysis
  • Drive first, second, and third party data collection planning and requirements and work with internal resources and vendors to obtain and activate necessary data sources
  • Develop DMP Snapshot reports showing a list of all segments and quantities, and how often segments were used / targeted
  • Responsible for audience analysis to drive actionable insights for marketing campaigns in partnership with Marketing Managers, Digital Agency, and Insights and Analytics
  • Drive DMP optimization strategy and execution in partnership with Marketing Managers and Digital Agency
  • Represent Marketing in DMP discussions to ensure business needs are being addressed and if applicable captured in future planning
  • Support the development of the business case as needed to gain alignment and funding support for capability advancements
Qualifications for digital marketing consultant
  • Skills on programming, design patterns, architecture and development lifecycle
  • Innovation and/or Entrepreneurial – ownership, initiation and incubation of new ideas and concepts on school / work projects
  • Artificial Intelligence, 3D Modeling and Data Analytics skills are a plus
  • Communications – strong written and oral communications skills
  • Experience in consulting and digital marketing
  • Experience with Enterprise Content Management Systems including SiteCore, Adobe Audience Manager, HP Interwoven, SDL Tridion or other Digital Marketing tools such as Campaign Mgmt, Personalization and Targeting, Analytics, Social Media Monitoring and Insights, Mobility Solutions

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