Specialist Digital Marketing Job Description
Specialist digital marketing
provides marketo/Pardot (and if possible Salesforce.com) reporting on all social and email campaigns; provide web reporting and analysis based on Google Analytics.
Specialist Digital Marketing Duties & Responsibilities
To write an effective specialist digital marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included specialist digital marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop and implement a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility and brand awareness
Plan, develop, execute and analyze the Company’s marketing campaigns via email and social media channels
Build and grow social media presence on emerging social networking platforms
Management of social media content and community monitoring
Research and report on campaign performance and generate regular reports for marketing team
Continually research and share emerging digital video and streaming trends, technologies and services and advise team on opportunities regularly
Create and manage digital campaign strategies
Develop campaign success metrics, and track performance against goals and budget
Evaluate, prioritize and lead decisions regarding new content/tactical opportunities
Communicates digital activations to business partners and stakeholders, field teams and departments on a regular basis to ensure integration and support for programs and initiatives
Specialist Digital Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Specialist Digital Marketing
List any licenses or certifications required by the position: PPC, AOR, MSCRM, CSS, HTML, SEO, II, ADMIN
Education for Specialist Digital Marketing
Typically a job would require a certain level of education.
Employers hiring for the specialist digital marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Digital Marketing, Advertising, Journalism, Business/Administration, Computer Science, Public Relations
Skills for Specialist Digital Marketing
Desired skills for specialist digital marketing include:
Best practices
Google Analytics
HTML
B2B email automation
Google Adwords
HTML and CSS
Machine learning
Multivariate data analysis
Social media
Web content management
Desired experience for specialist digital marketing includes:
Advanced level proficiency with Microsoft programs (Word, Excel, Outlook, PowerPoint, etc)
Understanding of rich media, custom units and multi-faceted digital campaigns
A deep understanding of the YouTube ecosystem including top channel creators and multi-channel networks
Experience with YouTube CMS and online video metrics and reporting
Passion for digital video on platforms like YouTube and VEVO
Understanding of streaming music platforms and capabilities
Specialist Digital Marketing Examples
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Specialist Digital Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of specialist digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for specialist digital marketing
- Raise brand awareness through all digital and social media channels
- Social Media Marketing – Manage social network accounts Facebook, Instagram, Twitter
- Website administration via CMS (including WordPress) and have advanced competencies in HTLM and graphical design
- Develops recommended solutions to enhance both operational and financial results
- Provide analysis of key reporting vehicles that effectively support the needs of the Talent Solutions and Education Services leadership team to help inform decision-making
- Ensure template art, logo usage and overall design support goals and objectives, maximize synergy with other digital and print materials and adhere to styles, standards and practices
- Manage all marketing aspects of assigned university programs to reach and exceed their value generation targets
- Partner with the Associate Director to investigate and troubleshoot potential lead flow or lead quality issues on programs within the business unit
- Project manage all marketing creative pieces and their effectiveness in the marketplace
- Work with the Campaign Manager and Interactive Marketing Team (SIM) to optimize pay-per-click content
Qualifications for specialist digital marketing
- BA/BS degree, previous music industry experience, basic video editing and photoshop preferred but not required
- BA/BS degree in Marketing, Business or a related discipline
- Experience in video editing - blending infographics, motion graphics and footage
- Involvement in designing for a mobile and responsive site would be an advantage
- Creativity and fresh contemporary thought is extremely important
- Understand the importance of a brand and brand guidelines, within a large professional organisation
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Specialist Digital Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of specialist digital marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for specialist digital marketing
- Work closely with the Digital Marketing Coordinators and internal teams to recommend and develop strategic partnerships
- Coordinate and execute all reporting requirements for digital media accounts
- Prepare quarterly initiative packets prior to the beginning of each quarter and recap packets shortly after the end of each quarter
- Coordinate and arrange meetings, prepare agendas and record and transcribe minutes of meetings
- Field all inbound calls regarding potential partnerships and make outbound calls to current partnerships to assist in the development of strategic partnerships
- Assist with the launch of new partnerships – working with creative teams, IT, marketing, reporting and others
- Audit all digital media partnerships on a weekly basis to ensure promotional content and creative are up to date
- Assist in reconciling commission payments and accruals
- Engage customers to improve loyalty, drive repeat traffic, and improve retention rates through merchandising opportunities
- Report & provide ongoing tracking and analysis of consumer behavior through market analysis, competitive analysis, site analytics, and app analytics
Qualifications for specialist digital marketing
- Ability to develop for cross-browser compatibility and analyze web analytics
- Working knowledge of Adobe Captivate helpful
- BA/BS degree or equivalent work experience strongly preferred
- PhotoShop or other graphic design software experience preferred
- Experience using and communicating in social networks, blogs, and content sharing communities including Twitter, Facebook, YouTube, Flickr, Tumblr, Pinterest, Blogger
- A creative writer and passion for WB Films
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Specialist Digital Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of specialist digital marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for specialist digital marketing
- E-Mail Blast – Manage, Coordinate Newsletters, E-Cards, Exclusive Offers, 2-Day Reminders, Thank You blasts for all upcoming events
- Constantly adjust strategy to gain the greatest organic reach possible to convert followers into ticket buyers
- Press & Photographer check-in during event, coordinate trade shoots, assist with meet & greets
- Assist Director of Marketing on other projects as needed
- Oversee and perform maintenance and updating of websites and content initiatives (landing pages, home pages, content section built-outs)
- Create, maintain and update web pages and other digital channels within the enterprise content management system and digital platforms such as Eloqua, Facebook, Twitter and Pinterest
- Participate in content ideation and content template/calendar creation for clubs
- Act as a liaison between digital web marketing and internal stakeholders to improve and advance collaboration and experience
- Communicate with web programmers to improve website functionality and troubleshoot problems
- Create compelling digital marketing copy
Qualifications for specialist digital marketing
- Bachelor’s degree or equivalent work experience in related area of study, such as business/marketing/digital marketing/SEO
- 2+ years of progressively complex related experience in internet marketing concepts
- Advanced knowledge of web search algorithms, processes and outcomes
- Ability to retain information, curious to learn and embrace change
- Positive attitude, strong business acumen and accountability
- Minimum 3 years experience in DR marketing, product management or agency work experience
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Specialist Digital Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of specialist digital marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for specialist digital marketing
- Keep the organization up to date with technology related to e-mail marketing, social media management, and other technologies as necessary
- Monitor search and social media channels, understanding tone, and sentiment to inform content opportunities, conversion optimization and/or digital strategies
- Increase professional and technical knowledge by participating in educational opportunities
- Additional duties as needed to produce results needed by the team
- Conduct user behavior research and competitive analysis
- Understand and manage to success metrics (conversion, revenue, task completion, customer satisfaction, and others tbd) and identify course correction (strategies, fixes, ) to get back on target when we are not tracking to business goals
- Be an advocate of new and innovative online solutions
- Increase website traffic and engagement by developing and implementing web content updates (blog posts, landing pages)
- Implement digital campaigns, email communications, and lead nurturing processes through our marketing automation system and ensure seamless lead transition to sales
- Oversee the marketing database strategy by analyzing gaps in our data, driving contact acquisition, and ensuring high data quality
Qualifications for specialist digital marketing
- Strong Adobe Photoshop, PowerPoint and excel capability
- A understanding of the ski and snowboard industry and the ability to connect with snow sports enthusiasts
- Excellent digital sales and marketing skills are essential for this position
- Must have solid digital knowledge
- Must be able to develop and execute successful digital sales and marketing campaigns across multiple platforms to ensure sales and engagement goals are met
- Ability to develop and expand relationships with vendors, internal customers, external customers and area businesses is essential in this role
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Specialist Digital Marketing Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of specialist digital marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for specialist digital marketing
- Perform A/B and multi-variate tests on websites to improve usability and generate leads and conversions
- Work directly with the sales team to execute marketing programs on their behalf
- Monitor performance of paid ad campaigns and optimizing
- Communicate marketing programs to the sales team to facilitate selling
- Collaborate with internal clients and team members to successfully develop and deploy effective email marketing campaigns with measurable results within a mutually agreed upon timeline
- Work with internal stakeholders, and marketing team (writers, designers and editors) as necessary to gather, develop, and build content for campaigns
- Design, build and execute automated nurture programs for both clients and prospects, including segmented list generation, entry and transition logic and rules, and lead routing and other functional considerations
- Compile, analyze and produce standard and ad hoc email campaign reports and insights to improve future campaign performance, including optimization of key metrics such as open rates, CTR, conversions and retention
- Conduct A/B testing of customer segments, content and timing to improve performance over time
- Perform comprehensive quality assurance for every detail of all email campaigns prior to deployment, including those created by other users
Qualifications for specialist digital marketing
- Must be competent in CMS, digital design, and e-marketing platforms
- Ideal candidate will have experience with database marketing
- Ideal candidate will have previous concert & events experience
- Knowledge of Adobe Photoshop, Adobe Illustrator, Adobe InDesign
- 2-4 years of paid digital media advertising experience
- Prior experience with direct response advertising is preferred