Senior Marketing Specialist Job Description
Senior marketing specialist
provides reports and analysis to marketing, business development, and sales management (lead reporting, pipeline reporting, marketing influence, etc.).
Senior Marketing Specialist Duties & Responsibilities
To write an effective senior marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included senior marketing specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Daily and weekly contact and meeting with 3rd party Mobile vendors for development of reporting and best practice auditing platform monitoring and execution
Engage US and International NB teams/associates in the strategic planning and tactical development process and establish strong working relationship with US Marketing and Creative Services to leverage initiatives/concepts in developing the Canadian plan
Leverage industry market intelligence and consumer insight to apply to brand direction and strategic development
Daily and weekly contact and meeting with 3rd party ESP vendors for development of reporting and best practice auditing platform monitoring and execution
Manage and track content development and perform updates to public website, intranet and microsites
Actively participate in development and implementation of digital roadmap and optimization of website content for SEO
Partner with other key departments (e.g., Product, Marketing, Lead Development, PR, ) to help elevate social media performance
Help define and oversee NaviSite's presence at tradeshows/events, including booth design, creative/images, messaging
Build and maintain campaign calendar for on-time delivery, build and execute SMS, Push notifications for Smart Phone and Tablet/App and mdot campaigns
Feedback into and audit the creative for all mobile campaigns to ensure on-target cross-channel strategy, link, landing page accuracy proper tracking parameters Provide creative input and hands-on execution when needed
Senior Marketing Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Marketing Specialist
List any licenses or certifications required by the position: PMP, CRM, SMS, CPM, DNS, RAQA, SFMC, SEO, SFDC, CPIM
Education for Senior Marketing Specialist
Typically a job would require a certain level of education.
Employers hiring for the senior marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Journalism, Education, English, Business/Administration, Public Relations, Advertising, Finance
Skills for Senior Marketing Specialist
Desired skills for senior marketing specialist include:
Account planning
Development
Pipeline management
Sales strategy and development
Outlook
Broad application of principles
Concepts and techniques in marketing disciplines
Marketing and public relations
Project management and information analysis
Theories
Desired experience for senior marketing specialist includes:
Regularly pull data and report on campaign and lifecycle marketing program performance to Mobile Marketing Manager and Cross-functional team
Work closely with Omni Channel Marketing and Brand teams to identify and target customers for relevant and profitable promotional activity
Support the tactical execution of key product drivers tied to the Always in Beta brand platform with input from field teams and sales organization
Manage the adaption and ideation of brand elements for French Canada
Coordinate required product and athlete photo shoots for use in brand executions, PR activity, retail activation
Feedback into and audit the creative for all emails to ensure link and landing page accuracy proper tracking parameters etc
Senior Marketing Specialist Examples
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Senior Marketing Specialist Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior marketing specialist
- Deep dive into technician society / communication circle, define technician persona & hierarchy for China AFM and design suitable approach to keep the loyalty & development plan for technicians
- Develop and keep a marketing calendar updated of all marketing tactics and programs across key marketing channels such as social media, email, advertising
- Share responsibility for ensuring consistency and integrity of messaging throughout all channels for prospective and enrolled students and alumni
- Responsible for planning the graduation events around the main ceremonies for our UK partners for our online graduates
- Manage online product content and merchandising
- Effectively manage all eCommerce related online marketing tactics such as search engine marketing (Paid Search, SEO), email marketing, affiliate marketing, and retargeting with the goal of increasing website traffic, site conversion rates, and overall online revenue
- Manage, monitor and optimize product data feeds to comparison-shopping engines
- Measure and report on results of eCommerce and online marketing efforts by utilizing web analytics dashboards and creating other reports to support the business needs
- Evaluate new business opportunities by meeting with eCommerce vendors and determining potential effort & ROI of various projects
- Partner with the Global Marketing team on the management of the Demandware Global Ecommerce Platform
Qualifications for senior marketing specialist
- A good team player with good attitude
- Strong inter-personal and networking skills with Asia Pacific customers
- Proficiency in other Asian languages
- Good understanding of the Internet trends
- Must maintain a real estate salesperson’s license
- May involve periods of standing, such as operating at machines including
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Senior Marketing Specialist Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of senior marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior marketing specialist
- Assist partners and the local Client Relationship Executive with lead development, research, preparation for sales call meetings, and follow-up while providing value-added input on the sales and proposal process
- Generate and foster thought leadership development, identifying topics and leveraging content developed by corporate marketing team
- Develop specific marketing campaigns and promotions to generate new customer contacts and additional opportunities for conversion
- Direct advertising and event management agencies media partners
- Create and maintain Destination Management reports for performance channels
- Designs, builds and supports creative Channel Marketing programs that are uniquely designed for the DMR Channel
- Coordinate and manage the execution of B2C marketing initiatives supporting prospect, customer reactivation and retention programs B2B collateral support
- Add value by recommending enhancements to planned materials and evaluating new materials, formats, and approaches
- Generates detailed reports demonstrating visceral knowledge of channel and impact on business, looking for optimization opportunities and overall process improvements
- Understanding of data feeds / data structure and how information flows between systems
Qualifications for senior marketing specialist
- Working knowledge of web analytics platforms such as Google Analytics & Omniture are a plus
- Understanding of online marketing mechanisms (paid search, search engine optimization, comparative shopping engines, email marketing, affiliates, retargeting)
- Content management and web analytics experience
- Knowledge of website production with a firm grasp of website fundamentals
- Technical experience in and using web-analytics tools, specifically Google Analytics
- Understanding of Search Engine Optimization (SEO), User Experience (UX) and A/B Testing
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Senior Marketing Specialist Job Description
Job Description Example
Our company is growing rapidly and is hiring for a senior marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior marketing specialist
- Participates in the development of marketing plans
- Assist in the design, development, editing & execution of marketing messaging & collateral including advertisements, direct mail & technical information for targeted audiences in conjunction with internal marketing team and external agencies, including LMR processes and requirements
- Support and participate primarily in the development and implementation of external communications programs and initiatives
- Engage with customer service, energy efficiency, sales and economic development to offer marketing strategy, planning and support
- Understanding the NAMER target Hospitality markets including – competitors, trends, technologies, buyer personas, standards, regulations – and working with Solutions Marketing to understand unique customer problems within each market segment
- Working with cross-functional teams to develop and implement NAMER marketing plans and programs aligned with the broader Hospitality marketing plan that builds our pipeline, supports new customer acquisition and helps retain existing customers
- Leading and coordinating with Hospitality marketing resources on the rollout of NAMER field marketing programs, including segment planning, program education, management of major events and general field launch/support
- Building, developing and growing any business or vendor relationships vital to the success of NAMER marketing programs
- Management of day-to-day operational aspects of NAMER marketing programs and team
- Measurement of overall success of NAMER marketing-related activities including ROI of programs and achievement of key corporate objectives, and translation of results-based learnings into more informed go-forward strategies
Qualifications for senior marketing specialist
- 5+ years digital media planning and buying
- Energetic and passionate about emerging technologies and advance customer insights
- In-depth knowledge of targeted media landscape and customer segments
- Attention to detail in managing contact strategies, segmentation rules and application of customer models for channel performance
- Minimum of four years of product marketing experience with a proven track record in high tech and/or enterprise software
- Able to persuade and influence without direct authority
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Senior Marketing Specialist Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of senior marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior marketing specialist
- Support the retail sales teams through assisting in the development of in-store programs and campaigns to engage existing leads and create new leads
- Accountable for on-time delivery and product quality levels requiring both the understanding of various business processes, the development of project plans, and management of multiple projects in unison
- Supports and implements brand strategy ensuring all product and program education supports the overall brand positioning and customer experience
- Manage a variety of communications tasks including preparation of a range of communications publications, advertisements, direct mail, digital marketing assets, videos, talking points, reports, presentations and other materials
- Develop strong working relationship with other business units, colleagues, customers and vendors
- Oversee bill inserts, bill messages and e-newsletter calendar and content
- Acts as a liaison with external vendors and/or agency counsel as needed
- Proven track record of storytelling ability, using different media including written content, infographics and audio/video clips
- Supports internal communication initiatives as needed
- Is accountable for the generation target for his/her marketing program as defined in the yearly business/marketing plan
Qualifications for senior marketing specialist
- Drive new and creative lead generation activities including industry conferences, roadshows, summits, webinars with sales and channel partners
- Collaborate closely with sales and channel team to integrate partners into field marketing programs
- Develop account based marketing plans leveraging market and customer data and analytics to identify, who to target, where and how
- Oversee budget, metrics and marketing spend ROI
- Ability to build zero based budget and processes for management and reporting
- Passion for technology and engineering
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Senior Marketing Specialist Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of senior marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior marketing specialist
- Continuously learning and applying knowledge of new and emerging B2B and B2C marketing strategies and tactics, including social networking, web multimedia, and other emerging technology
- Marketing & communications fundamentals – possess an entry-level understanding of marketing and communications basics to drive business goals
- Research – collect and bundle and curate information that is linked to a topic with examples to include client targeting activities or pursuit support (compiling core firm information, competitor information, team member biographies, qualifications, media/marketplace trend research)
- Writing – ability to edit pieces independently and provide content that is close to final prior to passing to supervisor for review
- Data management – with examples such as updating contact and account team data or event registrations
- Event support – can include planning logistics, invitations, registration, conference materials and on-site assistance to create an experience
- Reporting – gather data, interpret data, and formulate initial conclusions, focusing on using data to arrive at recommendations
- Responsible for developing systems optimizations to drive efficiencies and enable the execution of strategic business plans
- Acts as a subject matter expert in email marketing
- Collaborate with marketers worldwide to ensure a consistent and effective global online presence
Qualifications for senior marketing specialist
- Working knowledge of JAVA, HTML, SQL is an advantage experience with Adobe Analytics
- Knowledge of HTML and Photoshop a major plus
- CET 6, good oral and written English
- 3-5 years of professional background in marketing – product or client-side preferred, with experience in CRM and/or Media strategy
- Minimum of 3 years of related work experience preferably in digital content marketing, writing marketing communications, and/or marketing strategy required
- Monitor key words/phrases and manage Google Adwords strategies and investments