Marketing Communications Specialist Job Description
Marketing communications specialist
provides support in our areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
Marketing Communications Specialist Duties & Responsibilities
To write an effective marketing communications specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing communications specialist job description templates that you can modify and use.
Sample responsibilities for this position include:
Mine industry publications/websites and social media our product management, sales and channel marketing teams for creative content and promotional opportunities
Manage speaker deck information
Track speaker program utilization
Work with agencies to ensure HCPs are leveled and their logistics are handled
Ensure timely submission of materials, status tracking, and project prioritization during high volume times
Work with print production on various projects including congress panels, Patient Starter kits, and Peer to Peer catalog
Oversee convention management and agenda updates for brand team
Monitor BSS Kits order management and tracking
Assist brand teams and field force in processing Bravo Points
Work across the franchise brands and commercial team for iPad updates, Peer to Peer catalog updates and quarterly congress calendar updates
Marketing Communications Specialist Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Communications Specialist
List any licenses or certifications required by the position: PMP, GOLD, CRM, SEO, CTSM, BS, BA
Education for Marketing Communications Specialist
Typically a job would require a certain level of education.
Employers hiring for the marketing communications specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, Education, Writing, Communication, Public Relations, English, Project Management
Skills for Marketing Communications Specialist
Desired skills for marketing communications specialist include:
HTML
Excel
Principles
PowerPoint
Microsoft Office
Social media
CSS
Effective marketing and general business understanding
Google Analytics
MS Office Suite
Desired experience for marketing communications specialist includes:
Designs and edits Marketing Communications materials including direct
Assist with development and execution of marketing communication collateral
Maintain, monitor, and ensure brand standards across the continuum on company materials
Support and coordinate creation, research, production, proofing and assembly of marketing communication collateral and deliverables
Project manage initiatives related to the development of marketing materials to support corporate and channel-specific projects and campaigns
Participate in the planning of marketing communication strategies and programs in support of trade shows, educational programs, and product related events
Marketing Communications Specialist Examples
1
Marketing Communications Specialist Job Description
Job Description Example
Our company is searching for experienced candidates for the position of marketing communications specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing communications specialist
- Intermediate to Expert level PowerPoint skills a plus
- Develop marketing content for print and online channels-website, social media, email campaigns, webinars, video scripts, and other content of a promotional and informative nature
- Develop and maintain an editorial calendar to track all PR, Content, and Collateral activities across the team
- Research and management of potential marketing opportunities
- Formulate creative briefs to drafting copy and conceptualizing visual assets that will be utilized for in-bound marketing and communication by worldwide IT teams
- Work with Product Managers, scientists, sales, and other content providers to develop and execute lead generation and lead nurturing campaigns designed to support the marketing objective
- Serve as the primary marcom liaison for the Seahorse Agilent marketing team
- Develop and manage annual advertising plan
- Coordinates trade show exhibits, promotions, packaging, shipping and staff travel plans, and travels to and participates in trade shows golf tournament , when necessary
- This resource would be responsible for executing communications and training tasks in support of a system implementation effort
Qualifications for marketing communications specialist
- 5+ years in a marketing, PR, or event coordinator position
- A minimum 4 years relevant working experience
- A flexible self-starter who instinctively and consistently creates personal and professional stretch goals and meets them
- Proven network of core communications stakeholders and potential partners in Luxemburg and Wallonia
- This role reports directly to the Benelux Communications Manager and works closely with the Country Manager and Marketing Manager
- Basic design capabilities (Adobe Creative Suite)
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Marketing Communications Specialist Job Description
Job Description Example
Our growing company is hiring for a marketing communications specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing communications specialist
- Serves as primary decision maker on whether deliverables comply with brand, legal, safety and other requirements
- Needs to tighten Talent Strategy, changing technologies impacts talent, whether it be internal or external
- Trying to better communicate IT initiatives for internal and external partners
- Discuss with appropriate person content and stance of materials as needed
- Participate in project management involving
- Closely collaborating with Global Marketing Managers to develop the most effective, innovative communications strategies, plans, and tools to support the dynamic needs of the business
- Executing tactical activities, including sales force presentations, web and print advertising, case studies, product brochures, white papers, promotional and educational programs, webinars, trade show messaging, digital video projects, webcasts, mobile communications, and internet-based communications
- Developing and cascading data-driven positioning and messaging
- Helping to position and launch new products
- Working with internal creative services group, outside agencies, and other vendors on the development of print, digital, and web-based activities
Qualifications for marketing communications specialist
- Experience developing marketing communications material including writing briefs
- You’re a task-master
- Bachelors degree and one year of project management and/or marketing experience
- Prolonged sitting and excess typing
- BA/BS in marketing, advertising, or communications
- Strong written and oral communication skills ability to collaborate across Functions (particularly with Technical and Commercial team members)
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Marketing Communications Specialist Job Description
Job Description Example
Our growing company is looking for a marketing communications specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing communications specialist
- Take a proactive role in supporting public relations strategy and external communication programs, including those to influence media, hospital partners, referring physicians and patient audiences
- Take the lead in responding to locally-based clinician media inquiries, taking them through the entire internal approval process
- Supporting the clinicians in locally-based media interviews, press conferences and other news media opportunities with talking points, reporter research and mock Q&A
- Support manager in working with department and regional leadership to identify needs and opportunities that can be supported by PR and communications
- Support manager in crisis situations through research, monitoring and drafting communication where necessary
- Research, write, distribute and follow up on press releases to targeted media
- Conduct media monitoring that involves disseminating company, competitive and industry information to various levels, regions and departments of the organization
- Assist in writing, editing, producing, designing and delivering content to a variety of internal and external audiences
- Prepare PPT presentations for team and leadership on a variety of topics
- Collaborate with web team on integration of communications and web initiatives
Qualifications for marketing communications specialist
- Highly collaborative, team spirit
- A global perspective and understanding of cultural sensitivities
- Foreign language skills desirable, but not required
- Experience with creating new Microsoft SharePoint sites
- High energy with lots of initiative, able to manage multiple projects and deadlines with diplomacy
- University – undergraduate degree –with 3-5 years experience
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Marketing Communications Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of marketing communications specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing communications specialist
- Assist in all aspects of the Communications function (branding, content creation, executive and leadership communications, public relations and social media)
- Manage media and coordinate details for store and vendor events relating to PR and marketing initiatives events such as Product launches, seasonal PR campaigns, retail, online and corporate events and
- Lead all Cause marketing campaigns and ensure local community programs are marketed and communicated both internally and externally
- Develop strategy for marketing campaigns and events
- Responsible for ensuring that the deliverables of external communications opportunities
- Supports activities of the Corporate Office the Product, Services, and Lab divisions
- Coordinate the review process of communications documents and verify all materials accurately reflect applicable legal policies and procedures, brand standards, and product-related details
- Writing for internal and external audiences
- Participate in tracking marketing and communications metrics for strategic review and analysis
- Support general media relations activity which may include serving as point of contact, facilitate meeting with public relations managers, writing press releases
Qualifications for marketing communications specialist
- Bachelor’s degree in Communications, Marketing, Liberal Arts or related fields and one year experience in content development and communications experience, marketing, or related field
- Bachelor’s Degree in Business, Communications, Marketing or related field or equivalent professional qualification
- 3+ years of experience in the marketing and sales field and/or in office management preferred
- Familiarity with manufacturing, particularity Power Generation preferred
- Must have strong interpersonal collaboration, communication, organization, analytics and decision making skills
- Experience in message development across multiple media channels (ie web, interactive, print, video, direct mail, etc)
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Marketing Communications Specialist Job Description
Job Description Example
Our growing company is looking to fill the role of marketing communications specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing communications specialist
- Work with legal counsel to manage trademark process and provide them with supporting materials for applications and track and maintain status of all applications
- Work with product management to author/edit marketing materials associated with new product launches and internal communication pieces
- Successfully develop and execute product launch activities including sales training, internal support materials, external market data sheets, , general marketing / promotional and sales support activities
- Supports specific marketing communications initiatives and tactics within a region, market, customer, or product segment
- Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials serves as a resource on projects and work assignments
- Research, develop, and maintain content pieces that effectively describe and promote GATR and its products including graphics, advertising, brochures, data sheets, websites and other promotional items, suggesting new marketing avenues to management
- Use computer software to develop artwork for print and digital dissemination
- Copywriting across all media
- Project management, including, updating stakeholders on projects, time management, routing paperwork, asset management
- Coordinate with outside agencies, photographers, freelance artists, printers, as needed
Qualifications for marketing communications specialist
- Experience in business to business executions a plus
- Knowledge and understanding of content management systems
- Proven track record of vendor management
- Proven experience in developing and implementing B2B product and corporate marketing communication plans, B2B sales collateral development
- Travel within the Asia Pacific region to support China Marketing Communications Specialist, to attend conferences and events and to support Marketing Managers and Sales team at customer meetings
- Knowledge of Salesforce.com and Eloqua or comparable CRM and Marketing Automation tools is preferred