Communications & Marketing Specialist Job Description

Communications & Marketing Specialist Job Description

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Communications & marketing specialist provides strategic media relations, public relations, and communications support using a variety of traditional and social media tools around major school announcements and milestones.

Communications & Marketing Specialist Duties & Responsibilities

To write an effective communications & marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included communications & marketing specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Produce strong written material that supports key operating messages and goals
Work with cross-functional groups and global colleagues to establish marcom goals, objectives and priorities
Support coordination of marketing plans and activities with company headquarters in Germany
Manage relationships with external vendors to ensure deliverables are met, on time and on budget
Identify opportunities to leverage across the company, product lines, and programs
Work in accordance with Corporate Marketing standards including approved vendors, quality and labeling procedures and other processes
Coordinate e-blast campaigns, website marketing material, customized mailings, targeted customer lists
Gather information to perform marketing analytics and metrics
Serve as the Marketing Communications liaison to internal customers
Create and manage budgets and resources, work within assigned budgets and timelines

Communications & Marketing Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Communications & Marketing Specialist

List any licenses or certifications required by the position: PMP, GOLD, CRM, SEO, CTSM, BS, BA

Education for Communications & Marketing Specialist

Typically a job would require a certain level of education.

Employers hiring for the communications & marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, Education, Writing, Communication, Public Relations, English, Project Management

Skills for Communications & Marketing Specialist

Desired skills for communications & marketing specialist include:

Applicable compliance and legal requirements of the job based on the scope of practice of the position
Core tenets of new and traditional marketing
Public relations and communications
Communications best practices
Communications issues related to higher education and engineering
Concepts
Concepts and principles of news
Education reporters in multiple forms of media
Goals
Interests and needs of engineering

Desired experience for communications & marketing specialist includes:

Perform routine administrative functions for department, including list management, mail merges, supplies management
Maximization of marketing communications budget to achieve positive ROI across metrics such as direct mail response rates, cost of acquisition, web visits, click through rate, revenue generating units
Experience engaging with customers of a global company
Incredible project management skills to manage events and content to completion on time
Proven success in negotiating event sponsorships, developing and socializing strategy, creating a compelling experience and onsite execution
Demonstrated initiative and self-driven attitude

Communications & Marketing Specialist Examples

1

Communications & Marketing Specialist Job Description

Job Description Example
Our company is looking to fill the role of communications & marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for communications & marketing specialist
  • Support other Organizational Change Management activities as required
  • This could include data analysis, taking notes, managing impacts, customer outreach
  • This could include writing user stories, planning for release meetings, creating dashboards to monitor team progress, roadmap planning
  • Work closely with the retail marketing coordinator and In-house design studio on all marketing initiatives and trade plans to ensure optimum results (Briefing, reviewing proposals )
  • Advocate on behalf of the company brand with external stakeholders and the media across all communications channels and vehicles
  • Leading the development of positioning and differentiated messaging for new and existing products
  • Developing timelines and managing projects through the system from creative direction and development to legal and regulatory approval to production—and ensuring that all stakeholders are aware of project progress
  • Cascading messaging and communications to country communications, business, and sales managers
  • Collaborating with other global communication functions, including Brand and Channel Management, Employee Communications, Public Relations, Events and Exhibitions, and Web Operations to ensure that resources are optimized, best practices are leveraged, and messaging is consistent
  • Analyzing quality and effectiveness of marketing communication initiatives—and presenting metrics-based recommendations for plan improvement
Qualifications for communications & marketing specialist
  • Keen attention to detail and ability to run projects with minimal supervision
  • Ability and willingness to jump in and contribute on time-sensitive matters, including during “non-business” hours
  • This position will be based at corporate headquarters in Oaks, PA
  • Bachelor’s degree in business administration, marketing, communications with Graphic art experience or advanced training preferred
  • Must be adept at handling pressure and working under stress
  • Intermediate English, Fluent Russian
2

Communications & Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a communications & marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for communications & marketing specialist
  • Driving strategic and tactical marketing communications plans from inception through successful execution, including the establishment, tracking, and reporting of approved KPIs
  • Identifying and managing the input of key stakeholders (internal and external) for all project responsibilities
  • Research relevant tradeshows/conferences possible sponsorship opportunities
  • Works with Market Directors and other product marketing personnel/teams to ensure web site content supports marketing campaigns promoting Performance Alloys and Composites products and services across a wide range of industries
  • Implements new processes of online outreach to leverage web site for generating leads/sales
  • Assists international affiliate offices with routine web site updates, adding new resources and content as needed
  • Manages digital library and marketing assets/collateral
  • Assist communications team on tasks ranging from compiling internal newsletters to resizing images to help on photo/video shoots
  • Brainstorm and concept new marketing content ideas
  • Research and monitor manufacturing trends, industry news, and other relevant external content
Qualifications for communications & marketing specialist
  • Marketing communications experience – agency or equivalent
  • Understanding of production processes (print and electronic)
  • Strong written communication skills – ability to judge quality of both languages
  • Graphic eye – ability to judge output and recommend revisions
  • Attention to detail and output quality – accurate, meticulous
  • Powerpoint skills an asset
3

Communications & Marketing Specialist Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of communications & marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for communications & marketing specialist
  • Track and measure Communications results for aforementioned internal and external communication efforts
  • Research, identify and collaborate with external vendors and partners
  • Manage and execute on in-store communication elements including point of purchase (POP), Collateral, Digital Signage, Packaging and other design projects, to support business objectives and product initiatives across consumer and business segments
  • Drive the development and delivery of agency briefs through effective collaboration with internal stakeholders
  • Partner with campaign management, design team, merchandising team, channel, pricing, legal, external agency and supplier teams to develop and deliver projects in both a timely and cost-effective manner
  • Direct the design, preparation, production and timely circulation of communications to support the planning and execution of retail marketing projects and programs within the organization
  • Ensuring knowledge of marketing strategy, brand, image, the customer and the market is appropriately reflected in all communications (print and electronic) and all content meets guidelines
  • Supporting other Marketing/ PR projects as required
  • Direct the design, preparation, production and circulation of all cause marketing campaigns, work with the creative team to ensure all cause marketing initiatives are on brand
  • Managing the content for updates and changes on website
Qualifications for communications & marketing specialist
  • BA/BS degree in journalism, communications, public relations or a related field
  • Experience working in a news organization, PR/PA or marketing firm is a plus
  • 1+ years’ experience working on consumer-facing campaigns (Internships and other relative work experience accepted)
  • 1+ year experience executing social media strategies
  • Bachelor’s Degree in communication, journalism, or marketing
  • Demonstrated communication planning and management skills to effectively deliver key messages to marketplace
4

Communications & Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a communications & marketing specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for communications & marketing specialist
  • Understands and applies fundamental marketing and communication concepts, practices, and procedures
  • Manage and support the event management and direct mail execution processes
  • Research, define, develop, implement & measure communication initiatives that are aligned to achieve the specific objectives of the MarCom department and the organization overall
  • Manage marketing data base for mailings / initiatives
  • Define promotional campaigns and manage the development/distribution of communications
  • Manage communications for ongoing promotions
  • Utilize the product launch process to define the marketing strategy for related products
  • Create copy platform for the preparation of promotional materials
  • Coordinate communication plans and materials for corporate and special events
  • Compile and coordinate tradeshow lead follow-up reports
Qualifications for communications & marketing specialist
  • Occasional travel to Bracknell, UK & Richmond, USA to engage regional marketing communications teams
  • Minimum 5 years experience of relevant marketing and/or marketing communication experience
  • At least 2 years for Industry experience Life science or health care industry
  • Biology/life science background is a plus
  • Computer literate and fluent in utilization of Microsoft office applications, content management systems and other enterprise solutions
  • Knowledge in using Adobe creative software and html publishing is a plus
5

Communications & Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a communications & marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for communications & marketing specialist
  • Maintain creative direction, including features/functionality and value propositions
  • Together with Product specialists prepare marketing strategies and programs for a product or product line
  • Manage and maintain the integrity of workflow processes and conventions within the department, and promote similar processes where the Marketing Department interacts with other departments
  • Develop, manage, implement and distribute internal communications programs and campaigns
  • Manage the client’s communications division intranet site as a key source of employee news and information, and continue the transition to a 2013 SharePoint infrastructure
  • Write, edit, and proofread copy for communications in various vehicles
  • Conduct research and interviews required to develop communications material for various communication vehicles
  • Manage, edit and publish organizational announcements, including staff group (IT, Strategy, HR) communications
  • Assist in communication of strategies or messages from executive leaders, logistics and event support for internal meetings and conferences
  • Provide communications support for Employee Resource Groups (ERGs) COC North America Diversity Council
Qualifications for communications & marketing specialist
  • Knowledge of Salesforce.com or comparable sales contact management system and email marketing platforms is preferred
  • Advance knowledge of Microsoft Excel, Power Point
  • Knowledge of the financial services, investments, commercial real estate, senior secured loans or alternative investments industries a plus
  • Knowledge of best practices in digital marketing
  • Progressive/entrepreneurial thinking to contribute to team ideation
  • Flexible with changing priorities and willing to take on any project

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