Senior Marketing Communications Job Description
Senior marketing communications
provides suggestions to different groups on terminology based texts and Intranet sites sometimes done on formats like video, html or Flash.
Senior Marketing Communications Duties & Responsibilities
To write an effective senior marketing communications job description, begin by listing detailed duties, responsibilities and expectations. We have included senior marketing communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner with product marketing to support and manage successful launch programs for all products/services and initiatives, sales enablement, field based programs
Assist in developing public relations strategies that will influence public opinion or promote ideas, products and services
Develop marketing programs to support acquisition, renewal and loyalty initiatives in strategies and the underlying systems and processes to ensure on-going testing and refinement of message, creative, offers
Coordinate with writers, graphic artists, agencies and other departments to execute the advertising projects
Monitor trends of mobile device interactions and proposing, developing and obtaining approvals for suitable programs for marketing to make effective use of mobile communications
Assist with defining what is required with messaging and graphics and take the lead in the development and production of required digital media produced within certain timelines and budget
Proactively work with the Sales and Channel Marketing groups in the development and roll-out of required materials to support dealer accounts
Propose, develop and manage approved digital marketing programs and best practices, to aid in customer awareness and acquisition
Provide assistance in any digital marketing projects as required
Develop and publish measurable KPIs related to company initiatives and metrics to assess success of digital programs and to inform future program decisions
Senior Marketing Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Marketing Communications
List any licenses or certifications required by the position: PMP, YMCA, SEO
Education for Senior Marketing Communications
Typically a job would require a certain level of education.
Employers hiring for the senior marketing communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Journalism, Public Relations, Education, Business/Administration, Advertising, English, Communication
Skills for Senior Marketing Communications
Desired skills for senior marketing communications include:
Products
Services
Telecommunications industry and terminology
Wireless terminology
AP Style
Effective marketing and general business understanding
PowerPoint
Excel
Future planning
HTML
Desired experience for senior marketing communications includes:
Bachelor's degree in Graphic Design/Industrial Design, Multimedia Arts, Visual Arts, Digital Design Arts or equivalent
3 - 5 years of work experience in a related capacity
Excellent interpersonal and communication skills in both oral and written forms
Intermediate/Expert experience in MS Office applications
Intermedia/Expert level in Video and Video Editing
Expert Level in Adobe Photoshop and/or other professional layout and graphic design software
Senior Marketing Communications Examples
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Senior Marketing Communications Job Description
Job Description Example
Our company is growing rapidly and is looking for a senior marketing communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior marketing communications
- Working closely with the HR executives and their associated leadership teams, the Global Communications function, you will develop, set and drive internal communications strategies to reach our 46,000+ employees
- Identify the need for, and manage, change management communications for global HR initiatives enterprise initiatives requiring HR alignment and involvement
- Conceptualise and manage corporate events including communications with internal and external stakeholders and production of collaterals
- Provide strategic counsel to various internal stakeholders to ensure consistency of key messages
- Support the engagement of community partners to maintain strong and reputable relationships so that CSR activities can be delivered with these partners
- Support the design, planning, budgeting, and execution of volunteer programmes that will meet the community engagement objectives
- Manage and monitor the volunteerism statistics, volunteer and community partner feedback along milestones and the extent to which desired outcomes have been achieved
- Prepare and present management reports on CSR progress on a regular basis across region and for Singapore
- Manage outside agencies to plan, negotiate and monitor vendor performance
- Identify and attack communications challenges and emerging communications issues faced by the organization
Qualifications for senior marketing communications
- Well-mannered, considerate, professional, self-confident
- University degree holder in Marketing or Business related disciplines
- Energetic, passionate and confident
- Experience in developing strategic marketing recommendations that address business needs (fact-based substantiation) – and the ability to influence effectively
- Strong understanding of marketing communications and direct marketing planning and implementation, including new emerging mediums
- Excellent relationship building and communication skills including the ability to prepare and present presentations to large groups
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Senior Marketing Communications Job Description
Job Description Example
Our company is looking for a senior marketing communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior marketing communications
- Develop and execute (with the digital marketing, inside sales/emerging markets, events, and solution marketing teams) a broad range of superior, highly effective, and integrated marketing communications lead generation strategies, campaigns, programs and promotions across all channels, products, services, solutions and key market verticals to acquire new customers, expand and retain the installed base, generate net new pipeline and accelerate sales opportunities already in pipeline
- Oversee the day-to-day activities of the team including budgeting, reporting, planning and staff development
- Partner closely with our sales leadership to foster and deliver customer stories to market, and our engineering team to understand future trends and the story to take to market
- Build a strong presence for the Structural Heart Business through collaborative brand development and targeted promotion
- Execute communication initiatives that take into consideration both the goals of an individual initiative divisional/corporate objectives
- Utilize knowledge of US and global market drivers to recommend high impact launch drivers
- Communicate proactively to all stakeholders
- Manage systems and programs across the business
- Identify, partner with, and manage appropriate resources (i.e., vendor relationships, other internal departments, ) to ensure that communication initiatives meet objectives
- Evaluate program impact and reassess objectives and outcomes for continuous improvement
Qualifications for senior marketing communications
- Detailed oriented matched with a deep intellectual commitment to projects
- Collaborative, agile, respectful of others and committed to excellence
- Ability to plan, prioritize and organize work effectively, to meet deadlines, while managing competing priorities
- Strong conceptual, judgmental skills balanced with effective time/detail management to ensure flawless delivery
- Ability to lead others, manage and mentor effectively
- Demonstrated record to work collaboratively with business partners to meet client needs
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Senior Marketing Communications Job Description
Job Description Example
Our growing company is hiring for a senior marketing communications. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior marketing communications
- Liaise with external partners and vendors PR agencies and production house
- Develop stunning, innovative and user-focused websites and CMS templates
- Create compelling interfaces using a range of front-end technologies, with progressive enhancement and graceful degradation in mind
- Execute thorough QA and ensure functionality and accessibility for all users, anywhere
- Work with visual designers to support user experience, visual design language and branding
- Interpret design and UX assets (wireframes, comps) as code
- Oversees, coaches, motivates and develops team including Market Intelligence, Creative and Content roles in the marketing team
- Provides guidance and direction on all marketing related campaigns and activities
- Be an active member and thought leader within the enterprise-wide marketing team
- Drive and execute field marketing and event marketing strategies, to meet and exceed MQL and SQL targets
Qualifications for senior marketing communications
- Excellent communication and consulting (verbal, written) skills
- Creative problem resolution skills and solid interpersonal skills are essential
- Bachelor's degree required in English, journalism, communications, advertising or comparable degree with writing focus
- Minimum 2 years of experience in a communications role or writing for sales, B2B, promotions, beauty and women
- 4+ years of significant involvement in an integrated Marketing Communications role
- 8+years experience in the entertainment communications field
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Senior Marketing Communications Job Description
Job Description Example
Our growing company is hiring for a senior marketing communications. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior marketing communications
- Build and produce sales collateral resources in partnership with solutions and commercial excellence
- Evolve brand messaging and refinement and assist with brand roll-out and hierarchy
- Collaborates enterprise-wide to ensure brand consistency and creative excellence across all applicable functional and business areas creating deliverables
- Ensure visual and content brand and communication standards are communicated and met
- MBA and/or advance degree in Marketing, Business Administration, Advertising
- Asian language proficiency in Mandarin, Cantonese, Korean, Vietnamese, or Filipino
- Must possess the ability to analyze market data and reporting
- Expert resource for defining short and long-term marketing communications and plans needs across LMB’s Employer Segment
- Execution of defined external communications programs targeting brokers and consultants, employers and employees
- Counsels key business stakeholders as to how the marketing organization can support strategic initiatives and business goals
Qualifications for senior marketing communications
- Established network of industry partners strongly preferred
- Other language proficiency and international work experience a major plus
- Experience with saleforce.com and email marketing automation tools
- 10+ years of experience with complex advertising programs, creative marketing, and brand marketing
- Bachelors degree in Marketing, Advertising, Communications, Journalism, or Business
- Prior agency account management experience
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Senior Marketing Communications Job Description
Job Description Example
Our growing company is looking for a senior marketing communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior marketing communications
- Partner with internal and external agencies, marketing, legal and vendors to develop and deliver projects in both a timely and cost effective manner
- Manage a large annual capital budget
- Ability to build and present to senior executives
- Design, develop and manage the brand’s successful Public Relations strategy in both the business and consumer press
- Integrate all areas of the business into a comprehensive internal and external communications strategy, including frequency, cadence and content mix
- Manage the brand’s overall industry events strategy (in excess of 10 external events)
- Manage the brand’s internal events strategy, inclusive of Fusion, Owners’ Retreat and APEX
- Manage the brand’s sponsorship and event marketing activities and budget
- Oversee the development of the brand’s event marketing manager and ensure excellence in event execution and management of event marketing budgets
- Work with Business team to understand and build the OneSource value propositions, brand strategy and key messaging associated
Qualifications for senior marketing communications
- 10+ years of marketing/communications experience within the retail/luxury industry
- Proven experience and know-how in digital marketing
- Demonstrated experience with global or large scale communications projects
- Bachelor's Degree in English, Communication, Journalism, Marketing, Advertising or closely related field
- Knowledge and experience with fundraising principles, marketing and communications principles and industry trends
- Demonstrated experience in providing communications advice and strategies to chief executives, crafting and disseminating executive communications