Marketing & Communications Job Description
Marketing & communications
provides customer-contact individuals (sales, contracts, program management, engineering) a "toolkit" of Word, PowerPoint, and e-mail templates for their communication requirements.
Marketing & Communications Duties & Responsibilities
To write an effective marketing & communications job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing & communications job description templates that you can modify and use.
Sample responsibilities for this position include:
Coordinate and produce PowerPoint presentations for major business meetings
Manage the day-to-day execution of a high-impact, fully-integrated, investment-focused media and communication program
Support the development and execution of overall strategic media relations programs
Manage the day to day Public Relations efforts and execute PR programs for investment teams
Manage the hospital identity including use of the logo and tag line to insure a consistent image throughout all the components of the system
Handle all day-to-day advertising tasks including communication with the agency, approval of ad copy, proofing, media, production schedules, invoicing
Produce all collateral materials for the organization
Oversee outsourced call center, ensuring that they have adequate information in a timely manner
Manage the customer relationship database
Maintain all mailing lists including medical staff and non-staff physicians
Marketing & Communications Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing & Communications
List any licenses or certifications required by the position: PMP, YMCA, EMC, CRM, CTSM, APR, CPR, GOLD, CAPM, PMI
Education for Marketing & Communications
Typically a job would require a certain level of education.
Employers hiring for the marketing & communications job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Journalism, Business, Public Relations, Education, Business/Administration, Advertising, English, Writing
Skills for Marketing & Communications
Desired skills for marketing & communications include:
Future planning
Excel
PowerPoint
HTML
Microsoft Office
Word
Social media
Microsoft Word
Photoshop
Marketing principles
Desired experience for marketing & communications includes:
Manage quarterly newsletters
Maintain a stable of designers and printers
Manage the budget for publications
Manage stock of merchandise, give-aways and premiums
In charge of CRM for the Hungarian market
1-2 years marketing/PR coordinator, marketing/PR oriented administrator/assistant experience, working in media or marketing, or at PR/Marketing Agencies
Marketing & Communications Examples
1
Marketing & Communications Job Description
Job Description Example
Our company is hiring for a marketing & communications. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing & communications
- Manage the sector marketing plan and marketing activities across multiple channels, including web, SEO, email, social media and display advertising
- Develop a range of content to demonstrate our proposition, capability and experience, including web content, videos and social media
- Manage the production of annual reports and quarterly e-newsletters
- Oversee design and production of innovative field staff materials for use in the cultivation of donors and prospects from inception to deployment
- Manage vendors on specific projects
- Significant writing and project management
- Performing in a team environment
- Developing and implementing communications plans and multi-channel communication tactics that involve complex secondary mortgage requirements and operational procedures
- Working directly with business decision-makers and subject matter experts at multiple levels to develop communications that support business objectives
- Managing and enhancing a comprehensive communication program for customers, including the development of internal and external briefings, e-mails, web-based communications, presentations, talking points, and other tactics as needed
Qualifications for marketing & communications
- Have a strong understanding of marketing communications principles
- Must have strong command of branding and marketing fundamentals, experience in building campaign strategies
- Bachelor’s degree in marketing communications, public relations or related communications field
- Contribute, to the development of the public affairs, public relations, internal communications and marketing strategies
- Experience with ESPs or Marketing Automation Software (ExactTarget, Hubspot, Marketo, etc)
- Knowledge of databases and query tools
2
Marketing & Communications Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing & communications. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing & communications
- Actively participating on project teams to influence approach and functional deployment to ensure appropriate positioning of communications
- Assist with event coordination and planning
- Lead the promotion materials development and production (including posters, standees, videos, ) for premium and mainstream refinish brands
- Coordinate special projects, assignments, events and other duties as required
- Research and write articles, internal communications, press releases, case studies and more as required
- Manage and coordinate the company’s advertising efforts including content, graphics, layout, production, scheduling and media buy
- Plan and produce internal communication plans that align with IS&T's
- Establish effective working relationships across the Aviation Business Unit to develop strong event briefs with clear objectives and messaging that can be used by the central events team to deliver against
- Coordinate and manage the delivery of specific content such as presentations, messaging, materials for many key events and sponsorship opportunities that the ABU will be participating
- Manage a sub set of solution micro sites that helps take standalone services to market in an integrated end to end web experience
Qualifications for marketing & communications
- Minimum four years' marketing communications experience required
- Degree in Marketing, Hospitality or related discipline
- Diploma/Degree in Public Relations and/or Journalism
- Minimum 3 years experience in a similar position at a luxury hotel
- Experience in developing and executing creative promotional programs and events familiarization itineraries
- Hospitality/Tourism/Hotel Management, Mass Communications or equivalent
3
Marketing & Communications Job Description
Job Description Example
Our company is growing rapidly and is hiring for a marketing & communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing & communications
- Strategic planning and execution support for expansion into Mexico
- Provide expert advice on the most appropriate approach, content and channel mix
- Develop materials for the media including press releases, quotes and thought leadership
- Co-ordinate a strategic approach to conferences, speaking opportunities and networking events
- Proactively seek new digital channels to market and engage with our audience in different ways
- Manage the Material Approval Process (MAP), providing guidance to project owners on process and strategic guidance to ensure quality and consistency of messaging at the development and review stage of projects
- Assess material content and triage determine review path (triage to DRA, Medical, Legal, MCM signoff)
- Recommend system and process changes
- Collaborate with Brand Team to prioritize material development and review
- Participate in extended brand team & agency status meetings to foster relationships and provide early guidance on material development
Qualifications for marketing & communications
- Excellent interpersonal skills with the ability to work with all levels of internal management, staff and clients outside suppliers
- Strong understanding of relational databases and data integration tools
- 5+ years’ experience with web content management systems
- Devising test plans, creating test cases and conducting testing in a controlled, real-world situation
- Current with technology trends and practices
- 5+ years creating wireframes, templates, and forms
4
Marketing & Communications Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing & communications. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing & communications
- Manage convention process, panel placement/review, determine quantities for printed materials and work with logistics to ship materials to dryage
- Partner with brand team to review estimates for cost efficiencies/savings and manage projects in-ternally to obtain cost savings
- Liaison with production group and logistics to print materials, determine quantities and timely delivery of final pieces
- Lead for launch pad process and maintain SOP’s
- Determine materials that needs to be destroyed, develop and approve destruction memos for the field to attest
- Supporting Senior Communication Managers to deliver our interactive content agenda
- Helping with the oversight of specific executions within campaigns, aligned to business goals and priorities
- Working in close partnership with digital teams to ensure a consistent and powerful presentation of the Barclays brand
- Collaborating with specialist agencies to deliver world-class advertising and interactive content
- Generates and monitors effectiveness of sales campaigns, advertising programs, press releases, web content, webinars, email blasts, and technical literature
Qualifications for marketing & communications
- Fast moving, quick thinking
- Delivery focus and project management experience
- Proven track record of managing within a matrix structure
- Experience in supporting tradeshows and seminars through the production of ad hoc marketing materials
- Experience in the Aviation or Airlines industry
- Collaborate with designers, solution marketers, sales professionals, external influencers, and campaign teams to strategize, plan, write, and produce relevant content that meets the needs of both key stakeholders and our prospects
5
Marketing & Communications Job Description
Job Description Example
Our growing company is hiring for a marketing & communications. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing & communications
- Supports the effective communication of BU value propositions ensuring communication and brand positioning consistency
- Develops creative content for advertisements with key BU marketers
- Coordinates and attends various trade shows and exhibitions to ensure effective lead generation
- Coordinates all aspects of trade show media relations, including press conferences, media interviews, media kit development and media coverage placements
- Supports the successful management of key meetings such as sales meetings, general manager meetings, customer site visits, facility openings
- Monitors and benchmarks competitive communications strategies and tactics
- Follows up on projects through meetings and timely communications with product and line of business managers
- Executes projects based upon an approved project plan, and provides ongoing project support through all phases of production with agencies, printers, data processing vendors, lettershops and other vendors
- Uses database, MS Office and other software programs to create, audit and manage customer and non-customer lists
- Interacts with data processing vendors and third-party list providers, and supports the auditing of their work
Qualifications for marketing & communications
- An opinion on the Oxford comma and the correct use of the em dash a plus
- 7+ years of work experience in a B2B industry
- High degree of customer orientation with proven ability to generate content and creative ideas tailored to multiple audiences
- Ability to manage multiple, complex projects simultaneously, on time and within budget
- Experience managing outside vendors and creative agencies
- Highly collaborative across teams