Marketing Effectiveness Job Description

Marketing Effectiveness Job Description

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Marketing effectiveness provides marketing analytics and productivity reporting for multi channel direct marketing campaigns and customer key performance indicators.

Marketing Effectiveness Duties & Responsibilities

To write an effective marketing effectiveness job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing effectiveness job description templates that you can modify and use.

Sample responsibilities for this position include:

Perform qualitative and quantitative analyses to diagnose business trends and understand competitor and industry trends, including compilation of quarterly market share reporting and competitor performance reporting
Weekly Traffic reporting for all promotions
Provide Marketing teams with traffic and sales reporting to guide marketing investments and promotional activity to drive traffic and sales
Provides Sr
Lead a cross-functional group to forecast, hindsight and influence Omni-channel initiatives such as ship-from-store, order-in-store, reserve-in-store, mobile point of sale
Owns Global Marketing Effectiveness for finance & overall strategic thought partnership with Marketing lead
Partner with cross-functional leaders to develop a pre-season planning strategy - combining divisional opportunities with the Inventory Management strategy
Set direction on the merchandise-related financial targets of the Long Range Plan
Direct and approve the reconciliation of Divisional targets and bottom-up plans
Review merchandise plans at the division and department level that meet specified operational financial targets

Marketing Effectiveness Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Effectiveness

Typically a job would require a certain level of education.

Employers hiring for the marketing effectiveness job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Economics, Statistics, MBA, Mathematics, Computer Science, Education, Engineering, Finance

Skills for Marketing Effectiveness

Desired skills for marketing effectiveness include:

SAS and R programming language and software environments
Analyzing data
Growth
Marketing principles
Marketing principles and marketing strategy and mix
Platforms for retrieving
Predictive models used to improve profitability
Reporting
Retention and other key performance indicators for our clients
Storing

Desired experience for marketing effectiveness includes:

Minimum three years' digital marketing experience across all paid, owned and earned mediums, key channels such as SEM, SEO, email, social and display with a clear focus on leveraging data to drive the business
Proficiency with enterprise-level digital analytics tools, notably omniture and radian 6
Experience with SQL, SAS and BI applications such as Crystal Reports, Business objects or Cognos is an asset
Ability to work independently contributing member of the team
Bachelor’s degree in Commerce, Marketing, or equivalent experience
Minimum 5-7 years of experience in the financial services industry (sales or marketing)

Marketing Effectiveness Examples

1

Marketing Effectiveness Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing effectiveness. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing effectiveness
  • Evaluate sales and inventory history and identify future business opportunities
  • Recommends financial and inventory strategies for the seasonal planning process
  • Direct team on the re-engineering of planning and forecasting tools to improve their effectiveness or ease-of-use
  • Direct the monthly Open-to-Buy process and recommend actions to address business issues
  • Quantify the variances between Company Planning forecasts and the forecasts generated by Merchandising & Inventory Management - and communicate recommendations to senior management
  • Manage the sales/inventory/margin performance against targets - and recommending next steps with Merchandising & Inventory Management
  • Identify profit-making opportunities within pricing, promotional and markdown strategies
  • Work closely with other functional areas to ensure accurate store count and volume information as an input to sales opportunity projections
  • Develop and maintain effective relationships with Brand and GCP Marketing/Finance teams
  • Minimum 8 years of business analysis
Qualifications for marketing effectiveness
  • Direct experience in sales or marketing of wealth management products and services an asset (Branch Advisory, Asset and Investment Management, Online Brokerage)
  • International experience and / or experience with cross-border marketing, sales and service of financial services an asset
  • Strong aptitude for marketing analytics or metrics
  • Ability to develop working relationships with colleagues and be able to deal effectively with people
  • Familiarity with social media monitoring and digital research tools and methodologies a plus
  • Strong technical aptitude and desire to learn company systems and tools
2

Marketing Effectiveness Job Description

Job Description Example
Our company is looking to fill the role of marketing effectiveness. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing effectiveness
  • Compare performance of marketing events over time to synthesize themes and best practices to inform the Athleta Leadership Team, Marketing Business Partners, and Company Planning teams in future action planning
  • Create, compile marketing effectiveness deck to hindsight past promotions and inform recommendations for future decision making
  • Coordinate with Company Planning to ensure Athleta’s sales and margin forecast reflects the estimated impact of all planned marketing events/activities through pro forma forecasting
  • Develop financial models and ad hoc analysis that clearly quantify the cost/benefit of key business initiatives
  • Develop and maintain effective cross-functional and cross-divisional relationships
  • Drive financial goal-setting and hindsight analysis for media, and in-store communications and promotions
  • Provide weekly sales and event recap to Marketing team
  • Lead hindsight analysis for all marketing campaigns to assist in financial goal-setting for US ONOL and Mexico Stores
  • Partner with Online and Mexico Company Planning teams to forecast daily sales
  • Manage marketing strategies by providing decision support for future marketing investments
Qualifications for marketing effectiveness
  • Cultivate a positive, collaborative, creative, results-oriented work environment
  • Strategic and analytical thought partner with strong financial acumen and high proficiency in financial/analytical modeling skills
  • Able to transform quantitative analysis into actionable recommendations and communicate them in a compelling way
  • Solid interpersonal skills with proven ability to develop effective business partner relationships at all levels of the organization Evaluate current processes and tools to drive efficiencies and value added enhancements
  • Must have a minimum of 5 years of experience in a Financial or Analytical position
  • Advanced competency in Microsoft Excel, Essbase and NOVA
3

Marketing Effectiveness Job Description

Job Description Example
Our innovative and growing company is looking for a marketing effectiveness. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing effectiveness
  • Explore Loyalty programs for a growing Mexico market
  • Report on effectiveness of marketing vehicles and promotional offers to Marketing business partners, Finance partners, and Global Leadership Team
  • Provide event recaps to Marketing teams
  • Model building and provide analytical and consulting services in designing, delivering and executing projects related to Commercial Effectiveness (CE)
  • Own, develop, and maintain the US Digital Marketing and Media budget strategy and forecast against company objectives and goals
  • Partner with Marketing Channel owners to understand and influence strategy and KPIs by channel
  • Support Marketing Channel owners with intra-channel budget allocations
  • Work closely with Marketing Analytics partners in integrating multi-touch attribution modeling into inter-and-intra channel budget forecasting and optimizations
  • Synthesize regularly business insights from Marketing Analytics and socialize to key stakeholders, including the VP, Director, and Channel owners, to help inform holistic go-forward strategies
  • Run point within cross-functional Digital team in transition from siloed channel budget optimization approach to a more holistic, client-centric one
Qualifications for marketing effectiveness
  • Coordinate efforts between marketing teams and business units to help weigh marketing efficiency vs
  • Experience with both structured and unstructured data and analytics
  • Measurement analytics, quantitative business measures (LTV, NPV,ROI, Churn, ), statistics (correlations, sample sizing)
  • Ability to adapt to quickly changing situations and conditions
  • Demonstrate understanding of financial principles involving basic analysis of gross profits, net sales, revenues , knowledge of P&L forecast elaboration and analysis
  • Must be able to establish credibility and create partnerships with US Sales Training leaders to advance training program
4

Marketing Effectiveness Job Description

Job Description Example
Our growing company is looking to fill the role of marketing effectiveness. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing effectiveness
  • Collaborate with key internal stakeholders on development of strategic measurement roadmaps
  • Business lead on evaluation and stewardship of vendors and platforms related to operationalizing Marketing budgets
  • Prepare proposals ensuring they answer the client’s needs
  • Oversee an ongoing portfolio of clients to ensure budget expectations are met and surpassed
  • Lead, direct and manage Media Analytics projects in partnership with the research and client service teams, ensuring client confidence and trust
  • Deliver sales presentations and proposals
  • Maintain a strong pipeline
  • Direct client relationships through consultative selling, delivering insight through strong development of client and internal partnerships
  • Demonstrated experience research within Media combined with strong market research experience
  • Strong experience of leading on commercial matters
Qualifications for marketing effectiveness
  • Minimum 8 years commercial experience, preferably with experience both executing and managing the execution of both simple and advanced analytics
  • University Degree, preferably in Business, Economics, Industrial Engineering or related field
  • Advanced degree(s) in Business (MBA) or Quantitative Field
  • Experience in some areas of pharmaceutical sales and marketing
  • Strong experience with quantitative and forecasting methods
  • Track record of successfully improving business processes or implementing business performance tools
5

Marketing Effectiveness Job Description

Job Description Example
Our innovative and growing company is looking for a marketing effectiveness. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing effectiveness
  • Partner with A&I to design and leverage advanced analytics to support digital engagement decision making around customers, content and channels
  • Liaise between Marketing Acceleration, A&I, Brand Marketing, and the Customer Center of Excellence to pull through guidance and benchmarks in the measurement and optimization of digital marketing tactics and investments
  • Development and evolution of the approach to digital KPI dashboards produced by A&I at the brand and portfolio levels
  • Develop and assess the customer experience measurement approaches for each customer segment to be used by brand and customer marketing teams and for BI leadership
  • Develop guidance on promoters vs
  • Develop approaches to building business cases for investments by brand and customer marketing teams
  • Work with the full range of Marketing ROI tools, ranging from econometrics to digital analytics and provide operational support to the Marketing ROI team, markets and business groups
  • This internship assignment is not suitable to do your thesis
  • We prefer students able to start as soon as possible, no later than August/September 2017
  • Manage large-scale forecasting and/or marketing effectiveness projects
Qualifications for marketing effectiveness
  • Experience in leveraging IMS databases (MIDAS, Xponent, NPA, etc), hospital/account-based targeting and segmentation methods
  • Strong strategic and analytical capabilities, with demonstrated experience in analysing complex situations, collecting data
  • Effectively synthesizing the analytics/data to form a complete, cohesive picture
  • Working level knowledge of IMS databases – Xponent, Plantrak, NPA, MIDAS
  • Master of Pharmaceutical science
  • More than 5 years of experience in sales planning and marketing at pharmaceutical company

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