Analyst, Marketing Job Description

Analyst, Marketing Job Description

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Analyst, marketing provides dashboards, ad hoc reporting and analysis services utilizing SQL, Tableau, and other IBC enterprise tools.

Analyst, Marketing Duties & Responsibilities

To write an effective analyst, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Supporting conference planning efforts and track relevant information in SalesForce
Updating marketing status minutes weekly and participates in daily/weekly marketing meeting
Support the commercial insight manager in driving sales and marketing insight for our Europe and Middle East region
Evaluate proposals to maximise market growth based on market insight – with an understanding of marketing channel performance, website performance, customer segment performance and product performance for the region
Support the commercial insight manager and local marketing teams in delivering the analysis roadmap for the region, and deliver all ad-hoc insight requests
Assist with the development and implementation of marketing initiatives
Provide analytical support on issues affecting advertising sales categories (such as pricing, industry trends and competitive threats)
Compile, analyze and prepare data reports on the recruitment industry and the Washington area market to target revenue opportunities
Participate in special projects with other departments (such as Advertising and Circulation)
Collect data and information for routine responses to department requests

Analyst, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Analyst, Marketing

List any licenses or certifications required by the position: SAS, CFA, CWA, MOS, BI, MS, CBAP, CCBA, CSPO, CRM

Education for Analyst, Marketing

Typically a job would require a certain level of education.

Employers hiring for the analyst, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Statistics, Economics, Mathematics, Finance, Computer Science, Engineering, Education, Math

Skills for Analyst, Marketing

Desired skills for analyst, marketing include:

Designing tableau dashboards
SQL
Excel
Policies
Practices and systems
PowerPoint
Industry practices
Python
Ad technologies and research techniques
R

Desired experience for analyst, marketing includes:

Minimum of one to three years of marketing experience with a focus in marketing and event management
Commitment to providing superior partner /client service
Must be flexible/nimble, proactive and reactive in addressing needs and challenges that may arise
Possess great execution and project management abilities
Demonstrated success in execution of multiple projects through to successful completion
Creative evaluation and ability to think strategically

Analyst, Marketing Examples

1

Analyst, Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for an analyst, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, marketing
  • Coordination of marketing materials
  • Assist with product and marketing analysis
  • Serve as an expert on company marketing protocol and principles
  • Complete company data analytics
  • Understand, translate and integrate marketplace data and secondary data tools into actionable insights
  • Work on multiple projects within a tight deadline
  • Perform regular client analyses for business management and strategic initiatives
  • Analyze client purchase patterns and create client recap presentations and executive summary reports
  • Client segmentation reporting and strategy recommendations
  • Partner with the Merchandising team to better understand product trends by client segment
Qualifications for analyst, marketing
  • Intermediate skills in analytics platforms (Google Analytics, Omniture, Salesforce.com, Microstrategy)
  • Business Analyst (BA) or Bachelor of Science (BS) in Math, Statistics, Quantitative Business Analytics, software engineering, or equivalent experience
  • BS/BA in quantitative business or statistics, software engineering, or equivalent experience
  • Personable/professional client contact skills
  • Graduate (or equivalent) with experience in providing marketing, CRM or e-commerce insight, ideally gained in a fashion retail / online environment
  • Self motivated, uses initiative, can deal with ambiguity
2

Analyst, Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for an analyst, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, marketing
  • Proactively and comprehensively analyze retail, shipment, and financial data to identify and provide visibility of both business opportunities and challenges impacting our consumers and customers
  • Report insights derived from syndicated, shipment, and /or key account retail data for both internal and external "consumption"
  • Develop fact-based presentations to support Sales in achieving both distribution and merchandising objectives at our customers
  • Execute ad hoc analyses requested by Senior Management, Marketing, and / or Sales
  • Provide Marketing and Sales with direction and guidance for executing more effective and efficient promotional programs based on in depth consumer and customer analyses
  • Accompany Sales on customer calls to provide key insights in support of achieving meeting objectives
  • Help to manage syndicated databases
  • Provide customer business review support, analytics, and insights
  • On time, on budget, on brand and legal compliant execution of direct mail campaigns is baseline expectation for all in this role
  • Working with multiple managers the candidate will efficiently and flawlessly manage multiple consecutive and congruent Direct Mail campaigns within a team environment
Qualifications for analyst, marketing
  • Ability to mine incomplete data
  • Knowledge of Washington Post products (desired)
  • Degree in Economics, Statistics, Mathematics or Marketing is required
  • Advanced knowledge of Google Analytics, native social analytics
  • Extensive knowledge of campaign tracking across multiple channels
  • Working knowledge of multi-channel strategies, consumer journeys and the digital landscape
3

Analyst, Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of analyst, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, marketing
  • Drafting briefings, presentations, and other reporting communications tools
  • Drafting feedback surveys for IT user community
  • Supporting the soliciting, reviewing, and summarizing customer feedback results to make recommendations on strategies and tactics for communicating with user community
  • Tracking and reporting on project and campaign metrics
  • Supporting the execution of campaigns and larger project tasks
  • Work with Circulation Manager/Directors to develop and implement catalog/direct mail strategies to achieve sales and test objectives
  • Support managing the list processing cycle for Frontgate/Grandin Road campaigns including customer segmentation, prospect list orders, merge/purge specifications, and back-end versioning
  • Recommend and implement A/B testing for contact strategies, cover creative, promotions
  • Ensure all related production deadlines are met on time
  • Identify and prioritize incremental growth opportunities through new products / services, new markets, or share growth of existing customers
Qualifications for analyst, marketing
  • Have a bachelor’s degree in business/marketing or related field
  • 2 years minimum experience building online communities
  • Proven analyst
  • Ability to tell a story from large amounts of data
  • Adept at using online search engines, contact databases
  • Three plus years total experience as a Financial Analyst or Sales/Marketing Analyst
4

Analyst, Marketing Job Description

Job Description Example
Our company is looking for an analyst, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, marketing
  • Capture emerging trends within customer segments and develop corresponding strategies
  • Work closely with Product Marketing Leaders and Central Marketing Leaders to prioritize business and information needs
  • Assist to propose new personalization features, and maintain existing rule sets for better customer experience and responses, industry research, testing 2 or more variants
  • Provide regular updates to marketing collateral and digital properties
  • Responsible for marketing objectives and tactics related to product line(s)
  • Provide daily/weekly/monthly performance reports ad hoc reports
  • Develop and maintain digital analytics reports to support regional needs from the field marketing teams, including analysis of traffic sources and trends per country, campaign conversion, customer segmentation of visits, lead form abandonment analysis, geographic visitor analysis and usage of key site features
  • Track general trends on the regional websites and deep dives on specific behaviours provide insight into site redesign, content changes and recommend A/B testing through Adobe Analytics and Business Objects
  • Assist Product Management Team in the management of brochures and other key marketing collateral
  • Help Product Managers in managing brochures for steep slope marketing and ensure proper inventory is in place and updates are made on a timely basis
Qualifications for analyst, marketing
  • Recent graduate from top tier university with excellent grades
  • Drive projects forward in a fast-paced, challenging environment required
  • Derive actionable insights from large sets of data with minimal oversight
  • Strongcommunicationsskills (both external and internal)
  • Experience with multivariate consumer and business segmentation
  • Understanding of core analytic methodologies (regression, cluster analysis, factor analysis, decision treesetc…)
5

Analyst, Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of analyst, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, marketing
  • Expand Social Reach – Build on current Facebook platform
  • Expand, Plan, Analyse, Planned Grassroots Initiatives
  • Gathering metrics from various sources
  • Developing and implementing A/B and multivariate testing for web and email
  • Reporting on how marketing activities are impacting sales
  • Work alongside product marketing and product teams to identify the key ideas that will engage members in the service and plan the multi-channel campaigns that support that engagement
  • Execute marketing campaigns that are consistent, creative, resonant, and easy to absorb and result in lead generation
  • Implement marketing campaigns using Eloqua software, analyze data, recommend strategy shifts and measure campaign effectiveness – working with Central Marketing, as appropriate
  • Support the ongoing global data management & reporting needs for internal and external customers (including hierarchy support)
  • Manage the portfolio marketing budget, responsible for payment of all marketing costs, cash out requests and regular financial reporting to the GCG budget sponsor
Qualifications for analyst, marketing
  • Experience working in fast paced marketing environments with tight deadlines
  • Ability to QA databases anddatasetfor accuracy
  • Independent thinking who can work with limited supervision and see projects through to implementation
  • Ability to independently identify opportunities for research and testing
  • Able to research and identify sources of data from various production systems for reporting applications
  • Maintain a strategic understanding of CRM

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