Analyst Senior Marketing Job Description

Analyst Senior Marketing Job Description

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Analyst senior marketing provides marketing analytics support I.E., Analyze digital marketing campaign performance, conceptualize, and analyze a/b marketing tests, optimize marketing spend (roi).

Analyst Senior Marketing Duties & Responsibilities

To write an effective analyst senior marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst senior marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Synthesize disparate data sets and navigate the marketing database and tools (SAS, Unix, ) and be able to query from multiple data stores and be familiar with but not limited to SQL and other web databases, Google Analytics, recommender systems, and ad platforms (DMPs)
Draw on a variety of data sources and tools, including web analytics, digital attribution, channel analytics, trading performance, and customer analytics, to deliver an appropriate, holistic view of performance identify areas of potential performance improvement & growth opportunities
Define a test & learn strategy for the performance marketing team, helping structure tests, delivering insight into results and providing recommendations for next steps
Implement and manage multichannel attribution solution
Support the CRO team's continuous conversion optimisation strategy and testing programme by measuring consumer response and engagement, helping also to drive their agenda by advising on areas to focus attention
Assist digital personalisation and targeting projects by mining analytics and customer data to hypothesise 'next best conversations'
Provide performance and ROI data to digital marketing teams to improve efficiency and effectiveness of activity
To seek opportunities to contribute original ideas to the benefit of the organisation
Undertake environmental scanning activity to assess new technology and best practice in order to apply learning to the company
To work within a continuous improvement environment and to research and propose improvements to the Digital team's processes

Analyst Senior Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Analyst Senior Marketing

List any licenses or certifications required by the position: SAS, CMA, CPA, DGP, MBA, ADMIN, IQ, ITIL, ISTQB, DEV

Education for Analyst Senior Marketing

Typically a job would require a certain level of education.

Employers hiring for the analyst senior marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Economics, Computer Science, Engineering, Mathematics, Education, Math, Finance

Skills for Analyst Senior Marketing

Desired skills for analyst senior marketing include:

Charts and graphs
Consumer payments business in Canada
Marketing / Trade marketing / Innovation
Marketing analytical process and measurement framework
Particularly the card competitive landscape
Pivot tables
SQL
SAS
Similar
Excel

Desired experience for analyst senior marketing includes:

Develop analytic plan for brand/campaign support - KPIs, goals, and benchmarks, learning agenda, reporting schedule
Understanding of tagging structure within web tools
First class communciation skills – ability to influence at all levels of the businessProven ability to work to stringent deadlinesSelf motivated, uses initiative
To perform any other duties consistent with the skillset of the individual as required by the organisation from time to time
Understanding of digital marketing channels including email, SEM, SEO, push notifications, and social media
Experience working with web analytics a strong plus, especially Omniture

Analyst Senior Marketing Examples

1

Analyst Senior Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of analyst senior marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for analyst senior marketing
  • Apply analytical techniques to disciplines
  • Collaborate with systems & tools teams to clearly define marketing measurement requirements for data collection and analytics capabilities
  • Define, develop and deliver marketing measurement approach for campaigns for cross-channel digital marketing analytics and reporting
  • Develop & implement marketing collateral, including copy, imagery, terms, reviews, approvals, for all Blue Box assets in both GNP and Issuer Owned Channels
  • Manage communications calendar across GNP and issuer channels and influence issuers on benefit promotion
  • Manage new opportunity pipeline and drive benefits strategy with some existing partners
  • Develops and maintains models, analysis, and forecasts, interprets and determines key drivers behind business results relative to plans, and presents findings and alternatives to business leaders
  • Measures operational and financial performance relative to business plan(s)
  • Develops recurring reports and analytics for assigned business segment
  • Acts as liaison to assigned business segment for financial related matters, responds to inquiries, and may facilitate accounting activities
Qualifications for analyst senior marketing
  • Experience with multi-channel digital attribution preferred
  • Highly numerate with a high standard of accuracy with data and commercial awareness of its usage
  • Bachelors Degree or equivalent in Engineering, Mathematics, Computer Science, Economics, Business or Finance
  • A/B Grade in Mathematics at GCSE and A-level (or equivalent)
  • Must be highly numerate with strong attention to detail
  • Good project management skills with the ability to effectively prioritise work load
2

Analyst Senior Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for an analyst senior marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst senior marketing
  • Coordinates the evaluation and review of strategic initiatives and business development opportunities
  • Provides guidance and approval on key CLEC SMB marketing online/offline content and creative
  • Works with internal stakeholders to refine and improve website and landing page experiences for SMB prospects and customers
  • Works closely with project teams on customer impacting initiatives to develop and execute customer communication plans
  • Drives online and offline direct marketing optimization and execution efforts
  • Provides input on all creative and content to ensure alignment with CLEC SMB objectives and branding
  • Supports front-line sales and care teams through coordinated communications on marketing strategy, including collateral and other sales material
  • Work closely with the technology and product team to develop, test and deliver defined capabilities, such as responsive web design and API enhancements
  • Partner with product team to optimize merchandise site experiences by continuously testing designs and offers
  • Lead end-to-end execution of marketing landing page development
Qualifications for analyst senior marketing
  • Experience with SQL, JS, HTML preferred
  • Supports marketing team on a day-to-day basis
  • Substantial experience working with all digital marketing channels including programmatic, real time bidding, paid social, and email with emphasis on experimental testing
  • Strong understanding of underlying advertising technology (ad serving, DMP, MTA, RTB bidding, ) and advertising landscape (mobile limitations, mechanics of attribution)
  • Strong analytical skills and quantitative mindset with understanding of basic statistics
  • Prior work experiences with 3rd party ad serving technology stack and resulting data is a plus, but not a prerequisite
3

Analyst Senior Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of analyst senior marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for analyst senior marketing
  • Help manage the cross-functional lines between demand generation activities including search, online display advertising production and direct response marketing with the eCommerce and Brand Marketing teams
  • Implement and maintain systems to ensure compliance with Hilton policies
  • Assess actual performance against standards to determine whether the campaign is on target to reach its goals and take corrective actions as necessary
  • Enforce policies and procedures that will improve the overall operation and effectiveness of the Company
  • Aligns to an industry in their assigned role, but will be functionally accountable and aligned to Marketing Services from a career standpoint
  • Drive projects that use data to target personalized marketing communications through digital and dialog channels
  • Partner with Business and Technology teams to document and analyze requirements
  • Support the development and delivery of technologies that enable customer engagement and revenue growth
  • Identify and lead Test and Learn opportunities to drive business goals
  • Ensure that the GCP Marketing team considers and implements market-leading solutions
Qualifications for analyst senior marketing
  • Strong work ethic – a passion for high quality, accuracy
  • Comfort with presenting to internal and external teams
  • At least three (3) years digital direct/database marketing in an analytical role is required
  • 3+ years’ regression modeling experience with proven development skills
  • A post-graduate qualification in a quantitative or related discipline is highly beneficial, but not required
  • Experience with model documentation and regulatory reporting
4

Analyst Senior Marketing Job Description

Job Description Example
Our company is hiring for an analyst senior marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst senior marketing
  • Intermediate to advance experience with Qualtrics, SPSS, Tableau, Sawtooth, Microsoft Office Suite
  • Maintains a good understanding of industry trends and process around Marketing technology, eCommerce and Business Analysis techniques
  • Remain familiar with company news, policies, products and culture
  • Utilize SQL and other enterprise tools to develop and execute segmented marketing strategies aimed at increasing new customer acquisition, retention, and reactivation report and analyze campaign performance
  • Work with agencies to ensure precise execution on all strategies and tactics
  • Execute the strategic planning and coordination of online demand generation to advance company goals, while supporting communication plans of key messages to internal and external stakeholders
  • Assist in the development of the appropriate objectives for the business and execute those methodologies by which those objectives are going to be accomplished
  • Support the strategic direction, execution, and management of Hilton's digital marketing technology stack, including DSP, DMP, DCO, and ad servers
  • Support digital media ad operations, including tagging and tracking via third party ad servers, pixels and tag management
  • Functional knowledge of reporting capabilities for other channels will also be expected
Qualifications for analyst senior marketing
  • Fluency in Excel and PowerPoint
  • Experience in any scripting language (Python, Perl)
  • Experience with statistical software (ex
  • Familiarity with business intelligence and reporting software (Business Objects)
  • Experience with MS Office Suite for data presentation and documentation
  • Experience with Google Analytics or Adobe Insight a plus
5

Analyst Senior Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of analyst senior marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst senior marketing
  • Develop and own the strategy for our clients' performance in paid search (PPC), organic search (SEO), Facebook Ads & Display with an emphasis on paid search
  • Working with a business unit on deploying Oracle cloud integration technology to integrate Eloqua and Apptus
  • Manage your own schedule of work and work with stakeholders or subject matter experts, with little supervision through project lifecycle
  • Business Planning – begin eliciting business requirements and modeling processes (as-is/to-be, using Business Processing Mapping), recording in standard documentation, and socialising the project with other EBS teams Architecture, Delivery and Support
  • Delivery and Deployment – consulting role, providing clarification services regarding the project Vision, Scope and Requirements, plus assessing and managing Change Requests through the standard process
  • Integrate online (web, marketing, etc) and offline (financial, customer, etc) data structures to identify key trends, opportunities and challenges within program execution
  • Conduct on-going category and product level analysis by category/sub-category/sku level by channel and for key retailers by month that align with sales trends and projections
  • Develop mix of business projections, retail and net sales, in partnership with marketing and sales team and continually optimize and re-trend based on actual performance
  • Analyze and track launch performance and maintain database of launch results for future planning
  • Provide analytics and key insights to marketing team to support category growth recommendations and product forecasts
Qualifications for analyst senior marketing
  • Excellent MS Excel skills, competent with MS PowerPoint with the ability to create polished and streamlined management reporting
  • Qualitative / quantitative analysis and research
  • Generate Statistics and reports required
  • 4+ years analytics experience in Paid Search and other digital marketing channels (display, paid social, app marketing)
  • Familiarity with core performance marketing platforms and other Marketing Analytics tools - including AdWords, DoubleClick, Omniture
  • Strong ability to derive insights and recommendations from data and turn them into actionable marketing insights

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