Marketing Senior Manager Job Description

Marketing Senior Manager Job Description

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Marketing senior manager provides guidance to the business on advertising and performance reporting best practices in support of marketing and sales efforts.

Marketing Senior Manager Duties & Responsibilities

To write an effective marketing senior manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing senior manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Assist the company's expansion in developing markets
Report to and collaborate with the Marketing Director to develop & execute European marketing plans
Leads cross-functional teams to establish multi-faceted 360 marketing plans for category across functions/channels
Serves as main marketing contact for 25-35 brands simultaneously
Developing the demand generation strategy and tactical implementation of marketing programs based on each regions unique requirement
Leading a comprehensive demand generation plan, including email programs, messaging strategy, social media, search, display advertising, webinars, and beyond
Working with internal resources to understand and predict lead trends
Ensuring alignment of global initiatives with North America and APAC teams
Developing and maintaining partnerships
Organizing though leadership and networking events

Marketing Senior Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Senior Manager

List any licenses or certifications required by the position: PMP, ABM, CRM, MCE, SFDC, HTML, PMI, SEO, ACP, SFDA

Education for Marketing Senior Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing senior manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Management, Business/Administration, Advertising, Engineering, Science

Skills for Marketing Senior Manager

Desired skills for marketing senior manager include:

Marketing demand generation best practices
Coverage and reimbursement
Organizational objectives and demonstrates to work creatively and analytically
US access and payer environments
Client engagement through marketing programs
Patient support service landscape
With evidence of ability to influence sales
Accenture’s area of business and overall business strategy
Best practices and market leading techniques
Experience in working with the promotions legal/regulatory environment

Desired experience for marketing senior manager includes:

Strong ability with Microsoft Excel and PowerPoint
Entertainment or video game industry experience is a plus
Lead strategy, development and execution of all marketing programs to achieve objectives of enhanced user experience, engagement and retention, brand exposure and conversion
Develop and execute digital marketing strategies that increase traffic and conversion through a range of techniques including advertising, search engine optimization (organic and paid), email, social
Develop brand and content opportunities and recommend strategies that bring product and customer experiences to life
Steward all customer touch points, from websites and email campaigns to advertising and in-store point of experience

Marketing Senior Manager Examples

1

Marketing Senior Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of marketing senior manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing senior manager
  • Be responsible for securing meetings with C-suite individuals at our most strategic accounts
  • Partner directly with Sales to devise outreach plans to the C-suite at those accounts
  • Devise the strategy and the message to target the C-suite - what is the best medium, the right timing, the right creative?
  • Ghost-write and develop content that speaks directly to the C-suite
  • Be willing and motivated to try new tactics, learn from successes and failures, and try again
  • Build credibility with the high-end trade by increasing their confidence in specifying our products promoting them as valued Signature partners
  • Drive marketing for key Office initiatives, School Lists and B2B customers
  • Day to day management of media agency and senior point of contact and responsibility for all off air campaign planning
  • Be able to bring in and maintain top brand/content partnership opportunities
  • Work alongside Media Planning, Head of Press and Creative Directors to manage communications and requirements between Creative and Programming functions
Qualifications for marketing senior manager
  • Work closely with other business units to synergize marketing activities
  • Establish and maintain excellent relationships with clients and partners to achieve desired marketing campaign results
  • Identify and manage partnerships to ensure visibility of our brands in our key markets
  • Provide leadership direction and development for the team
  • Manage and optimize marketing campaign(s) budget
  • Other ad-hoc duties as assigned periodically
2

Marketing Senior Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing senior manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing senior manager
  • Work with e-strategy and with the editorial/product development teams to recommend new products or services that solve "pain points" and/or create value for their set/segment of customers
  • Craft and develop compelling audience-specific messages and tools
  • Own and curate website content, including our storefront
  • Develop marketing strategies and implementation plans in driving measureable results by supporting core objectives of awareness, engagement and loyalty within an Omni Channel environment (B2C and B2B) for the region
  • Optimizing marketing campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
  • Identifying opportunities for efficiency and automation and working cross-functionally to implement them
  • Responsible for developing the marketing plan, lead generation plan and supporting budgets for eFax Corporate, Enterprise segment marketing on an annual basis
  • Serve as overall project manager and liaison for j2 eFax Corporate®, Enterprise demand generation tactics including but not limited to
  • Monitor costs vs
  • Supervise and coordinate PM for CC, IA, Hema, UA
Qualifications for marketing senior manager
  • Initiative and personal commitment to manage multiple projects and details concurrently, follow up, and bring tasks and projects to full completion
  • Organizational and administrative skills, including the ability to complete varied work tasks on schedule, and direct team work
  • Understanding of pursuit protocol effective proposals and presentation creation
  • Understanding of desktop publishing software (e.g., InDesign, Adobe Creative Suite), graphics programs (e.g., Adobe Illustrator, Adobe Acrobat, Photoshop), word processing programs (e.g., Microsoft Word), spreadsheet management (Excel), and presentation software (e.g., PowerPoint
  • A thorough understanding of business line offer and approach to the marketplace
  • Knowledge of the business line content area
3

Marketing Senior Manager Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing senior manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing senior manager
  • Collaborates with the CRM team to manage external agency relationships to maximize efficiencies
  • Partners with external and internal resources to develop deep understanding of results and provide synthesized learnings & implications of direct marketing activities
  • Focuses on integrating the customer experience across channels - - including email, OMNI and in-store touch points
  • Identifies opportunities to enrich experiences of the customer/associate to generate customer loyalty
  • Innovates new content and delivery of relevant communications, with goal of maximizing effectiveness and reach of channels
  • Partners with the CRM team, OMNI, agencies and others to develop transformational change in the loyalty dynamics for LensCrafters and drive retention goals
  • Partners with the LensCrafters at Macy's team to brief and develop acquisition and retention efforts for the Macy's customer
  • Partner with account management and marketing teams, the product management team to test, iterate, and refine the best marketing channel mix and optimize marketing spend
  • Deliver effective online marketing campaigns with a strong emphasis on email
  • Run A/B tests to test and refine email outreach
Qualifications for marketing senior manager
  • Must have demonstrable decision-making skills and intuition to deliver impactful brand building communications and insightful Voice of Consumer (VOC) messaging and positioning
  • Experience in B2B marketing in a relationship-focused business model (as opposed to transactional) is preferred
  • Experience with B2C marketing, which will entail market insights and segmentation, life-cycle contact strategy and development of marketing programs designed to increase asset retention, is required
  • Budget management experience, including PR, advertising, creative services and production is required
  • Must possess excellent quantitative skills combined with superior communication skills
  • Proven leadership/management skills with effective oral, written and interpersonal communication skills is required
4

Marketing Senior Manager Job Description

Job Description Example
Our innovative and growing company is looking for a marketing senior manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing senior manager
  • Develop, train, and retain team members
  • Work collaboratively with internal partners to evaluate marketing communication materials and programs and leverage across the company
  • Study and champion the customer
  • Build and execute AKC email content, cadence, and segmentation strategy for promotional and triggered email programs and optimize all transactional emails
  • Regularly develop new ideas for compelling content for customers and prospects and work with the creative team to manage the development of email creative across various programs
  • Develop strategies to drive subscriber signups across multiple touchpoints
  • Operate as email mail subject matter expert for multiple internal groups
  • Build marketing strategies and execute innovative merchandising initiatives to drive conversion and high value customer actions across multiple traffic channels (free search/SEO, paid search, affiliates, email, display ads, mobile, and social media) by collaborating with internal and external partners
  • Work with vendors and vendor managers to craft on-brand, exclusive content to promote top titles and sale events
  • Identify and coordinate cross-category marketing and merchandising programs
Qualifications for marketing senior manager
  • Evidence of matrix management, working with diverse stakeholders and developing talent
  • Superior verbal and written communications skills and ability to interact with senior management
  • 5+ years of successful track record in the Beauty industry
  • Negotiation background
  • Familiarity with movie and TV marketing
  • Experience providing creative direction and feedback
5

Marketing Senior Manager Job Description

Job Description Example
Our growing company is looking to fill the role of marketing senior manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing senior manager
  • Work with stakeholders to set up, improve, and optimize tracking and reporting across all marketing channels
  • Implement tags for internal and external clients to allow for tracking in all marketing websites and properties
  • Ensure tracking is properly reflected in data, and the reporting mechanisms are able to provide insights
  • Provide data to internal and external clients and contribute to generating analysis and reports necessary to optimize marketing investments, improve effectiveness, and to maximize ROI
  • Develop, maintain and troubleshoot operational data feeds for internal and external clients
  • Contribute to implementation, configuration, data management, reporting and analysis of e-mail marketing efforts
  • Oversee SIF creation, changes, and Management
  • Help ensure all new program launches and Student Information Form changes are implemented in a timely fashion
  • Manage the setup and tracking of SIF data fields, including creation of vendors and source codes
  • Troubleshoot technical issues relating to online lead import, tracking and reporting
Qualifications for marketing senior manager
  • Must be well versed in current advertising and SEM trends, best practices, reporting, and maintain knowledge base of future trending
  • Proficient to expert experience with Marketing Automation tools, , Marketo® , Eloqua®
  • Strong understanding of social media channels and ability to leverage them for awareness development
  • Experience within the IT /telecoms environment and the business to business environment however a track record of strong marketing experience in other industries, B2C and either agency or client experience would be considered if they have an interest in this market
  • Must be able to use insight and data to identify opportunities to optimise marketing opportunities and deliver revenue and/or improve profitability
  • Excellent track record of successfully delivering significant marketing commercial impact (brand consideration, leads and revenue)

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