Senior Product Marketing Manager Job Description
Senior product marketing manager
provides regular input to product, support, sales and marketing teams on competitive landscape, market insights and customer feedback.
Senior Product Marketing Manager Duties & Responsibilities
To write an effective senior product marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included senior product marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Working collaboratively across functions, interfacing regularly with Product Management, Professional Services, Finance, Marketing, Sales, Sales Engineering, and Support teams
Partner with sales and partner management to ensure the sales force and our sales channels are enabled with tools and materials that support the selling process
3+ years Software product marketing experience, with experience in a customer facing role
Own and ensure development and execution of the marketing strategy, launch plans and messaging for the business and product and/or solution releases, including demand generation, brand awareness and partner and sales enablement
Work closely with product management and marketing communications to develop content and support and manage integrated marketing plans that enable revenue growth in target markets
Deeply understand customer needs, market dynamics, competitors and product levers to help grow the SQL Server business
The person in this role must possess strong collaboration skills across both marketing and engineering teams, have a passion for technology, be able to approach problems from the developer’s perspective, and be process and operationally minded
Supporting North American Higher Ed and Professional Ed sales teams as required
Masters degree in business or marketing preferred
Gathering market and customer insights to inform positioning, requirements, market gaps and opportunities, segmentation and use cases
Senior Product Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Product Marketing Manager
List any licenses or certifications required by the position: AWS, SANS, CISSP, PMP, CIMA, CFP, IC3
Education for Senior Product Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the senior product marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Computer Science, Technical, Communications, Engineering, Education, Technology, Management
Skills for Senior Product Marketing Manager
Desired skills for senior product marketing manager include:
Marketing
Sales
Assigned product
Best practices in B2B marketing
Company functions
Marketing and development processes
Oracle’s Cloud offerings
Service policies and procedures and excellent communication
Competitive landscape
Customer
Desired experience for senior product marketing manager includes:
Able to influence and orchestrate a large virtual team without direct manager responsibility
BS/BA degree required, with MBA preferred
Work with the Geo’s to build and refine partner capacity plans
Ensure we have tools and IP to support partners with opportunity assessment and professional services
Experience driving business initiatives with OEMs/Technology partners is a plus
Some understanding of storage, hyper converged or cloud infrastructure including competitors, complementary vendors and product offerings is a plus
Senior Product Marketing Manager Examples
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Senior Product Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of senior product marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for senior product marketing manager
- Collaborate with the sales enablement team to ensure all Product Marketing output is delivered through effective channels and is accompanied by tools and/or training as appropriate
- Work with Field Marketing, Supply Chain, Key Markets and Finance to effectively forecast demand, profit margins, and Average Selling Price
- The ability to distill complex business and technology strategies to compelling messaging across various marketing materials for a variety of audiences
- Collaborating across industry and product management to deliver market-ready solutions designed to inform and drive corporate market and field activities
- Defining solution positioning and messaging, including identification of client and prospect needs, and competitive differentiators
- Defining solution campaign strategy, and creating compelling content to create awareness and drive leads
- Create content
- Direct a comprehensive product strategy from product conception and definition through end of life working closely with multiple product management teams
- Own the go to market strategy, packaging, and pricing
- Conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to new initiatives
Qualifications for senior product marketing manager
- Adept at resolving issues amidst ambiguity and complexity
- Tenacity and an unwavering drive toward action & results in fast-paced and fluid culture
- The candidate should be familiar with database technologies
- Having an ability to influence “up” AND cross-functionally to peers
- Understand total market, addressable market and obtainable markets for strategic integration initiatives
- Minimum of 7 years of experience in engineer program management or technical product management
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Senior Product Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of senior product marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior product marketing manager
- Field readiness, preparing the sales teams and regional team with enough advance notice, information, and resources to both launch and sustain marketing plans against specific business goals
- 5+ years of experience in product marketing, product management or technical evangelism
- Develop a brand-new Windows IoT Partner Model Program focusing on ISV and Middleware providers by identifying the program strategy, key partners, marketing investments and business outcomes
- Develops customer and prospect use-cases and associated usability plans
- Collaborates with cross-functional teams across Marketing, Support, Product, and Engineering to both support their needs and seize opportunities for increasing subscriptions and lifetime value
- Develop and execute Product Marketing go-to-market in line with web performance business plan
- Creating a marketing mix that drives business results
- Produce marketing collateral to drive the GTM strategy and support the holistic car sale process
- Feed market validation studies by developing market insights and customer pain points in conjunction with market research
- Track consumer feedback through online and customer service channels to drive continuous improvement and new services
Qualifications for senior product marketing manager
- Create advocacy amongst MSDN subscribers through valuable benefits, tools and relevant relationship marketing
- B.A./B.S marketing or business related field or Computer Science / Comp
- Experience and a track record of success in product marketing or product management is essential
- A minimum of 7 years of IT marketing experience
- Strong understanding of data management and storage technologies/concepts
- Understanding of different storage technologies and their value to different segments
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Senior Product Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of senior product marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior product marketing manager
- Plan and execute product/feature launches across cross-functional teams (spanning Product, Marketing, Support, Service, Sales) and related sales enablement
- Acting as point of contact with PayPal global product marketing organization, ensuring consistent, clear communication and a collaborative spirit for sales tool creation and developer activities
- Work with multiple product marketing managers that own definition of several developer platform and tools GTMs to build a unified E2E set of demos to help accelerate sales and adoption of our technology
- Be the feedback loop from Sales into Product Marketing and Product
- Working cross-functionally with marketing, ops, product and content organizations to bring new products to market
- Helping to lead change, evolution, and sustained growth to deepen engagement and drive customer success on our platform
- Work broadly across DevDiv and Azure engineering, marketing teams, and field stakeholders to create technical content (whitepapers, 300 level decks, demo assets, training content and videos) that is easily consumable by corporate teams and WW field
- Help release and amplify our demo assets in GitHub and partner closely with multiple stakeholders in marketing team to amplify existence of new demos assets
- Deeply understand customer needs, market dynamics, competitors and product levers to further grow our Skype for Business voice solutions
- Understand current adoption of Skype for Business, and partner with the broader marketing teams on strategies to drive market penetration and satisfaction
Qualifications for senior product marketing manager
- Passion for great consumer experiences, marketing strategy, and data-driven business insights
- Partner focused collaboration - excel in the ability to work with internal stakeholders in engineering, marketing, and branding
- Knowledgeable in Internet Marketing
- Experience in market research, strategic planning, and implementation preferred
- Strong ability to multi-task in a fast-paced environment and still meet deadlines
- Strong writing skills with experience building impactful content including
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Senior Product Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of senior product marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior product marketing manager
- Maintain a deep understanding of the business strategies for our global Sales, Service, Support and Marketing organizations
- Partner with field and global marketing teams to help drive the solution strategy that drives awareness, demand, sales and client satisfaction in the North America Enterprise marketplace
- Analyze the market and competitive situation (leverage Competitive Insights Marketing Manager) using existing client, competitive and market data to create product marketing strategies that keep our solutions aligned with the market
- Drive differentiated value proposition, messaging and competitive positioning for Customer Insights, laddered to the Dynamics 365 value proposition and messaging
- Partner with Technical Product Marketing and R&D on an ongoing basis to deliver value position, produt strategy and roadmap
- Manage end-to-end GTM and product lunches to ensure field and partner readiness for Customer Insights
- Optimize the positioning, messaging and marketing strategies for specific segments, verticals and target personas
- Influence the offering strategy including pricing, packaging, product enhancements and sales incentives directed at the uniqueness of each of our target markets
- Translate in-depth market, consumer, dental professional and competitive analyses into winning connected concepts
- Integrate these new concepts into the OHC Connected Platform roadmap to uniquely build competitive advantage though both app services and data in local markets
Qualifications for senior product marketing manager
- Bachelor or Masters Degree in Business, Marketing or related fiel
- Cloud experience and Computer Science degree is desirable
- Willingness to work in an office in Amsterdam, The Netherlands
- Business, technical product marketing or operational background with an MBA preferred
- 7+ years of experience and a proven record in project management, with flawless planning, execution, and optimization
- Deep understanding of Commercial audiences - Business Decision Makers preferred
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Senior Product Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of senior product marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior product marketing manager
- Drive outbound marketing strategies to improve awareness, share of voice, sales pipeline, and market position
- Collaborate with brand and creative teams on the creation of marketing deliverables and manage marketing activities necessary for the business success of the product(s)
- Collaborate with Product Manager and VC Group Marketing team to draft overall launch plan and launch timeline
- Promises focus and prioritization to enable the most meaningful projects
- Delivers well-considered plans with multi-disciplinary input and clear goals
- Develop product positioning and messaging that differentiates our products in market
- Communicate the value proposition of our products to the Commercial, Engagement, Account and PSO teams
- Define and establish our ISV strategy and create/execute business monetization plans to drive adoption of Power BI through ISV partners
- Develop the core BOM including value proposition, positioning and messaging that resonates with SaaS service providers and ISV to accelerate the growth our Power BI ecosystem
- Research potential monetization models
Qualifications for senior product marketing manager
- BA/BS in Computer Science preferred, or equivalent experience
- 2-5 years of experience in a Product Marketing or Product Management role
- Demonstrated track record of successful product/service launch
- Significant experience with Infrastructure-as-a-Service offerings and/or service delivery / service provider environments, including knowledge of key vendors in the marketplace
- Experience in a Product Marketing, Product Management, or a similar role
- Experience in Brand or Digital Marketing in a consumer products environment is a significant plus