Manager Marketing & Product Job Description
Manager marketing & product
provides sales and margin models for NPD in coordination with product management, marketing, and the business leader.
Manager Marketing & Product Duties & Responsibilities
To write an effective manager marketing & product job description, begin by listing detailed duties, responsibilities and expectations. We have included manager marketing & product job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner with the Senior Director of Marketing, Senior VP of Marketing/Sales, Sales Managers, and Field Sales to gain critical insight into the specific marketing needs and opportunities within our target market
Work collaboratively with Marketing/Sales, Editorial and Technical development teams on both current and new product revision/ development, including managing the Marketing launch, front matter, product descriptions and sampling
Participate in the evaluation of product life cycles by preparing product reports (revenue, trends, ) that provide actionable recommendations on product positioning, pricing, promotion, and competitive strategy
Create and maintain product communication strategy and messaging - develop product communication material & collateral, such as product value proposition, product decks for external
Build and deliver sales enablement trainings to our sales teams on product features, market positioning, competitive comparisons and overcoming objections
Collaborate closely with both Marketing & Coms and other internal teams on product positioning & communications strategies, including social media, Industry Analyst Relations
Product Advocacy – use your in-depth product expertise to localize, translate, deliver and evangelize core marketing content
Gather external market knowledge, creating forums such as (product)LABs and summits to gather, monitor and analyze customer and user feedback to enable sales process and provide input for product development
Depth Customer Engagement - support the field and partners in sales and marketing activities to drive adoption
Be a marketing technology hacker! Proactively identify trends, new capabilities, new software, and trends in the B2B marketing technology space - and bring them in for pilots and proof of concepts
Manager Marketing & Product Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager Marketing & Product
List any licenses or certifications required by the position: IC3, CCNA, PMP, PM
Education for Manager Marketing & Product
Typically a job would require a certain level of education.
Employers hiring for the manager marketing & product job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Engineering, Technical, Communications, Education, Business/Administration, Management, Communication
Skills for Manager Marketing & Product
Desired skills for manager marketing & product include:
AgileCraft
Bancassurance Business
Digital and social media resources
Financial advisor model and sales practices
Insurance products
Scenario planning and financial planning experience is a nice to have
SharePoint
Sales
Technical systems and products
Product marketing
Desired experience for manager marketing & product includes:
Cover Letter (please avoid using a template
Voice of customer – understanding customer needs, visiting customers, surveys
On-going tracking & cascade of competitor activity relevant to the service area
Identifying lead Analysts & Consultants for the relevant service area, and co-ordinating submissions for vendor assessments
Support as required in bespoke messaging development and capability demonstrations at nominated industry events
Presenting as required internally and externally to senior/high profile audiences
Manager Marketing & Product Examples
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Manager Marketing & Product Job Description
Job Description Example
Our company is searching for experienced candidates for the position of manager marketing & product. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager marketing & product
- Establish and deliver a clear and consistent communications rhythm across product group, CCG, Integrated Marketing
- Work directly with the Product Service Delivery team to ensure GTM readiness supporting the CS Product Plan
- Assist the Sales team with proposals and new sales lead generation
- Create and manage a content plan working with marketing and sales departments to develop timely materials to support client acquisition based on the buyer’s journey
- Work with colleagues in the sales department to develop compelling assets to accelerate sales and differentiate us in the market
- Complete ownership of assigned Product line developing distinctive product plans with outstanding financial outcomes
- Contribute to development of seasonal product strategies for the Outdoor Casual/Lifestyle and Hiking categories with Design, Merchandising and Production teams, including trend identification, color palette, concept, category, style, costing and pricing
- Together with the product team, educate both internal and external stakeholders on our product features and their benefits
- Social Media Marketing Coordination
- Manages global promotions and event marketing
Qualifications for manager marketing & product
- Creation of internal and external product marketing materials to support the articulation and drive of the value proposition
- 3-5 years of experience in product marketing, with a focus on market research and analysis strongly preferred
- Demonstrated ability of delivering HTML/CSS
- 3-5 years of product marketing experience, preferably in cloud services or technology
- Deep understanding of digital, direct, or subscription marketing methodologies
- At least 5 years’ experience in a technical role with a semiconductor company
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Manager Marketing & Product Job Description
Job Description Example
Our company is looking for a manager marketing & product. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager marketing & product
- Set product pricing for new products and periodic price actions based on broader business gross margin objectives, strategy, and repair of margin improvement where necessary
- Create product collaterals such as product briefs, datasheets, presentations, Q&A, competitive analysis, white papers, and other supporting sales material
- Work closely with a cross-functional team of demand-generation professionals, digital strategists, and product experts other members of the product marketing team to help drive the business forward through innovative inbound and outbound marketing programs
- Work closely with product management and sales teams to distill key functionality and benefits into core product marketing messages
- Develop sales tools including product collateral, use cases, white papers and training materials
- TAM Analysis, prioritize markets for target investmens and guide and influence pricing models TAM Analysis, prioritize markets for target investmens and guide and influence pricing models
- Serve as the product expert and brand evangelist through compelling product storytelling
- Gather customer & market requirements, along with industry, application and technical knowledge in preparing Customer Requirement Document (CRD) and Product Requirement Document (PRD) for product development projects (new, line extensions, enhancements, brand labeling and cost reductions)
- Drive engineering, quality, and manufacturing teams for product problem resolution, answering escalated questions from tech support & general inquiries from sales field
- Develop product promotion and launch literature, including sales and support staff training
Qualifications for manager marketing & product
- Proficient in Adobe CS a MAJOR plus
- Prior experience in a classroom is a strong plus
- Travel up to 15% for sales meetings, conferences, and customer meetings as appropriate
- At least 5 years demonstrable marketing experience across the full marketing mix
- Adaptable and willing to take on new and different responsibilities as they arise
- Attention to detail and ongoing delivery of high quality work a must
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Manager Marketing & Product Job Description
Job Description Example
Our growing company is hiring for a manager marketing & product. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager marketing & product
- Create the go - to market plan, collaborating closely with Product Management, Design, Operations and Commercial teams, Marketing, Data Science and other cross - functional teams to determine effective launch strategy, including rollout sequencing, creative asset development, and communication goals to best drive awareness, engagement and affinity
- Implement new product launches, Contribute to local adaptation of advertising creative material
- Work closely with product teams and other stakeholders to prioritize business needs and opportunities
- Define, own, drive and execute - new product development roadmap for entire BL-SIP portfolio in broad market (Tier3/4/5 customers)
- Deeply understand application/system technical requirements and translate those into winning product specifications
- Develop and Execute Product Marketing go-to-market plans
- Participate in overall product narrative and 3/6/12 - month strategy and plan to achieve goals
- Manage customer successes and references
- Support successful market launch of new and enhanced products
- A Master’s degree in Finance, Business Administration, or Economics
Qualifications for manager marketing & product
- 7+ years marketing experience, including 4+ years in product marketing, preferably in the higher education textbook and/or educational technology publishing sector
- Three plus years of experience in a strategic marketing function
- Manage packaging projects that the marketing team drives (such marketing inserts)
- Clear understanding and experience with project-based solutions and project-based businesses
- Subject matter expertise in professional service automation, technologies and competitive landscape is a plus
- Experience creating product marketing content, training material and support information
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Manager Marketing & Product Job Description
Job Description Example
Our innovative and growing company is looking for a manager marketing & product. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager marketing & product
- Project Management - Collaborate with the Sales and Marketing Communications organizations to determine program requirements and drive creation and delivery of Marketing deliverables
- Sales enablement and training - communicate the value proposition of the products to the sales team and develop sales enablement tools that contribute to their success
- Implement best practices to bring highly technical communications platform-as-a-service to market (positioning, pricing, audience sizing, promotions, messaging)
- Work and collaborate cross-functionally with product, design, research, support, PR, regularly to support product launches and go-to-market strategies
- Build product awareness through PR, article placements and social media
- Develop go-to-market plans, sales enablement programs and tools to support product line revenues
- Provide Toro’s channel partners (dealer, distributor, mass) with appropriate product and program training and work closely with Toro’s key customers and industry partners to build relationships and enhance the Toro brand
- Product Launch – plan the successful launch of new products and releases and manage the cross-functional implementation of the launch plan
- User research and insights - be the expert of our end user and provide feedback loop into the product team on any insights on how to improve the overall experience
- Develop marketing material including presentations, white papers, datasheets, demonstrations, videos, and blogs
Qualifications for manager marketing & product
- Bachelor's degree in marketing or related discipline and a minimum of 6 years of product marketing experience in the consumer electronics industry
- Five or more years in a B2B marketing role focused on running marketing campaigns / demand generation
- Highly proficient in MS Office (powerpoint, excel and word)
- Demonstrated experience in supporting the design and execution of campaigns where you are an integral part of the content creation and campaign execution
- Proficiency in HubSpot’s Content Optimization System
- Will consolidate regional specific needs, gaps and requirements into a global plan
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Manager Marketing & Product Job Description
Job Description Example
Our company is growing rapidly and is looking for a manager marketing & product. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager marketing & product
- Bachelor's degree in marketing or management preferred
- 3-5+ years of experience in product marketing for a software product and/or technology company
- Product marketing experience in a highly technical and B2B focused environment preferred
- Familiarity with vertical or segmented marketing a plus
- Experience building impactful marketing collateral and informational content including
- Proficiency in mapping and developing a user journey, including content, for a B2B product
Qualifications for manager marketing & product
- Minimum of 4-6 years of product marketing experience with 1-2yrs of business consulting from McKinsey, BCG, Bain
- Creative problem solver and entrepreneurial – comfortable to do field research, cold calling
- 2-3 years of Product Marketing experience in data center oriented markets
- Strong technological background
- Ability to create an external marketing collateral packages and promote the product on public stages
- Able to work independently with R&D, Operations, Marketing and Customers